Presentation for 211 Mar De Cortez

Page 1


A Campaign for Your Property

211 MAR DE CORTEZ, AVALON

PREPARED FOR | TOM & VICKI BASSETT

PRESENTED BY

Biography

Proven Results

Meet the Team

Client Endorsements

Community Involvement

Coastal Lifestyle

Equestrian Lifestyle

Media

The Attention Your Property Deserves

Launching The Listing

Our World Is Yours

Our Numbers Are Your Assurance

When California Moves You

Our Reach Brings The World To Your Home

Peerage Realty Partners

Sotheby’s Is More Than Just Our Name

Exclusive Access to Ultra-Luxury Buyers

Top Media Partners Drive Traffic to Your Listing

No One Can Draw More Eyes to Your Property

Our Connections Become Your Connections

Our Reputation Is Your Advantage

Our High-End Research Delivers High-End Results

There’s More Than One Way To Sell Luxury Homes

You’ll See The Results As They Unfold

The Right Price Gets The Best Result Your Community Is Our Community Comparable Properties

Partnership Matters

Thank you for the opportunity to demonstrate the difference Pacific Sotheby’s International Realty can make as your partner.

Our goal is to simplify the home-selling process from start to finish, and our expertise ensures a seamless experience. Simply put—together, we will succeed.

At Pacific Sotheby’s International Realty, we have the resources, strategy, and reach to deliver exceptional results. As your dedicated partner, we will guide you through every step of the journey. This brief presentation outlines our comprehensive plan, leveraging our network and marketing expertise to connect with the right buyers.

Thank you again for your consideration. It would be our privilege to represent you.

Sean Caddell

Sean Caddell is a highly accomplished global real estate advisor with a remarkable expertise in various areas, including equestrian real estate, new development real estate, and San Diego coastal luxury. With over two decades of experience in the industry, Sean has established himself as a trusted and sought-after professional in the field.

Throughout his career, Sean has developed a strong passion for architecture and design, which he seamlessly incorporates into his practice. He believes that luxury goes beyond a mere price point and is instead an immersive experience that encompasses exceptional living spaces and personalized service.

Sean possesses an in-depth understanding of client needs and the everevolving real estate market. His commitment to achieving outstanding results and providing exceptional service has earned him a loyal clientele who consistently return to him for their real estate needs.

In addition to his successful real estate career, Sean is deeply involved in philanthropy and community engagement. He actively supports charities and organizations such as the Ocean Discovery Institute, where he serves as Cabinet Board Member supporting the education system in the public schools for City Heights through programs supporting marine and environmental science. Sean also serves on the Advisory Board for Del Mar Horse Park, demonstrating his dedication to the equestrian community. Furthermore, he holds the esteemed position of Co-

Chair for the United States Equestrian Team West Coast Gala in 2024, highlighting his leadership and commitment to promoting excellence in equestrian sports.

Sean’s expertise extends to marketing strategies, both digital and print, on both local and international scales. He possesses extensive knowledge in leveraging these platforms to effectively reach and engage target audiences. His proficiency in this area has garnered him recognition, including appearances on television, where he has shared his industry insights and expertise.

Sean Caddell is a graduate of San Diego State University, where he earned a Bachelor of Arts degree in Journalism with an emphasis in advertising. Prior to his real estate career, he gained valuable experience managing corporate relations for firms in the financial services industry, honing his skills in communication and client relations.

Driven by his passion for architecture, design, and delivering exceptional results, Sean Caddell continues to be a respected and influential figure in the global real estate industry. His unwavering commitment to his clients, coupled with his extensive knowledge and experience, make him an invaluable asset for anyone seeking unparalleled real estate representation.

Global Real Estate Advisor DRE# 01192842 858.472.1074 OceanRanches@gmail.com SeanCaddell.com

ACCOLADES / AWARDS

• Founding Member: Equestrian Connect networking group of agents worldwide working in equestrian markets

• Club 50 Member: Participated in Club 50 since its inception

• Top 7 Residential Agent: San Diego Business Journal (SDBJ)

• Best of the City: Modern Luxury Encinitas & Cardiff

• SDBJ Leader of Influence

• REAL Awards: Top 1% in 2023

• Favorite Equestrian Realtor: EQ Living

• 2023 RealTrends: Top Percentile

• 2024 RealTrends: Top Percentile

• 2023 EQ Living: Gold List

Kathleen Connor

A Rancho Santa Fe homeowner for twenty-years, Kathleen Connor’s expertise includes knowledgeable insight about San Diego’s neighborhoods, home buying, home selling, home building, renovations, and house flipping. In 2017 alone, her real estate prowess earned Kathleen two Pacific Sotheby’s International Realty Significant Sales Recognitions. Kathleen is deeply committed to her clients as well as to her community. She is actively involved with many local charities and community events, donates a portion of her commission with every sale to the Agents of Change charity, and works with World Housing to build homes for underprivileged families.

She is a part of the San Diego art community and served on the board of The Museum of Contemporary Art in San Diego for over a decade. Kathleen applies her art expertise and eye for aesthetics to home design, architecture, and decor. An avid horseback rider, Kathleen is a part of San Diego’s fantastic equestrian community. Kathleen is also very experienced working with diverse and international cliental. She is fortunate to have traveled extensively and has lived in Paris, New York, and Tokyo. In Tokyo, where she spent 15 years working as an international fashion model, she immersed herself in the Japanese culture and studying at the Sophia International University. In San Diego, she is a member of the Asian Real Estate Association and likes creating Ikebana-flower arrangements for parties, events, and clients’ open houses.

Kathleen’s history of success, local expertise, and global experience have made her a respected San Diego realtor. And her sincerity, strong workethic, and committed dedication to her clients have made her lasting friendships and lead to repeat clientele and client referrals. Kathleen is passionate about pairing people to the perfect homes for their lifestyles. She understands how personal a journey it is to be being or selling a home and brings fervor, respect, empathy, and an exact attention to detail to every interaction. Aside from horseback riding, art, and travel, Kathleen enjoys spending her time with her two grown daughters – one a fashionista and the other a chef. She also loves skiing, eating in San Diego’s amazing restaurants, fitness, and living a healthy lifestyle. Feel free to contact Kathleen Connor for any of your real estate needs.

208 MAR DE CORTEZ | $3,922,500
207 MAR DE CORTEZ | $1,000,000
205 MAR DE CORTEZ | $900,000
204 MAR DE CORTEZ | $3,600,000
51 GAVIOTA | $1,400,000

Recent Coastal Sales

403 Sea Ridge, La Jolla, Ca 92037

509 Pacific Ave., Solana Beach, Ca 92075

150 10th Street, Del Mar, Ca 92014

1350 Neptune Ave., Encinitas, Ca 92024

1531 Coast Walk, La Jolla, Ca 92037

1314 Lake Drive, Encinitas, Ca 92024

17750 Via De Fortuna, RSF, Ca 92067

2387 Montgomery Ave, Cardiff, Ca 92007

734 Glorietta Blvd., Coronado, Ca 92118

1178 Virginia Way, La Jolla, Ca 92037

929 Neptune Ave., Encinitas, Ca 92024

17125 Calle Corte, RSF, Ca 92067

2160 Oxford Avenue, Cardiff, Ca 92007

2160 Oxford Ave, Cardiff, Ca 92007

252 Kolmar St., La Jolla, Ca 92037

717 Stratford Court, Del Mar, Ca 92014

1413 San Elijo, Cardiff, Ca 92007

6156 La Flecha, RSF, Ca 92067

734 Glorietta Blvd., Coronado, Ca 92118

631 3rd Street, Encinitas, Ca 92024 ADDRESS

$9,500,000 $8,100,000

$7,750,000 $7,000,000

$6,700,000

$5,990,000

$6,650,000

$6,350,000

$5,400,000

$5,100,000

$5,350,000

$5,200,000

$4,250,000

$4,250,000

$3,853,425

$3,850,000

$3,850,000

$3,800,000

$3,950,000

$3,900,000

345 S Granados, Solana Beach, Ca 92075

34 Green Turtle, Coronado, Ca 92118

1097 C Street, Encinitas, Ca 92024

2326 Cambridge Ave, Cardiff, Ca 92007

2721 Mackinnon Ranch Rd, Cardiff, Ca 92007

1068 Devonshire, Encinitas, Ca 92024

3228 N. Twin Oaks Valley, San Marcos, Ca 92069

17218 Camino de Montecillo, RSF, Ca 92067

14817 Arrovo Rosita, Del Mar, Ca 92014

2495 Newcastle, Cardiff, Ca 92007

920 Stratford Ct., Del Mar , Ca 92014

922 Stratford Ct., Del Mar, Ca 92014

2029-31 Cambridge Ave., Cardiff, Ca 92007

1629 Somerset Ave., Cardiff, Ca 92007

1845 MacKinnon, Cardiff, Ca 92007

2172 Oxford Ave., Cardiff, Ca 92007

1746 Tattenham, Encinitas, Ca 92024

1270 Rubenstein Ave., Cardiff, Ca 92007

1045 Dewitt Ave., Encinitas, Ca 92024

2326 Cambridge Ave., Cardiff, Ca 92007

2475 Manchester Ave., Cardiff, Ca 92007

2565 Manchester Ave., Cardiff, Ca 92007 ADDRESS

$3,549,000

$3,495,000 $3,300,000 $3,250,000 $2,999,000 $2,995,000 $2,995,000 $2,950,000 $2,950,000 $2,800,000 $2,750,000 $2,650,000 $2,600,000 $2,495,000 $2,449,000 $2,449,000 $2,399,000 $2,395,000 $2,349,000 $2,150,000 $2,025,000 $1,999,999 $3,500,000 $2,925,000 $3,075,000 $3,150,000 $2,995,000 $3,005,000 $2,600,000 $2,950,000 $2,400,000 $2,750,000 $2,600,000 $2,500,000 $2,600,000 $2,450,000 $2,300,000 $2,355,000 $2,700,000 $2,100,000 $2,349,000 $2,125,000 $2,010,000 $2,075,000

Proven Results

Meet The Team

As a dedicated Horse Property Specialist with Sean Caddell & Associates, I connect equestrian enthusiasts with their dream properties, having closed over $30M in sales. My background includes a successful sales career at Cardinal Health, where I consistently exceeded targets. With a Bachelor’s degree in Anthropology from Baylor University, I bring a strategic, client-focused approach to real estate. Whether you're seeking a farm, luxury estate, or land for development, I'm here to guide you every step of the way.

Jackie Hooper is the Operations Manager for Sean Caddell & Associates and a licensed Realtor at Pacific Sotheby's International Realty. With a background in corporate real estate and extensive experience alongside Sean Caddell, she brings a diverse skill set to the fast-paced world of luxury real estate. Jackie oversees daily operations, ensuring efficiency and

Meghann is passionate about luxury real estate and is dedicated to helping clients find their dream homes. Known for her local market expertise, honesty, and integrity, she works to make every transaction smooth and enjoyable. As an accomplished equestrian and competitive Show Jumper, Meghann understands the unique needs of horse owners and tailors her service to meet her clients' lifestyle and investment goals. She lives in Leucadia with her husband and two children and enjoys staying active, skiing, competing in triathlons, and traveling with her family.

Brianne

Brianne Stauffer is a dedicated real estate professional with a strong passion for helping clients achieve their property goals. Born and raised in San Diego, she has an in-depth knowledge of the North County market and a proven track record of successful deals. With a background in a family of real estate professionals, Brianne offers unique industry insights and connections that benefit her clients. She resides in Del Mar, California, and is committed to providing exceptional service, ensuring a seamless and stress-free buying or selling experience.

Michael's real estate career began after joining the Marine Corps in 2019, and he now works as a dedicated agent at Pacific Sotheby's in San Diego. Specializing in serving active-duty military, VA loans, and firsttime homebuyers, Michael is committed to ensuring a smooth experience for his clients. Originally from Alexandria, Louisiana, he has embraced San Diego's vibrant lifestyle, enjoying surfing, rock climbing, and skydiving. His background in service and real estate reflects his dedication to helping clients and building lasting relationships in his community.

Client Endorsements

Sean has helped me find and sell three houses. It has been great experiences and Sean's team communicates throughout the whole process and puts you first and really listens.

Sean is absolutely the best in the business. I have done two major transactions with him (buying and selling a luxury horse farm), and he is such an amazing professional in every way. He took such good care of us from start to finish. He knows the market like no one else, and I recommend him without hesitation. His team is incredible also. In my mind, there is no one else I would work with when buying or selling real estate.

JESSICA M.

Sean is the best of the best. I have known him for at least 20 years. He sold our home in Vista CA in 2023 at full asking price and in 10 days time. He and his staff are attentive, professional and kind. I have recommended him to friends several times and each has had the same experience. Sean Caddell & Associates for the win!

KIM S.

Sean really understands the San Diego real estate market. He is very hard working and detail oriented so you can be certain nothing will "fall between the cracks". He ALWAYS looks out for the best interests of his clients. You couldn't ask for a more knowledgeable and honest agent.

SALLY H.

I had the good fortune of meeting Sean Caddell when I relocated from Pasadena. Sean continues to share his decades of proven experience with his clients always dedicated to listening and then meeting their real estate needs as if it was his own personal purchase or sale. He is skilled in offering not only his services as an agent but in providing a joyous new life style.

Sean and his team are great! I can’t imagine shopping for houses or barns with anyone else.

My husband and I had Sean and his group list and sell our property on the oceanfront in La Jolla, CA. It was on private street and sold at a great price. Of course, he sold us our next home as well. His ability suited his reputation!

Sean Caddell advises me on property purchases, both personal and investment properties, and is always patient, promptly replies to messages, and most of all, keeps professional and calm regardless. Negotiations with Sean are smooth and easy, even with difficult situations. He's the best.

CARLA H.

Sean Caddell and Associates have consistently been terrific in every way to sell properties for us. Incredibly responsive and knowledgeable. These are the ingredients for a successful outcome.

LAURA M.

Community Involvement

Sean Caddell is a dedicated community member and philanthropist, actively supporting organizations like the Ocean Discovery Institute, Feeding San Diego, and the horse community in Southern California. His commitment to giving back reflects his passion for the environment and the local community.

Coastal Lifestyle

from the ocean

Sean Caddell, a San Diego resident for over 40 years, specializes in coastal properties, bringing a deep understanding of the local market to his clients. Known for his expertise and passion for luxury real estate, Sean is also an active community member, contributing to various philanthropic efforts and fostering connections throughout San Diego County Coastal Communities. His commitment to these regions with an emphasis in North County is reflected in both his professional and personal endeavors.

Equestrian Lifestyle to the ranch

The Caddell team hosts a prominent real estate footprint in Rancho Santa Fe, and surrounding equestrian communities. With a deep passion for the equestrian lifestyle and extensive knowledge of the local market, he connects with clients seeking homes that align with their interests. His commitment to exceptional service has earned his a trusted reputation in the community, where he has successfully guided clients in finding their dream estates. With a keen eye for detail and an understanding of horse owners' unique needs, Sean helps clients navigate the complexities of buying and selling luxury properties in this prestigious area.

DESIGN FOR THE

Your Property

The Attention Your Property Deserves

At Pacific Sotheby’s International Realty, we understand that each property and seller is unique, so we offer you an exclusive, tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.

Launching The Listing

Together we'll follow a proven path to success.

1

PREPARING YOUR HOME

• Staging and White Glove home preparation services

• Pre-list home inspection

• Spare key

• Landscape

• Painting

• Strategic pricing guidance

2

CAPTURING YOUR HOME

• Photography

• Videography

• High-resolution photography including twilight and drone images

• Virtual staging

3

STORY TELLING

• Property description

• Features list

• Benefits list

• Amenities list

5 4 6

PROMOTING

• Pre-promote property to Pacific Sotheby’s International Realty advisors

• Customized postcard

• Property brochure

• Property flyer

• Target email campaigns

• Social media

• Property page on pacificsothebysrealty.com

• Print and digital placements

• Apple TV gallery placement

• Online distribution across over 10,000 websites

• Public relations support for editorial opportunities

LAUNCH DAY

• MLS launch

• Sign installation

• Final pre-listing property walk through

• Final review of promotion

• Individual outreach to broker community

• Submit for additional global exposure

POST LAUNCH

• Weekly property reports

• Open houses if desired and appropriate

• Broker preview if desired and appropriate

Your Advantage

1,100 Offices Worldwide

84 Countries & Territories

26,100 Sales Associates

$157B

Global Sales Volume (USD)

$4.6B+

Global Network Referrals

Sotheby’s International Realty is the only truly global luxury real estate company with 26,100 advisors working in more than 1,100 local offices across 84 countries and territories. Our unparalleled network works together to meet your

SOTHEBY’S AUCTION LOCATIONS

Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 sales rooms around the world, and has private sales galleries in New York, Hong Kong, and London.

Our Numbers Are Your Assurance

At Pacific Sotheby’s International Realty, we understand that trust is essential, especially in challenging markets.

Our clients rely on our expertise, honed through experience, proven success, and resilience in all circumstances. Our results demonstrate this commitment.

My connection to an extraordinary brand, a global network, and the most productive luxury real estate company in Southern California offers unparalleled exposure for your home.

Huntington Beach

Newport Beach

Laguna Beach

Carlsbad

Encinitas

Del

Fairbanks Ranch

Downtown

Coronado

Mar
Rancho Santa Fe
Rancho Bernardo
La Jolla

When California Moves You

The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.

WHERE BUYERS ARE COMING FROM

Our Reach Brings The World To Your Home

We make your listing easy to find online with our award-winning website and finely tuned SEO.

Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.

Videos played in 2024

Visitors from outside the U.S.

Peerage Realty Partners

Canada

New York

New Hampshire

Vermont

North Carolina

Florida

South Carolina

Illinois

Texas

Washington

Oregon

California

Peerage Capital is a leading North American business services and private investment firm focused on real estate services, real estate investment, wealth advisory, and asset management. What sets us apart is our belief in the power of partnership. We build long-term relationships with those who have a proven record of entrepreneurial success and who share our values of integrity, accountability, hard work, and community engagement.

We leverage our capital and our experience to accelerate the growth of our individual partners, allowing them to think bigger and act faster in the markets they know best. Working together, we grow companies, create jobs, and give back to communities.

Sotheby’s Is More Than Just Our Name

For the past two centuries, Sotheby’s auction house has established an iconic brand of unparalleled prestige. Today, Sotheby’s International Realty continues this legacy, providing elevated standards and exemplary service. Leveraging the global power of the Sotheby’s name and its extensive database of 700,000 clients, we create unique opportunities to introduce your property to qualified buyers worldwide.

SELL WITH SOTHEBY’S

Exclusive Access to Ultra-Luxury Buyers

Our unique relationships help us connect your listing with ultra-highnet-worth buyers that even superior marketing can’t reach alone. These buyers understand that Sotheby’s International Realty represents the finest opportunities available in every market.

AUCTION CLIENTS

• 68 of Forbes’ 100 World’s Richest People

• 136 of Forbes’ 400 Richest Americans

• 57 of Forbes’ 100 Richest Americans

• 164 of Forbes’ Top 500 CEOs

• All 10 of Forbes’ Top 10 Billionaire Art Collectors

• 169 of Art News’ Top 200 Collectors

• 20% have an average net worth of $20.4 million

• Average net worth is $8.4 million

*Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia

sothebysrealty.com

Sotheby’s International Realty’s syndication network delivers unmatched global visibility through a curated selection of premier websites, elevating your listing’s reach and exposure to discerning buyers worldwide.

No One Can Draw More Eyes to Your Property

Pacific Sotheby’s International Realty redefines luxury real estate marketing, delivering an unmatched level of worldclass exposure beyond the reach of any other brokerage.

Through an exclusive global media network, we showcase your listings on premier websites and in distinguished print publications across the globe, elevating them to a discerning international audience.

Our Connections Become Your Connections

Subscribers

Followers

Followers

Viewers Monthly

Followers

The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with over one million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.

Our Reputation Is Your Advantage

Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.

2024 PRESS SHARE OF VOICE

Our High-End Research Delivers High-End Results

Our unparalleled expertise in high-end residential markets is driven by our unwavering commitment to continuous research. Through our annual Luxury Outlook report, quarterly In Focus reports, and monthly Insider Intel updates, we deliver invaluable insights on emerging trends and consumer behavior in residential markets, both locally and globally. By harnessing this wealth of data, we empower our clients to make well-informed, strategic decisions, ensuring their success in the most competitive markets.

There’s More Than One Way To Sell Luxury Homes

Sotheby’s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals. But it’s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days.

You’ll See The Results As They Unfold

We provide comprehensive data on your listing’s web traffic, showings, marketing campaigns, and more. This valuable information drives the sales strategy, enabling us to adjust and refine tactics in real-time, ensuring every decision is informed and aligned with your goals.

Your Property Valuation

The Right Price Gets The Best Result

Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price. We will carefully analyze the market using our local expertise to determine the optimal price for your property.

Your Community Is Our Community

We live here too. So we know the neighborhood, schools, and shops from the inside out to sell potential buyers on the value of the area. Better yet, we know and understand the people that make up this community.

DISCOVER OUR LATEST MARKET UPDATES

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Presentation for 211 Mar De Cortez by SeanCaddell - Issuu