A Campaign for Gayle Francis from Sean Caddell

A Campaign for Your Property 17324 CALLE SERENA, RANCHO SANTA FE PREPARED FOR | GAYLE FRANCIS PRESENTED BY | SEAN CADDELL

1

01

02

Biography

The Attention Your Property Deserves

Proven Results

Launching The Listing

Your Partner

CONTENTS

Meet the Team Client Endorsements Community Involvement Coastal Lifestyle Equestrian Lifestyle Media

Your Property

03

04

Our World Is Yours

The Right Price Gets The Best Result

Our Numbers Are Your Assurance

Your Community Is Our Community

When California Moves You

Comparable Properties

Your Advantage Our Reach Brings The World To Your Home Peerage Realty Partners Sotheby’s Is More Than Just Our Name Exclusive Access to Ultra-Luxury Buyers Top Media Partners Drive Traffic to Your Listing No One Can Draw More Eyes to Your Property Our Connections Become Your Connections Our Reputation Is Your Advantage Our High-End Research Delivers High-End Results There’s More Than One Way To Sell Luxury Homes You’ll See The Results As They Unfold

Your Property Valuation

01

Your Partner

Partnership Matters

Thank you for the opportunity to demonstrate the difference Pacific Sotheby’s International Realty can make as your partner.

Our goal is to simplify the home-selling process from start to finish, and our expertise ensures a seamless experience. Simply put—together, we will succeed.

At Pacific Sotheby’s International Realty, we have the resources, strategy, and reach to deliver exceptional results. As your dedicated partner, we will guide you through every step of the journey. This brief presentation outlines our comprehensive plan, leveraging our network and marketing expertise to connect with the right buyers.

Thank you again for your consideration. It would be our privilege to represent you.

6

7

Sean Caddell Sean Caddell is a highly accomplished global real estate advisor with a remarkable expertise in various areas, including equestrian real estate, new development real estate, and San Diego coastal luxury. With over two decades of experience in the industry, Sean has established himself as a trusted and sought-after professional in the field.

Throughout his career, Sean has developed a strong passion for architecture and design, which he seamlessly incorporates into his practice. He believes that luxury goes beyond a mere price point and is instead an immersive experience that encompasses exceptional living spaces and personalized service.

Sean possesses an in-depth understanding of client needs and the everevolving real estate market. His commitment to achieving outstanding results and providing exceptional service has earned him a loyal clientele who consistently return to him for their real estate needs.

In addition to his successful real estate career, Sean is deeply involved in philanthropy and community engagement. He actively supports charities and organizations such as the Ocean Discovery Institute, where he serves as Cabinet Board Member supporting the education system in the public schools for City Heights through programs supporting marine and environmental science. Sean also serves on the Advisory Board for Del Mar Horse Park, demonstrating his dedication to the equestrian community. Furthermore, he holds the esteemed position of Co-

8

Chair for the United States Equestrian Team West Coast Gala in 2024, highlighting his leadership and commitment to promoting excellence in equestrian sports.

Sean’s expertise extends to marketing strategies, both digital and print, on both local and international scales. He possesses extensive knowledge in leveraging these platforms to effectively reach and engage target audiences. His proficiency in this area has garnered him recognition, including appearances on television, where he has shared his industry insights and expertise.

Sean Caddell is a graduate of San Diego State University, where he earned a Bachelor of Arts degree in Journalism with an emphasis in advertising. Prior to his real estate career, he gained valuable experience managing corporate relations for firms in the financial services industry, honing his skills in communication and client relations.

Driven by his passion for architecture, design, and delivering exceptional results, Sean Caddell continues to be a respected and influential figure in the global real estate industry. His unwavering commitment to his clients, coupled with his extensive knowledge and experience, make him an invaluable asset for anyone seeking unparalleled real estate representation.

Global Real Estate Advisor DRE# 01192842 858.472.1074 OceanRanches@gmail.com SeanCaddell.com

ACCOLADES / AWARDS • Founding Member: Equestrian Connect networking group of agents worldwide working in equestrian markets • Club 50 Member: Participated in Club 50 since its inception • Top 7 Residential Agent: San Diego Business Journal (SDBJ) • Best of the City: Modern Luxury Encinitas & Cardiff • SDBJ Leader of Influence • REAL Awards: Top 1% in 2023 • Favorite Equestrian Realtor: EQ Living • 2023 RealTrends: Top Percentile • 2024 RealTrends: Top Percentile • 2023 EQ Living: Gold List

9

Proven Results

10

11

Recent Coastal Sales ADDRESS

LIST PRICE

SOLD PRICE

403 Sea Ridge, La Jolla, Ca 92037

$9,500,000

$9,500,000

509 Pacific Ave., Solana Beach, Ca 92075

$8,500,000

$8,100,000

150 10th Street, Del Mar, Ca 92014

$8,250,000

$7,750,000

1350 Neptune Ave., Encinitas, Ca 92024

$6,950,000

$7,000,000

1531 Coast Walk, La Jolla, Ca 92037

$6,900,000

$6,700,000

1314 Lake Drive, Encinitas, Ca 92024

$6,885,000

$5,990,000

17750 Via De Fortuna, RSF, Ca 92067

$6,795,000

$6,650,000

2387 Montgomery Ave, Cardiff, Ca 92007

$6,495,000

$6,350,000

734 Glorietta Blvd., Coronado, Ca 92118

$5,779,000

$5,400,000

1178 Virginia Way, La Jolla, Ca 92037

$5,499,000

$5,100,000

929 Neptune Ave., Encinitas, Ca 92024

$5,350,000

$5,350,000

17125 Calle Corte, RSF, Ca 92067

$5,200,000

$5,200,000

2160 Oxford Avenue, Cardiff, Ca 92007

$4,250,000

$4,250,000

2160 Oxford Ave, Cardiff, Ca 92007

$4,250,000

$4,250,000

252 Kolmar St., La Jolla, Ca 92037

$4,249,000

$3,853,425

717 Stratford Court, Del Mar, Ca 92014

$4,150,000

$3,850,000

1413 San Elijo, Cardiff, Ca 92007

$3,998,000

$3,850,000

6156 La Flecha, RSF, Ca 92067

$3,989,000

$3,800,000

734 Glorietta Blvd., Coronado, Ca 92118

$3,950,000

$3,950,000

631 3rd Street, Encinitas, Ca 92024

$3,900,000

$3,900,000

12

ADDRESS

LIST PRICE

SOLD PRICE

345 S Granados, Solana Beach, Ca 92075

$3,549,000

$3,500,000

34 Green Turtle, Coronado, Ca 92118

$3,495,000

$2,925,000

1097 C Street, Encinitas, Ca 92024

$3,300,000

$3,075,000

2326 Cambridge Ave, Cardiff, Ca 92007

$3,250,000

$3,150,000

2721 Mackinnon Ranch Rd, Cardiff, Ca 92007

$2,999,000

$2,995,000

1068 Devonshire, Encinitas, Ca 92024

$2,995,000

$3,005,000

3228 N. Twin Oaks Valley, San Marcos, Ca 92069

$2,995,000

$2,600,000

17218 Camino de Montecillo, RSF, Ca 92067

$2,950,000

$2,950,000

14817 Arrovo Rosita, Del Mar, Ca 92014

$2,950,000

$2,400,000

2495 Newcastle, Cardiff, Ca 92007

$2,800,000

$2,750,000

920 Stratford Ct., Del Mar , Ca 92014

$2,750,000

$2,600,000

922 Stratford Ct., Del Mar, Ca 92014

$2,650,000

$2,500,000

2029-31 Cambridge Ave., Cardiff, Ca 92007

$2,600,000

$2,600,000

1629 Somerset Ave., Cardiff, Ca 92007

$2,495,000

$2,450,000

1845 MacKinnon, Cardiff, Ca 92007

$2,449,000

$2,300,000

2172 Oxford Ave., Cardiff, Ca 92007

$2,449,000

$2,355,000

1746 Tattenham, Encinitas, Ca 92024

$2,399,000

$2,700,000

1270 Rubenstein Ave., Cardiff, Ca 92007

$2,395,000

$2,100,000

1045 Dewitt Ave., Encinitas, Ca 92024

$2,349,000

$2,349,000

2326 Cambridge Ave., Cardiff, Ca 92007

$2,150,000

$2,125,000

2475 Manchester Ave., Cardiff, Ca 92007

$2,025,000

$2,010,000

2565 Manchester Ave., Cardiff, Ca 92007

$1,999,999

$2,075,000 13

Meet The Team Jessica Campbell Leland

Meghann Harris

239.850.3501 Jessie.OceanRanches@gmail.com

310.854.9667 MeghannHarris1@gmail.com

As a dedicated Horse Property Specialist with Sean Caddell & Associates, I connect equestrian enthusiasts with their dream properties, having closed over $30M in sales. My background includes a successful sales career at Cardinal Health, where I consistently exceeded targets. With a Bachelor’s degree in Anthropology from Baylor University, I bring a strategic, client-focused approach to real estate. Whether you're seeking a farm, luxury estate, or land for development, I'm here to guide you every step of the way.

Jackie Hooper

Holly Hermanson

760.420.0073 Jackie.OceanRanches@gmail.com

619.417.8974 HollyHermanson@icloud.com

Jackie Hooper is the Operations Manager for Sean Caddell & Associates and a licensed Realtor at Pacific Sotheby's International Realty. With a background in corporate real estate and extensive experience alongside Sean Caddell, she brings a diverse skill set to the fast-paced world of luxury real estate. Jackie oversees daily operations, ensuring efficiency and continuous improvement for the team. Known for her organizational skills and ability to manage complex projects, she excels at building strong client and colleague relationships.

A resident of Cardiff by the Sea, Jackie enjoys staying active through running and fitness classes.

14

Meghann is passionate about luxury real estate and is dedicated to helping clients find their dream homes.

Known for her local market expertise, honesty, and integrity, she works to make every transaction smooth and enjoyable. As an accomplished equestrian and competitive Show Jumper, Meghann understands the unique needs of horse owners and tailors her service to meet her clients' lifestyle and investment goals.

She lives in Leucadia with her husband and two children and enjoys staying active, skiing, competing in triathlons, and traveling with her family.

Holly has been selling real estate in San Diego since 2004, bringing a deep knowledge of the local market since moving to the area in 1976. Originally from Green Bay, Wisconsin, she raised two daughters as a single mother, which fueled her success. Holly is committed to helping clients buy or sell homes with expertise, honesty, and dedication. Her hard work earned her the SD Magazine 5-Star Client Satisfaction Award for six consecutive years. In her free time, Holly enjoys traveling, working out, and attending the Del Mar horse races.

Brianne Stauffer

Michael Hawthorne

760.622.6618 BrianneStaufferSD@gmail.com

858.519.2469 Michael.OceanRanches@gmail.com

Brianne Stauffer is a dedicated real estate professional with a strong passion for helping clients achieve their property goals. Born and raised in San Diego, she has an in-depth knowledge of the North County market and a proven track record of successful deals. With a background in a family of real estate professionals, Brianne offers unique industry insights and connections that benefit her clients. She resides in Del Mar, California, and is committed to providing exceptional service, ensuring a seamless and stress-free buying or selling experience.

Michael's real estate career began after joining the Marine Corps in 2019, and he now works as a dedicated agent at Pacific Sotheby's in San Diego. Specializing in serving active-duty military, VA loans, and firsttime homebuyers, Michael is committed to ensuring a smooth experience for his clients. Originally from Alexandria, Louisiana, he has embraced San Diego's vibrant lifestyle, enjoying surfing, rock climbing, and skydiving. His background in service and real estate reflects his dedication to helping clients and building lasting relationships in his community.

Anahi Arata 858.245.9078 AnahiArata19@gmail.com

Anahi Arata is a highly skilled real estate professional at Pacific Sotheby's International, known for her marketing expertise and extensive network of discerning clients across luxury fashion and real estate. Fluent in English, Spanish, Italian, and Portuguese, she specializes in connecting international clients with luxury properties, whether for personal use or investment. With a background in marketing and interior design, Anahi brings impeccable taste, strong negotiation skills, and a vast global network to her role. She is also actively involved in charitable work, supporting organizations like "This is About Humanity" and "Angelitos De Oro." 15

Client Endorsements Sean has helped me find and sell three houses. It has been great experiences and Sean's team communicates throughout the whole process and puts you first and really listens.

KENDA P.

I had the good fortune of meeting Sean Caddell when I relocated from Pasadena. Sean continues to share his decades of proven experience with his clients always dedicated to listening and then meeting their real estate needs as if it was his own personal purchase or sale. He is skilled in offering not only his services as an agent but in providing a joyous new life style.

CAROLYN O.

Sean is absolutely the best in the business. I have done two major transactions with him (buying and selling a luxury horse farm), and he is such an amazing professional in every way. He took such good care of us from start to finish. He knows the market like no one else, and I recommend him without hesitation.

His team is incredible also. In my mind, there is no one else I would work with when buying or selling real estate.

Sean and his team are great! I can’t imagine shopping for houses or barns with anyone else.

MONICA G.

JESSICA M.

My husband and I had Sean and his group list and sell our property on the oceanfront in La Jolla, CA. It was on private street and sold at a great price.

Of course, he sold us our next home as well. His ability suited his reputation!

Sean is the best of the best. I have known him for at least 20 years. He sold our home in Vista CA in 2023 at full asking price and in 10 days time. He and his staff are attentive, professional and kind. I have recommended him to friends several times and each has had the same experience. Sean Caddell & Associates for the win!

LINDA F.

KIM S.

Sean Caddell advises me on property purchases, both personal and investment properties, and is always patient, promptly replies to messages, and most of all, keeps professional and calm regardless. Negotiations with Sean are smooth and easy, even with difficult situations. He's the best.

CARLA H.

16

Sean really understands the San Diego real estate market. He is very hard working and detail oriented so you can be certain nothing will "fall between the cracks". He ALWAYS looks out for the best interests of his clients. You couldn't ask for a more knowledgeable and honest agent.

Sean Caddell and Associates have consistently been terrific in every way to sell properties for us. Incredibly responsive and knowledgeable. These are the ingredients for a successful outcome.

SALLY H.

LAURA M.

Community Involvement Sean Caddell is a dedicated community member and philanthropist, actively supporting organizations like the Ocean Discovery Institute, Feeding San Diego, and the horse community in Southern California. His commitment to giving back reflects his passion for the environment and the local community.

17

Coastal Lifestyle from the ocean Sean Caddell, a San Diego resident for over 40 years, specializes in coastal properties, bringing a deep understanding of the local market to his clients. Known for his expertise and passion for luxury real estate, Sean is also an active community member, contributing to various philanthropic efforts and fostering connections throughout San Diego County Coastal Communities. His commitment to these regions with an emphasis in North County is reflected in both his professional and personal endeavors.

18

Equestrian Lifestyle to the ranch

The Caddell team hosts a prominent real estate footprint in Rancho Santa Fe, and surrounding equestrian communities.

With a deep passion for the equestrian lifestyle and extensive knowledge of the local market, he connects with clients seeking homes that align with their interests. His commitment to exceptional service has earned his a trusted reputation in the community, where he has successfully guided clients in finding their dream estates. With a keen eye for detail and an understanding of horse owners' unique needs, Sean helps clients navigate the complexities of buying and selling luxury properties in this prestigious area.

19

Media Your Trusted Expert from the Ocean to the Ranch

468 ASHTON DRIVE | LAGUNA BEACH 4 Bed | 5 Bath | $5,995,000

SEANCADDELL.COM

20625 SIERRA ELENA | MURRIETA 4 Bed | 5 Bath | $1,995,000

FOR SALE | 8495 VIA RANCHO CIELO* RANCHO SANTA FE | $5,300,000

FOR SALE | 590 CAMINO EL DORADO ENCINITAS | $4,495,000

41565 AVENIDA LA CRESTA | MURRIETA 4 Bed | 4 Bath | $1,549,000

LAGUNA BEACH

631 3RD STREET | ENCINITAS Mixed-Use - 3 office spaces & one 2-bed apartment with den | $4,950,000

1345 CAMINO LINDA | SAN MARCOS 2 Bed | 2 Bath | $995,000

Just Listed 468 ASHTON DRIVE 4 Bedrooms | 4.5 Bathrooms 3,547 Square Feet 7,650 Square Foot Lot Offered at $5,995,000

SOLD | 2387 MONTGOMERY | OCEAN 5 Bed | 4 Bath | $6,350,000

SOLD OFF MARKET | 3166 N TWIN OAKS VALLEY ROAD | RANCH 4 Bed | 4 Bath | $6,000,000

Perched on a lush hillside above beloved Victoria Beach, this private estate boasts striking modern architectural design and top-of-the-line upgrades and finishes. The home features large windows and tall ceilings, emphasizing the expansive ocean views visible from the living room, kitchen, and deck.

The primary suite also offers breathtaking views of the ocean and Catalina Island, with white water and city light vistas, for as far as the eye can see. The kitchen is a chef's dream, equipped with Wolf and Sub-Zero appliances and featuring waterfall edge twin center islands. This home provides multiple indoor and outdoor sitting and dining areas, perfect for entertaining or enjoying the serene surroundings. Additional amenities include a bonus room with a private entrance off the first floor, a two-car garage, and an oversized driveway with extra parking. Just moments from the beach, Montage Resort and Spa, and award-winning restaurants, this estate is also a short drive from famous art galleries, over one hundred local restaurants, live entertainment, and outdoor activities. Together, these features make Laguna Beach a world-class destination and this house the perfect place to call home, within this famous seaside community.

SEAN CADDELL GLOBAL REAL ESTATE ADVISOR

858.472.1074 OceanRanches@gmail.com DRE# 01192842

EQ LIVING MAGAZINE

20

Each office is independently owned and operated. DRE# 01767484

Each office is independently owned and operated. DRE# 01767484

SEAN CADDELL

SPENCER WALL

858.472.1074 OceanRanches@gmail.com DRE# 01192842 seancaddell.com

858.472.1074 spencer@wallrealtygroup.com DRE# 01840729 wallrealtygroup.com

DREAM HOMES MAGAZINE

FOR SALE | 2005 BULRUSH CARDIFF | $2,429,000

FOR SALE | 3403 PACIFIC VIEW WAY* OCEANSIDE | $1,695,000

FOR SALE | 3405 PACIFIC VIEW WAY* OCEANSIDE | $1,695,000

PENDING | 3401 PACIFIC VIEW WAY* OCEANSIDE | REPRESENTING SELLER

JUST SOLD | 2160 OXFORD AVENUE CARDIFF | $4,250,000 | REPRESENTED SELLER

JUST SOLD | 38895 AVENIDA CAROLINA MURRIETA | $1,860,000 | REPRESENTED SELLER

NSDCAR TOP 1% OF REALTORS IN 2023 SEANCADDELL.COM

SEAN CADDELL GLOBAL REAL ESTATE ADVISOR

858.472.1074 OceanRanches@gmail.com DRE# 01192842

ENCINITAS ADVOCATE

*These images are conceptual renderings, not the actual property. Buyers are advised to conduct their own investigation as to what can be built on the property, the permitting process, and project costs. Each office is independently owned and operated. DRE# 01767484

DESIGN FOR THE

Sean Caddell

BRING THE CLASSIC COASTAL CALIFONIA STYLE HOME WITH LUXURY REAL ESTATE AGENT SEAN CADDELL’S LATEST COLLABORATION.

BY LINDSAY GARBACIK

PACIFIC SOTHEBY’S INTERNATIONAL REALTY GLOBAL REAL ESTATE ADVISOR

C O A S T A L

DESIGN FOR THE

When Sean Caddell moved to Cardiff nearly 20 years ago, his personal style was unlike any other in the quaint beach town. He sported preppy suit jackets and ties while others stuck to flip-flops and shorts, which led to friends joking he was the “Prince of Cardiff.”

Caddell embraced the nickname, making it a key part of his brand as a luxury real estate advisor for Pacific Sotheby’s International Realty. He doesn’t just sell homes, he sells a lifestyle, helping clients curate a way of living that exudes timeless elegance while expressing their own aesthetic.

Now, he’s partnered with architect Felipe Saavedra to translate his “Prince of Cardiff” brand into a collection of high-quality, custommade coastal-inspired furniture.

“Currently, there is a gap in the marketplace when it comes to

2

Caddell attributes his success to his ability to maintain a positive mindset. “I’m creating a future that inspires me to think bigger than I thought was possible,” he says.

“I truly believe if you can think it, you can achieve it.

Many of my dreams have come true. Sometimes, I wish I had thought bigger at a younger age. But I’ve only just begun. I’m looking forward to an even brighter future.

The opportunities are limitless.” On the horizon, he looks forward to continuing to grow his first class team of marketing professionals and enhancing the white glove experience for his clients.

regional design,” says Caddell. “This collection aims to solve that while taking inspiration from the past to create modern heirlooms that reflect the way we currently live.”

THE PRINCE OF CARDIFF COLLECTION The idea for the collaboration was sparked when the two became neighbors. Caddell admired Saavedra’s unique furniture, only to discover that he had designed it himself. Caddell immediately commissioned chairs for his 300-year-old Spanish library dining table, which he’d been in search of for years. A made-to-order banquette-style sofa followed that. The clean lines, thoughtful proportions, and light wood of Saavedra’s craftsmanship perfectly suited Caddell’s chic coastal California style.

687 S Pacific Coast Hwy Ste 102, Encinitas, CA 858.472.1074, SeanCaddell.com, @PrinceOfCardiff DRE# 01192842 PHOTOGRAPHY BY TIM K ING

Giving back to the local community is a top priority for Caddell. For the last 20 years, he’s supported youth education through the Ocean Discovery Institute, as well as Feeding San Diego and Shea Therapeutic Riding Center. “I’ve been given great opportunity in this life and I want others to have the same,” he says. When it comes to advice to other modern men, Caddell adds, “Do something you love, do it well, and the money will follow. Also, it’s good to be kind.”

Coastal homes are often constricted by the landscape, and Caddell struggled to find furniture that fit well. He knew his clients could benefit from Saavedra’s skill at creating timeless pieces in the correct scale. “Many designers can decorate a giant house with giant furniture, but designing for a small scale that can handle the wear of a coastal home is a true talent,” says Caddell.

While Saavedra designs and manufactures the pieces, Caddell serves as the inspirational creative director, providing insight into how clients live with and use their furniture while focusing on the design elements important to their lifestyle.

mind. Crafted with white oak and walnut with an emphasis on clean lines, the collection features organic materials, neutral colors and textured fabrics that are durable and washable but add interest.

“We’re creating serene, dream oases that will last a lifetime,” says Caddell. “There are pieces that furnish a home and then others that help in defining it—this collection is the latter.”

The upcoming Prince of Cardiff collection launches late spring and can be ordered directly by contacting Felipe Saavedra at felipe_saav@hotmail.com or through Sean Caddell’s lifestyle team at oceanranches@gmail.com.

The Prince of Cardiff Collection reflects a modern Mediterranean style, designed with the Spanish heritage of Southern California in

SEANCADDELL.COM | 858.472.1074 | OCEANRANCHES@GMAIL.COM

1

4

2.

3.

4.

5.

17550 Vi a De Fo r t u n a , Ra n c ho Santa Fe - Mediterranean Covenant Estate, Sold fo r $6, 650, 000, Repres ented the Buyers 17125 C a l l e Co r te, Ra n c h o Santa Fe - Modern Ranch Compound in the V illage, So l d Of f-Ma r ket fo r $5, 280, 000, Represented the Sellers 2387 Mo nt go mer y, C a rd i f f by the Sea - Panoramic Ocean V iew Contemporary Spa n i s h St y l e Ho me, So l d fo r $6,350,000, Represented the Sellers 590 C a mi n o El Do ra d o - En c i nitas Ocean-V iew Craftsman Estate, Offered for $5, 200, 000 1413 Sa n El i j o , C a rd i f f by t h e Sea - White Water V iew Oceanfront V illa, Sold for $3, 850, 000, Repres ented t h e Sellers

C A R D I F F

L U X U RY R E A L E S TAT E A G E N T S E A N C A D D E L L , W I N N E R O F

5

SEA N CA DDE L L PACIFIC SOTHEBYS INTERNATIONAL REALTY O C E A NRA NCHE S @G M A I L .CO M 858 .4 7 2 .1 0 7 4 SEANCA D D E L L .CO M DR E # 0 1 1 9 2 8 4 2

Now, he’s partnered with architect Felipe Saavedra to translate his “Prince of Cardiff” brand into a collection of high-quality, custommade coastal-inspired furniture.

“Currently, there is a gap in the marketplace when it comes to

T H E B E S T R E A LT O R F O R E N C I N I TA S / C A R D I F F I N MO D E R N L U X U RY S A N D I E G O ’ S B E S T O F T H E C I T Y AWA R D S , S H O W S U S W H AT

N

estled along the picturesque coastline of northern San Diego County, Encinitas and Cardiff offer a harmonious blend of elevated coastal living and vibrant community spirit. “The area feels like a luxury coastal town with a hint of nostalgia,” says Sean Caddell, who took home the title of Best Realtor for Encinitas/Cardiff in our Best of the City Awards.

The Pacific Sotheby’s International Realty agent is at the heart of this coastal paradise, making him an indispensable guide for those seeking to call Encinitas and Cardiff home. “The community here is an eclectic mix of people who are very entrepreneurial in spirit,” he notes. “Residents are drawn to the natural beauty and active lifestyle these neighborhoods afford.”

MA K E S H I S MA R K E T S O S P E C I A L .

High-end family-owned shops, serene nature trails, and a classic SoCal mix of home styles among highly walkable streets create a sense of upscale charm rarely found in California cities.

“There’s a nice mix of classic Spanish-influenced architecture, midcentury beach cottages, and modern California design,” says Caddell, who has worked in the area for more than two decades.

“Most homes here capitalize on the ocean views with back walls made of glass.”

But the most unique aspect of Encinitas and Cardiff, according to Caddell, is walkability. With trails like the Cardiff Rail Trail connecting these coastal towns, residents and visitors can easily walk or bike from city to city, and soak up the oceanfront view while they do.

regional design,” says Caddell. “This collection aims to solve that while taking inspiration from the past to create modern heirlooms that reflect the way we currently live.”

THE PRINCE OF CARDIFF COLLECTION The idea for the collaboration was sparked when the two became neighbors. Caddell admired Saavedra’s unique furniture, only to discover that he had designed it himself. Caddell immediately commissioned chairs for his 300-year-old Spanish library dining table, which he’d been in search of for years. A made-to-order banquette-style sofa followed that. The clean lines, thoughtful proportions, and light wood of Saavedra’s craftsmanship perfectly suited Caddell’s chic coastal California style.

Coastal homes are often constricted by the landscape, and Caddell struggled to find furniture that fit well. He knew his clients could benefit from Saavedra’s skill at creating timeless pieces in the correct scale. “Many designers can decorate a giant house with giant furniture, but designing for a small scale that can handle the wear of a coastal home is a true talent,” says Caddell.

STYLE REFLECTIONS LUXURY AGENT SEAN CADDELL TAPS INTO HIS INNATE FASHION SENSE TO CRAFT ARTFULLY CURATED LIFESTYLES FOR HIS CLIENTS.

BY LINDSAY GARBACIK`

Sean Caddell understands that real estate is about more than

they are often copied in a massproduction manner and risk

Positano—the food is “We’re exactly what you becoming dated.”

“Over the past several years, both property transactions. find in its namesake Italian region,” he Cardiff and Encinitas have gone not just selling four walls,” says says. Another go-to is the upscale Herb through a major transformation with estate advisor & Sea real in downtown Encinitas:at“Visit WHERE FASHION the restoration of the San Elijo Lagoonthe global International onSotheby’s a Friday when they serve lobster MEETS REAL ESTATE Ecological Reserve,” Caddell adds. Pacific bucatini, don’t skipathe hoe of cake Just as an outfit is an expression “The reserve’s trail system connects both Realty.

“We’reand narrating story and caviar appetizer.” towns with Rancho Santa Fe and fashion, design and architecture.” of personal style, Caddell sees Solana Beach.”

With their beach town allure, tight-knit one’s home as a visualization of nearly two and decades as housing their individuality. “Design and high-end The area’s history as an iconic surfingOver communities, stock, Encinitas andDiego’s Cardiff offer a destination adds to its down-to-earth, the yet top agent in San architecture, like fashion, allow combination of luxury living luxe, vibe, which is evident in the locally luxurycaptivating coastal and equestrian people to express themselves,” he and laid-back lifestyle. As Caddell says, owned shops and restaurants that give communities, Caddell hasCalifornia that says. “If the expression is negative “It’s a dreamy corner of the area a small-town feel. “One of my a unique approach and functionally obsolete for that you can’t find anywhere else.” favorite eateries in the area is Trattoriacultivated

S EA N C A D D EL L . C O M | 858. 472. 1074 | O C EA N R A N C H ES @G MA I L . C O M

Photogra phy By: Luca s Pa ro di - Spea r h ea d Media

MODERN LUXURY

E N C I N I T A S

to real estate that draws on his keen design acumen to help him curate a lifestyle for his clients that fulfills their needs well beyond the property they purchase.

3

1.

in

agent. At Pacific Sotheby’s International Realty, he caters to the area’s luxury coastal and equestrian communities. “I’m inspired by making a difference in the lives of my clients and their families by creating a strong financial future through real estate for multiple generations to come,” he says.

BY LINDSAY GARBACIK

a guide to

C H A R M :

LUXURY& Living

With a passion for architecture and design, a keen marketing prowess and a commitment to exceptional service, Sean Caddell is a top San Diego real estate

BRING THE CLASSIC COASTAL CALIFONIA STYLE HOME WITH LUXURY REAL ESTATE AGENT SEAN CADDELL’S LATEST COLLABORATION.

When Sean Caddell moved to Cardiff nearly 20 years ago, his personal style was unlike any other in the quaint beach town. He sported preppy suit jackets and ties while others stuck to flip-flops and shorts, which led to friends joking he was the “Prince of Cardiff.”

Caddell embraced the nickname, making it a key part of his brand as a luxury real estate advisor for Pacific Sotheby’s International Realty. He doesn’t just sell homes, he sells a lifestyle, helping clients curate a way of living that exudes timeless elegance while expressing their own aesthetic.

MORE THAN AN AGENT Caddell’s fashion-forward sales mindset started at a young age when he worked for a high-end men’s clothing store in high school. “The fashion industry holds incredible guidance toward how we live, work and play,” notes Caddell, citing Ralph Lauren’s mastery of fashion and interiors as influential in his own life.

This perspective, combined with his educational background in journalism, marketing, interior design and architecture, was instrumental in shaping Caddell’s real estate business, where he has proven his knack for discerning which trends are fleeting versus styles that have longevity.

“Timeless design prioritizes quality materials and traditional motifs that offer a sense of elegance and sophistication,” says Caddell. “Zeitgeist-fueled styles can be bold and innovative, but

individual, it can negatively affect their lifestyle, but if it’s positive, it does many great things.”

Caddell helps clients understand the relationship between fashion and architecture, highlighting the creativity and innovation that drive both industries. He points to structural design as a prime example, noting that lines and shapes from architectural masterpieces often inspire fashion designers to create garments with sharp angles and sleek silhouettes. Color is another significant link, he notes, as architects and fashion designers alike use it to evoke emotions and set a mood.

THE CURATION PROCESS With every client, Caddell starts by discussing their family

dynamics, interests and tastes, followed by their neighborhood preferences so he can ensure they are near the amenities they need and want. “San Diego is made up of so many different microcultures, each with their own twist,” he says. “North County and coastal San Diego, for example, reflect aspirations of health and casual outdoor living, while Downtown speaks to an elevated, artist-influenced urban lifestyle.”

While Saavedra designs and manufactures the pieces, Caddell serves as the inspirational creative director, providing insight into how clients live with and use their furniture while focusing on the design elements important to their lifestyle.

mind. Crafted with white oak and walnut with an emphasis on clean lines, the collection features organic materials, neutral colors and textured fabrics that are durable and washable but add interest.

“We’re creating serene, dream oases that will last a lifetime,” says Caddell. “There are pieces that furnish a home and then others that help in defining it—this collection is the latter.”

The upcoming Prince of Cardiff collection launches late spring and can be ordered directly by contacting Felipe Saavedra at felipe_saav@hotmail.com or through Sean Caddell’s lifestyle team at oceanranches@gmail.com.

The Prince of Cardiff Collection reflects a modern Mediterranean style, designed with the Spanish heritage of Southern California in

SEANCADDELL.COM | 858.472.1074 | OCEANRANCHES@GMAIL.COM

He values individuality in design while emphasizing luxury, and when it comes to the physical space, that starts with “good bones.” Caddell’s keys to crafting a luxe home include updating the rooms that are the most used, like the kitchen and bathrooms, with marble countertops, new flooring and fresh paint. Spa-like primary bathrooms and high-end kitchens are musts.

LOOKING AHEAD The takeaway for all clients is the same: “Discover what you love and curate your lifestyle around that,” he says. “Take your time and it will be a reflection of who you are today and who you aspire to maintain for the long term.”

It’s a principle that Caddell applies to every aspect of his own life as well, including his business, which he is growing with intention. “I look for likeminded talent with fashion and design experience to enhance the customer experience,” he says. This past year, he brought on Anahi Arata, a talented marketing professional with a background in curating elevated, timeless styles.

“Luxury is when a home looks flawless and easy, never contrived,” says Caddell, “and we aim to bring that to life for our clients.”

SEANCADDELL.COM 858.472.1074 OCEANRANCHES@GMAIL.COM

21

Perched on a Lush Hillside Above Beloved Victoria Beach 468 ASHTON DRIVE | LAGUNA BEACH 4 Bedrooms | 5 Bathrooms | 3,547 Square Feet $5,995,000

Coastal Craftsman Estate in Encinitas

Coastal Chic in the Del Mar Village

15-acre Equestrian Ranch Home in La Cresta

590 CAMINO EL DORADO ENCINITAS

717 STRATFORD COURT DEL MAR

20625 SIERRA ELENA MURRIETA

5 Bed | 5 Bath | 5,140 SF

3 Bed | 3 Bath | 2,150 SF

4 Bed | 5 Bath | 4,452 SF

Offered at $4,279,000

Offered at $4,150,000

Offered at $2,195,000

Private Oasis in the Coveted Composer District

15-acre Equestrian Ranch Home in La Cresta

1533 RUBENSTEIN CARDIFF

20625 SIERRA ELENA MURRIETA

4 Bed | 3 Bath | 2,833 SF

4 Bed | 5 Bath | 4,452 SF

Offered at $2,995,000

Offered at $1,995,000

Elevating Luxury in Oceanside

Adobe-Style Home, atop a Lake San Marcos Picturesque California Hillside Single Story

3403 PACIFIC VIEW WAY OCEANSIDE

41565 AVENIDA LA CRESTA MURRIETA

1345 CAMINO LINDA SAN MARCOS

4 Bed | 3.5 Bath | 2,256 SF

4 Bed | 4 Bath | 3,306 SF

2 Bed | 2 Bath | 1,355 SF

Offered at $1,695,000

Offered at $1,549,000

Offered at $995,000

SEAN CADDELL GLOBAL REAL ESTATE ADVISOR

858.472.1074 OceanRanches@gmail.com DRE# 01192842

Spanish-style Equestrian Elevating Luxury Home in Rancho Jamul Estate in Oceanside

Organic Contemporary in Rancho Santa Fe

New Construction in Oceanside

2852 CUPENO COURT JAMUL

3403 PACIFIC VIEW WAY OCEANSIDE

3405 PACIFIC VIEW WAY OCEANSIDE

4 Bed | 3.5 Bath | 4,225 SF

4 Bed | 3.5 Bath | 2,256 SF

4 Bed | 3.5 Bath | 2,256 SF

Offered at $1,845,000

Offered at $1,695,000

Offered at $1,695,000

SEAN CADDELL

14817 ARROYO ROSITA | RANCHO SANTA FE 3 Bedrooms | 4 Bathrooms | 3,965 Sqft | $4,300,000

PREMIER MAGAZINE

22

GLOBAL REAL ESTATE ADVISOR

858.472.1074 OceanRanches@gmail.com DRE# 01192842

Each office is independently owned and operated. DRE# 01767484

Each office is independently owned and operated. DRE# 01767484

#1

Pacific Sotheby’s International Realty Agent in San Diego County for Q3 2023

SEANCADDELL.COM

FOR SALE | 8495 VIA RANCHO CIELO* RANCHO SANTA FE | $5,300,000

Trust. Knowledge. Service.

Sean Caddell is a highly accomplished global real estate advisor with a remarkable expertise in various areas, including equestrian real estate, new development real estate, and San Diego coastal luxury. With over two decades of experience in the industry, Sean has established himself as a trusted and sought-after professional in the field.

Throughout his career, Sean has developed a strong passion for architecture and design, which he seamlessly incorporates into his practice. He believes that luxury goes beyond a mere price point and is instead an immersive experience that encompasses exceptional living spaces and personalized service.

FOR SALE | 641 MONTECITO WAY RAMONA | $4,949,000

FOR SALE | 2852 CUPENO COURT JAMUL | $1,845,000

Sean possesses an in-depth understanding of client needs and the ever-evolving real estate market. His commitment to achieving outstanding results and providing exceptional service has earned him a loyal clientele who consistently return to him for their real estate needs.

15-ACRE EQUESTRIAN RANCH HOME | FOR SALE IN LA CRESTA

20625 Sierra Elena | Murrieta 4 BEDS | 5 BATHS | 4,452 SF | $2,145,000 FOR SALE | 41565 AVENIDA LA CRESTA MURRIETA | $1,625,000

SEAN CADDELL

15 ACRES | ARENA | TURNOUTS | BARN | PASTURES

GLOBAL REAL ESTATE ADVISOR 858.472.1074 OceanRanches@gmail.com DRE# 01192842

FOR SALE | 918 SUNSET DRIVE VISTA | $1,399,000

COMING SOON | 590 CAMINO EL DORADO ENCINITAS | $5,200,000

*These images are conceptual renderings, not the actual property. Buyers are advised to conduct their own investigation as to what can be built on the property, the permitting process, and project costs. Each office is independently owned and operated. DRE# 01767484

JUST SOLD IN SAN MARCOS

FOR SALE IN CARDIFF

FOR SALE IN JAMUL

3166 N Twin Oaks Valley Rd.

1533 Rubenstein

2852 Cupeno Court

$6,000,000 | 4 Beds | 4 Baths Represented Buyer & Seller

$3,349,000 | 4 Beds | 3 Baths 2,833 SF | 6,981 Lot SF

$1,845,000 | 4 Beds | 4 Baths 4,225 SF | 2.7 Acres

FOR SALE IN MURRIETA

SEAN CADDELL GLOBAL REAL ESTATE ADVISOR

858.472.1074 OceanRanches@gmail.com DRE# 01192842

LISTED | 8495 VIA RANCHO CIELO RANCHO SANTA FE | $5,300,000

LISTED | 590 CAMINO EL DORADO ENCINITAS | $4,495,000

LISTED | 3403 PACIFIC VIEW* OCEANSIDE | $1,695,000

*These images are conceptual renderings, not the actual property. Buyers are advised to conduct their own investigation as to what can be built on the property, the permitting process, and project costs. Each office is independently owned and operated. DRE# 01767484

FOR SALE IN OCEANSIDE

FOR SALE IN OCEANSIDE

3403 Pacific View Way

3405 Pacific View Way

41565 Avenida

$1,695,000 | 4 Beds | 3.5 Baths 2,2256 SF | New Construction

$1,695,000 | 4 Beds | 3.5 Baths 2,2256 SF | New Construction

$1,625,000 | 4 Beds | 4 Baths 3,306 SF | 13 Acres

SEAN CADDELL GLOBAL REAL ESTATE ADVISOR

858.472.1074 OceanRanches@gmail.com DRE# 01192842 LISTED | 3405 PACIFIC VIEW* OCEANSIDE | $1,695,000

IN ESCROW | 2005 BULRUSH CARDIFF | $2,495,000

SOLD | 2160 OXFORD CARDIFF | $4,250,000

SAN DIEGO BUSINESS JOURNAL

Each office is independently owned and operated. DRE# 01767484

THE EQUESTRIAN CATALOG

23

02

Your Property

The Attention Your Property Deserves

At Pacific Sotheby’s International Realty, we understand that each property and seller is unique, so we offer you an exclusive, tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world.

26

27

Launching The Listing Together we'll follow a proven path to success.

1 2

28

PREPARING YOUR HOME • • •

Staging and White Glove home preparation services Pre-list home inspection Spare key

• • •

Landscape Painting Strategic pricing guidance

CAPTURING YOUR HOME • • • •

Photography Videography High-resolution photography including twilight and drone images Virtual staging

3 4

STORY TELLING • •

Property description Features list

• •

Benefits list Amenities list

PROMOTING • • • • •

Pre-promote property to Pacific Sotheby’s International Realty advisors Customized postcard Property brochure Property flyer Target email campaigns

• • •

Social media Property page on pacificsothebysrealty.com Print and digital placements

• • •

Apple TV gallery placement Online distribution across over 10,000 websites Public relations support for editorial opportunities

5 6

LAUNCH DAY • •

MLS launch Sign installation

• • • •

Final pre-listing property walk through Final review of promotion Individual outreach to broker community Submit for additional global exposure

POST LAUNCH • • •

Weekly property reports Open houses if desired and appropriate Broker preview if desired and appropriate

29

03

Your Advantage

32

Our World Is Yours 1,100

Offices Worldwide

84

Countries & Territories

26,100

Sales Associates

$157B

Global Sales Volume (USD)

$4.6B+

Global Network Referrals

Sotheby’s International Realty is the only truly global luxury real estate company with 26,100 advisors working in more than 1,100 local offices across 84 countries and territories. Our unparalleled network works together to meet your

SOTHEBY’S AUCTION LOCATIONS Sotheby’s has a global network of 80 offices in 40 countries, presents auctions in 9 sales rooms around the world, and has private sales galleries in New York, Hong Kong, and London.

33

Our Numbers Are Your Assurance

At Pacific Sotheby’s International Realty, we understand that trust is essential, especially in challenging markets.

Our clients rely on our expertise, honed through experience, proven success, and resilience in all circumstances.

Our results demonstrate this commitment.

My connection to an extraordinary brand, a global network, and the most productive luxury real estate company in Southern California offers unparalleled exposure for your home.

13

550+

$4.38B

$7.95M

Offices

Advisors

Local Sales Volume

Average Sales Volume Per Agent

34

Huntington Beach Newport Beach Laguna Beach Carlsbad Encinitas Del Mar Fairbanks Ranch Rancho Santa Fe Rancho Bernardo La Jolla Downtown Coronado 35

When California Moves You

The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world.

Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.

WHERE BUYERS ARE COMING FROM

36

California

Colorado

Florida

Washington

Arizona

Nevada

Our Reach Brings The World To Your Home

We make your listing easy to find online with our award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.

16

Languages

40%

Organic search traffic

33M+ sothebysrealty.com visits in 2024

65M+

Videos played in 2024

59%

Visitors from outside the U.S.

37

38

Peerage Realty Partners Canada New York New Hampshire Vermont North Carolina Florida South Carolina Illinois Texas Washington Oregon California

Peerage Capital is a leading North American business services and private investment firm focused on real estate services, real estate investment, wealth advisory, and asset management. What sets us apart is our belief in the power of partnership. We build long-term relationships with those who have a proven record of entrepreneurial success and who share our values of integrity, accountability, hard work, and community engagement.

We leverage our capital and our experience to accelerate the growth of our individual partners, allowing them to think bigger and act faster in the markets they know best. Working together, we grow companies, create jobs, and give back to communities.

39

Sotheby’s Is More Than Just Our Name

For the past two centuries, Sotheby’s auction house has established an iconic brand of unparalleled prestige. Today, Sotheby’s International Realty continues this legacy, providing elevated standards and exemplary service. Leveraging the global power of the Sotheby’s name and its extensive database of 700,000 clients, we create unique opportunities to introduce your property to qualified buyers worldwide.

SELL WITH SOTHEBY’S Auction | Private Sale | Buy Now | Retail Locations

40

Exclusive Access to Ultra-Luxury Buyers

Our unique relationships help us connect your listing with ultra-highnet-worth buyers that even superior marketing can’t reach alone. These buyers understand that Sotheby’s International Realty represents the finest opportunities available in every market.

AUCTION CLIENTS • 68 of Forbes’ 100 World’s Richest People • 136 of Forbes’ 400 Richest Americans • 57 of Forbes’ 100 Richest Americans • 164 of Forbes’ Top 500 CEOs • All 10 of Forbes’ Top 10 Billionaire Art Collectors • 169 of Art News’ Top 200 Collectors • 20% have an average net worth of $20.4 million • Average net worth is $8.4 million *Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia

41

Top Media Partners Drive Traffic to Your Listing

sothebysrealty.com

Sotheby’s International Realty’s syndication network delivers unmatched global visibility through a curated selection of premier websites, elevating your listing’s reach and exposure to discerning buyers worldwide.

42

43

44

No One Can Draw More Eyes to Your Property

Pacific Sotheby’s International Realty redefines luxury real estate marketing, delivering an unmatched level of worldclass exposure beyond the reach of any other brokerage.

Through an exclusive global media network, we showcase your listings on premier websites and in distinguished print publications across the globe, elevating them to a discerning international audience.

45

Our Connections Become Your Connections 411K+

YouTube Subscribers

479K+

Instagram Followers

124K+

Facebook Followers

97.7K+

Pinterest Viewers Monthly

135K+

LinkedIn Followers

46

The Sotheby’s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with over one million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.

Our Reputation Is Your Advantage Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property. We are the most profiled luxury real estate brand in the news.

2024 PRESS SHARE OF VOICE Sotheby’s International Realty Douglas Elliman Coldwell Banker Compass The Agency Engel & Volkers Christie’s International Real Estate Knight Frank Berkshire Hathaway HomeService Keller Williams Realty

47

48

Our High-End Research Delivers High-End Results

Our unparalleled expertise in high-end residential markets is driven by our unwavering commitment to continuous research. Through our annual Luxury Outlook report, quarterly In Focus reports, and monthly Insider Intel updates, we deliver invaluable insights on emerging trends and consumer behavior in residential markets, both locally and globally. By harnessing this wealth of data, we empower our clients to make well-informed, strategic decisions, ensuring their success in the most competitive markets.

49

There’s More Than One Way To Sell Luxury Homes

Sotheby’s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals. But it’s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days.

50

You’ll See The Results As They Unfold

We provide comprehensive data on your listing’s web traffic, showings, marketing campaigns, and more. This valuable information drives the sales strategy, enabling us to adjust and refine tactics in real-time, ensuring every decision is informed and aligned with your goals.

51

04

Your Property Valuation

The Right Price Gets The Best Result

Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price.

We will carefully analyze the market using our local expertise to determine the optimal price for your property.

54

55

Your Community Is Our Community

We live here too. So we know the neighborhood, schools, and shops from the inside out to sell potential buyers on the value of the area. Better yet, we know and understand the people that make up this community.

DISCOVER OUR LATEST MARKET UPDATES

56

57

THANK YOU

A partner makes it easier.

The best partner makes it perfect.

PACI FI CSOTHEBYSR EALTY.COM © 2025 Pacific Sotheby’s International Realty DRE# 01767484. All rights reserved. The information set forth on this site is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. Pacific Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with its consent.