FOR IMMEDIATE RELEASE Shamini Dhana, Dhana, Inc., shamini@dhana.com; (415) 513-3142 Aaron Ableman. Alive & Awake; aaroneableman@gmail.com; (415) 756-7816
How To Inspire A Youth Movement With Hip-Hop, Nature and Fashion United Nation’s Award-Winning Artist, Aaron Ableman, Teams Up with Sustainable Youth-Apparel Brand, Dhana, Inc, To Bring a Campaign for the People and Planet, Through Entertainment, Business and Fashion.
Thursday, September 21st, 2017: Sausalito, California Renowned, humanitarian author and artist, Aaron Ableman, and Certified B Corporation, youthapparel fair trade, sustainable brand, Dhana Inc., are proud to announce a campaign dedicated to mobilizing young people around the solutions to the climate crisis, nature-deficit disorder and related environmental issues. Their collaboration will infuse the two brand’s markets’, fashion and entertainment, expanding their reachability while educating and empowering a new generation of youth – the reGeneration – and helping lead society towards a future that supports the rights of people and the planet. Aaron Ableman and Dhana, Inc’s individual initiatives to ensure a better society, environment, and culture for the youth provides this campaign with the wisdom and infrastructure to amplify for-impact businesses, sequentially ushering a regenerative society. The development will influence the entire supply chain, impacting how everyday families and youth shop, consume and engage with the environment. The campaign kicks off today, with the launch of Alive & Awake, Ableman’s 4th studio album! The soundtrack embodies an epic blend of pop/hip-hop/reggae and guides us on a quest for the meaning in life. In partnership with Dhana, Inc., and a collection of renowned NGO’s, the marketed “plantable album” will consist of the CD and companion book containing a tree-kit full of pollinator tree seeds from bio-regions around the world. The collaboration includes Dhana’s sponsorship of the tree kits, Dhana’s product seeding for upcoming music video “I Love Nature” and collaborative events and media. The sound track “I Love Nature” was uniquely created for the Dhana brand for the “We’re Wearin’ the World” campaign with inspiration from nature designs including colors, textures, and elements. Ableman’s effective capability to translate serious issues that trouble young people into fun, catchy songs catered to imaginative minds, successfully embodies “We’re Wearin’ the World”. The narrative of “I Love Nature” is a happy love song between a child and the earth, and how challenging it is to retain that love in modern society.
“I am deeply honored and inspired to partner with Dhana Inc.! Our mutual vision for using entertainment, fashion, and business to push for solutions to environmental and social ills is a blessing. In these times of change, we must nurture and grow such cross-sector partnerships. Our children and coming generations are worth it!” explains Aaron Ableman. “Dhana celebrates the unique partnership with Alive & Awake as it reflects the essence of our humanity - our interdependence between cultures, people and planet. Through this worldly music created by Aaron Ableman, children of all ages, young and old, will enjoy the journey of discovering relationships they have with nature, people and give meaning to their unique gifts in restoring and regenerating planet earth”, affirms Shamini Dhana, Founder and CEO, Dhana Inc. Dhana and Aaron Ableman will be touring and performing the Alive and Awake at conferences, events and schools around the Bay Area and in the U.S. this Fall/Winter 2017 and 2018. For more information on tour dates, venues and appearances please visit the website www.aaronableman.com and www.dhana.com **** Aaron Ableman is an artist, entrepreneur and author. He grew up under the guidance of a farmer/author and public health care nurse, studying with indigenous elders, Oxford scholars and notable spiritual leaders including the 14th Dalai Lama. He has worked with Mos Def, Talib Kweli, Michael Franti, Cypress Hill, Raffi, K’NAAN, Joan Baez, Rev. Michael Bernard Beckwith, Nahko Bear, Vandana Shiva, amongst many others. Internationally, he has produced awardwinning educational entertainment programs for children and youth. His life and work have been heralded in publications such as the Los Angeles Times, MTV, CNN, Discovery, New York Times , Montreal Mirror, San Francisco Examiner, and more. He was also recently named one of the “Top 100 Creatives” by Origin Magazine and won a UNESCO “song/music video of the year” award at COP 21 in Paris, France. His daughter is 6 months old; the light of his life. Audiences, sponsors and partners can get more information about partnering on this exciting platform @ aaronableman.com. Dhana, Inc. is a Certified B Corporation and ethical fashion brand committed to connecting people and the planet through sustainable fashion for everyone. Shamini Dhana is founder and CEO of Dhana, Inc. and has instilled fair trade, ethical, and sustainable principles throughout the company’s supply chain. Shamini brings to the eco-fashion world over 20 years of corporate executive experience, and is a Climate Ride Ambassador, associate producer of The True Cost documentary, and board member of the Ethical Fashion Forum (EFF). Dhana apparel is available online at www.Dhana.com and through selected retail stores.