WI NTER 2023
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SCHEDULE Sun 15 - Mon 16 Oct 2023 at ExCel London Sun 15 Oct:
Gel Polish Manicure, UV Gel Tip & Overlay, L&P Sculpture, Perfect Match, The Joy Of Nails & French Twist
Mon 16 Oct:
Salon Nails, Stiletto Nails and Fantasy Complete Look Awards presentation for all 18 categories (arena & online)
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15 - 16 October 2023 @ ExCel London
Will you walk away a
CHAMPION? 16 TROPHIES & 210 MEDALS
Nailympia London 2023 has 9 categories taking place live at ExCel London on Sun 15 & Mon 16 October! The awards presentation for all online & arena categories takes place in London on Mon 16 October.
Register for your show tickets w w w. n a i l y mpi a . c o m Follow us for the results & coverage from the event: @nailympiacompetitions
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Twenty years of... ®
Issue 246 Managing editor Helena Biggs helena.biggs@scratchmagazine.co.uk Publisher Scott Derbyshire scott.derbyshire@scratchmagazine.co.uk News & features writer Chloe Randall chloe.randall@scratchmagazine.co.uk News & features writer Rebecca Hitchon rebecca.hitchon@scratchmagazine.co.uk Copywriter Callie Iley callie.iley@scratchmagazine.co.uk Art editor Jessica Wilkie jess.wilkie@scratchmagazine.co.uk Group sales manager Ian Archbold ian.archbold@scratchmagazine.co.uk Accounts Lisa Ebbens lisa.ebbens@scratchmagazine.co.uk Co-founder Alex Fox Editorial/Advertising office 1E The Courtyard, Market Square, Westerham, Kent TN16 1AZ
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as is rife this month, ompetition fever its for on s to Lond Nailympia return auty, n at Olympia Be itio ed a en ar 17th e Th of ce the winner and we announ ic ph ra og ot ph oot Out Great Scratch Sh s of ge sta al fin e th ether you’re in or, nail contest. Wh competition flo re taking to the fo be rn tu , re tu preparation fu e th of competing in or you’re thinking e from judges, vic ad in se er m to page 84 to im s. ort your succes ed pros to supp on as se d an s er nis ga or pport trade show to su Olympia Beauty the at t il en na es r pr ll be and to uncove Team Scratch wi media partner, part of on, as its official nd Lo ch an important pia su e ilym ar Na are to excite. Events d ts an en m rn, at lea tre d d an launches an to network, shop ies nit ents rtu ev po e lin op ring pandemic, on our industry, offe jectives. Since the , and ob os d pr an or e po siz eir so varied in the al solution for tim tic ac pr a de e tra m have beco d smaller-scale and workshops lon gatherings an sa ring in fe of om e bo ar a d be t organisers – an there appears to chatted to even il na ’ve e We . flin of UK or the e lin shows across ring hosting an on – if you’re conside up our own tips . te no to ge 50 for points event. Turn to pa th and Breast Awareness Mon ys Halloween, ADHD ks ar ue you’ll find wa m iss o s als thi r Octobe il in the pages of d na in an , th ifts sh on M th s wi es sy time of ye ar, Cancer Awaren bu a It’s n. r, sio ve each occa styling. Ho we to acknowledge for party seas on aration underway ep pr actice self-care d pr an to s sk nd art tre from the nail de ay aw e tim may need ke as pricing, that don’t forget to ta ur business, su ch yo its website of s on ea d ar an s on and focus t in its print issue or pp su up s h with the rve h se e to ge t in touc attention. Scratc and don’t hesitat ls, ne r. an ve ch co ia to s of interest and social med s or suggest topic rie sto ur yo e ar team to sh r. on 15-16 Octobe Olympia Beauty at u yo of y an m I hope to see
T: +44 (0) 1959 547 000 Visit Scratch on stand 245 at Olympia Beauty and receive a free gift from OPI when you purchase a 12-month print subscription to the magazine.
ISSN 2635-0327 Contributors Carter Rogers, Katy Pottle, Maddi Cook, Clare Woodcock, Mino Vo, Leanne Mitchell Subscriptions Curwood CMS Ltd T: 01580 883844 Printer The Magazine Printing Company Mailing House Mailing & Fulfilment MK Ltd
Helena Biggs Managing editor +44(0)1959 547 000 helena.biggs@scratchmagazine.co.uk
COVER CREDITS Image courtesy of OPI, featuring the Big Zodiac Energy collection. www.opi.com /OPINailsUK @opinailsuk & @opiuki_pro
Images courtesy of Gelish Shades shown are from the Gelish Change Of Pace Soak-Off Gel Polish collection. Available via www.gelishmorgantaylor.co.uk www.nailharmonyuk.co.uk www.salon-services.com
www.scratchmagazine.co.uk www.nailympia.com The publisher of Scratch magazine has taken all reasonable measures to ensure the information detailed in Scratch is correct at the time of going to print, and while every care is taken to avoid inaccuracies, the publisher does not accept responsibility for any errors or omissions from any information within this or previous editions. © 2023 SEED PUBLISHING LTD
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Contents OCTOBER 2023
FEATURES 18 26
Cosmic Colour
Embrace the energy of 12 zodiac-inspired shades from OPI & prepare for party season with expert tips .
The Great Scratch Shoot Out: Entry Gallery
Feast your eyes on the 43 entries to Scratch’s photographic nail competition, from pros across the globe
32 34 38 50 58 62 74 84 90 96
October Aware
Mark this month’s notable dates with nail art, retail offerings, events & fundraising initiatives
Nail Tales At Olympia Beauty
Are you heading to London on 15-16 October? Check out the offers from brands exhibiting at the Olympia Beauty trade show
Halloween Tricks & Treats
Delve into devilish designs, thrilling techniques & spooktacular product picks to delight clients this Halloween
90
70
How To Host A Nail Event
Explore the factors that make a successful nail event; from marketing & timing, to venue & cost
The Chemistry’s Right
Meet the dynamic, knowledgable & driven duo leading the distribution & education for Light Elegance in the UK & Ireland
Level Up With L&P
Brush up on your L&P acrylic knowledge with tips & products for perfecting prep, application & removal
Navigating ADHD
A nail pro & client with ADHD share the challenges they face in the nail space & offer suggestions for support
Tips For Reaching The Top
84
Immerse in advice from judges, organisers & seasoned competitors to help you excel in online & offline contests
Nailing It With Alice Nali
The Scratch Stars Nail Stylist of the Year 2023 shares her career story & competition highlights
An Exploration Of 3D Nail Artistry
Try your hand at avant-garde 3D nail styles with a roundup of inspiration from creative techs
38
REGULARS
10 20 22 44 46 56 70 72 76 78 80 82 88 92 94 100 102 106
Nail Nation The Scratch Scoop The Hot List Love & Sparkles With Katy P Tech For Techs Through The Keyhole Product Spotlight Pro DIY Tool Talk Readers Gallery Making Moves With Mino Vo How To Boss Your Salon The Mobile Club Strike A Pose Behind The Gram The Halo Effect Nail Clippings Fingernails In Focus
Nail NATION
business
news & views
UK government invites industry to shape licensing scheme for cosmetic practitioners An aesthetics consultation has been launched by the UK government to explore how non-surgical cosmetic procedures can be made safer for consumers. The call for people and businesses to share their views follows thousands of complaints of ‘botched’ procedures. The consultation, which closes on 28 October, will be used to shape a licensing scheme for practitioners and cosmetics businesses operating in England, who offer procedures including Botox, laser hair removal and dermal fillers. Professor David Sines CBE, chair of the Joint Council for Cosmetic Practitioners, says: “I warmly welcome the government’s decision to consult on this new, proposed licensing scheme. It will help to ensure that people who undergo non-surgical cosmetic procedures receive treatment from practitioners who are properly trained and qualified, have the necessary insurance cover and operate from premises that are safe and hygienic. “I would urge everybody to seize the opportunity provided by this consultation and support the move towards sensible and proportionate regulation in this important sector.” The launch of the consultation follows the passing of the Health & Care Act in April 2022, which gave the health and social care secretary the power to introduce a licensing regime. “Since its inception, the British Beauty Council has been working to raise the reputation of the beauty industry, and we see greater checks and balances around aesthetic procedures as a key part of this,” comments Victoria Brownlie, chief policy officer at the British Beauty Council. Victoria Brownlie “Having worked with the government to achieve the ban on injectables for under 18s in 2021, we are delighted that it has continued this momentum with the commitment to introduce a licensing scheme, covering a raft of higher-risk aesthetic treatments, many of which are largely unregulated. “Those seeking treatments deserve to do so with confidence that their practitioner is properly qualified in the service they’re offering, to the appropriate level of government approved educational standards.” To share your views, scan here or visit www.gov.uk/government/ consultations/ licensing-of-non-surgical-cosmetic-procedures
10 SCRATCHMAGAZINE.CO.UK
Beautyverse app serves to streamline bookings for independent pros & expand their client base Free app, Beautyverse, launched on 4 September to simplify the communication and booking process between beauty artists and clients. It presents nail, hair, barbering, brow, lash, make-up, massage and aesthetic categories for pros to advertise and clients to book. To list services and appointment times, hair and beauty pros simply download the app, register with their fields of expertise and provide the business address, or select mobile services and the areas covered. Following registration, pros list their availability via the calendar, and select the services they offer. In addition, the app allows for photos to be added, so clients can explore styles and offerings before booking. Beauty enthusiast & product designer, Natalie Lomakina, conceived the idea after struggling to find a nail artist on Instagram to fit her nail needs. “The challenges of the search process led to an idea to create a service that presents independent beauty Natalie Lomakina artists, with their availability and work listed alongside reliable reviews,” she comments. The app is supported by award-winning nail stylist, Andreea Simona Ignat, who consults on the needs of both beauty artists and clients, and co-founder, Andreea Simona Ignat Valery Ponomarenko, a mobile app developer with over 10 years’ expertise. “Beautyverse makes it easy for clients to book an appointment, whether they prioritise price, working style or location,” Natalie continues. “Beauty artists have their own preferences for work; some are looking for new clients, while for others, full automation is a Valery Ponomarenko priority. The app’s calendar can be used like a regular digital/paper calendar, with the added bonus that each time, the pro has the opportunity to expand their client base.” Scan to download the Beautyverse app
‘’ I tried dip powders, HEMA-FREE, and other hypoallergenic products but nothing worked. Your Zero Gel Polish is such a fantastic product I wanted to tell you how it’s changed everything for me.’’
‘’ After becoming allergic to gel polish I thought my journey with gel was over. Along comes this new zero gel polish. I have suffered no reaction after using this highly pigmented polish.’’
- Lisa Marie K
- Susan H
business
Nail NATION NHBF RELEASES FIRST ETHNICITY REPORT FOR THE HAIR & BEAUTY SECTOR The National Hair & Beauty Federation (NHBF) has released the Analysis of the Trends Within the Hair & Beauty Industry by Ethnicity Across the UK report, designed to develop a comprehensive evidence base and better understand industry trends. Compiled by the Local Data Company, data from the census and location data for various business categories were used, and key findings include: Growth trends: The hair and beauty sector has experienced growth in locations with a larger proportion of Black, Black British, Caribbean or African communities. However, all ethnic groups experienced slow business growth in 2022. Regional variations: Black, Black British, Caribbean and African groups in the East Midlands have been the most resilient since the pandemic, while nine out of 10 of the fastest declining business postcodes are in greater London. Salon survival rates: Hair and beauty salons in White ethnic areas have shown a higher probability of surviving past their third anniversary, while Black, Black British, Caribbean and African outlets face lower business survival rates, emphasising the need for targeted support for these small businesses. Richard Lambert, NHBF chief executive, comments: “This data is invaluable in supporting the organisation’s lobbying of government on behalf of its members. We are now looking for further funding to conduct more detailed research, to get a Richard Lambert better understanding of these industry sub-sectors, as well as the specific obstacles different ethnic groups are encountering, and how we can support them.” www.nhbf.co.uk
International coaching programme launches to support salon success
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Business expert & International Business School founder, Liz McKeon, has launched The Successful Salon Formula: a programme that helps salon owners achieve their goals. It comprises Liz’s ‘3G method’, where ‘greatness’ is learned on how to excel as a boss, elevate the client experience and generate sales. Methods are customisable to suit the salon owner’s business and needs. Those that sign up to the programme will become part of a private Facebook community group with Liz, where they can network, ask questions and receive regular business-building content. They will also join an interactive weekly coaching session with the business expert, who will dissect a module from her online business development virtual programme each week, with 32 lessons in total. “Helping salon owners enjoy the benefits of making more money, and introducing systems that produce predictable results where it matters, is so important to me, and this programme is an extension of that mission,” Liz shares. “With my 3G method, salon owners will be able to have more cash in the bank, more time to do things they want to do, and happier customers.” For more information, visit www.lizmckeon.com 12 SCRATCHMAGAZINE.CO.UK
World’s Star Nail Artist to elevate the skills of pros through online masterclasses Katy Pottle, winner of the first World’s Star Nail Artist (WSNA) competition, has launched online workshops and one-to-one masterclasses to help pros enhance their nail art skills. Channelling the nail techniques acquired over two decades in the industry and Katy Pottle learned throughout her WSNA experience, each pre-recorded online workshop will serve up a different method or nail art style, such as gel ombré design. Viewers can work alongside Katy in real time after purchasing a workshop via her website, and watch back as many times as desired. The champion nail artist also offers personalised one-toone masterclasses, where nail enthusiasts can choose what is taught and the duration of the lesson. “Whether you’re a budding nail artist looking to turn your passion into a profession, or a seasoned pro seeking to refine your skills, my masterclasses are designed to empower,” shares Katy. “The personalised sessions can cover an extensive range of topics, from seasonal designs to competition pieces.” Jemma Thompson from Whitehaven, who purchased a workshop, comments: “I thoroughly enjoyed Katy’s tutorial. Her delivery made it feel like I was on a video call with her, rather than a recorded video. Katy broke the designs into steps that were understandable and easy to follow.” ^ “Before a masterclass, I will discuss what the delegate wishes to cover,” Katy shares. “Whether it’s nailing a tricky technique, mastering Turn to product application or page 44 to adding fabulous nail art read Katy’s Scratch skills to their repertoire, column. I will personalise the adventure.” To book your place on a masterclass, visit www.katypnailartist.com
Marian Newman BEM & the FNP announce Salon Hygiene & Safety Rating Scheme Nail industry expert, Marian Newman BEM, has launched an initiative to encourage consumer confidence in their choice of salon or beauty professional. Similar to the Food Hygiene scheme, salons, independent pros and colleges Marian Newman BEM can request a self-assessment questionnaire for a small fee, which focuses on skill, safety and hygiene. Volunteers will conduct visits and check the accuracy of answers, and successful applicants will receive their rating as a window sticker, be added to a salon finder and attain a certificate. Newman has worked on the scheme on behalf of the Federation of Nail Professionals (FNP), alongside beauty expert & consultant, Kim Ford; Sam Blake of The Safer Salon Geek; therapist & educator, Sam Marshall; VP of the Hair & Beauty Charity, Hellen Ward, and aesthetic trainer, Andrew Hansford. A pilot scheme will be launched in January across a number of London boroughs for a three-month period. www.the-fnp.com
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Nail NATION
Contour pillow aids leg support for footcare services Salon and spa textile brand, Majestic Towels, has introduced a Contour Leg Support Pillow to its wipeable memory foam range, to offer joint support and comfort to the ankles, knees and legs during treatments. The contoured construction can relieve tension while promoting better body posture, moulding to the shape of the client and returning to its original form after each treatment. The zipped cover can be removed for cleaning and is a soft-touch material. The Contour Leg Support pillow is £87.95 + VAT, available via www.majestictowels.co.uk
CND™ expands L&P portfolio with Perfect Color Powders & Odorless Sculpting Liquid Nail brand, CND™, has unveiled six Perfect Color Sculpting Powder shades, offering a more varied range of L&P colour blending options. In addition, an Odorless Sculpting Liquid has launched in three sizes, to minimise odours associated with traditional L&P acrylic services. The Sculpting Powders can be mixed to create custom shades and offer easy workability with a high-shine finish, in modernised packaging. “This is the first time in over 15 years that we’ve introduced new shades to this portfolio,” comments Jan Arnold, co-founder of CND™. “Our products have the same great formulas that nail professionals have come to expect from CND™, but with the new look and packaging, these powders will be easier to use and identify in the salon.” Shades are Medium Brown, Cool Mocha, Soft Warm Beige, Light Peachy Pink, Medium Cool Pink and Natural Buff. Use with the CND™ Odorless Sculpting Liquid to sculpt flexible yet resilient nail enhancements. Arnold continues: “CND™ Odorless Sculpting Liquid is an incredible formula for our nail professionals to build instant length and shape without the odour of traditional liquid & powder. Nail pros will love this product’s versatility as it can be used for a range of services.” Available via www.sweetsquared.com 14 SCRATCHMAGAZINE.CO.UK
THE GELBOTTLE INC CHANNELS LUXE & EUPHORIC FEELS WITH 10-PIECE GLAMOURATI COLLECTION Brighton-founded nail brand, The GelBottle Inc, has introduced its decadent 10-piece gel polish collection for autumn/winter 2023: Glamourati. The range includes intense glitters, on-trend hues and two shades inspired by best-selling BIAB™ colours. Launched alongside are seven chrome pigments to add dazzling finishes and artistic effects. “Glamourati celebrates the importance of texture and finishes with euphoric metallic hues,” comments Daisy Kalnina, founder & CEO at The GelBottle Inc. “Styles that can be created include vibrant, enigmatic and stand-out-from-theDaisy Kalnina crowd copper tones, mermaid blue nails and deep crimson tips that will set your world on fire.” Shades include Ignite, a burnished orange; Crush, a vivid fuchsia, and Disco, a blue-lilac glitter. “It was really important to me that this collection felt inclusive, with something for everyone,” Daisy continues. “Over the last couple of years, during my own travels and experiences, I’ve seen what inspires and evokes a feeling of confidence in others, which has had a huge impact on this collection. “Nails finish off any outfit, offer glamour and allow for expression. So, no matter where you are in the world, what you’re doing, or what your mood is, there’s a Glamourati colour to make you feel amazing.” The Glamourati collection is available via www.thegelbottle.com
DATES FOR THE DIARY 15-16 October Nailympia London Nailympia London, the internationally renowned nail competition, returns to Olympia Beauty for its 17th arena event. Watch nail pros from across the globe compete in eight live categories, and join the announcement of winners at 3.30pm on Monday 16 October. www.nailympia.com
15-16 October Olympia Beauty
Award-winning Townhouse brand opens first Leeds salon Nailcare and salon brand, Townhouse, which has scooped three Scratch Stars Awards, has opened its 20th nail destination: in Victoria Gate, Leeds. Founded by Juanita Huber-Millet in 2018, Townhouse is focused on elevating and redefining the nail salon experience, and each premises features chic, high-tech interior design. Huber-Millet comments: “We are excited to introduce our award-winning treatments to the vibrant Leeds community. Expect our stunning signature interiors, flawless treatments and the expertise of our nail artists – offering the ultimate pampering experience!” Customers can enjoy seasonal nail art collections, embrace the convenience of self-booking and check-in kiosks, and explore digital colour libraries. Treatments include signature or luxury manicures and pedicures with lacquer, gel, BIAB™ and hard gel extensions. www.mytownhouse.co.uk
LAVA SHELLS FOUNDER LAUNCHES MASK TO AID CLIENT WELLBEING Clare Anderson, founder of Shared Beauty Secrets, the UK distributor of Lava Shells, has designed a Sensory Sleep Eye Mask to support the wellbeing of clients and provide a retail option for beauty pros. The reusable silk eye mask features pockets for the optional addition of self-heating inserts. It has adjustable straps to fit all head sizes and is presented in a decadent box with a vegan Clare Anderson silk travel bag and 10 pairs of single-use self-heating sachets. Each box also includes a QR code to download the relaxing sound of ‘Lie Down & Listen’, a sleep track composed for Sensory Sleep by acclaimed pianist, Christina McMaster. Anderson comments: “I have always held innovation and quality in high regard, and listen closely to customer feedback, building relationships to understand their priorities and needs, especially when it comes to their sleep routines and general wellbeing. After listening to the feedback from my other businesses: Shared Beauty Secrets and Sensory Retreats, I saw a gap in the market for a new product and the ideas for Sensory Sleep were born. “The Sensory Sleep Eye Mask is a sustainable, reusable product with the luxurious touch and feel of silk. It can be combined with the benefits of heat therapy that so many of our consumers and professional accounts love.” Available via www.sensorysleep.shop
ExCel London hosts autumn trade event, Olympia Beauty, where exhibitors will showcase new products and innovations, and attendees can immerse in education and competitions. Register for a free ticket at www.olympiabeauty.co.uk
26-30 October British Beauty Week Brands, consumers, the press and policymakers will celebrate ‘The Power of Beauty’ during the fifth British Beauty Week event. In-person and digital events will be held across the five days. www.britishbeautyweek.co.uk
Royston nail salon celebrates 10 years in business with fancy party Fancy Fingers, a nail salon in Royston, Hertfordshire, celebrated 10 years in business with a party for clients, featuring freebies and flowing prosecco. Founder, Katie Moulton, completed nail training with Gelish in July 2013, after seeking a career that would fit around her two young children. Her husband then converted the family’s garage into a home nail salon that has continued to thrive, and from which she offers manicures and pedicures with either CND Vinylux™ or Gelish Soak-Off Gel Polish. To commemorate her success, Katie hosted a drop-in evening celebration at Kelly’s Kitchen, a cake shop close to her home salon. Guests enjoyed prosecco and brownies from the bakery, and were each given a scratch card with prizes including money off a treatment, a free gift or nail art upgrade. “My customers are the best part of my business and the reason I get to do what I love and enjoy,” smiles Katie. “They range from 16 to 96 years old – with some loving a simple, plain colour gel manicure and others choosing creative nail art. “One of the biggest compliments I receive as a business owner is when my clients recommend my services to others, and I look forward to many more successful decades in business.” /FancyFingersRoyston
SCRATCHMAGAZINE.CO.UK 15
COVERSTORY
Cosmic
colour Express your client’s unique personality with OPI’s Big Zodiac Energy collection & explore top tips for nail prep & increasing profitability in the work realm
s
erving up style with its opalescent finishes, holographic hues and sparkling glitters, OPI’s Big Zodiac Energy collection nails the partyready palette, offering opportunities for bold colour block styles, layered looks and ombré blends.
Loved by OPI UK&I education & capability manager, Belinda Price, for its textures and finishes, the collection features 12 standout shades to suit each sign of the zodiac. “We’ve seen chrome and glazed donut looks dominate this year and the shimmer of these shades really speak to these trends,” she comments. “There are also some great glitters, which remind me of fireworks, and the inclusion of a sparkly red is perfect for Christmas.” With party season approaching, Belinda expects to embrace shimmer and jewel tones, commenting: “I look forward to seeing deep, rich shades on longer nails, with embellishments that serve up a ‘90s feel, including jewels, gold tape, chrome and shimmer. For those who prefer a more natural look, I envisage pearl and opal hues.”
Perfect prep & finish
Belinda notes that nail treatments should involve four stages: consultation, preparation, the treatment and aftercare recommendations. “A thorough consultation will ensure that the correct system is chosen; one that suits the client’s lifestyle,” she shares. “Be thorough with prep and aftercare tips so that the service lasts as it should. “Don’t cut corners; charge accordingly for the time you need to do a thorough treatment. Consider an upgrade to increase profitability, such as adding an OPI Repair Mode service or OPI Pro Spa socks and gloves to hydrate.” Belinda stresses that every client should use cuticle oil, whether they choose a natural nail finish or enhancements. “Oil hydrates the nail, skin and cuticle, protects, makes the product last longer and enhances the look of the hands and nails,” she shares. “Explain how to apply it, and use the analogy that the client wouldn’t be likely to skip conditioning their hair, so shouldn’t skip the final step in their nail regime: conditioning with cuticle oil.” 18 SCRATCHMAGAZINE.CO.UK
Ready to retail
“The job of a nail pro is time restrictive, and so it’s difficult to earn more money, unless you retail,” Belinda comments. “Ideally, 20% of your income should come from retail items. To be a successful seller, first identify the client’s need. Ask them questions about their nail and skin health, and make recommendations based on your knowledge of each product. Explain to the client why each product is good for them and remember: if you’ve not got it, you can’t sell it, so keep your shelves stocked. “I always recommend that clients purchase the OPI Pro Spa Nail & Cuticle Oil. To drive sales after Christmas, gift regular clients a cuticle oil as a thank you for their custom. Once used, they are likely to buy again, and I have seen sales triple since I started doing this.”
COVERSTORY
EDUCATION OFFERINGS OPI Professional GelColor Class 8 October (London). 16 October (Derbyshire & Hull).
NAILSCOPES
Offer clients the option to choose a nail shade based on their star sign with the 12 hues in OPI’s Big Zodiac Energy collection, available in Nail Lacquer, Infinite Shine, GelColor and Powder Perfection.
OPI Holiday Collection Launch Event 9 October (London). 30 October (Aberdeen, Manchester & West Midlands). OPI Zoom Classes 10 October – virtual Choose from ProSpa, GelColor and more.
Kiss My Aries The determined, fearless spirit of Aries inspires the red-hot shimmer of this shade. It radiates fierce vibes that complement this bold star sign.
Taurus-t Me Bursting with sparkle and shine, just like a Taurean’s sense of style, Taurus-t Me is a shimmering mint green hue.
Gemini & I Celebrate Gemini’s charisma and curiosity with this soft white, shimmery shade that shows off the sign’s dazzling personality.
I Cancer-tainly Shine Cancers are creative and compassionate, and know the importance of selfcare to help them shine. Select this silvery hue to maintain their hypnotic, holographic sparkle.
OPI Diamond Gel Foundation Class Commences 10 October (Crewe). 23 October (Hull & West Midlands). 26 October (London). OPI Diamond Gel Professional 15 October (Cumbria). Prep For The Party Season With OPI 15 October, 2-3pm at Olympia Beauty, ExCel London.
The Leo-nly One A bold and on-trend gold shade, Leo-nly One showcases the magnetic and attention-grabbing personality of Leos, with a pearly finish to complement the sign’s striking sense of style.
Scorpio Seduction Channel the captivating and mysterious vibes of Scorpio with this vivid cobalt shade, which embraces the complex charm of the sign, finished with a touch of shimmer.
#Virgoals Invite clients to meet their match with #Virgoals, which embodies the Virgo sign’s sophistication in a shining bronze shade with pearly sheen.
Feelin’ Capricorn-y Break through Capricorn’s serious and stoic exterior with this playful, shimmery sage green to embody the sign’s charmful and witty spirit.
Feelin’ Libra-ted Serve up harmonious vibes with this vibrant violet shade, to align with the balanced nature of Libras. It features a captivating shimmer to mirror their fun and creative personality.
Aquarius Renegade Aquarius Renegade invites Aquarians to let their colours shine. The navy blue with cosmic pearl finish reflects the eccentric and enigmatic nature of the sign.
Big Sagittarius Energy Ignite clients’ adventurous spirits with this fiery and bold burgundy hue. Its luminous pearl finish captures the Sagittarian zest for life.
Pisces The Future The enchantment of Pisces is captured within this light blue hue that complements the compassionate and sensitive nature of the sign. A pearly finish reflects a creative and imaginative mind.
OPI ProSpa Manicure & Pedicure Professional 16 October (Canterbury). 23 October (London). OPI Beginners Manicure & Pedicure Commences 18 October. Register for an OPI course at www.opieducationuk.com
HOT PICK As a self-described ‘typical Aries’, Belinda’s fiery spirit and determination sees her suited to bold red shimmer shade, Kiss My Aries. #AskforOPI www.opi.com
/OPINailsUK
@opinailsuk & @opiuki_pro SCRATCHMAGAZINE.CO.UK 19
p o o c s
SCRATCHSOCIAL
THE SCRATCH
Top (L-R): Helena Biggs, Jess Wilkie Bottom (L-R): Chloe Randall, Rebecca Hitchon, Callie Iley
The Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms
In the
MAIL... Check out the nail & beauty goodies in Scratch’s postbag this month…
Distributor & training provider, Sweet Squared, sent CND™’s Strengthener RXx nail treatment to Scratch HQ. The quick-drying formula helps build and repair, leaving nails feeling stronger after 14 days. Available via www.sweetsquared.com.
What we’re wearing...
Copywriter, Callie, wears a bold orange manicure with citrus-inspired nail art, created by Kirstie of @top.coat_nails.
bout Out and inga , met editor, Helena
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Rebecca wen t backstage at the Edward Crutc hley SS24 Lo ndon Fashion Wee k show, held in St. Cyprian’s Chu rch, where M arieLouise Coste r led nail look s to match the monochr ome, 90s-insp ired collection. Pa tterned pressons were created with Light Elegan ce Gel Paints, and th e nail team offered manicures to some model s using Margaret Da bbs London products.
REPLAY
News & featur es writer, Rebe cca, headed to Ke ttner’s Cham pagne Bar, Soho, for The GelBottle Inc’ s autumn/ winter collect ion launch. G lamourati features 10 eu phoric gel po lish hues, from timeless tone s to light-up glitters and metallic shad es, and is co mplemented by seven ch rome pigmen ts. Guests we treated to man re icures with the collection, enjoyed them ed cocktails and sweet treats, and we re papped by fashion photographer , Jason Lloyd Evans.
News & features writer, Chloe, travelled to Electric Space, London, to att end Salon System’s Smooth & Sooth Waxing Masterclass. Hosted by the brand’s wax exp erts, Andy Roulliard and Lisa Stone, the eve nt consisted of a Q&A session, followed by demos using the limited edition waterm elon-scented Just Wax Expert range. Gu ests watched while enjoying watermelon mocktails. Rewatch some of last month’s live interviews!
Why you should consider adding piercing services to your business Studex UK educator, Leè Chatham, explains how to become a Studex piercing partner, and why piercing is a profitable addition to a beauty environment. At The GelBottle Inc’s Glamourati launch event, Rebecca opted for metallic sage shade, Liquid, courtesy of London-based manicurist, Corrinna Bianca. 20 SCRATCHMAGAZINE.CO.UK
Want to become an educator? Founder of Beauty Business Academy, Layla Tourh, gives an insight into the Together We Teach 12-week training programme for budding nail educators.
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NEWPRODUCTS
Entity L&P Acrylic Professional Kit £99.95 + VAT www.beautybossherquarters.co.uk Enhance your L&P journey with Entity’s comprehensive kit, featuring five files of varying grits, assorted nail tips, prep and finishing products, and Success Nail Sculpting Liquid. Nail Sculpting Powders included are Clear, White and Pink, and the #8 Pink Studio Brush and Sculpting Forms help to create beautiful enhancements and French finishes.
Jessica Phenom Falling For You Collection £7.50 + VAT/RRP £14.50 each www.gerrardinternational.com The three shades in Jessica’s long-lasting, high shine lacquer collection for autumn are inspired by cosy evenings, coffee dates and new romances. Introduce clients to terracotta Left Me On Red, dark purple All I Ever Wanted, and dusky peach Is It Me U R Looking For. Sandwich their chosen shade between a prescriptive Jessica base coat and the Phenom Top Coat for a gel-like finish that lasts up to 10 days.
List THE HOT
Gelish Pure Velvet Soak-Off Gel Polish £16.99 + VAT www.gelishmorgantaylor.co.uk www.nailharmonyuk.co.uk www.salon-services.com Add an opulent textured effect to nails with a choice of four multidimensional Gelish Pure Velvet shades. Feel The Allure, Irresistible Force, Magnetic Attraction and Pull Me In each have a stunning shimmer base, yet when used with the magnet included, create a velvet-style finish. Apply a coat and cure, followed by a second coat. Before curing, hold the magnet over the gel polish to create a variety of cat-eye effects.
Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services
The GelBottle Inc Chrome Pigments £10 + VAT each www.thegelbottle.com Create standout nail finishes with these nine highly pigmented chrome pigments from The GelBottle Inc. Use Iced and Pearl over gel polish to add subtle shimmer to an existing colour overlay, and burnish Rose, Gold, Blonde, Mirror, Lime, Aqua or Cerise onto a base or builder gel layer for a striking full colour finish. A free sponge applicator is included with each pigment.
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Artistic Brush-On Builder Gel £19.95 + VAT www.louellabelle.co.uk Add length and strength to natural nail overlays with this clear Soak-Off Builder Gel. The self-levelling, brush-on formula is easy to apply and lightweight for clients, curing in 30 seconds in the Artistic LED Pro Lamp. Apply a thin layer after Artistic pH Nail Prep and cure, before repeating application to build shape and length.
NEWPRODUCTS
OPI GelColor Terribly Nice Collection £19.90 + VAT each www.opi.com Encourage clients to be bold this season with 14 shades for those who ‘deserve to be a little bit naughty and a little bit nice’. Hues include black confetti-infused Hot & Coaled, copper It’s A Wonderful Spice, and shimmering deep green Peppermint Bark & Bite. Each is available in GelColor, Infinite Shine (£8.90 + VAT each) and Nail Lacquer (£7.50 + VAT each).
KB Mini Mandrel E-File Bit & Mini Sanding Bands from £18.99 inc VAT www.katiebarnesacademy.com Designed to create a secure hold for KB Mini Sanding Bands, which are available in a variety of quantities and grits, the KB Mini E-File Mandrel supports nail prep and shaping. The mandrel’s compact size makes it easy to navigate delicate areas of the nail with enhanced precision and control. It is made from stainless steel to ensure longevity and allow for sanitisation, disinfection and sterilisation.
Regular
Glow
INK London Boho Style Collection £55 + VAT www.inknails.com Embrace all tones of autumn with the chic Boho Style iLac collection from INK London. The gel polishes last up to three weeks and include burnt orange, emerald and aubergine hues, alongside this season’s popular colour pick; khaki. Shades are available individually for £10 + VAT.
Bio Sculpture Gel African Sunset Collection £POA www.renewbeauty.co.uk The beauty of the African continent inspires the five rich, warm shades in this gel collection, which are also available in the Gemini Nail Polish formula. Standout hues include Sunset Red, a deep red with orange undertone that captures the essence of the sky at dusk, and Golden Hour, a yellow shade emanating the vibrant warmth of Africa.
Nailchemy Lumos Gel Polish £6.49 + VAT www.nailchemy.co.uk Add a bright, fun finish to nails or elevate nail art designs with the six glow in the dark shades in Nailchemy’s Lumos collection. Firefly, Lightning, Jellyfish, Glow-worm, Lava and Crazy Coral are perfect for Halloween and beyond, and Spectre, a white gel polish that glows blue in the dark, will be gifted to those that buy the full collection for £37.99 + VAT.
CND™ Strengthener RXx £11.95 + VAT/RRP £24.95 www.sweetsquared.com This quick-drying enamel acts as a protective barrier to help support, repair and strengthen the natural nail. CND™ Strengthener RXx can be used alone or before a nail polish service, and is an ideal retail item. Apply to clean, bare nails and encourage clients to reapply on day two and/or three, before removing on day four and reapplying. For best results, use should be continued for two weeks.
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OUR NEW COLLECTION
STEP INTO A WORLD OF E U P H O R I A W I T H G L A M O U R AT I FROM THE GELBOTTLE INC. Featuring eye-catching light-up glitters, unique new shades and two gel polishes inspired by bestselling BIAB™ colours. PLUS, seven new perfectly paired Chrome Pigments. Buy the full 20ml collection and receive all 10 shades for the price of 9*, plus get the Glamourati Look Book.
SHOP THE COLLECTION *T&Cs Apply
THEGELBOTTLE.COM F O L LO W U S @ T H E _ G E L B O T T L E _ I N C
NAILCOMPETITION
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gallery Check out the 43 creative entries to this year’s annual photographic nail competition… The Great Scratch Shoot Out 2023 invited nail techs to step away from the nail desk, unleash their artistic prowess and collaborate with fellow professionals to craft stunning images and captivate the judging panel. Forty-three entries were received from talented participants in the UK, Canada, Russia, USA and Ireland, and with no set theme, the submissions showcase diversity and imagination. “The Great Scratch Shoot Out offers nail professionals the opportunity to tap into their creativity and explore new corners of the industry,” comments Chloe Randall, competition organiser. “The potential of professionals in this sector knows no bounds, and I would like to thank all participants who dedicated time and energy Chloe Randall to creating images for us to enjoy. All entrants and their teams should be proud of their work.”
Aimee Hamilton
The judging process The judging panel comprises Scratch co-founder, Alex Fox; managing editor, Helena Biggs; art editor, Jess Wilkie; news & features writers, Chloe Randall and Rebecca Hitchon; and copywriter, Callie Iley. Each entry has undergone evaluation against the competition criteria, with nail design and execution considered, alongside the originality of the concept, colour, lighting, clarity and composition of the shot. On 16 October 2023 at the Olympia Beauty trade show and on Scratch’s social platforms, the top three will be announced and receive prizes. We also celebrate the Voter’s Choice accolade; a photo that amassed the most online votes from the public during 11-18 September.
Cailin Leonard
Scratch invites each participant to request a feedback sheet following the winners announcement, which will provide valuable insights and constructive comments from our judging panel. Take a look at the 2023 entries…
Winners announcement When: Monday 16 October 2023 at 3:30pm BST Where: Olympia Beauty, ExCel London & live via Scratch magazine’s Instagram & Facebook platforms. 26 SCRATCHMAGAZINE.CO.UK
Anita Chahal
Alison McCall
NAILCOMPETITION
Jessica Masker Ania Kesiak
Danny Manchip
Aisha Corcoran
Georgina Takács Melanie Lewendon
Leanne Marlow
Alice Nali SCRATCHMAGAZINE.CO.UK 27
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NAILCOMPETITION
Catherine Lawson
Sophie Donaldson
Ekaterina Logvinenko
Leanne Marlow Anita Chahal
Geanina Cazan 28 SCRATCHMAGAZINE.CO.UK
Laura Hatos
Toni Rodway
Lauren Gallacher
NAILCOMPETITION
Jacqueline McClement
Ania Kesiak
Georgina Takács
Jasmin Marballie Sophie Donaldson
Geanina Cazan www.scratchmagazine.co.uk/shootout
Georgina Takács /scratchmag
@scratchmagazine
Kara Penny @scratchmagazine SCRATCHMAGAZINE.CO.UK 29
DIARYDATES
OCTOBER
Aware
CALLIE ILEY rounds up this month’s notable events & explores how & why you should recognise them in the workspace
Breast Cancer Awareness Month Breast cancer is the most common cancer in the UK, with around 55,000 women and 400 men diagnosed every year. Show your support for those affected by considering fundraising initiatives in the salon this month, or by raising awareness through your nail offerings and social media platforms. Layla Tourh, founder of Beauty Boss HQ, comments: “In an industry that is predominantly female, we should acknowledge breast cancer and its life-changing effects. Salons offer a safe space for clients to talk about cancer and secondary cancer, so I encourage pros to do something to support.” The pink ribbon is the symbol of breast cancer, so perhaps offer it as a nail art add-on, donating this extra cost to a chosen breast cancer charity. Further maximise on your business’ fundraising potential with pink-themed retail products, donating a portion of the sales of each. Raise awareness on social media with hashtags such as #BreastCancerAwarenessMonth, and use your platform to share educational materials about breast cancer prevention and self-examination. Consider printing out information sheets that can be displayed in the salon or taken home by clients.
Wear it pink Friday 20 October is Wear It Pink Day, and the Breast Cancer Now charity is offering a fundraising kit for those who sign up via www.breastcancernow.org. Wear pink and decorate the salon in the shade on this day, to raise awareness of breast cancer effects and encourage donations. Showcase pink nail art designs and consider a pink cake sale at reception or in the view of passers-by. The Breast Cancer Now fundraising kit is packed with information, as well as ideas and handy tips for hosting events.
A pink partnership Daisie Smith, OPI UK brand ambassador & founder of luxury pyjama brand, Serena Days, has launched a limited edition, rose pink pyjama set, inspired by OPI Nature Strong shade, Knowledge Is Flower. Available in sizes XSXXL, customers that purchase the set receive a free OPI lacquer, and 25% of the total sales will be donated to independent charity, Lady McAdden, and its breast screening unit. Daisie shares: “My mum was diagnosed with breast cancer at the age of 39. Early detection saved her life, so I know how important it is to raise awareness of the disease, and funds to support research. “After treatment, my mum went into early menopause, which presented symptoms including hot flushes. I created the Serena Days luxury bamboo pyjamas to be breathable, absorbent and cooling to the skin, offering relief and comfort for women going through menopause. “My mum is 22 years cancer-free, and I am so grateful to Lady McAdden for the one-to-one support it offered, both remotely and face-to-face.” The photo shoot for the rose pink pyjamas is modelled by women affected by breast cancer, with nails painted in OPI shades. “I hope that, through sales of the pyjamas, Serena Days can raise funds for Lady McAdden, in addition to awareness of the charity’s work and services,” Daisie continues. Purchase the pyjamas via www.serenadays.com Find out more about Lady McAdden at www.ladymcadden.org
“Salons offer a safe space for clients to talk about cancer and secondary cancer, so I encourage pros to do something to support.” 32 SCRATCHMAGAZINE.CO.UK
DIARYDATES
World Mental Health Day World Mental Health Day is observed on 10 October, urging mental health to be treated with equal importance to physical health. Mental health charity, Mind, reveals that one in four people in the UK suffer with a mental health problem, yet don’t receive the support they need. Its website reads: “We change minds across England and Wales by making mental health an everyday priority, and by standing up to the injustices – in healthcare, in work, in law – which make life harder for those with mental health problems.” Ensure your mental health policies in the workplace are up-to-date and you are approachable if staff members need to confide in you. Consider reading up or taking courses on mental health awareness, so you can recognise signs in clients and staff members and support appropriately. Want to further your understanding of mental health to better support salon staff? Scan here to find out more about coaching providers offering training for staff mental health matters.
Black History Month
Training thoughts The Jennifer Young Training School specialises in oncology therapies, skincare and wellbeing for cancer patients. Its mission is to help therapists, salons and spas to provide the best possible service to those affected by cancer. A spokesperson comments: “In order to work safely and appropriately with cancer patients, already qualified therapists need specialist training. Evidence points to improved wellness, physically and emotionally, when someone living with or beyond cancer receives a specialist beauty or holistic therapy.”
Show your commitment to diversity and inclusivity within the nail and beauty industry by acknowledging Black History Month. This year’s theme is ‘Celebrating our Sisters, Saluting our Sisters, and Honouring Matriarchs of Movements’, inspired by the role and achievements of black women throughout history. Consider promoting and retailing items from black-owned beauty brands in the salon, or create empowering and educational displays to highlight the significance of the month. Show support for the work of black nail techs on social media with encouraging comments and plenty of likes. www.blackhistorymonth.org.uk Jennifer Young
Courses include Mentoring & Coaching, Oncology Reflexology and Oncology Massage. Find out more at www.jenniferyoungtraining.com
ADHD Awareness Month Use this month to learn about attention deficit hyperactivity disorder (ADHD) and how to create a comfortable environment for neurodivergent clients. ADHD Awareness Month aims to abolish harmful stereotypes or misinformation and spread reliable, important facts. Through learning and prioritising sensory needs, you can create a more inclusive, enjoyable experience for both clients and salon staff. Design by Salon System nail expert, Julie-Anne Larivière, using Gellux products, available via wholesalers nationwide.
Turn to page 74 to read about the experiences of a nail pro and nail client with ADHD, and how their needs are met in the nail space. www.adhdawarenessmonth.org
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INDUSTRYEVENT
NAIL TALES Snap up your free ticket & get set for Olympia Beauty at ExCel – featuring an array of offers, competitions & events for nail pros to note
Visit the Scratch team to discover how to get your work featured across its platforms and learn about its competitions. What’s more, receive a free gift from OPI in a pink Scratch tote bag, when you purchase an annual subscription to the print magazine.
Visit Dalí Artistic to discover the brand’s range of professional nail products, including Dalí GRO Gel Xpress: its Hemafree growth regeneration optimiser, which is available in over 70 shades.
Japanese brand, Enoi, will be showcasing its colour gels, magnetic gels and powder products for nails.
Glossify will offer a first look at upcoming products. Head to the stand to discover more about education and meet the team behind the brand.
Visit London Grace to check out its new autumn/winter nail colour collection and shop over 70 nail polish shades and nailcare products. There will also be exclusive Olympia Beauty show offers, including three-for-two on nail polish. The Smart Group will be showcasing its range of aesthetic products. Pre-book an appointment with the team at Olympia Beauty to be in with the chance of winning a SmartDiode Pro device. 34 SCRATCHMAGAZINE.CO.UK
Beauty Triangle International will showcase products from waxing brand Lycon, South Seas skincare, and lash and brow brand, Supercilium. Exclusive show offers will be available across all brands. Makear will showcase its latest innovations, including Gelacryl, a gel-acrylic hybrid product, formulated to achieve the durability and reliability of acrylic and flexibility of gel.
Visit the Footlogix stand to make the most of the brand’s exclusive show discounts, including 20% off the eight-piece Backbar Kit and 20-piece School Kit, 20% off a selection of its products, and ‘buy more, save more’ offers across the homecare range.
Lees Nails and Beauty will run a buy-three-get-one-free offer across its polish and powder nail products.
Discover the Zephyros Cordless Nail Dusk Extractor at Olympia Beauty, with disposable filters for optimum hygiene.
London College of Beauty Therapy team members will be sharing information about the courses available at the college, which cover make-up artistry to beauty and spa therapy.
INDUSTRYEVENT
AT
Scan here to register for your free ticket
Glitterbels will offer a 15% discount on a selection of its professional nail products. The brand’s latest launch, the Builder-bel Gel range, will be available to purchase.
REM will showcase four new products at Olympia Beauty: the Monaco Nail Bar, Sienna Pedispa, Fantasy Pedispa, and Macy Make Up Chair. Save 25% on any orders placed at the show.
NAIL WORKSHOPS
Visit Lecenté to get your hands on one of the brand’s show-exclusive mystery bags for just £20. Other offers will also be available, including savings on gel polish and nail art, with the Lecenté education team providing demonstrations on the stand.
Studex will offer a 20% discount and free training to those who purchase a Studex System 75 Ear Piercing Kit or Medisept Nose Piercing Kit at the show.
Treatwell Pro, a comprehensive salon management software, will be on show from Treatwell. It has been created to empower salon professionals to reach their long-term business objectives, while simplifying day-today administrative tasks.
Raise your profile and upskill your nail techniques by learning from industry educators in a series of workshops, priced at £10 each. Book your place at www.olympiabeauty.co.uk/nailworkshops
SUNDAY 15 OCTOBER 11.00 – 12.00 GELISH Amy Martin, Gelish educator, will dissect Gelish Structure, Builder and Flex products to help you find the perfect solution for adding strength to your clients’ nails. 14.00 – 15.00 OPI Get set for the party season with notes on prep, care, gifting and seasonal nail looks from Belinda Price, education & capability manager at OPI UK. 15.30 – 16.30 KIRSTY MEAKIN Indulge in a mini masterclass with internationally renowned nail artist & brand owner, Kirsty Meakin.
MONDAY 16 OCTOBER 11.00 – 12.00 GLOSSIFY Glossify educator, Jasmin Bainbridge, will discuss allergies and irritations and introduce Hema-free product options from the brand.
NAILYMPIA LONDON Watch as nail pros from across the globe compete live in eight competition categories across three divisions. Medal and trophy winners across these categories, and eight online categories, will be revealed in the Nailympia arena at 3.30pm on Monday 16 October. For more information, visit www.nailympia.com
Take advantage of the exclusive show offers from OPI, including free college enrichment days for the first 10 lecturers to attend the stand and ‘buy three, get one free’ across all OPI colour systems. In addition, receive 20% off an exclusive show bundle (valued at over £700), which includes salon essentials, educational tools, marketing support and more.
12.30 – 13.30 LECENTÉ Want to perfect the glazed donut nail trend? Lecenté educator, Claire Howard, shows how. 13.45 – 14.45 DALÍ ARTISTIC Dalí Artistic educator, Emily Ferguson, serves up an application guide to GRO Gel Xpress. www.olympiabeauty.co.uk /olympiabeauty @olympiabeautyuk SCRATCHMAGAZINE.CO.UK 35
OLYMPIA
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HAIR: HAIR:JESSICA JESSICANEIL NEILAT ATKH KHHAIR, HAIR,PHOTOGRAPHY: PHOTOGRAPHY:JACK JACKEAMES, EAMES,CLOTHES CLOTHESSTYLING STYLING––CLARE CLAREFRITH, FRITH,MAKE MAKEUP: UP:MADDIE MADDIEAUSTIN AUSTIN
LONDON
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S T A E R T & S K C I R T llo w e e n na il st yl e s, Ha f o up d un ro S’ ER ARTER ROG Si nk yo ur te e th in to C s th is sp o o ky se a so n nt lie c ite xc e to ks ic p t d e sig n tip s & p ro d uc Love it or hate it, Halloween serves up the perfect opportunity to get creative and offer clients spooktacular nail artistry, from the oh-so gory to the quirky and cute. Capture their attention with Halloween window displays and consider wearing fancy dress to get them in the spirit of the occasion. Decorations and topical nail art can delight and encourage them to post snaps on their social media pages, elevating your profile with a tag. Scratch offers additional pointers to help you capitalise on the occasion, and rounds up products to help aid boo-tiful designs. Halo Gel Polish in Gingerbread £5.95 + VAT www.purenails.co.uk
Halo VIP, Jade Miller, used the brand’s shades, Gingerbread, Black and French White, to create this sparkly spider style.
CND Shellac™ in Silky Sienna £14.95 + VAT www.sweetsquared.com Short nails can get a Halloween makeover too, as shown in this fun design by Salon System nail expert, Jaz Moger.
Nailchemy Lumos Gel Polish in Firefly £6.49 + VAT www.nailchemy.co.uk
Zero Gel Polish in Cha Cha £11.50 inc VAT www.themanicurecompany.com
OPI GelColor in Big Sagittarius Energy £19.90 + VAT www.opi.com
INK iLac in i-82 £10 + VAT www.inknails.com 38 SCRATCHMAGAZINE.CO.UK
The GelBottle Inc Chrome Pigment in Lime £10 + VAT www.thegelbottle.com
Louella Belle ambassador, Lily Lou of @beautybylilylou, used Artistic Colour Gloss shades, Against The Norm and Chiffon On & On, to perfect this pretty pumpkin look.
Trick of the trade
“Get clients excited about Halloween by wearing timely designs on your nails and sharing Halloween-themed products, or nail art classes you have attended, on social media,” says Ruth Munro, Magpie Beauty educator & finalist for the Scratch Stars Shooting Star Award 2023. “I account for nail art in my pricing but market it as ‘free’, encouraging clients to choose it for seasonal events. This means that they don’t book the wrong service, can decide if they want nail art at the last minute and if they opt for a simple, quicker design, it allows for paid admin time.”
SEASONALNAILINSPO
Step-by-step: EYES ON YOU
Artistic Colour Gloss in Bride £13.95 + VAT www.louellabelle.co.uk
Louella Belle ambassador, @bella_beautygarage, used Artistic Colour Gloss shades, Swag and Bride, atop a base of the brand’s Correction Gel in Pink Concealer, for this ghostly design.
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Trick of the trade
“Share swatches of Halloween nail designs on social media at the beginning of October,” advises Jaz Moger, Salon System nail expert. “I start my nail art prices at £1 per nail and increase this in £2 tiers, depending on the design difficulty, products used and time taken.”
Salon System nail expert, Julie-Anne Larivière, shares how to create an evil eye design using Gellux shades, available from wholesalers nationwide.
Step 1
Prep the nails and wipe with Gellux Prep + Wipe. Apply Gellux Fast Bond and allow to dry for 30 seconds. Apply two coats of Gellux Cover Pink Base Coat, curing between each layer.
Step 2
Using a nail art brush and Gellux in Purely White, paint half-moon shapes at the base of each nail and cure.
Step 3
Use a nail art brush and Gellux in Devil Red to paint a circle inside the half-moon shapes. Cure, then dip the brush into Gellux Black Onyx and create the pupils of the eyes, by painting a smaller circle inside each red circle. Cure.
Jessica Custom Colour in Pop Of Extravagance £6.50 + VAT/RRP £13 www.gerrardinternational.com
Light Elegance educator, Hope Jung, puts a Halloween twist on the trending mix and match style. The nail artist reveals that she will be posting Halloween nail looks and tutorials on her Instagram (@hopejungnails) each day this month, to engage clients and get them excited for the occasion.
Step 4
Dip the brush into Gellux shade, Emerald City, and create slime drip shapes at the bottom of the eyes. Cure.
Step 5
Using a fine liner brush dipped in Gellux Black Onyx, outline the eyes and add small lines on the iris of each. Cure, then dip a nail art brush or dotting tool into Purely White and add a small dot inside each eye. Cure.
Salon System Gellux Mini in Emerald City £7.25 + VAT. Available from wholesalers nationwide.
Step 6
Apply Gellux Shiny Top Coat and cure. Wipe nails with Prep + Wipe and apply Gellux Nail & Cuticle Oil to finish.
Gem Nail Systems Gel Polish in Izzy £7.50 inc VAT www.thenailteam.com Brand ambassador for The Nail Team, Sharon Redgers, calls forward zombie lovers with these olive green nails. The design took one hour, 30 minutes to complete and Sharon charged £5 per 15 minutes.
Glitterbels Unbelievabel Gel in Black £9.95 inc VAT www.glitterbels.com
Light Elegance Glitter Gel in Clean Slate £14.95 + VAT www.lightelegance.co.uk
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Salon System Gellux Mini in Really Red £7.25 + VAT. Available from wholesalers nationwide.
Canada-based @glamgoth opts for on-trend jewel embellishments alongside eerie 3D details.
Entity Colour Couture in It’s A Taxi Affair £10.95 + VAT www.beautybossherquarters.co.uk
Halo Gel Polish in Serengeti £5.95 + VAT www.purenails.co.uk
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Saw franchise fans will run for this detailed design by Julie-Anne Larivière, which perfectly balances black and red Gellux gel polish shades for spooky season.
Gelish Soak-off Gel Polish in All Good In The Woods £16.99 + VAT www.gelishmorgantaylor.co.uk www.nailharmonyuk.co.uk www.salon-services.com
The GelBottle Inc in French Kiss £14.50 + VAT www.thegelbottle.com Artistic Perfect Dip in Wander With Me £12.95 + VAT www.louellabelle.co.uk
Mystic Nails Liner Gel Polish in 01 £10.95 + VAT www.rebeccaorme.co.uk
Lecenté creator, Amanda Trivett, used the brand’s Create Gel Polish to paint two iconic horror films across nails: It and The Nun.
Lecenté Rocket Sugar Nail Art Glitter £3.99 + VAT www.lecente.com www.sweetsquared.com www.ellisons.co.uk
Glitterbels Coloured Acrylic in Sparkling Shadows £8.95 inc VAT www.glitterbels.com
The Devil’s In The Detail “Decorating your salon for seasonal events really helps set the mood for clients,” shares Storme Hargreaves, Glitterbels education ambassador, who is based at Charli and the Beauty Factory, Blackburn. “Clients love seeing our Halloween setup, and the decorations make a great backdrop for nailfies!”
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Halo VIP, Jade Miller, decorates her salon window with fabric pumpkins to entice clients.
SEASONALNAILINSPO
Halo Gel Polish in Bikini Pink £5.95 + VAT www.purenails.co.uk
Halo VIP, Charlotte Atwill, shares how to create this pink pumpkin and ghost design. She used Halo Gel Polish in Elise for the base, Bikini Pink and Rose Gold Sparkle for the pumpkin, French White for the ghost, Black for detailing and Velvet Top Coat.
Hara Gel Polish in Pumpkin £6.50 + VAT www.astonandfincher.co.uk
Step-by-step: SWEET SKELETON 1
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Co-owner of Moyra UK, Vonny Tuckley, reveals the steps behind this glitzy style for Halloween. She used Moyra products, available in the UK from www.morethanstamping.co.uk
Gelish Flash Glam Soak-Off Gel Polish in Never Stop Glistening £16.99 + VAT www.gelishmorgantaylor.co.uk www.nailharmonyuk.co.uk www.salon-services.com
lchampion
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Not for the squeamish, content creator, @nailchampion_, creates an open wound effect on enhancements.
Step 1
Gel Excellence Gel Polish in Mysterious £10.99 inc VAT www.nailandbeautyexcellence.com
Apply Moyra Mini Gel Polish 220. Once cured, dab Moyra Pigment Powders 37 and 51 onto the tacky layer using the Moyra Effects Brush.
Step 2
Apply Moyra Flexi Base and cure.
Step 3
Use an ombré sponge to dab Moyra Stamping & Painting Gel in White onto the nail as shown. Cure.
Step 4
Use Moyra Stamping Polish in White to apply a dancing skeleton stamp from the Moyra Stamping Plate, A114 Free Falling. Cure.
Step 5 Bringing cute pink Barbiecore vibes to Halloween nail art, Yasmin Hodge of Gels by Yas used Madam Glam for this design, which took one hour, 30 minutes.
Trick of the trade
““Sometimes, clients can be unsure whether to choose bold Halloween nails, because they will lastfor several weeks, so it’s a good idea to make it clear you offer subtle Halloween nail art,” comments Karen Louise, Salon System nail expert. “Consider a deal for clients who wish to remove their Halloween nails earlier than normal, as an incentive to visit you.”
Pick up the spooky tree border from the Free Falling Stamping Plate and apply under the skeleton using Moyra Stamping Gel in Black.
Step 6
Pick up the same design on the Moyra PiXL Stamper, so you can decorate around the skeleton. Remove unwanted areas of the design using a scraper.
Step 7
Apply the adjusted stamped design to the nail.
Step 8
Apply the bat stamp from the Moyra Stamping Plate, 55 Fall, with Stamping Gel in Black, and finish with top coat. Cure. Moyra Stamping & Painting
Gel in White £8.50 inc VAT www.morethanstamping.co.uk
SCRATCHMAGAZINE.CO.UK 41
glitterbels.com | @glitterbels
NEWCOLUMNIST
h t i w s e l k r a p S & e v Lo ABOUT KATY
Katy Pottle, or ‘Katy P’, has over two decades of experience in the nail industry. From working on a mobile basis to owning her own salon, her journey is a testament to her dedication and passion for the world of nails. She loves glitter and is on a mission to help nail techs worldwide shine, one intricate design at a time, with her online workshops and one-to-one masterclasses. In July 2023, following an intense competition process, Katy beat nail artists across the globe to be crowned the first World’s Star Nail Artist. She seeks to inspire, mentor and sprinkle her signature ‘love and sparkles’ to fellow pros.
The World’s Star Nail Artist 2023 shares tips, techniques & insights into her soaring career
Nail magic unveiled: A peek behind the glittery curtain
I
n this, my first column for Scratch, I’m going to take you on a whirlwind tour behind the scenes of my creation station – or ‘the cave’ as my husband, Mark, and I called it during The World’s Star Nail Artist (WSNA) competition, because I never left it! I want to show you my setup, the tools and products that can help you level up your nail art game, and a few items to aid you in creating awesome content.
My sparkling sanctuary My workspace is a cosy corner filled with vibrant colours and glitter galore. It’s my happy place, in which I can settle my thoughts and blast my creativity. I’ve designed it to be functional, with my tools, equipment, products and filming station to hand. I have an inspiration corner, where my entry piece to WSNA sits, alongside some nail sets that I loved creating but need improvement, and my favourite quote: ‘No-one is you, and that is your superpower’. Whenever I have a moment of self-doubt (we all get it, don’t we?) or imposter syndrome rears its ugly head, I look at this corner to centre my mind. I also turn to my WSNA trophy, which has pride of place amongst the odd glitter explosion.
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"The more time you invest in honing your skills, the more refined you will become as a professional. Mistakes are not setbacks, but stepping stones to improvement."
NEWCOLUMNIST
Mastering the art: My go - to nail art products
Here are a few of my favourite products that help me to create nail art wonders... Dazzling gel polishes: My collection is a kaleidoscope of Magpie Beauty nail colours, some from Madam Glam and some classic CND Shellac™ hues. I am drawn to bright, neon shades, and my favourite colour collection is Life’s A Beach by Magpie Beauty, which I use to add an extra pop to my designs.
Fine detail brushes: Precision is key, and these brushes are my trusty sidekicks. I have a huge selection. Treat yourself to good quality nail art brushes for your design needs, and look after them well. My favourites are the Magpie Beauty Striper Brush and HD Professional XL Fine Liner Brush.
Gel paints: A must-have for any nail artist, gel paints are highly pigmented, do not run or bleed, and most are non-wipe, so can be used with chrome pigments. My kit includes gel paints from Magpie Beauty and HD Professional, and I enjoy that primary colours can be mixed to make a rainbow of shades.
Glitter touch: Need I say more? I believe all designs are better with sparkle!
Behind the lens : Creating content Our job isn’t just about nail art. Visuals are everything and many of us have learned to create videos and take photos for self-promotion. Here are my top tips for great results: 1. Banish the blur: Before taking a photo or recording a video, ensure your camera lens is clean. 2. Equipment: You don’t need expensive camera equipment to create good content. Your phone is sufficient; just learn its functions, such as AF lock and exposure for photos. For videos, film in 4k 60fps or HD 60. 3. Perfect lighting: Natural light is best, or choose a lamp with a daylight bulb. If you are filming your own nails, a ring light is handy, or consider the KB Glow unit from Katie Barnes Tool Range, which helps you to film well-lit videos. 4. Angles: Experiment with different angles when filming to find your own style, but ensure the background is clean and sharp. 5. Macro focus: A macro lens is great to capture tiny details. Make sure your picture/video is in focus and crop later if you need to. 6. Thoughtful editing: Enhance the exposure if required, but keep the look natural.
Polishing your passion The more time you invest in honing your skills, the more refined you will become as a professional. Mistakes are not setbacks, but stepping stones to improvement.
“Treat yourself to good quality nail art brushes for your design needs, and look after them well.”
Do not compare your skills with those of others, as everyone’s skillsets are different and beautiful in their own way, and it’s important that you progress at your own pace. Don’t overload yourself with creativity; learn one skill, technique or design at a time, then move on. My practice hand and thumb from Aleana Hand is an invaluable tool for content creation, allowing clients to see my nail skills. Seek support and feedback from your mentors and peers, and use their advice as a powerful tool for growth. There you have it, my fellow nail techs: a sneak peek into my nail art world. I hope you enjoyed this glimpse behind the curtain because my goal is simple: to help every nail artist love their career as much as I do. Through social media and my nail art workshops, I aim to inspire and educate fellow nail technicians. Sharing the love for our craft is what fuels my passion. Let’s continue to elevate our skills and inspire one another. Remember, we’re in this together, creating nail art magic – one brush stroke at a time. Love & sparkles,
www.katypnailartist.com
/katypnailartist
@katyp_nailartist
Katy P x SCRATCHMAGAZINE.CO.UK 45
Tech for TECH-NOLOGY
Techs
REBECCA HITCHON gets the scoop on high-tech launches, decodes hot topics & sources tech-savvy tips for your business
Technology & the planet I admit, I hadn’t thought much about technology’s impact on the environment before writing this – and it’s likely you haven’t either. I was aware that reducing my paper use in favour of digital means is positive for the planet, but with technology so ingrained in modern personal and work lives, I didn’t consider that changes to tech use could also make a difference. Researchers have estimated that by 2025, the IT industry could use 20% of all electricity produced and emit up to 5.5% of global carbon emissions. But just as technology has the ability
Via the platform, which can be integrated into a range of technologies, solo workers, teams and their clients can manage and track the eco effects of their time in the salon. With four different pricing options, businesses can help fund climate projects, from tree planting and carbon offsetting to implementing renewable energy sources and reducing plastic waste, every time a customer makes a purchase.
“Opt for laptops or tablets rather than desktop computers, as they consume less energy.” 46 SCRATCHMAGAZINE.CO.UK
While your roles are largely practical, you wouldn’t be able to organise appointments, converse with clients and get your brand known without digital technology. So how can you better support the environment when using tech? Check out my roundup of tips...
Assess products & brands
Instagram.com/ get_greenspark
Calculate your efforts
How can you know how to improve your sustainability efforts, if you’re not sure about the difference you’re making in the first place? There are many apps available to track your environmental impact, such as energy use and carbon footprint, and provide suggestions to improve it. It only takes a quick search to find plenty to choose from, but one of my favourites is Greenspark.
to increase energy use and emissions, it can help to decrease them. A study conducted by the World Economic Forum and IT & consulting company, Accenture, found that digital technologies could reduce emissions by up to 20% by 2050 for sectors producing the most greenhouse gases.
Just as it’s important to be aware of your sustainability efforts, consider whether the products you buy and brands you use are environmentally friendly. Look for EPEAT and Energy Star certified equipment to choose the most energy efficient models, and when searching for technology partners, such as broadband providers and cloud computing solutions for storage, research their eco credentials. Do they use renewable energy? What claims do they make, and can they be backed up?
Break habits
What may seem like insignificant technology habits, can be habits with a big impact. For example, screen savers do not save energy: they waste electricity and reduce battery life. In older computers, they were used to avoid burn-in (a visible mark that is left on a screen) but today, they have little use. Most devices have energy-saving settings, or go one step further and turn off devices when they’re not in use. Opt for laptops or tablets rather than desktop computers, as they consume less energy. Also consider your salon wi-fi. Routers consume roughly the same amount of energy, whether you’re online or not, so consider turning yours off when your premises is vacant. Emails are a surprising energy devourer, too. Research in 2019, commissioned by OVO Energy, revealed that the UK could reduce its carbon output by over 16,433 tonnes if each adult sent one less unnecessary email per day. The research cites ‘thank you’, ‘have a good weekend’ and ‘you too’ among the 10 most unnecessary emails. Emails are also stored in the cloud, which is powered by electricity, so deleting and unsubscribing from irrelevant ones makes a difference.
TECH-NOLOGY
“There are many apps available to track your environmental impact, such as energy use and carbon footprint, and provide suggestions to improve it.”
Get your team involved
Instagram.com/roblox
Instagram.com/gikiearth
Sustainability is a collaborative effort: something that is expertly demonstrated by the Giki Zero app. Working with businesses of all sizes, the Giki Zero programme engages and educates employees via a collective carbon footprint calculator, sustainability guides, challenges, live events and consistent support from the Giki team. Plus, brand leaders can join the Chief Greenie community to learn from other organisations. The programme also offers the Sustainability Games: up to three weeks of competitive activities to encourage climate action amongst your team. https://giki.earth
“Research in 2019, commissioned by OVO Energy, revealed that the UK could reduce its carbon output by over 16,433 tonnes if each adult sent one less unnecessary email per day.”
Musical musings It’s useful to consider how you listen to music in the salon. While CDs might seem like something from the stone age compared to streaming options available today, they do have environmental benefits. An Energy Saving Trust report found that streaming music is estimated to use 107 kW hours of electricity a year, costing around £15 to run – compared to a CD player, which uses 34.7 kW hours a year, costing £5. However, CDs are known for being difficult to recycle and streaming offers more musical choice.
Simple search switch
What if I said you could plant trees and support climate initiatives by searching on the internet? Search engine and mobile app, Ecosia, allows you to do just that. Funded by advertising and with searches powered by solar panels, the company uses 100% of profits to donate towards tree planting and climate action. In March this year, Ecosia had planted 170 million trees, and it monitors these projects in order to only count trees that survive more than three years. The benefits don’t stop there. When searching using Ecosia, the platform highlights green results, as well as those from companies supporting fossil fuels. It also rates the climate pledges of companies, and details how different countries are supporting the planet. www.ecosia.org
SCRATCHMAGAZINE.CO.UK 47
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INDUSTRYINITIATIVES
How to
host a
NAIL EVENT
Organisers reveal their secrets to planning a spectacular & successful nail event REBECCA HITCHON REPORTS Whether you’re a salon owner, educator or product developer, hosting an event can have a variety of benefits for your nail business. From building brand awareness and connections to encouraging sales, rewarding others and sharing insights, there are many opportunities to be had – but how do you know if now’s the right time to don your event hat? An event can be timely, coinciding with a product or treatment launch, for example, or maybe it just feels right to bring nail names together. The simplest way to know is by asking your audience via Ruth Munro social media polls or emails, notes Ruth Munro, Magpie Beauty educator & finalist for the Scratch Stars Shooting Star Award 2023. “Be prepared, as hosting a nail event is like planning a wedding. There is a lot to organise: your budget, schedule, food and dietary requirements, table plans if relevant, photography, music and marketing materials, as well as special touches, such as branded accessories,” she shares. If you’re ready to take the leap into nail event hosting, check out our roundup of top tips from those that have gone through the process. The most important thing to remember is that your audience is key: understand them and be open to their feedback, as they’re the ones funding your event. Delighting them could help promote your business and boost your profile.
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TIMING
Layla Tourh
“An event, whether face-to-face or online, requires around six weeks of momentum building and ticket selling,” advises Layla Tourh, founder of Beauty Boss HQ. As Entity Experience. distributor of Entity Beauty products, the company has delivered the Entity Experience event, allowing techs to try products and speak with educators. “In the six weeks before an event, you need to acknowledge various phases to achieve different goals. I call these phases: pre-pre-launch, pre-launch and launch,” Layla continues. However, this timescale depends on the size of the event and your confidence level. “We gave ourselves a six-month window to properly plan our event, especially as it was our first,” shares Gaynor McCann, who along with fellow nail brand owners, Ashleigh Reid and Isabel May, founded Niche Nail Network, a nail-focused trade event that launched in June.
Gaynor reveals that this timeframe allowed them to plan the event’s three pillars: shopping, learning and networking. “We managed our time by working on the shopping aspect first, organising for products from small online stores to be trialled in-person. We then implemented the ‘masterclass theatre’, which allowed techs to receive education on topics ranging from nail art to business. Finally, the networking part of Niche Nail Network came naturally,” she says. Gaynor McCann
Niche Nail Network founders, Gaynor McCann, Ashleigh Reid and Isabel May.
INDUSTRYINITIATIVES
VENUE
“Venue plays a pivotal role in the success of an event,” details Helena Biggs, Scratch managing editor & Scratch Stars Party Helena Biggs organiser. “A location close to public transport links is imperative, with good accessibility and enough space inside for guests to mingle. Comfort is key: lighting and an influx of people can make venues very warm, so ensure there is air conditioning in summer and it is temperature controlled in winter. Also consider the placement of guests. Can they clearly access and see the focal areas, such as a stage or screens?”
The Underglobe at The Swan, London: the venue for The Scratch Stars Party 2023.
“A location close to public transport links is imperative, with good accessibility and enough space inside for guests to mingle.”
Photo from Niche Nail Network 2023. The 2024 event will take place on 14 April. Find out more at www.nichenailnetwork.co.uk.
Katie Evans
Whatever your timescale or event size, Katie Evans, Sweet Squared campaign & events manager, recommends creating a timeline. “Calculate how much planning time you think you will need and add extra – you always need more time than you think! Then, jot down what needs to be achieved and when,” she explains. “This helps to ensure you’re on track throughout the event planning process, even when it gets hectic.”
Katie adds that it’s not just the timing of your preparation work that you need to consider. “Check that your event doesn’t clash with any occasions, such as bank holidays, school holidays, Fashion Weeks, sporting events or trade shows, when people are more likely to have plans or work commitments,” she says. In May this year, Sweet Squared launched the fifth instalment of THE EVENT, featuring a runway show based on disruption in the hair and beauty industry, a party and a day of education.
“When considering where to host the Niche Nail Network event earlier this year, we knew it had to be straightforward for nail pros to get to, wherever they were based,” shares Gaynor McCann. “Plus, all three founders are from different parts of the UK, so we decided on a location in The Midlands. We visited Cranmore Park in Solihull, which was ideal as it had space for everything we wanted to achieve and offered free parking. It was also surrounded by transport links and hotels.”
Scratch events spotlight “An awards or competition event can only be successful if the entry and judging process has been fair and transparent,” shares Helena Biggs. “If attendees question the finalists or judging, reputability is lost and the mood will be sour. Scratch values that every finalist in its Scratch Stars Awards and World’s Star Nail Artist competitions puts time and creative energy into entering, and deserves a memorable, exciting and rewarding evening at the Scratch Stars Party. “Presenter choice can also make or break the ambience of an event,” she continues. “Every celebrity host for the Scratch Stars Party has been selected based on charisma and professionalism. There is regular communication prior to the event to ensure they understand its nature, the hard work of the finalists and the support of sponsors.”
Register your interest for the Scratch Stars Awards 2024 here
Register your interest for The World’s Star Nail Artist 2024 here THE EVENT 2023.
>> SCRATCHMAGAZINE.CO.UK 51
INDUSTRYINITIATIVES
MARKETING Organisation isn’t just key when determining what will happen at your event. “Plan your marketing content like you plan the overall event,” recommends Katie Evans. “Create a timeline so you can drip feed promotion on social media, to create excitement in the lead-up to the event. Think of the audience that will be attending – what will make them buy a ticket? Everyone is likely to be swayed by different aspects, so ensure your communications cover everything. But don’t give away all you have planned; keep a few things up your sleeve to wow guests when they attend.” Ruth Munro tells Scratch that by successfully marketing the Magpie Beauty Skill School 2023 via social media and emails, tickets sold out within 24 hours. She details how a professionallooking website was created to further promote the three-day training event and party. “It’s important to showcase the value of an event via marketing. Attendees need to see exactly what they will be getting for their money and how it will add value to their careers,” she says. Don’t forget about promoting your event while it’s happening, by encouraging guests to share photos online,” notes Helena Biggs. “For the pleasure of guests, and to clock up those all-important social media posts, I include Instagrammable features at each Scratch Stars Party, such as a sparkling photo wall and candy floss cart,” she reveals.
“Attendees need to see exactly what they will be getting for their money and how it will add value to their careers.”
Pick ‘n’ mix at The Scratch Stars Party 2023.
PRICING “When it comes to pricing a nail event, don’t be too cheap or too expensive,” explains Layla Tourh. “What you should be striving for is accountability: ensuring those that sign up to attend, actually turn up.” Katie Evans agrees, noting that it is important to cover your costs but not outprice potential guests. “If the aim of your event is to build brand awareness or expand your client base, you may have to be more restrictive on price to ensure you reach your intended audience,” she says. Helena Biggs reveals that she had this in mind before launching the first Scratch Stars Party in 2012. “Other awards events I had attended featured formal, sit-down dinners. This leads to a higher ticket cost, and I wanted the event to be one that pros could enjoy with their entire salon teams. Therefore, a three-course dinner was scrapped in favour of canapés and as many complimentary drinks as we could budget for,” she comments. “There should be an overflow of buffer funds to allow for tickets that are not sold or any unforeseen costs,” adds Ruth Munro.
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Magpie Beauty Skill School 2023.
The ‘nail runway’ at the The Scratch Stars Party 2023, which encouraged attendees to share their nail looks rocking the mini red carpet using #ScratchStars.
“From building brand awareness and connections to encouraging sales and sharing insights, there are many opportunities to be had.”
VIRTUAL While the switch to virtual events during the pandemic was one many made reluctantly, it showcased the benefits that they can bring. From being more environmentally friendly and cost-effective to offering flexibility, virtual events were something 93% of event marketers planned to invest in post-Covid. This is according to event planning and management software platform, Bizzabo. And in 2021, LinkedIn interviewed over 1,800 event marketers across Europe, the Middle East and Africa, finding that over four out of five believe that virtual events are here to stay. Reasons include that they provide new opportunities and a greater return on investment, compared to physical events. “The Scratch Stars Awards judging day had to be held virtually in 2021, due to restrictions brought on by Covid-19,” recalls Helena Biggs. “This was a challenge both logistically for finalists and the Scratch team, and practically for the eight technical and artistic categories that are usually judged in-person. Finalists had to create nails to a brief on camera within one hour, then send photos of their work within 10 minutes. Schedules were tight and finalists had various
INDUSTRYINITIATIVES
4 reasons to attend an
By publisher, UK Greetings
1. Boost your company profile Attending events is a great way to build your business’ repertoire with potential partnerships. Emails and other distance communications can become lost when you are reaching out to new contacts, however attending an event offers the opportunity to speak in-person. Talking to people is the first step in establishing better communication between yourself and other businesses in the market.
2. Benefit sustainability efforts Events can aid your business’ sustainability work. For example, you might find brands to collaborate with or use that have similar carbon neutral goals as yourself.
3. Discover new trends Events can be a great place for you to discover new trends. Networking with frontrunners in the industry can help you to establish market trends and client demand. Being ahead of this means that your business is prepared to satisfy your client base. You can also learn about marketing trends occurring within your industry, helping your brand to communicate with clients better.
4. Grow & develop your business The array of workshops and talks that are available at events can help you to develop your business. This can also give you a means of connecting with other brands, as you discuss the talks you have attended. Signing up to host your own discussions can be beneficial for your company, because it can establish you as a thought leader within your specialism and help you build your profile.
Decorations for the opening of Townhouse, Wilmslow.
JUANITA HUBER-MILLET’S 6 STEPS TO SUCCESS
“Hosting a fantastic nail event involves creating an experience that’s inclusive, inspiring and memorable,” says Juanita HuberMillet, founder & creative director of Scratch Stars award-winning salon brand, Townhouse. “It’s about bringing people together to celebrate the artistry of nails and creating a sense of community.” She shares steps to achieve nail event triumph...
1 2
Determine a clear purpose and exciting theme that resonates with your audience.
Find a venue that’s easily accessible and spacious enough for guests to mingle, while relaxing and enjoying treatments if applicable.
3 4
Whether you’re offering a workshop, competition, launch party or networking opportunities, curate a line-up of talented nail artists to provide valuable insights for your guests.
5 6
tech proficiencies, so being as clear as possible with instructions was vital. It was crucial to do this well in advance of the event, allowing finalists to have any questions answered and feel fully prepared for their session.”
Promote the event effectively and manage your budget wisely.
Don’t forget about the aesthetics – décor plays a big role in setting the right mood. Prioritise safety and hygiene for a seamless and enjoyable experience.
The launch event for Townhouse’s Wilmslow salon.
SCRATCHMAGAZINE.CO.UK 53
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SALONSPOTLIGHTS
Through the
Keyhole
Take a peek inside salon setups across the UK&I as Scratch unlocks each door…
Jo’s Nails
Location: Spalding, Lincolnshire Joanne Smyth has enjoyed three decades in the nail industry, beginning her journey at Isle College, Cambridgeshire, where she attained hair and beauty qualifications. Choosing to specialise in nails, she rented a space in a salon for a number of years. When the tenancy came to an abrupt end, Joanne and her husband, Richard, sought permission from their council to create a home salon, in a cabin in their garden. “Richard insulated the space, decorated and installed the electrics in just 10 days,” Joanne shares. “I’ve never been happier going to work, and I enjoy hearing the birds sing while I’m working.” Located in the port town of Sutton Bridge, Lincolnshire, Jo’s Nails is a relaxing space, in which guests can enjoy luxury pedicures and enhancement services. Joanne describes the décor as ‘light and airy’, assisted by clean, white furniture offerings and a cool greige shade on the walls. Pink and cream flower accents enhance the pretty space, which features a statement ‘Jo’s Nails’ mirror sign that catches the plentiful natural light. Joanne has retained all of her clients from her former premises, using Gelish Dip and WowBao Nails Builder Gel and Gel Polish to transform their nails. “I am currently training to offer lash lifts and brow lamination,” she reveals. “I want to continue adding treatments to the salon menu to further enhance the client experience.” Jo’s Nails
@jos_nails_x
Omega Nails By Tan Adams Location: Pontypool, Torfaen, Wales
The importance of continued professional development was instilled in Tan Adams during her initial nail training at 2B Vintage Beauty, Torfaen, in 2015. She has since trained with industry names including Katie Clark, Kirsty Meakin, Bojana Kostka and Krista Paulitti, and worked within a salon team for a number of years, before striking out on her own. Tan opened Omega Nails in early 2023, in a space that was part of a large sunbed salon, divided into smaller units. “I took on the room with fresh plaster on the walls – and nothing else,” she reveals. “The ceilings are 12ft high, and I couldn’t reach the top to paint, even with a ladder. I had to recruit some tall friends to help decorate the space!” It was important for Tan to create an environment for clients who share her taste for a dark, alternative aesthetic. “Pontypool lacks spaces for alternative people,” she shares. “Omega Nails is designed to be a safe haven for those who struggle to feel comfortable in mainstream spaces.” Do you want to be featured on this page? Scan here to submit your salon or setup
Tan has infused the style of some of her favourite tattoo shops into her salon space, choosing dark green décor with black and gold accents. A gallery wall showcasing her competition entries and awards, alongside unique art pieces, is a focal point. Omega Nails is nestled between a barbershop and a women’s hairdressing salon, and upstairs is an aesthetic practice. “I have created a beauty hub that attracts all all types of people,” Tan shares. “All I hope for my salon is that my clients and I continue to feel as happy in the space as we do currently.”
56 SCRATCHMAGAZINE.CO.UK
Omega Nails
@_omega_nails_
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MADE IN BRITAIN
The
BRANDSPOTLIGHT
chemistry’s
right
Meet the dynamic duo leading Light Elegance UK&I’s distribution, as they t’s said that you know two people make a great partnership when share their plans they finish each other’s sentences. But talking to Jojo Wickens and & goals with Leila Monroy, the pair heading Light REBECCA Elegance’s UK & Ireland distribution, they don’t just finish each other’s sentences; HITCHON
I
they say the same thing! Distributing a brand that takes pride in its chemistry, the duo mirror this with their relationship, both telling me separately that although they are very different people, opposites attract in their case.
Leila Monroy & Jojo Wickens
Three-time Scratch Stars Awards winner, Jojo, and three-time finalist, Leila, discovered a passion for Light Elegance for similar reasons. “After experiencing allergic reactions nine years ago, I found that the nail products I could use did not give me the creative freedom I enjoyed. That was until I found Light Elegance,” shares Jojo. “Not only could I use the brand with no reaction, but my clients’ nail enhancements lasted longer. It transformed my salon business, and I soon became a Light Elegance educator.” Little did she know that later, as Leila’s educator, she would transform her nail journey alongside nail artist & influencer, Celina Ryden, ´ by introducing her to the brand. “Previously living in Spain, I studied nails alongside a biology degree to earn extra income,” reveals Leila. “After moving to Edinburgh, then becoming a mum nine years ago, I retrained as a nail tech to better fit my lifestyle. I was introduced to Light Elegance by Jojo and Celina before I became allergic to acrylates, and found it to be a nail brand I could use. Discovering it saved my career and taught me the importance of knowing what we work with, as nail techs.”
“The passion of Light Elegance UK & Ireland’s distributors shines bright, as does their ambition to benefit the nail tech community.” Before embarking on their
new business endeavour, Jojo 58 SCRATCHMAGAZINE.CO.UK
and Leila educated for the brand and upon hearing that the previous UK&I distribution partnership had ended, felt there needed to be a way for Light Elegance to be available in the UK & Ireland. “I have always thought about what I would do differently as a Light Elegance distributor, and what I would like to see as a nail tech using the brand, but it felt like a fantasy: a dream that could not be reached,” says Leila. “When distribution become available, Jojo and I approached Light Elegance HQ. We then flew to its offices in Redmond, Oregon, for a distributor event and found ourselves on weekly calls to the team to learn the ins and outs of the job.” “While we have enjoyed taking care of the Light Elegance UK&I family, it deserves more, and faster access to essential products, education and localised content that only someone in the UK can provide,” comment Joseph and Lexy McLellan, Light Elegance operations manager and creative director respectively. “Jojo and Leila are doing all of that and so much more, and we know they will not only take amazing care of our UK&I family, but continue to develop a passionate and supportive community. They have impressed us for years with their knowledge, keen ability to teach and passion for the industry. Both have trained Joseph & Lexy McLellan educators for some of our most valued distributors, and are adored by everyone they come into contact with.”
BRANDSPOTLIGHT
New beginnings With distribution discussions starting in February, Jojo and Leila admit that the process hasn’t been easy, with 12-hour days to get everything prepared, but they praise the support from Light Elegance HQ every step of the way. Both are juggling salon work alongside their new roles, and Jojo grades for Light Elegance University, while Leila is studying a podiatry degree. “Despite the hoops we’ve had to jump through, the journey has been very exciting,” shares Leila, head of sales for Light Elegance UK&I. She manages orders alongside writing newsletters and running the brand’s TikTok account. Jojo is head of education and is in charge of the Instagram page and website. “Leila and I work well together as we have strengths in different areas of the business,” she reveals. “We are open and honest with each other, which is important when taking a friendship into business.” The Light Elegance UK&I website is accepting orders from nail techs with a proof of certification. Jojo and Leila are excited to offer what the UK and Irish nail market has been asking for from the brand, including the same offers as Light Elegance HQ. They tell Scratch that educators and ambassadors are in the pipeline, and they are planning to take part in trade shows next year. Education offerings are also set to launch soon, with a focus on both introductory courses and continuing professional development (CPD). “Sharing my skills is something I am very passionate about, and I’m enthusiastic about transferring my knowledge into the new training programme. It will be worth the wait!” Jojo smiles. “We’re working with Jojo to modernise some of our classes and prepare Light Elegance University for accreditation in the UK, which is extremely exciting,” add Joseph and Lexy. “The future for Light Elegance is bright and filled with potential, and we invite nail techs to join us in building strong, successful careers – and having a tonne of fun along the way.”
Jojo’s product picks
“Hard gel range, Lexy Line, is my favourite Light Elegance system, because it offers something for everyone,” reveals Jojo. “I also love the LEpro Cleansing Wipes, as they’ve been a game-changer for me. They are truly lint-free, meaning no more fuzzies!”
Leila’s product picks
“My favourite Light Elegance products include JimmyGel, a building base gel, and the Q&Lu Spa Essentials range,” shares Leila.
The passion of Light Elegance UK & Ireland’s distributors shines bright, as does their ambition to benefit the nail tech community. “With great quality products, the integrity of the ingredients and the science behind them, we truly believe that Light Elegance should be more well-known and used throughout the UK and Ireland,” says Jojo. “We want to make a difference, educate the industry and raise standards,” echoes Leila. Light Elegance products are available in the UK&I via www.lightelegance.co.uk /lightelegancenailsuk @lightelegance.uk @LightEleganceUK SCRATCHMAGAZINE.CO.UK 59
Join the UK Family!
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Nail enhancements created using the ProHesion liquid & powder range, available via www.gelishmorgantaylor.co.uk / www.nailharmonyuk.co.uk / www.salon-services.com
SYSTEMSPOTLIGHT
LEVEL UP WITH
L&P
Whether you’re an L&P pro or new to the system, brush up your prep, application & removal techniques with REBECCA HITCHON’S roundup of expert advice
W
hile builder gel and gel polish enhancements reign supreme with many salon clients, the longstanding benefits of the L&P acrylic system, such as its versatility, cannot be ignored. “L&P can be used to create short, natural styles, salon pink & white French nails, encapsulated designs, extreme lengths or shapes, and 2D and 3D mixed Oana Flutur media nail art,” comments Oana Flutur, award-winning nail artist & international master trainer.
PRODUCT PICKS
Nails by Zrinka Vuksan.
In addition, the system is tough. “It’s ideal for clients seeking strong, durable nail styles, particularly those with weak, brittle or bitten nails, as it creates a hard-wearing enhancement,” reveals Jennie Padbury, Glitterbels educator. Jennie Padbury
Katie Clark
Adding to its L&P range, CND™ has launched Odorless Sculpting Liquid and six shades of Perfect Color Sculpting Powder: Medium Brown, Cool Mocha, Soft Warm Beige, Light Peachy Pink, Medium Cool Pink and Natural Buff. Designed to minimise odours associated with traditional L&P services in order to elevate the client experience, the Odorless Sculpting Liquid can be used in conjunction with the Color Powders, which can be mixed to create custom shades.
CND™ Perfect Color Sculpting Powder in Light Peachy Pink £38.45 + VAT www.sweetsquared.com
Award-winning nail tech, educator & founder of Katie Barnes Academy & Tool Range, Katie Clark, adds that there is one nail look L&P is particularly suited to sculpting: a French. “There is no concern about gel paints or polishes chipping with L&P. It allows you to file smile lines or chisel them with your brush, making it the easiest system for creating a crisp, clean look,” she notes. Whatever your L&P skill or confidence level, discover how to master the system with top tips and tool picks...
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CND™ Odorless Sculpting Liquid from £11.95 + VAT www.sweetsquared.com
N Vu
SYSTEMSPOTLIGHT
PREP “The L&P system is the basis of all artificial nail systems, so preparation of the natural nail is the same as with other artificial nail coatings, such as gel polish,” explains Oana Flutur.
Hayley Shepley
“Prep is like insurance for your clients’ nails, so take your time and be thorough,” advises Hayley Shepley, Scratch Stars L&P Tech of the Year finalist 2023. “Ensure all non-living tissue and natural shine are removed from the nails and that you get within any crevices. If you stay precise, you will create a long-lasting and well adhered set of nails.”
Katie Clark agrees and stresses the importance of performing thorough cuticle work first. This avoids a strip of under-prepped nail plate, which can cause premature service breakdown. Multi award-winning nail artist, educator & founder of HD Pro Nails and Hazel Dixon Nail Academy, Hazel Dixon, tells Scratch that the product guidelines of the manufacturer should always be followed, but a file over 180-grit should never be used for prep.150, 100 and 80-grit files can thin and damage the natural nail. After you and the client have sanitised Hazel Dixon your hands, she details the following preparation steps: 1. Using the spoon end of a cuticle pusher, gently push back the eponychium. 2. Use the scraper end of the pusher to remove the non-living tissue from the nail plate. Leaving cuticle is one of the leading causes of product lifting. 3. Use a 240 or 180-grit file, depending on your product manufacturer’s instructions, to remove the shine from the nail plate in the direction of growth. Define the length and shape of the free edge. 4. Remove the dust from the nail plate and apply dehydrator, in preparation for tip or form application.
Nails by Katie Clark.
Staleks Cuticle Pusher Classic 30 Type 2 £4.30 inc VAT www.nailslaundry.co.uk
EDUCATION STATION
Educators reveal what to look for in a L&P training course...
Antony Buckley
Nails by Zrinka uksan.
Jade Barber
Halo Plush Brush £4.10 + VAT www.purenails.co.uk
Gemma Jones
“If you’re new to the liquid & powder system, make sure the course is comprehensive, as there is a lot to learn with L&P application,” says Antony Buckley, dean of education at Gelish. “Your class must give you adequate time to perfect your ratio and understanding of how the product moves.” “Ask yourself: has the training been carefully created to teach you the necessary theory, such as when it is safe to apply L&P, product chemistry and nail structure?” recommends Jade Barber, Scratch Stars L&P Tech of the Year 2022, finalist for 2023 & founder of Nail & Beauty Excellence. “A trainer experienced in using L&P is vital, as they will provide more than just textbook guidance,” adds Gemma Jones, Entity educator.
“Search for a course that offers support during and after the class, and that requires case studies to be provided after completion, allowing you to receive feedback on your work,” shares Jennie Padbury.
Halo Elite Cuticle Nippers £19.95 + VAT www.purenails.co.uk
PRODUCT PICK
“Acrylic loves moisture, so my best friend in the
The Manicure Company 180/240-grit Files (5pk) £6.98 inc VAT www.themanicurecompany.com
Zrinka Vuksan
L&P preparation process is non-acid primer,” reveals Zrinka Vuksan, nail artist, educator & owner of ZER.0 by Zrinka. “It acts like double-sided tape, connecting the product and natural nail.” >> SCRATCHMAGAZINE.CO.UK 63
SYSTEMSPOTLIGHT
BEGINNER
INTERMEDIATE
When first using the L&P system, it is important that you feel in control. Zrinka Vuksan recommends using a monomer with a slow to medium setting speed to ensure this. “Remember, once acrylic sets, it’s harder to remove and start over again than gel,” she says.
“Techs at an intermediate L&P skill level are ready to use a monomer with a quick setting time,” says Zrinka Vuksan. “In order to build the nail structure quickly and accurately, it is important to see, think and do. This is my philosophy to avoid unnecessary steps and mistakes. I also advise purchasing a pinching tool, allowing you to create slimmer shapes – but make sure you wait 30 to 50 seconds before pinching to avoid dents.” Oana Flutur adds that pinching tools allow you to create a better C-curve and add strength.
Coupled with this, Hazel Dixon advises beginners to use a size eight acrylic brush. “When you’re learning, anything bigger will make it more difficult to control the product and could potentially lead to overexposure,” she explains. Glitterbels Pinched Pastel Glitter Acrylic Brush Size 8 £27.99 inc VAT www.glitterbels.com
INK London I-Pinch £10 + VAT www.inknails.com
Entity offers two types of monomer in its L&P range: Signature Sculpting Liquid has a faster setting time designed for advanced techs, while Success Sculpting Liquid has a medium setting time, suitable for beginners.
Entity L&P Acrylic Professional Kit £99.95 + VAT www.beautybossherquarters.co.uk
“My top tip for beginners would be to focus on product ratios, by working on picking up the ideal bead until it becomes muscle memory, as this will speed up application,” shares Jennie Padbury. “Structure is equally important with liquid & powder enhancements, so it’s important to be consistent in how and where you apply beads.” Oana Flutur notes that a thin application will make the filing process easier and faster, while enhancements that are too thick can Jade Barber showcases how become brittle and break. the form fit creates the final enhancement shape.
“If using forms, the correct fit is essential to master the L&P system,” comments Katie Clark. “When the form fit is not correct, the whole structure will be off and require more work at each subsequent stage.” Jade Barber agrees: “The strength of the enhancement is only as good as the fit of the form.”
Salon System Glass Dappen Dish £1.50 + VAT. Available via wholesalers nationwide.
KB Form Tailoring Kit (Form Tailoring White Gel Pen, Curved Form Tailoring Scissors & Straight Form Tailoring Scissors) £70.97 inc VAT www.katiebarnesacademy.com
64 SCRATCHMAGAZINE.CO.UK
Light Elegance LEpro Stir & Scoop Precision Spatula £13.95 + VAT www.lightelegance.co.uk
At this level, Katie Clark notes that brush work becomes important, rather than filing. “By sculpting with your acrylic brush, using different angles to achieve the correct placement, you will Julia Nessa Nail Clip £1.23 inc VAT www.nailslaundry.co.uk ensure that the product is where it needs to be and is well adhered to the natural nail,” she explains. “There are areas that require more product, such as the apex, and some that require less, such as the free edge, and you can use your brush to mould product into these. By learning how to best work product with your brush, you will also be able to master sculpting smile lines for sharper looks.”
Artistic Nail Design #10 Oval L&P Crystal Kolinsky Brush £34.95 + VAT www.louellabelle.co.uk
Nail & Beauty Excellence Acrylic Brush Size 12 £44.99 inc VAT www.nailandbeautyexcellence.com
“L&P is ideal for clients seeking strong, durable nail styles, particularly those with weak, brittle or bitten nails.”
Nails by Hayley Shepley.
SYSTEMSPOTLIGHT
STEP-BY-STEP:
L&P French with Gelish products & ProHesion Step 1 Push back the cuticle, shape the nail and buff with the Gelish 100-grit File. Remove dust with a Gelish Wipe It Off Lint-Free Nail Wipe and Gelish Nail Surface Cleanse. Step 2 Apply a thin coat of Gelish pH Bond to the natural nail. Step 3 Apply Gelish Secure Nail Adhesive to a nail tip. Adhere to the nail and press the corners for four seconds to secure. Cut the tip to your desired length and shape the free edge. Remove dust and apply Gelish ProBond. Step 4 Apply ProHesion Nail Sculpting Powder in Crystal Clear to the centre of the nail. Press towards the cuticle, before distributing to the rest of the nail. Pick up another bead and place at the juncture of the nail tip and natural nail. Press to evenly distribute and blend the product, then stroke towards the free edge and smooth. Step 5 File the free edge and lower arches with the Gelish 150/150-grit File, then repeat with the Gelish 180/180-grit File. Contour and shape the nail surface using the 180/180-grit File.
ADVANCED/ COMPETITION As an advanced or competing L&P tech, it is preferable to avoid too much filing in the application process, shares Katie Clark. This is especially due to the time constraints of competitions. “You should be able to opt for a 240-grit file or buffer to refine the product, rather than reshape it, reducing dust and saving time. You should only require a fine grit and light pressure, preserving the integrity of the acrylic,” she notes. Jennie Padbury adds that considering how to create wow factor, such as by introducing 3D elements or extreme shapes, is important at this level. KB Competition Essential Nail Tool Kit (Aluminium Form Support, 6-inch Metal Ruler, 3in1 Thickness Measuring Tool, 4in1 C-curve Tool Set, 3 Pinching Clips, Pinching Tweezers, Form Tailoring Kit, Competition Planner) £234.40 inc VAT www.katiebarnesacademy.com
The Manicure Company Acrylic 4 Nail Art Brush £10.47 inc VAT www.themanicurecompany.com
Step 6 Continue working down the nail onto the white, lifting the nail up so you can see both the nail and the file to refine the C-curve (bevel). Repeat all steps using the Gelish 100/180 Buffer, followed by the Gelish 220/280 Buffer. Remove dust with a dry Wipe It Off Lint-Free Nail Wipe when switching to the next grit buffer. Step 7 Apply Gelish Nourish Cuticle Oil and massage into the cuticle and nail. Using a Wipe It Off Wipe, remove any excess oil. Prepare the surface for high shine by buffing with the blue side of the Gelish 400/4000 Eco Shiner. Create high shine with the white side of the Eco Shiner.
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ProHesion Acrylic Sample Kit £19.99 + VAT www.gelishmorgantaylor.co.uk www.nailharmonyuk.co.uk www.salon-services.com
Artistic Nail Design C-curve Sticks £19.95 + VAT www.louellabelle.co.uk
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Glitterbels Rainbow Glitter 3D Brush £9.99 inc VAT www.glitterbels.com Nails by Oana Flutur.
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Nail & Beauty Excellence Smile Line Metal File £5 inc VAT www.nailandbeautyexcellence.com
>> SCRATCHMAGAZINE.CO.UK 65
SYSTEMSPOTLIGHT
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STEP-BY-STEP: L&P ballerina shape on a bitten nail By Katie Clark Step 1 Prep the nail and remove the form from the form paper. Place the tab symmetrically in the middle of the form. Leave a gap where the form meets the natural nail, otherwise this will thicken the cutting zone and be more prone to tearing. Step 2 Precisely close the lower wings of the form together, ensuring that both sides meet flawlessly. Close the end of the form into a point. Step 3 Place the form carefully on the finger. From the side view, the form should be straight in line with the centre of the finger. Your eye may give the illusion it is tilting up, so hold something straight, like a file or ruler, to check this. From the bird’s eye view, the form should be closed. If there are gaps where the form meets the nail, the form must be tailored to fit seamlessly. Step 4 Using the KB Form Tailoring White Gel Pen, draw around the shape of the free edge. Step 5 Use the KB Curved Form Tailoring Scissors to cut out the template on the form. Step 6 Place the form in the same position as step four. Any gaps will now be closed. Use the white pen to place a mark at the corner points of the natural free edge. Step 7 Using the KB Straight Form Tailoring Scissors, make an approximately 1cm long cut at a 45-degree angle. 66 SCRATCHMAGAZINE.CO.UK
Step 8 Place the form in the same position as step four. Pinch underneath to fully close the form. The cuts in the previous step will allow a tight pinch and deep C-curve to be created. Step 9 Apply the first bead of cover pink at the free edge. Create the taper on the form. If you rely on filing to create this, the C-curve will be lost. Step 10 Apply the second bead of cover pink on the nail plate. Step 11 Apply the third bead of cover pink to create the apex. The apex should be at the back third and come out straight to the free edge. Step 12 When the bead has hardened enough to hear a soft tap, remove the nail form. Gentle close pinching tweezers symmetrically along the sides of the enhancement. Step 13 Use the KB Pinching Clip to keep the enhancement in this position for the full drying time. It is ready to file when you hear a loud tap. Step 14 File and buff into shape.
SYSTEMSPOTLIGHT
REMOVAL “Correct removal for L&P enhancements includes soaking the nails with acetone,” explains Katie Clark. “There are two methods: the bowl method or the foil wrap method. The acetone swells the polymer network until it breaks into chunks. The polymers will swell quicker if the acetone is slightly warm, but you must ensure that the acetone is not hot, as this can cause an adverse reaction or burn the client.” Hazel Dixon adds that with the bowl method, you can warm the acetone by placing the manicure bowl filled with acetone into another bowl filled with an inch of hot water. “Some brands have their own version of acetone called acrylic or soak-off remover, which includes lanolin, an ingredient that helps prevent the nails and skin from drying out too much,” she shares. Hazel reveals that if a gel top coat has been applied as a finish to L&P enhancements, this should be removed with a file before the nails are soaked, as acetone cannot penetrate most gel top coats. Also prior to soaking, Antony Buckley advises reducing the L&P enhancement by about 80% via filing. “Less product on the nail means less time to soak. Whichever soaking method you choose, use your product manufacturer’s recommended soak-off solution for the best and fastest results,” he says.
Troubleshooting
The perfect ratio
“To achieve the perfect mix ratio, a long-lasting enhancement and healthy natural nails, you must understand the chemistry between monomers and polymers and the stages of the curing process,” advises Katie Clark. She details four stages: • Wet stage: “When you pick up the bead, it is fully loaded with monomer and the acrylic will stick to your brush if worked with.” • Gel stage: “You can push and pat the acrylic where it is needed. The bead is shiny, and plumps up like it has swelled from the constant drip feed of monomer in your brush. As acrylic is attracted to acrylic, be careful not to overplay with the product, to avoid acrylic sticking to your brush.” • Mouldable stage: “When the surface loses its shine and goes dull, you are able to mould your bead into place by pressing, pushing and stretching it with your brush.” • Set stage: “Although the product has not cured enough for the filing stage, it is hard and non-movable.” “A lot of L&P issues can be traced back to using an incorrect ratio,” adds Antony Buckley. “If the ratio is too wet, the nails can become weak and brittle and have an increased chance of yellowing, product breakdown and liquid touching the skin, potentially leading to an allergic reaction. If the ratio is too dry, you will have less control over the product and the nails may appear cloudy.”
Lifting & lack of adhesion Improper prep and not all oil or debris being removed from the nail plate can be causes of lifting and poor product adhesion, notes Oana Flutur. “Check that there are no air pockets or gaps when applying your product to avoid lifting, and use high-quality products to ensure proper adhesion,” she says.
Air bubbles INK London 100/180 Signature Buffer £1.25 + VAT www.inknails.com
“Avoid aggressive or forceful techniques that could damage the natural nail,” advises Hayley Shepley. “If the product is not coming off easily after an initial soak, repeat the soaking process.” Katie Clark details the damage that force can cause, commenting: “Using tools to pull away product from the nail will not only blunt and damage them, therefore leading to problems such as torn skin and cuticles due to ineffective tools, but will cause damage and trauma to the natural nail, such as peeling and onycholysis. The construction of the natural nail gives an enhancement the correct foundation, so if this is damaged, lifting will occur.” After soaking, Oana Flutur notes that a buffer or file should be used to shape and smooth the natural nails. “Avoid over-filing or thinning the nails, then apply cuticle oil to replenish moisture,” she says. “It is also vital to inform your client about the importance of proper nailcare between acrylic applications.” Lecenté Straight 2-Sided Super Glossing Buffer £1.49 + VAT www.lecente.com / www.sweetsquared.com / www.ellisons.co.uk
“Air bubbles can form when working with L&P, leading to an uneven or bumpy surface,” reveals Hayley Shepley, who ensures she thoroughly mixes her liquid & powder before tapping her brush to release trapped air. Multi award-winning nail tech & educator, Andreea Simona Ignat advises pressing your acrylic brush all the way down on the monomer jar, to create a fan and pop the bubbles.
Temperature
Andreea Simona Ignat
“When working with L&P in hot temperatures, the product will dry much quicker than in a colder setting,” reveals Andreea Simona Ignat. “In heat, work wetter, by not removing all the monomer from your brush. Or, if it’s cold and the acrylic isn’t setting, add a drop or two of acetone to your monomer to speed up the drying process.”
Alternatively, in hot temperatures Hazel Dixon places her monomer dish in a shallow tray containing an ice cube. In cold temperatures, she recommends placing the monomer dish in a tray of hot water.
Brush quality A high-quality brush is vital for proper application, explains Antony Buckley. “Its bristles should be smooth, firm, yet still flexible to give you the best control,” he says. Zrinka Vuksan adds that brush size is important to consider: “The bigger the brush, the bigger the amount of monomer you will pick up, which can make L&P hard to navigate.”
Allergic reactions
Business boost
“When soaking L&P nails in acetone, I upsell another treatment, such as a pedicure or lash lift Laura Peat and tint, giving the nails time to soak, while increasing income,” says Laura Peat, Lecenté educator.
OPI Pro Spa Nail & Cuticle Oil £9.80 + VAT/RRP £13.90 www.opi.com
“Avoid allergic reactions by using high-quality products and safe and clean working techniques, such as not touching your skin, or the skin of your client, with product,” shares Oana Flutur. “If a client experiences an allergic reaction, discontinue use of the product and advise them to seek medical attention.” Jennie Padbury reveals that she keeps the paper she wipes her acrylic brush on during L&P services to her side, rather than in front of her, to avoid leaning into monomer with her arm and wrist. “Find a brand that works for you and stick with it; do not mix products from different brands as this will not only cause issues with adhesion, but open up the risk of an allergic reaction,” stresses Jade Barber. SCRATCHMAGAZINE.CO.UK 67
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PRODUCTSPOTLIGHT
Texture &
Shine Dazzle clients with texture & sparkle this season – as Gelish unveils two collections to excite, delight & make a statement. CHLOE RANDALL takes a peek…
Elevate your mani/pedi game and achieve Instagram-worthy nailfies with Gelish’s Flash Glam and Pure Velvet Soak-Off Gel Polishes. Delivering sparkle to stun and textured effects to thrill, the two collections will help take nail finishes to the next level in the same time as a regular gel polish overlay. Scratch explores the shades, application techniques and design tips for both ranges...
FLASH GLAM Compact sparkle in each of the six Flash Glam shades serves up a stunning nail overlay – and the ante is upped when a camera flash ignites the glamour. “These glitters are out of this world,” states Danny Haile, CEO & founder of Gelish. “Wear them as they are or use a camera flash to activate the super shining glitters that are perfect for any occasion, from a simple hangout to a night on the town.” Offering up to 21 days wear, each Flash Glam shade is perfect for the upcoming party season and features ‘flash-activated technology’ to take nails from pretty, to pretty extraordinary.
The Shades Flash Glam with Flash
APPLICATION Flash Glam without Flash
Star Quality – Light gold glitter
Bright Up My Alley – Light peach glitter
Time To Sparkle – Light purple glitter
Mesmerized By You – Raspberry glitter
Never Stop Glistening – Dusty blue glitter
Dripping in Bling – Silver glitter
Step 1 Complete Gelish Soak-Off Gel Polish prep. Apply two coats of the chosen Gelish Flash Glam shade, curing for 30 seconds between each coat in the Gelish 18G LED Light. Step 2 Apply Gelish Top It Off and cure for 30 seconds. Step 3 Use Gelish Nail Surface Cleanse and a lint-free wipe to remove the inhibition layer. Step 4 Apply Gelish Nourish Cuticle Oil to finish.
“The Flash Glam shades are ideal for full coverage nail looks, as well as to add an accent to geometric patterns, create a fun French or highlight elements of any nail art design. It can be difficult to capture the beauty of glitters in photographs, but this collection changes that! The depth of the glitter adds Jesse Bruner, dean of education at Gelish such a glamorous touch to nail designs.” @jessedbruner
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PRODUCTSPOTLIGHT
PURE VELVET Feel the force of four multi-dimensional cat-eye glitters that leave an opulent velvet effect when manipulated with a magnet. From soft, subtle waves to sharp, contrasting lines, there are a multitude of nail art opportunities with each Pure Velvet gel polish and the magnet that accompanies each shade. “This is not cat-eye gel polish as you’ve known it before,” comments Danny Haile. “The Pure Velvet gel polishes are full of sophisticated shine. Their metallic shimmer allows for the magnet effect to maintain a soft, velvet finish while still presenting an eye-catching effect.” So how does it work? The magnet attracts the mica pigments in the Pure Velvet formula to direct them where you wish to create effects. Each shade can be used to create a full coverage overlay in two coats, or as a second coat over a Gelish colour to create design accents on the nail.
The Shades APPLICATION
Feel The Allure – Bronze effect
Irresistible Force – Light pink effect
Magnetic Attraction – Hot pink effect
Pull Me In – Purple effect
““The Pure Velvet collection features four beautiful jewel tones to create stunning and glamorous looks easily and quickly. The magnet that comes with each shade has two sides, rectangle and round, and is super strong. This is useful because you don’t have to get so close to the uncured product to create a textured effect.” Jesse Bruner, dean of education at Gelish
Step 1 Complete Gelish Soak-Off Gel Polish prep and apply a coat of Gelish Foundation Gel. Apply the chosen Pure Velvet shade onto the nail and cure for 30 seconds in the Gelish 18G LED Light. Step 2 Apply a second coat of the chosen Pure Velvet shade and hold the magnet over the top to create a design. Cure for 30 seconds when you are happy with the result. Step 3 Apply Gelish Top It Off or Matte Top It Off, depending on the desired nail finish, and cure for 30 seconds. Cleanse using Gelish Nail Surface Cleanse and a lint-free wipe. Step 4 Massage Gelish Nourish Cuticle Oil onto the surrounding skin.
Gelish Flash Glam & Pure Velvet Gel Polish shades are £16.99 + VAT each, available via www.gelishmorgantaylor.co.uk / www.nailharmonyuk.co.uk / www.salon-services.com /GelishOfficialUK
@gelishofficialuk SCRATCHMAGAZINE.CO.UK 71
PRODIY
Serene in
Green
Embrace autumnal nail styling with an olive-toned nail design, courtesy of Glitterbels co-founder, ANNABEL MAGINNIS
Annabel Maginnis @nails_by_annabel_m
Glitterbels Core Powder in Glass Slippers £11.88 inc VAT Glitterbels Hema Free Dehydrator £7.99 inc VAT
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Step 2 Buff the nail and refine the side walls and free edge. Apply Glitterbels Hema Free No Wipe Top Coat and cure for 60 seconds.
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Glitterbels Hema Free Gel Polish in Can’t Find My Khaki £7.99 inc VAT
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Glitterbels 15mm Fine Liner Brush £7.99 inc VAT
Step 3 Create a French tip on the index and middle fingernails, using Glitterbels Unbelievabel Gel in White and the Glitterbels 15mm Fine Liner Brush. Cure for 60 seconds. Step 4 Mix a bespoke green shade on a palette, using Glitterbels Hema Free Gel Polishes in So Much Fern and Can’t Find My Khaki, and Unbelievabel Gel in Khaki Camouflage. Paint the thumb, ring and little fingernails using this shade and cure. Repeat if desired. Step 5 Using the green mix and a fine liner brush, paint a swirly line on top of the French tips. Do not cure.
Glitterbels Unbelievabel Gel in Khaki Camouflage £9.95 inc VAT
Glitterbels Unbelievabel Gel in Real Attraction £9.95 inc VAT
Step 1 Prep the nails and apply Glitterbels Hema Free Dehydrator, followed by Hema Free Acid Free Primer and Hema Free Base Coat. Cure for 60 seconds in the Glitterbels UV/LED Lamp, then apply a thin coat of your chosen Builder-Bel Gel. I have used the Corset shade. Cure for 60 seconds, then apply more to create your desired structure. Cure when complete.
Step 6 Use the curved end of a cuticle pusher to scoop up the clear acrylic powder, Glass Slipper, from the Glitterbels Core Powder range. Gently sprinkle the powder over the wet green gel swirls and repeat until covered.
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Step 7 Gently tap the finger to remove any excess powder, and cure the nail for 60 seconds to reveal a velvet-like finish. Step 8 Use a dust brush to remove the rest of the powder from the nail. Create a line of glitter near the cuticle using Glitterbels Unbelievabel Gel in Real Attraction and a fine liner brush. Cure for 60 seconds. All products used are available via www.glitterbels.com
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P I E R C I N G YO U C A N T R U S T ™ FREE Training, FREE Marketing Assets, FREE Licence Support Contact us today to find out more STUDEX UK LTD. | studex@studexuk.co.uk | 01733 232350 | www.studexuk.com |
INCLUSIVITYMATTERS
Navigating
ADHD CHLOE RANDALL chats to a nail pro & client with attention deficit hyperactivity disorder (ADHD) who reveal how their needs are managed in the nail space According to the NHS, ADHD affects 3-4% of adults and is one of the most common neurodevelopmental disorders in the UK. There are multiple variants of the condition, so diagnosing ADHD is difficult and can take years of assessments. For people with ADHD, everyday tasks can often be challenging and overwhelming. Scratch talks to a tech and client about how it affects them in the nail space and how employers and salons can be more inclusive to those with ADHD…
WHAT ARE THE SYMPTOMS?
The NHS states that the symptoms of ADHD can be categorised into two types; inattentiveness (difficulty concentrating and focusing), and hyperactivity/impulsiveness. In adults, the NHS reports that the common symptoms associated with ADHD are: • Carelessness and lack of attention to detail. • Continually starting new tasks before finishing old ones. • Poor organisational skills. • Inability to focus or prioritise. • Continually losing or misplacing things. • Forgetfulness. • Restlessness and edginess. • Difficulty keeping quiet, and speaking out of turn. • Blurting out responses and often interrupting others. • Mood swings, irritability and a quick temper. • Inability to deal with stress. • Extreme impatience. • Taking risks in activities, often with little or no regard for personal safety or the safety of others.
“People with ADHD are creative, they think outside of the box, they will hyper focus and concentrate on something rewarding for hours on end.” 74 SCRATCHMAGAZINE.CO.UK
October is ADHD Awareness Month. Find out more at www.adhdawarenessmonth.org
TECH TALK: Chantelle Parsons, owner of Blush, Christchurch, New Zealand @blushnailartist “I was a quirky, creative child at school; a maximalist and collector of ornaments, craft supplies, clothes and anything else that provided dopamine. When a friend was diagnosed with ADHD, she sat me down one night and suggested that I too may have the condition. “I was very confused, but when she read out the description, and acknowledged our similarities, I booked an appointment with a doctor and was properly diagnosed – at the age of 30. The medication prescribed immediately helped with my work life, easing issues such as lack of motivation, anxiety, afternoon drowsiness, overthinking and being distracted. “Before the medication, I would sit with clients and battle to start a conversation in quiet moments. I had so many thoughts circling, but then my focus would drift to the jobs I needed to do or social media post I had to create. “On reflection of my previous jobs, I believe that knowing I had ADHD could have helped me so much, as could my employer being able to understand the condition and how to get the best from me.
INCLUSIVITYMATTERS CLIENT CHAT: Megan Allaway, Tunbridge Wells @megs_allaway Megan Allaway was diagnosed with ADHD at the age of 21. She had been suffering with other mental health issues and decided to get assessed after recognising similar signs in people she followed on TikTok who had ADHD. She finds nail salon visits challenging. “I can sit still, but my mind is hyperactive. My ADHD makes my head buzz and when I was diagnosed, it was described to me as an absence of the secretary that organises my brain. The secretary’s role in a neuro-typical brain is to organise and prioritise, so that the non-important information is saved for later and the brain can focus on one thing. I don’t have the secretary that a neuro-typical brain has, so all thoughts are running through my mind at the same time. “I could be looking for inspiration for nail designs online, but then get a text message and before finishing the reply to that message, I remember an email that I need to send or that I missed a phone call. ADHD causes me to be distracted and not complete tasks, such as choosing a design for my nails. “Some of the things that I find challenging are making decisions and overthinking. I also have time blindness, meaning that I can lose track of time, and find arriving at a particular time for a nail appointment to be stressful. “When attending nail salons, I struggle to choose a design or colour and have sensory overload. I don’t like making phone calls, so prefer to book an appointment online. To prevent myself from feeling overwhelmed, I need to decide in advance what I want in terms of shape, colour and design. I worry about the questions that might catch me off-guard. This means that what is a simple three-step task for a neuro-typical person – leaving the house, driving to the salon,
and getting nails done, becomes a much more difficult multi-step task, requiring hours of preparation and thinking before an appointment. “As there is so much to think about, I don’t find the process of going to the salon relaxing, but like many, I enjoy a nail treatment.” What can nail techs do to make a client with ADHD more comfortable? “It would be beneficial if nail techs were aware of how people can struggle with sensory issues. Personally, I often have sensory overload from bright and flashing lights,” Megan continues. “I find them stressful and they cause a headache. Others with ADHD could be overwhelmed by other sensory challenges, such as noise and the smell of the products. “I am unable to touch certain fabrics and materials and it is difficult for me to say to others when I am in discomfort, and to explain what is causing it. I would likely sit and struggle through and not go back to the salon.” Following challenges at other nail salons, Megan has found comfort at Truly Beauty, Tonbridge, a finalist for Scratch Stars Nail & Beauty Salon of the Year 2023. “Truly Beauty has an online booking system, so I can make a booking in my own time. I am in control of the process and can look for options, whereas phone booking requires decisions I may not be prepared for. “At Truly Beauty, the nail techs are approachable and friendly. If I cannot decide on a nail colour, they happily assist and give me a shortlist or pick a final shade from my choices. I also have the same nail tech every time I visit, and the continuity is helpful. I know the designs and colours offered which helps me prepare in advance.”
“If employers take the time to understand ADHD, it will benefit them in the long run. People with ADHD are creative, they think outside of the box, they will hyper focus and concentrate on something rewarding for hours on end. They are also personable, empathetic and will generally treat your business as their own. “Many people with ADHD may perceive something said as a rejection of their character and take it very personally. If you have something to discuss with an employee with ADHD, it is best to have a private meeting and give compliments as well as discuss areas for progress. “There are some mundane tasks that need to be done in nail salons, but an unmedicated ADHD worker may not want to do them. An employer would be wise to add a healthy amount of pressure, or consider a reward system. ADHD sufferers may appear lazy sometimes, but it isn’t the case, and that’s when feelings of anxiousness and rejection may appear. “I’m now self-employed, so I have to complete paperwork, do my taxes and schedule media posts. If it doesn’t get done, the consequences are mine, and mine alone.”
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TOOLTALK
A perfect fit Product provider, Nail Order, has added a new range to its portfolio – and it’s helping to save enhancements from snapping, while serving up a fun personalisation option for pros CHLOE RANDALL DISCOVERS MORE…
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hen Nail Order director, Rebekka Costello, purchased a pink Scratch branded Keysie from Olympia Beauty some years ago, she knew she had discovered something special. The small yet powerful tool can clip onto a keyring and be used to save nails from damaging tasks, such as peeling off stickers, opening cans and lifting picture frame flaps. “At Nail Order, we love to offer innovative products that solve problems and have a multitude of uses,” Rebekka shares. “We specialise in retail products and when I first saw Keysies, I knew I wanted to offer them with Nail Order branding.” Rebekka Costello
Gregor Eadie
Rebekka contacted Gregor Eadie, co-head of Keysie Co, and discovered that, like Nail Order, the company is based in Scotland. In addition to purchasing the personalised Keysies she desired, Rebekka and Gregor spoke about a partnership. This would involve Nail Order acting as a sub-seller of Keysies; making them available to purchase via its website and store in Paisley.
“Nail Order has successfully built up a fantastic and engaged customer base, and with Rebekka’s enthusiasm about our product, we thought that a partnership would be a great way to put Keysie in front of a wide-ranging audience,” Gregor comments. “For Keysie Co, the benefit is an established route to market and product visibility. For Nail Order, the partnership has added another unique and interesting product to its range.” Gregor adds that nail pros and salon owners who purchase Keysies to sell onto their clients can benefit from an additional revenue stream, and show
that they care about their clients’ nails by offeing a tool that helps prevent damage. What’s more, pros can promote their business with Keysie’s custom branding service – available directly and via Nail Order. “Keysies are the perfect retail add-on when clients are checking out after their treatment, and are so well priced,” notes Rebekka. “Nails are jewels not tools, and Keysie Co helps us to live by that motto.”
Getting personal “Personalised Keysies are great for brand awareness, or as gifts for clients on birthdays or at Christmas,” Rebekka continues. Personalisation with text or a business logo is available via the Keysies and Nail Order websites, with buyers able to choose a coloured or patterned Keysie and the quantity desired, before uploading their logo and adding text. “After clients upload their personalisation details, we assess the suitability and quality and work with them to achieve the best results,” Gregor shares. Kay Argyle, a Keysie customer at Nail Order, comments: “I adore that I can personalise the Keysie, which helps advertise my business. I also add a cheeky message that reads ‘Kay says use me.’ It makes my clients smile and is a reminder to use the tool instead of their nails for certain tasks.”
The minimum order quantity for branded Keysies is 50 units. Order personalised Keysies via www.nailorder.co.uk or www.keysieco.com /jointhenailorder & /keysieco @nailorder & @keysieco
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TECHSPOTLIGHT
READERS GALLERY
Cheltenham-based nail stylist, JADE BARNES, shares her career aspirations & colourful nail creations
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TECHSPOTLIGHT
Name – Jade Barnes Age – 23 Business name – By Jade Barnes Location – Cheltenham, Gloucestershire Years in nails – I attained a Level 3 Beauty Therapy qualification in 2018 and have been actively working in the beauty sector since then. I decided to follow my passion and focus on a career in nails in 2020. Trained with – My love for nail design grew during the pandemic, and I practiced numerous styles at home. In 2022, I attended a Glitterbels course and am now an education ambassador for the brand. Favourite products – Glitterbels’ Builder-Bel Gels are popular with my clients and easy to apply. There are 60 shades in the range, so it’s hard to choose a favourite! I also enjoy working with glitter acrylic powders to add sparkle to nails.
Favourite nail technique – I regularly work with builder gel to create durable, strong nail enhancements. The product protects the natural nail to support its growth, and I love seeing how happy my clients are with the results. Favourite designs – Mix and match nail styles are fun to create, as are character designs. I also enjoy marbled nails and perfecting the classic French. Career & vision – I would love to be an educator to share my knowledge and help students progress in their careers. I currently work on a self-employed basis at Bleu Hair, Beauty & Nails in Bishop’s Cleeve, but hope to open my own salon someday. Who do you admire in the industry? I admire Annabel Maginnis, owner of Glitterbels, as her nail designs are so creative. She is a role model for nail techs and I believe that without the support of the Glitterbels team, I wouldn’t be where I am in my career. @byjadebarnes
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SCRATCHCOLUMNIST
MAKING MOVES WITH
o V o n i M Immerse in competition news & nail tales from master nail stylist, MINO VO
Judging tales from Paris
WINNER ABOUT MINO VO Mino Vo is ‘The Avant-Garde Nail Artist’, a multi award-winning nail aficionado with over 60 competition titles under his belt. An international educator, he travels the world teaching nail services and extreme shapes, and has developed a variety of nail tools to support his work and that of fellow nail pros. Mino runs a salon and academy in north London. He won the L&P Tech of the Year and The Shooting Star Award categories in the Scratch Stars Awards 2023.
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ast month, I judged the Nailartfrance competition, which has a special place in my heart, as in 2019, it was where I uncovered an interest in competing. Back then, I was a model for a Nailartfrance competitor and, on seeing what was required in the arena, I became curious about competing and keen to test my skills. This led to me signing up to compete at Nailympia London, just two weeks later. Since then, competitions have played a big role in my career and personal growth.
Following this success, I was invited to teach a Freeform class for Nailartfrance, and am one of the main educators for the association. This led to judging last month’s contest alongside industry names including Ivette Van Riel, Tatiana Litvinov and multi-global champion, Olena Oezman. The competition is organised by Cecilia Giménez, and Alex Fox, global director of Nailympia Competitions, attended to support the judging process.
I returned to the Nailartfrance competition in 2022 as a competitor, and was awarded first place in each of the categories I entered: Stiletto, Pink & White and Freeform. I also achieved the Overall Technical Champion accolade. Annie Pham collects the Overall Technical Champion award at Nailartfrance 2023.
The Nailartfrance judging team 2023.
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“Competitions have played a big role in my career and personal growth.”
This year’s Overall Technical Champion title went to Annie Pham, who achieved first place in Pink & White, second place in Stiletto and third place in Freeform. I have been mentoring Annie for nearly two years and it has been a joy to watch her skills grow in such a short amount of time. I am sure she’ll be bringing even more victories home to the UK in the future.
SCRATCHCOLUMNIST Berlin calling I travelled to Berlin to visit my mentor, Olena Oezman. I have been training with her regularly for around four years and each time, I return to the UK armed with knowledge and new information. Classes with Olena always give me a fresh perspective and motivation for new styles, and this time, we focused on competition preparation. At the end of the training, Olena awarded me with the first instructor certificate for the Olena Oezman Nail Academy, so that I can teach others using her methods.
Stiletto nails by Mino, created in preparation for upcoming competitions.
Mino & Olena Oezman.
Diem Chu Chien Lo
Huyen Vu Students of the Avant-Garde class, London.
Avant-Garde training in London I haven’t had many opportunities to organise classes in London this year, so holding an Avant-Garde course for some talented techs was very special. I choose small groups for my London classes so that I can spend more time with each student. All attendees demonstrated unique styles. Many of them created Avant-Garde nails for the first time, but all results were of a very high standard. Hieu Nguyen’s work stood out, as he showed a great eye for small details. He produces very clean work and has an excellent understanding of colour theory.
“I choose small groups for my London classes so that I can spend more time with each student. All attendees demonstrated unique styles.”
Hieu Nguyen
Coming up... I will be teaching at a campus in Barcelona, alongside educators including Barbara and Krisztina Újvári, Anna Popova, Monika Urantówka and Unas De Orsi. After this, I will be taking to the arena floor and competing at Nailympia London, 15-16 October.
Dung Pham
www.minovolondon.uk /miakonomo /minovolondon @minovolondon @minovolondon
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o t w Ho
SCRATCHCOLUMNIST
Hair & beauty business coach, MADDI COOK, shares top tips to elevate your offerings & enhance your profits
HOW & WHY I CREATED MY PRICING CALCULATOR
About Maddi
Maddi Cook is the owner of Boss Your Salon, which helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout. She strives to ‘put more money into the pockets of the hair and beauty industry’ and believes that business growth is for everyone. Maddi has worked with over 15,000 hair and beauty pros, on her mission to change how the industry values itself. She believes that money is an amplifier; meaning that more money allows workers to do great things: for themselves, their family and their community. Maddi was a finalist in the Scratch Stars Awards 2023 for Services To The Nail Industry.
“What started as a spreadsheet, borne of a threeday, lockdown-induced hyperfocus that almost ended with me snapping my laptop in half, is now an app that’s empowered thousands of hair and beauty entrepreneurs to confidently charge what they deserve.” www.bossyoursalon.com /bossyoursalon @bossyoursalon 82 SCRATCHMAGAZINE.CO.UK
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ontrary to popular belief, I didn’t emerge from the womb knowing how to price perfectly. In fact, 20-year-old Maddi, who maxed out her credit card to pay for training, had a pretty dreadful money mindset. I’d grown up in the northeast, in a ‘broken home’ where money was scarce. My clothes and toys were often hand-me-downs from my sister, who is 10 years older, so there were lots of ‘80s shell suits and My Little Ponies that had seen better days. There was constant debt; we were always robbing Peter to pay Paul, juggling 0% cards and stretching bills until the next payday. We were reminded that money was the root of all evil, caused arguments and family rifts, and that anything remotely nice meant you were a flashy jerk. In addition, no one ever actually taught me how to work out prices in my business. Not on my initial course, not when I went to college, not when I paid small fortunes to learn from the best of the best in Mayfair. So 20-year-old Maddi’s pricing structure was pretty awful, and took a long time to get better. I was about five years into self-employment before I hit my ‘pricing rock bottom’. The maths wasn’t mathing. I was fully booked with a waiting list, I had a good following on social media, great reviews, and my conversion and retention rates were phenomenal. But I was skint. I was in debt that seemed to grow, working five or six days a week, with no lunch break. If I could afford a holiday (I couldn’t), I’d be too terrified of losing a week’s income to go. The business I thought would bring me freedom, flexibility and financial security, felt more like a prison of my own making. So I did what most people do, and scoured industry groups to ask others how much they were charging for treatments. ‘My brand has sent me an RRP, I just charge that’. ‘Well my college told me to ring around local competitors and get their prices, then just go with the average of those’.
I might not have had a great money mindset, but I’ve always been logical and a bit of a numbers geek. Guess who did her maths GCSE a year early and won the ‘Maths Challenge’ in secondary school? Rock and roll! It occurred to me that this wasn’t something that only I was struggling with. It spanned the entire hair, nail and beauty sector. In fact, nails seemed to have it the worst, with clients expecting 2023 nails for 2013 prices. So I set about building my pricing calculator, Boss Your Profits, and like me, it came from humble beginnings. What started as a spreadsheet, borne of a three-day, lockdown-induced hyperfocus that almost ended with me snapping my laptop in half, is now an app that’s empowered thousands of hair and beauty entrepreneurs to confidently charge what they deserve. Boss Your Profits has put tens of millions of pounds of additional profit into the pockets of hard-working people across the global hair and beauty industry. And it’s not just a calculator. It’s a community built from my OGs, who lift as they climb and support those following in their footsteps. It’s a movement of people who want better for the industry and evangelise what’s possible, because they’ve experienced it for themselves. It’s the confidence that they get, when they understand in simple terms, what was never taught in a classroom or salon. I’m so glad I didn’t snap my laptop in half, and that 5,000 of you are using Boss Your Profits to finally charge what you deserve. Together, we are tearing up the ‘old-school’ narrative of low pay and poor conditions, and writing a new story of value, confidence and courage.
Maddi x
P.S. Are you ready to confidently charge what you deserve? Go to www.bossyoursalon.com/bossyourprofits to join the pricing revolution!
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Tips for reaching THE TOP COMPETITIONTIPS&ADVICE
Explore industry competition opportunities & immerse in top tips from judges, organisers & seasoned competitors CHLOE RANDALL REPORTS
Are you looking to stretch your skills and exercise your creativity beyond your daily appointments with clients? Away from your workspace lies an exciting and competitive world that celebrates nails and serves up an opportunity to continue your professional development. Nail competitions can captivate your imagination and challenge you to push the boundaries of your craft. While some competitions require money and time away from clients for the process, the rewards of a reputable competition are bountiful – and offer more than just the potential of bringing home a trophy or medal. Scratch puts the spotlight on various styles of nail competition and serves up top entry tips…
Why compete? “We believe competitiveness is an important part of our lives, and by taking part in competitions you can grow your skills,” comment Jacqui and Sean O’Sullivan, competition directors for the FNP competitions at Professional Beauty. Jacqui & Sean O’Sullivan “Taking part in competitions offers you the chance to see the work of others and learn from them – but that’s not all. You can also educate yourself in different areas and refine your skills through practice, in preparation for each competition. Competitions also offer the chance to try new ideas and develop your knowledge and skills. “You will be judged by industry specialists, who will be on hand to give you feedback.”
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ONLINE COMPETITIONS & CHALLENGES
In addition to the prestigious Scratch Stars Awards, Scratch offers a number of online competitions to expand and enhance nail skills…
#ShowScratch Creative Challenge This fun, fortnightly nail art challenge launches with a different theme every other Wednesday on Scratch’s Instagram and Facebook channels. Techs have until midnight to submit one nail image fitting this theme, in the comments of Scratch’s Facebook post or by tagging #ShowScratch #CreativeChallenge on Instagram posts. The next day, entries are featured in a gallery on the Scratch website. Originally created to lift the spirits of techs and keep them practicing nail skills during the pandemic, Creative Challenge encourages nail artists of all levels to let their creativity run wild. “Themes range from timely occasions to trends and techs’ favourite things, and I love seeing how entrants interpret each theme differently,” comments Rebecca Hitchon, Scratch news & features writer & Creative Challenge administrator. “Entries highlight individual styles and limitless options for creativity. The challenge offers a free chance to be featured on the Scratch website and encourages a community feel, as entrants view and praise each other’s work.” An entry into the ‘nails inspired by clothes’ Creative Challenge by Julie Hardy of Sparkle & Glitz, Chesterfield.
COMPETITIONTIPS&ADVICE
Why enter online & social competitions? “Nail pros can learn a great deal about creating and photographing content that requires an eye for detail,” comments Kamila Borowiec, Scratch Stars Polish & Paint Artist of the Year and WSNA runner-up 2023. “Competitions offer an opportunity to showcase work and expand a portfolio. With the knowledge and content they require, you can often achieve greater exposure: to brands, magazines and companies interested in artistic content creators.” Kamila Borowiec
Katy Pottle
“If you’re new to competing, a social media competition is a great way to build confidence and gain knowledge about the process,” reveals Katy Pottle, World’s Star Nail Artist (WSNA) champion 2023. “I entered WSNA while living in the UK and navigating a move to Spain. As it was an online, global competition, it meant I could continue the process. Following your first competition, you will likely gain knowledge and confidence to try others.”
Kamila also shares that social media competitions can often generate engagement, raising the profile of the competing pros and unveiling their services to a wider audience. “By participating and submitting their best nail art and designs, nail techs can build a visual representation of their skills and creativity online.”
Scratch Snap Scratch Snap is a monthly nail challenge, offering a new nail art theme each time and giving pros one week to produce a fitting nail design. Each monthly task has a different sponsor, who judges the entries alongside Scratch’s copywriter, Callie Iley, and provides a gift for the winner.
Keep an eye on Scratch’s social media platforms for launch dates and themes, or scan here to find out more
This nail design by Hayley Badgery scooped the top spot in August’s Scratch Snap competition, sponsored by Glitterbels. The theme? ‘Pearly Perfection’.
The Great Scratch Shoot Out The Great Scratch Shoot Out is Scratch’s annual, worldwide photographic competition, offering pros the chance to gather a creative team and snap a photo with nails as the focus. Open to any skill level with no set theme, it is an opportunity to step away from the nail desk and try photographic nail work. Discover the entries to the 2023 competition on page 26 and visit the nail arena at Olympia Beauty, ExCel London, on 16 October at 3.30pm, where the winner will be unveiled.
The Great Scratch Shoot Out 2022 winning entry, courtesy of Ania Kesiak.
“For online competitions, take full advantage of the submission period to refine and perfect your entry,” recommends Jiak Hing, Scratch Stars Gel Polish Stylist of the Year 2022 & 2023. “Ensure you have the necessary computer skills to navigate online submissions – or seek help from someone who has – and work on your photography skills to present the work effectively.”
If stepping into the competition arena seems daunting as a competition newbie, consider entering the online categories of nail competitions.
Nailympia London: Online Alongside arena categories, which will take place 15-16 October at Olympia Beauty, Nailympia London opens nine categories that can be entered online, including Runway Nails, Flat Art, Mixed Media Art and Poster Manicure. Winners for the online categories will be announced with the arena categories at the awards ceremony at Olympia Beauty. Head to www.nailympia.com to find out about upcoming competition opportunities.
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COMPETITIONTIPS&ADVICE
Balancing Act
TRADE SHOW COMPETITIONS
Scratch Star winner, Jiak Hing, explains how to balance competition preparation with regular client appointments…
Competition organisers and seasoned pros share top tips for trade show nail competitions…
1. Prepare
“Preparation is key, and never assume that your salon work will win you a trophy,” comments Denise Wright, competition judge & director. “Write down how long each section of the nail design or creation takes you. If it takes too long, keep practicing until you fit within the time parameters. Train your model to be a second pair of eyes and a timekeeper. Analyse the nails after Denise Wright each practice session, and keep practicing until you can rely on your muscle memory, as this will help with any nerves on the day. “Pack your bag the night before the competition and arrive early, so you have plenty of time to set up and absorb your surroundings. Once you step into the arena, be focused, set out your tools and get your head in the right space. Also be sure to clarify any key points with the organisers or judges.”
2. Read the rules
“Ensure that you read and understand the rules and requirements of each competition you enter, as every competition is different and rules can change from year to year,” adds Kamila Borowiec. “Pay attention to specific guidelines, such as the products allowed, nail length or theme. Ensure that your entry complies with the guidelines to avoid disqualification or lost points.”
Alex Fox
1. Set clear goals: Define your competition goals to prioritise your time and efforts effectively. 2. Time management: Create a structured routine, dedicating specific hours to competition preparation so that you can maintain a healthy work-life balance. 3. Preparation: Break down your competition preparation into manageable tasks. Craft a comprehensive to-do list that covers everything from registration to practice sessions. 4. Dedication: Stay motivated and dedicated throughout the preparation period, understanding that your efforts will lead to improved skills and potential recognition. 5. Flexibility: Adapt your work schedule as needed to accommodate competition preparation. Communication with your clients is key to keeping them informed about any changes. 6. Delegate tasks: If possible, delegate non-essential tasks to free up more time for your preparation. Jiak Hing
“You need to know exactly what is expected, where to be and how long you have to craft the nails,” advises Alex Fox, global director at Nailympia Competitions. “Every competition is different and there are even minor changes between Nailympia locations around the world. It is really important that you are armed with all the information you need before you embark on competing.”
3. Train
“Competitors should spend time training before a competition,” states Mino Vo, multi award-winning nail aficionado. “It is important to train with people who have already walked the competition path. Past winners and champions will have a lot of experience and knowledge to help your journey.”
Mino Vo
4. Consider your mindset & environment
“Most competitors suffer with nerves, regardless of the number of times they have competed,” adds Alex Fox. “Breathe deeply, get in the correct mindset and focus on the competition itself. Do not overthink it or be put off by the size of the arena or the people you see there. Also consider the temperature of the room, for your sake and the model. Think about the noise levels and where you choose to sit, as too close to spectators can be off-putting.”
Mino Vo & fellow judges at the Nailartfrance competition 2023.
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Nailympia medallist & seasoned competitor, Brigitta Fajt, shares her certificates from Nailympia London 2022.
“It is really important that you are armed with all the information you need before you embark on competing.”
COMPETITIONTIPS&ADVICE
NATIONAL & INTERNATIONAL AWARDS Entering national and international awards is your chance to demonstrate your commitment to your profession, clients and profile. Winning or even being shortlisted for an award can significantly enhance your reputation and credibility, helping to attract new clients and grow your business. If successful, spread the news by contacting local press for increased exposure. This could potentially lead to you increasing your prices due to demand, as a recognised, reputable and award-winning nail pro.
Scratch Stars Awards The Scratch Stars Awards was launched in 2012 by Scratch to recognise and reward nail technicians, teams and businesses in the UK & Ireland. Coined ‘the Oscars of the nail industry’, the awards upholds immense prestige in the sector, with the accolades serving to enhance profiles and boost businesses. The 18 categories consider not just nail skill – but customer care, passion for the industry, CPD, business ethic and more in the judging process. Entry for the Scratch Stars Awards 2024 opens 1 February. Scan here to register your interest
How to make the most of a competition achievement “Consistency is one of the most important values when competing,” comments Mino Vo. “Not only must your nails be consistent, but also your finalist position or wins. When becoming a finalist or winning a competition, you will attract a lot of attention, but the only way to be memorable is to continue the success.” “Share the news of your finalist or winner’s position on your social media platforms to enhance your reputation and credibility within the industry,” adds Kamila Borowiec. “Contact local newspapers, magazines or blogs to share your success story. Offer to write an article or be featured in an interview to share your journey and expertise. “If your competition win comes with sponsorship or prize packages, take advantage of those opportunities. Collaborate with the brands or sponsors to create content, demonstrate their products, or participate in educational initiatives. “Reflect on your competition journey and consider the lessons learned. Identify areas for improvement or new techniques you discovered during the process,” Kamila continues. “The experience should help enhance your skills and allow you to continue pushing the boundaries of your craft.
The World’s Star Nail Artist Scratch, in partnership with CND™, launched The World’s Star Nail Artist contest earlier this year, which offers an opportunity for creative nail experts across the globe to immerse in themed challenges over 10 weeks. Entrants are shortlisted, before competing in nail art challenges over the competition duration. A nail artist is eliminated after each stage, then a winner is announced. The top three nail artists each receive a cash prize, with The World’s Star Nail Artist winner scooping a trophy, product prizes and opportunities with Scratch magazine. For more information and to find out about entry for the 2024 contest, visit www.scratchmagazine.co.uk/wsna or scan here
“Use your finalist position or competition win as motivation to continue competing in other events. Participating in more competitions can provide further exposure, help you refine your skills, and potentially lead to additional wins or recognition.”
DATES FOR THE DIARY 15-16 October 2023 Nailympia London Late 2023/early 2024 Entry opens for The World’s Star Nail Artist contest 1 February 2024 Entry opens for the Scratch Stars Awards 4-5 March 2024 FNP competition, Professional Beauty London SCRATCHMAGAZINE.CO.UK 87
SCRATCHCOLUMNIST
THE
mobile CLUB
Award-winning mobile nailist, CLARE WOODCOCK, shares top tips for making a success out of working on the move
WINNER
ABOUT CLARE WOODCOCK
Clare Woodcock is founder of The Nail Club, a mobile beauty business based in Sunbury upon Thames, Surrey. She began her nail industry journey in 2017, following 20 years in the music and entertainment sector as a senior PR manager and event producer. Clare trained with Gelish and has since expanded her nail and beauty knowledge with Bio Sculpture, Nouveau Lashes and HD Brows. She was awarded gold at the British Hair & Beauty Awards 2021 for Mobile Therapist of the Year, and scooped the Scratch Stars Mobile Nailist of the Year title in 2022 and 2023. Clare also works as director of communications for the Federation of Nail Professionals (FNP).
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Mental health & the mobile nail pro
s a mobile nail tech, your work is centred around making others feel good, but it’s vital to remember that your mental health matters, too. World Mental Health Day (10 October) reminds us of the importance of mental wellbeing. Balancing the demands of a solo career, connecting with fellow professionals and avoiding unhealthy comparisons can greatly contribute to your mental wellness. Let’s explore...
Find your cheerleaders
Working solo can feel isolating, as you can’t always let your professional guard down. However, fostering connections with other techs can alleviate this loneliness, and it’s empowering to view pros as friends, not competition. This is also a great way to swap treatments and ensure you receive a relaxing pamper from time to time. Sharing experiences, challenges and advice with peers creates a sense of camaraderie, reminding you that you’re not alone. With the best will in the world, family and friends won’t always understand, but your nail besties will. These connections provide opportunities for collaboration, too, which can infuse your work with new energy and ideas. There are many online networking groups for nail techs, but avoid negative spaces. I like the Salonology and FNP’s Facebook groups and Nail Tech Tribe. Plus, I’ve started a Facebook group, where I offer advice for mobile nail pros.
Nail boundaries
In your role, you sit face to face with clients, holding their hands and hearing their woes. Yet how can you protect yourself from absorbing too much negativity? Industry aficionado, Marian Newman BEM, once advised me to build a mental barrier that starts just beyond the wrists, so that you can listen and empathise with clients, but stop negative energy transfer.
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Also, being a mobile tech doesn’t mean you’re on call 24/7. Establish clear boundaries to prevent burnout, by setting your working hours and sticking to them. When you respect your time, your ideal clients will do the same. A booking system can help, as it means clients won’t directly contact you during non-working hours to book or amend appointments. Don’t be afraid to part ways with difficult clients either.
Practice self-compassion
The nail industry is often linked with aesthetics and beauty standards, and it’s easy to compare yourself to others via social media. Or, when walking into a client’s house that is bigger than yours, it can be hard not to feel envious or unworthy. But everything is relative and everyone’s journey is unique. Yours is the only one that matters. Self-compassion involves treating yourself with the same kindness and understanding you offer others. Recognise your achievements, acknowledge your efforts and be gentle with yourself during moments of self-doubt.
Embrace mindfulness
Who says you can’t meditate while carrying out a treatment? A nail service doesn’t just have to be relaxing for clients. You can take pleasure out of stirring colour pots, breathing in the soothing aromas of skincare products, creating a stillness while you paint or listening to music, for example. Appointments don’t need to be filled with chat, and clients will reap the rewards of the soothing energy you create. World Mental Health Day reminds us that mental wellbeing is a priority for everyone. Taking care of yourself enhances your ability to provide exceptional care to your clients, and allows you to thrive in your career. Until next month,
Clare
www.thenailclub.uk /thenailclublondon @thenailclublondon
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TECHTALK
Nailing it with
Alice Nali Get to know Italian-born Alice Nali, Scratch Stars Nail Stylist of the Year 2023, who shares her nail story, journey to success & future goals
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lice Nali first visited a nail salon around the age of 10, and fondly remembers the range of colours and glitters displayed on the shelves. Fascinated by the concept of creating art on nails, she began to practice techniques at home and, aged 16, enrolled on a course at a beauty academy near Udine, northwest Italy.
On qualifying, Alice was snapped up by a salon and worked on clients during the week, while being driven across Italy by her parents to attend nail courses at weekends. By the age of 19, she had attained 50 nail qualifications and certificates, and two years later, had built up the confidence to open her own nail business from home. For three years, Alice transformed the nails of her local clients and was invited back to her former beauty academy to teach a class, where she uncovered a love for education. At 24 years-old, she moved from Italy to London and worked in a salon for several months until lockdown hit and she was forced to stop working. Alice used the free time to hone in on her social media skills and enrol on online courses. The enthusiastic pro has since established herself in London, completing further teaching qualifications and opening AlyNails Salon & Academy, from which she offers nail extension services including extreme styling, classic and luxury manicures and pedicures, and hand-painted nail art, her signature service. “I love to add unique nail art whenever possible, using pigments and gel paints,” she shares. “My favourite designs to paint are cartoon characters, and I enjoy sculpting 3D shapes using L&P acrylic and acrygel. I find a lot of inspiration in nail magazines and on social media, and I like to look for ideas in the fashion sector and via street art and cake designs. I’m always inspired by the skills of Olena Oezman, Mino Vo, Corinne Di Battista, and Barbara and Kristina Újvári, and the knowledge of Marian Newman BEM.”
WINNER
Star quality Alice decided to enter the Scratch Stars Awards 2023 to challenge herself and see what she could achieve from the opportunity. “I wasn’t expecting to have so much fun, and I really enjoyed the process, from the finalist announcement to the adrenaline on the competition day, and the excitement of the awards party,” she shares. “When I got the email announcing that I was a finalist for Nail Stylist of the Year, I couldn’t believe it – and had to read it three times,” Alice smiles. “I was so happy, glad and excited to read what I had to do to win the title.” Remembering the morning of the competition day, Alice met her model and headed towards Oxford Street with a suitcase full of nail supplies and equipment ready to compete after two months of training and practice. “We arrived at the London College of Beauty Therapy two hours earlier than needed, because I was worried we wouldn’t arrive in time to find it,” she laughs. “I wanted to mix as many techniques and skills as I could fit in one hour onto two nails, so I planned one nail with a black and white double French and handpainted Mickey Mouse
The move to London also encouraged Alice to compete in a number of nail contests, including the Scratch Stars Awards. “I enjoy being part of an industry that’s constantly evolving,” she shares. “I like to learn, improve and share my passion with other nail techs, and I plan to continue competing and building my name in the industry. I also hope to carry on supporting the development of nail technicians through teaching.”
“Preparing for a competition stretches your skills and challenges you to improve your precision, which supports salon work. It increases your confidence, improves your skills and pushes you out of your comfort zone.” 90 SCRATCHMAGAZINE.CO.UK
TECHTALK
“Winning the Scratch Stars Nail Stylist of the Year 2023 title feels incredible. It has helped boost my confidence and given me the courage to continue competing.” design. For the second nail, I wanted something lighter, with watercolours and a 3D butterfly built and painted on top. “On the day of the awards party, I was nervous, but I knew I had to enjoy the night, and it was so special being surrounded by people who share the same passion and dreams. When my name was announced as a winner, I was so happy I started crying – I couldn’t believe it,” Alice recalls. “The night was just perfect, and the party was amazing. “Winning the Scratch Stars Nail Stylist of the Year 2023 title feels incredible. It has helped boost my confidence and given me the courage to continue competing. I can’t wait to apply in 2024! I keep my trophy in a glass cabinet in the salon for my clients to see because I’m so proud of it. “I think all nail techs should enter a competition at least once. It’s fun, challenging and an amazing experience. Preparing for a competition stretches your skills and challenges you to improve your precision, which supports salon work. It increases your confidence, improves your technical ability and pushes you out of your comfort zone. “My clients and students understand the importance of the award and the commitment behind it. They’re proud to visit an award-winning pro and my students know they’re learning from a talented, recognised person. “My clients were so happy and proud of the work I produced,” Alice smiles. “All of them wanted to know the details of the competition and sent words of encouragement for the judging day. Many shared my win on their social pages and spread the word to neighbours and friends. It has been an incredible year and I am excited for future opportunities.” /alynails.italianacademy
@alynails.salonandacademy SCRATCHMAGAZINE.CO.UK 91
NAILINSPO
STRIKEAPOSE
Multi award-winning nail artist, GEORGINA TAKÁCS, shares her love for creating extreme styles & showcases the elegance of an Arabianinspired airbrushed design
MEET THE IST NAIL STYL
FULL NAME: Georgina Takács BUSINESS NAME: T&T Nails & Education AGE: 40 YEARS IN NAILS: Six /georgina.takacs.1 /TandTnailsandeducation @tandtnailsandeducation
T
he creative opportunities presented by the nail industry encouraged Georgina Takács to enrol on a VTCT Level 3 Nail Technology course at City of London College in 2016. On qualifying, she opened up a home salon, proud to welcome clients into a relaxing environment. The enthusiastic pro attained a nail educator diploma in 2020 and has since entered a number of international nail championships, achieving multiple award wins including Nail Technician of the Year – East of England, in the Hair & Beauty Awards 2023. She proudly displays these in her Basildon-based premises, T&T Nails & Education, from which she offers training and nail services, including luxury manicures and gel polish, hard gel, L&P acrylic and acrygel enhancements. “My signature style is an extreme nail shape, as the creative options are limitless,” Georgina shares. “I love crafting 3D and freehand additions, and use casting and moulding techniques with a twist.” The nail stylist enrols in competitions regularly to challenge herself and keep her skill level high. “One of my greatest achievements is winning first place in Nailympia Online’s Invent A Nail Shape
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Division 2 category in 2022. I created a nail shape called ‘Zodina’, inspired by Odin’s spear. “I find inspiration for my nail shapes and styles from various sources. If an idea comes to mind, I do a lot of research before I create the finished nail,” Georgina shares. “The nail industry allows me to be creative, express myself and use my imagination. I love that through competitions, I have met and become friends with many creative and unique individuals who help move the sector forward.”
“My signature style is an extreme nail shape, as the creative options are limitless. I love crafting 3D and freehand additions, and use casting and moulding techniques with a twist.”
NAILINSPO
“The nail industry allows me to be creative, express myself and use my imagination. I love that through competitions, I have met and become friends with many creative and unique individuals who help move the sector forward.”
THE NAILS
Georgina adapted her Zodina nail shape for an entry into Nailympia Germany 2023, using shades and embellishments influenced by Arabian belly dancers. “I wanted to show that my nail form can be presented in any way, using different colour techniques and decorations,” she explains. “I opted for a simple colour scheme, with gold as a base shade and red and gold accents. Belly dancers often wear gold jewellery, and red represents passion, confidence, love and femininity, which are all elements I sought to convey through this nail design.” Georgina spent one week creating the five identical nails, sculpting them with acrygel onto detachable forms so she could adorn them at her leisure. She refined the shape through hand filing and decorated using airbrushing techniques and acrylic paint, adding chains, stones, caviar beads and jewellery pieces. “As I started competing during lockdown, I couldn’t use a photographer or model, so I learned how to take great nail photos myself. Getting the perfect shot varies from shoot to shoot, but I generally take between 100 and 150 pictures,” Georgina shares. “For this particular design, I spent one day capturing the perfect shot, taking over 200 photos before I was satisfied.
Photographer & nail stylist: Georgina Takács
“Working alone led to some funny and challenging moments, as much of the time, I needed more than two hands to create the ideal nail photo. I got creative to overcome any challenges, and endeavoured to make masterpieces to showcase to others.”
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NAILTALK
BEHIND THE GRAM Get to know social media nail stars as they offer an insight into their lives & share content creation tips – New York Jordan Hellman @jmoneynails 23.4K followers
My nail journey In 2018, I worked at a company where many of the female employees wore beautiful nail art, and I asked one of them to refer me to her nail tech. I had an appointment with celebrity nail stylist, Eri Ishizu, and was fascinated by the experience. I then searched ‘how to become a nail tech’ online. In 2019, I started a full-time job at media company, Condé Nast. I turned my home nail studio into an office during the pandemic, but enrolled on a nail class, which I attended via Zoom, four evenings per week. I graduated in 2020 and met Savannah of @sweetandsavvynails, who invited me to work at her Brooklyn salon, The Candy Shop, on weekends and holiday days. I left Condé Nast in 2021, and now work three days per week at The Candy Shop and two days in my home studio.
What makes me happy
Social media advice
I have a supportive partner and amazing group of friends. My boyfriend and I like to travel frequently, which helps me reset my artistic mindset. We are involved in creative circles in New York and New Orleans, so regularly attend interesting events. I enjoy live music, podcasts and reading.
My work started gaining more attention last year, after I posted a tiger and cheetah design, which was recreated by a number of nail artists. I feel pressure to post on Instagram every day, but not in order to gain clients. I work a lot, so have tonnes of content that I’m proud of, which has helped ease this pressure.
My top three social media tips are: 1. Post daily if you can. 2. Share the art that you love the most – not
Signature look
what is on-trend.
I love nail art because there are so many possibilities. It is a fabulous form of self-expression and has given me a feeling of purpose. I enjoy taking an unformed idea and creating it as I see it in my mind. Most of my appointments last between two to two and a half hours, but I also have a complex nail art tier that takes three and a half hours or more.
3.
Don’t get upset if a post doesn’t perform the way you expected.
My inspirations I find inspiration from various artists, from fashion designers to illustrators and pattern makers. Any idea with animals, fruits or flowers makes me excited. I prefer not to create what is on-trend and ask clients to bring inspirational photos of anything other than existing nail pictures. I don’t like to produce the same thing twice, so if a client wants a recreation of one of my looks, I switch it up to create a bespoke look.
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A day in my life From Monday to Friday, I wake up at 8:30am and exercise. I have a coffee and my nail appointments kick off at around 10:30am. I usually have three to four clients and get home between 6:30pm and 9pm. At work, I use plenty of creative energy, so I need downtime afterwards.
NAILINSPO
An exploration of 3D nail artistry Embrace limitless opportunities & a key trend for AW23 with 3D nail art additions. CALLIE ILEY chats to techs who reveal top tips for exciting 3D creations Artistry knows no limits with 3D design, allowing techs to push the boundaries of creativity to create a variety of looks and styles. Such designs differ from 2D in that they extend from the nail in height, width and depth. With 3D and textured nail styles forecasted to be a top trend for AW23, discover how best to incorporate and create them with top tech tips… YOSHI Polygel PRO No.4 £14.50 inc VAT www.nailslaundry.co.uk Offering an application process similar to L&P acrylic but with the curing process of gel, YOSHI Polygel PRO makes use of the best features of both systems to help techs create 3D designs. With a thick consistency for control, the Polygel is available in six shades.
Amanda Trivett of Amanda @ The Nail Lounge, Asburton @amandatrivett Scratch Stars Awards finalist 2023 & Lecenté creator, Amanda Trivett, loves adding 3D elements to her nail designs, as they allow her to create unique, standout looks for clients. “3D nail art is particularly popular for special occasions such as weddings, where the addition of 3D flowers and crystals can provide the ‘wow’ factor that many brides seek,” Amanda explains. “Similarly, 3D bows are a popular choice for Christmas nail designs. Incorporating these skills into your repertoire can help set you apart and provide clients with unique and eye-catching designs.
“Don’t feel like you need to create elaborate 3D designs – even adding a few crystals can make your nails stand out,” Amanda recommends. “Before placing crystals on the nail, plan your design on paper to ensure you’re happy with the placement and overall look. Practice and patience are key to Lecenté Multi Glitz Nail Glitter in Golden White £3.99 + VAT perfecting your craft.”
HD Pro Plastilin 3D Gel in White £9.99 + VAT www.hazeldixonnails.com The thick viscosity of the HD Pro Plastilin Gels allows for 3D designs to be effortlessly created, with the gel not moving or running until cured. Designed specifically for nail art and decorative use, HD Plastilin Gel is available in 11 shades.
www.lecente.com www.sweetsquared.com www.ellisons.co.uk
Hannah Turbine of Gellraiser, Brighton @gellraiser Hannah Turbine discovered Korean and Japanese nail art styles through Instagram, and was instantly attracted to the creative potential of designs. “I was in awe of how many Hannah’s favourite3D 3D design, created by mixing clear hard gel with polish textured looks you can create that colours to create the look of stones, I didn’t think were possible,” she and featuring encapsulated glitter to remembers. “I immediately fell in enhance a crystal-like appearance. love with 3D work and knew it was something I wanted to pursue.” The nail artist’s key piece of advice for those new to 3D nail styling is to start small and try not to let the craft intimidate you. “Break each design down
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Amanda adds glittering gold details to this nail design, which features 3D flowers on two feature nails.
A 3D rose and sparkling rhinestones are complemented by Lecenté Multi Glitz Nail Glitter in Golden White. “To create 3D designs such as flowers or bows, L&P acrylic is the ideal medium, as it holds shapes perfectly,” says Amanda.
Hannah uses a pearly finish for this 3D twist on the classic French.
into steps,” she recommends. “An intricate design with airbrushing, chrome and 3D globes may look challenging, but once it is broken down, it is simpler to tackle. Never put yourself down, and don’t give up; your hard work will pay off. “Safety is the most important thing – always wear gloves when using gel products and make sure you don’t handle sculpting products with your bare hands,” Hannah notes. “Silicone tools are useful for shaping product as desired.”
NAILINSPO Gemma Dawson, World Star Nail Artist 2023 finalist, Essex @gemma_dawson_nailartist WSNA finalist, Gemma Dawson, initially began using 3D nail artistry to create realistic details in Halloween designs. “I’ve always been fascinated by miniature builds and Fantasy Nail Art competitions, and I wanted to see what I could create that would be a hybrid of both,” she explains.
Gemma sculpts a figuring of herself on a Champagne bottle in a fun WSNA challenge piece.
“3D nail art is so versatile and I love that you can use any system to create it. I personally love using L&P acrylic for big statement pieces, as its ability to dry quickly and without a lamp enables me to achieve the look I desire with ease. I also love using 3D gel, such as the HD Pro Plastilin Gel, when creating something wearable with texture.” Gemma recommends using the system you’re most comfortable with when first trying 3D work, using high quality brushes. This seasonal style by Gemma features a 3D bat, complete with an impressive wingspan and plenty of glitter!
Gemma brings this Disney design to life by cleverly enhancing a flat nail design with fun 3D additions.
HD Pro Plastilin 3D Gel in Pink £9.99 + VAT www.hazeldixonnails.com
Scaly nails and dragon eyes decorate this nail design by Gemma, finished with a 3D dragon sculpture.
HD Pro 3D Art Brush £16.50 + VAT www.hazeldixonnails.com Suited to a range of 3D L&P acrylic art and designs, the HD Pro 3D Art Brush is a small/medium size and create from premium Kolinsky hair, shaped to a point.
“Be mindful of how your 3D piece will look on video or in photographs. I’ve created big 3D pieces that don’t photograph well because of the angles. Sometimes, what looks great forward-facing is very different from the side view, so adjust the amount of 3D to fit your requirements.”
Amy Quynh Nguyen of Aimz.Nails, London @aimz.nails Neurodiverse nail pro, Amy Quynh Nguyen of Aimz.Nails, was attracted to the world of 3D nails by the sensory elements that textured nail designs offer. “The sensory experience brings me relief when I feel stressed or anxious – it’s like having a stress toy on my nails. I love that 3D nail looks are varied and unique. “I create my 3D styles using gel, rubbing alcohol and a slightly thick nail art brush for swirly details. For more unique shapes and styles, my must-have items include a metal palette and spatula, with a silicone nail tool to help create soft edges.”
Amy’s favourite 3D nail creations include a cute 3D bunny style and one inspired by Hugo Kreits earrings. She notes jewellery as a common source of inspiration for her 3D styles.
Amy uses clear gel to add texture to create a 3D shell style.
“My most challenging 3D nail set was this intricate gem look that reminded me of the Mermaidcore trend. I added gemstones to complete the earth’s treasure look,” shares Amy.
HD Pro Gel Spatula £11.50 + VAT www.hazeldixonnails.com With a sleek matte black and rose gold finish, the HD Pro Gel Spatula can be used with all types of gel, Acrygel and Plastilin, aiding the creation of 3D designs.
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NAILINSPO Kamila Borowiec, World’s Star Nail Artist runner-up 2023 & owner of Glamlicious Nails, Droitwich
“My most challenging and stressful 3D design to date is the figurine I created in the World’s Star Nail Artist competition. I found myself in the fourth Wild Card challenge, in which we had to create a figurine of ourselves, incorporating pieces from previous challenges. I don’t give up easily, so I decided to create a warrior figurine of myself, fighting for her dreams. The figurine is 14cm high and has her head in her hands, representing the feeling I had landing in the Wild Card challenge. This piece was created in only 48 hours after the challenge was assigned, but secured my place in the top five.”
@glamliciousnails Kamila, who came second in the 2023 World’s Star Nail Artist contest, shares her love for the creative freedom that 3D nail styling offers, and how it allows her to take everyday items and transform them into something new and unusual. “3D designs can take a nail design to a new level. You can create anything, as your imagination is the only limit. It’s a great way to elevate skills and is very useful in competition work,” she reveals. Kirsty Meakin Acrygel in Clear As Day £19.99 inc VAT www.kirstymeakin.com
“3D designs are broad in terms of techniques and products. I recommend starting with products that you feel most comfortable working with,” Kamila suggests. “My go-to products for 3D design are acrygel; L&P acrylic for pieces that need more structure; hard gel for textured nails and creating base shapes for designs; and gel polish for decoration.
“I also recommend sketching designs to help with proportions. Start small to get the hang of the craft before moving onto bigger pieces; 3D art takes time to perfect,” she shares. “Find your niche in themes and designs, and create a collection of looks before you try a new technique or add new details and textures to your previous styles. “I use nail forms to sculpt my designs and shapes, then peel them off when I’ve created a shape I’m happy with.”
Challenged with using one colour for challenge four of WSNA, Kamila created an eye-catching green 3D design.
“Even though I’ve created many 3D designs, I love this full English breakfast on a plate because it’s different to my other creations, and it looks delicious,” Kamila smiles. “My favourite part is the beans – they look so realistic and are accompanied by sausages, tomatoes, toast and an egg carefully seasoned with black pepper.”
Aimee Hamilton of The Lacquer Lassie, Glasgow @TheLacquerLassie When creating a 3D style, Glasgow-based Aimee Hamilton of The Lacquer Lassie begins with rough shapes, using silicone sculpting tools to perfect the look. “Take your time and keep tweaking your design until you are happy with the result,” she says. “Dip a silicone tool in alcohol to prevent it from sticking to gel, allowing you to manipulate the style more easily.”
“Begin your 3D journey by creating simple shapes such as circles and lines, focusing on consistent thicknesses and sizes. These are the easiest shapes to create, and you can make so many designs with these, such as flowers, 3D swirls, cherries, smiley faces and more.” Sissi Flubber £12 + VAT www.sissiofficial.co.uk Sissi Flubber is a clear, mouldable gel offering a non-sticky finish that allows you to create 3D designs with ease. “I love using Sissi Clay Gels and Flubber to create 3D looks, as it doesn’t have the same time constraints as L&P acrylic. You can keep moulding it until you’re ready to cure, which reduces pressure,” shares Aimee. 98 SCRATCHMAGAZINE.CO.UK
“One of my favourite nail styles is this 3D ghost and mushroom design I created for Halloween,” shares Aimee.
Aimee encapsulates shells into this nail look, noting it as one of her favourite styles – yet also one of the most challenging and timeconsuming. “Each shell had to be placed and encapsulated on the edges so that they didn’t fall off, but not too much that they spoiled the effect. After setting in place, I added chrome paint to the textured areas,” she says.
HD Pro Nails Silicone Tool Set (5pc) £4.50 + VAT www.hazeldixonnails.com Complementing its Plastilin Gel range, the HD Pro Silicone Tool Set boasts five mini silicone tools for creating 3D nail art and designs. Aimee adheres a 3D teddy bear atop a cool chrome base.
NAILINSPO Alexandra Jankowski of SUGAMAMA, Strasbourg, France @sugamama_nailz Keen to push boundaries with her nail artistry, Strasbourg-based nail pro, Alexandra Jankowski, shares that she loves nail art that stands out. “I naturally gravitate towards textured and abstract creations, as these offer me more creative freedom. 3D styles and textures create depth, and reflections are amplified. Alexandra finishes this glittery lilac look with silver chrome.
“When creating 3D looks, you need to be confident with the material you’re working with and work quickly. When with A 3D snake is sculpted clients, I work finger by finger to prevent in a bright red hue. gel from running. You can also practice A pearlescent finish by creating your own charms to attach during completes this swirled style. the service,” she suggests. “Don’t be afraid to mix glitters, flakes and colour into your designs; it makes your nail art unique.
“I think the 3D trend is just beginning. We can see that nail art consumers are increasingly pushing boundaries and placing more trust in the artistic vision of their nail artists. I’m excited to see what nail techs globally will create.”
Laura Peat of Simply Koko, Derby @simplykokoderby “When considering a salon nail design with 3D elements, you need to think about its durability and wearability,” says Laura Peat, Lecenté educator. “You must create a look that isn’t going to catch, break or prove irritating to the client. “The advice I would give to those starting out in the world of 3D nail art is to reach out to nail techs you admire, to see if you can arrange a training day with them. Play around with your products and have fun!”
Mystic Nails 3D Plasticine Gel in Nude 04 £9.15 + VAT www.rebeccaorme.co.uk www.webshop.mysticnails.eu Boasting a thick consistency, this Plasticine Gel is ideal for 3D creation and is non-wipe, with a matte finish.
Glitterbels Core Powder in Pink Opal £11.88 inc VAT www.glitterbels.com
The GelBottle Inc Studio Gel in Jet Black £9.50 + VAT www.thegelbottle.com Add details to 3D designs with The GelBottle’s Studio Gel, delivering an intense colour and creamy, non-drip finish.
Nailchemy Artisan 4D Sculpting Gel in Blue £9.99 + VAT www.nailchemy.co.uk This sculpting gel allows techs to take their time working the product and perfecting the shape before curing.
French tips are elevated with pink and yellow 3D roses, alongside sparkling embellishments.
Scan here to explore how to create this 3D nail design by Laura Peat
Proving the versatility of 3D design, Nailchemy ambassador & educator, Helen Clayton, serves up this 3D style using Nailchemy products, including 4D Sculpting Gels.
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SCRATCHCOLUMNIST
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effect Halo VIP, LEANNE MITCHELL, shares how to use the Halo PoliBuild system to create sleek nail enhancements
ABOUT LEANNE
Leanne Mitchell started her nail journey five years ago, and enjoys working with Halo PoliBuild to create long-lasting, strong yet flexible enhancements. She began posting her creations on TikTok in January, and received a lot of interest about the nail system. Leanne regularly responds to questions about PoliBuild and has been dubbed ‘Poli Queen’ by her followers. @leannemitchellbeauty @leannemitchellbeauty
What is Halo PoliBuild?
Halo PoliBuild Precision Gel combines the benefits of L&P acrylic and hard gel to craft strong, light and flexible nail enhancements. The system is ideal for creating French or pink & white ombré nail looks, and offers a greatl foundation for Halo Gel Polish application.
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Halo PoliBuild in Cover Pink £19.99 + VAT Halo Nail Prep & Scrub £5.70 + VAT
Halo 80/80-grit File (5pk) £3.90 + VAT
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Halo PoliBuild Dual Tool £4.99 + VAT
Halo products are available via www.purenails.co.uk and associated stockists. /purenailsprofessionalnailproducts @purenailsuk
@purenailsuk
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@purenailsuk
Halo PoliBuild Trial Kit £29.99 + VAT
Step 1 Prep the nails for enhancements by applying cuticle remover and pushing back the cuticles. Next, apply hand scrub and ask the client to wash their hands. Shape the nails, then lightly etch over the nail plates with a 240-grit file and wipe with Halo Nail Prep & Scrub. Step 2 Both tips and forms can be used to create enhancements with PoliBuild. If using tips, ensure the nail is dehydrated, then measure the tip, ensuring it fits snugly at the side walls. Apply a small amount of nail glue to the tip and attach this as close to the tip of the nail as possible. Allow the glue to dry, then file to blend the tip to the nail plate. Step 3 Wipe the nail and tip using Halo Nail Prep & Scrub. Apply a thin layer of base coat and cure for 60 seconds. Step 4 Pick up a bead of Halo PoliBuild Precision Gel in Cover Pink, using the spatula on one end of the Halo PoliBuild Dual Tool. Step 5 Place the bead in the centre of the nail plate. The product will remain in the same place until you manoeuvre it. Step 6 Dampen the brush end of the Dual Tool with Halo PoliBuild Liquid Control. A small amount is needed to create a barrier between the brush and PoliBuild. Use the body of the brush to push behind the product and manoeuvre it, being careful not to stipple the brush into the product. Push the PoliBuild towards the cuticle area first, tapping the product gently into place and ensuring that it is not touching the client’s skin. Step 7 Move the product towards the side walls and blend out using the body of the brush. Next, pull the body of the product down and towards the tip of the nail, until you are happy with the coverage. Wet the brush with Liquid Control, hold it vertically against the tip of the nail and swipe away the excess product. Smooth the edges and tip with the brush and cure for 60 seconds in the Halo Smart Lamp Pro. Step 8 Wipe over the nails with a lint-free wipe and Halo Nail Prep & Scrub. Refine the nails with a 80/80-grit file. Step 9 Buff over the nails with a buffing block for a smooth finish, before creating a design or applying colour.
HELPING HAIR AND BEAUTY PROFESSIONALS THROUGH TIMES OF HARDSHIP For more than 150 years, the Hair and Beauty Charity has helped those in our industry who have fallen on hard times. We provide practical and financial support to those who need us and their families, to make their lives a little easier. Many of our beneficiaries have given a lifetime of service to the hair and beauty industry, changing the lives of millions of people. It is our duty to see them through in their time of need.
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CHLOE RANDALL uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves
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Moo-ve over leopard print: cow print is taking over our Instagram feed! Check out designs from some of our followers to inspire your creations…
Session manicurist, Michelle Humphrey, gave singer, Rita Ora, a pedi makeover using Lucy Pastorelli Tools and Bio Sculpture Gel. She created a fun, multicoloured ombré design across nails.
NTA NAILS Love Island star, Tasha Ghouri, sported a stunning lilac nail look for this year’s National Television Awards. The lilac chrome drip nail style matched her dress perfectly and was created by Londonbased tech, @aimz.nails.
www.cacibeauty.com
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British model, Sophie Anderton, enjoyed a CACI Synergy Purifying Facial treatment courtesy of CACI Ireland, and shared a photo of the treatment to her Instagram story. The facial combines anti-bacterial and anti-inflammatory red and blue LED light therapy to help heal the skin and trigger tissue repair. Sophie commented: “I am a firm believer in a non-invasive, non-abrasive skin routine and I rediscovered the incredible benefits of CACI, lifting and toning through microcurrents. The results are immediate and leave my skin glowing, while combating niggly fine lines and encouraging cell rejuvenation. I love to train my body hard, and this is the perfect workout for my face.”
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A MODEL FACIAL
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SCRATCHMEDIA
BEST IN CLASS
PLA Gel Polish in Howl You Doin’ £11 inc VAT www.plapro.com
ANYONE FOR A LATTE?
For New York Fashion Week, Tom Bachik created a ‘chai latte chic’ nail finish for singer and regular client, Jennifer Lopez. The celebrity manicurist mixed Après Nails Gel Couleur in Chai Latte with a few drops of Sebastian’s Spots, to create the perfect Après Nails Gel Couleur shade to match in Chai Latte £POA her eyeshadow. www.apresnail.com
HOT STAT
In contrast, Pinterest searches for pastels have declined, despite being forecasted for AW23. Searches for both ‘pastel French tip nails’ and pastel blue, yellow and green nails have decreased by 40%.
nailcraft
Actress, Blake Lively, attended the Michael Kors show at New York Fashion Week in a gold sequinned jumpsuit, complemented by bronze-coloured nails with gold studs. The nail look was created by celebrity nail stylist, Elle Gerstein, using the orangebrown ‘Howl You Doin’ shade from PLA. Of the nail style, Elle commented: “This shade is reminiscent of a quintessential KORS cognac luggage leather handbag. The colour fits perfectly into this season’s palette, effortlessly making an impressive statement and giving a modern nod to a 70’s glam vibe. “Using gold studs to outline the nail is ‘the detail’ Blake and I do when collaborating on her signature nail looks. They were inspired by the hardware on a Kors bag.”
Instagram.com/enamelle
BLAKE’S IN FASHION
Beauty Daily by Clarins looked back at AW23 beauty trend forecasts, to compare current trends across TikTok and Pinterest with prior predictions. The company found that searches for ‘black trendy nails’ have increased by 2,000% on Pinterest, while ‘black nail sets’ increased 9,500% from last year. Searches for ‘black chrome nails’ increased by 300% in a year.
/blackbox_
Blake with make-up artist, Kristofer Buckle
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Skincare brand, Transformulas, has collaborated with entrepreneur & TV personality, Calum Best, on a campaign to help tackle stereotypes and motivate men to enhance their existing grooming routines. Calum, who believes that skincare is an ‘essential act of self-respect and health’, is the ambassador for the brand’s Marine Miracle range, consisting of EyeZone and Marine Miracle Crème. He comments: “I definitely think that men should use skincare. The older I get, the more I want to take care of myself and I think that using skincare and taking care of the mind, body and soul is a good form of self respect.”
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NAILDESIGNS
California pro, Brittany Jackson (@b_dazzledbeauty) Tahvya Krok of @nailedbytav showcases intricate balances purple, blue and black tones with astrology references across nails, from moons to galaxy effects and Virgo symbols. Gemini symbols, hand-painted in four hours.
Constellations, gems and golden details are spread across this sweet, short nail design by Katrina McKenna of @pinku.nails, Australia.
Fingernails in See stars & channel your clients’ zodiac traits onto nails with CARTER ROGERS’ roundup of astrologyinspired designs
Focus
Hope Ivekich, aka @that.nailplace, presents Script font with a chrome finish complements celestial vibes in this bold mani, featuring The embossed libra scales, in this inventive GelBottle Inc’s Bolt shade and World of Glitter chrome. design by Kacie of @realhotgurlnails.
Scorpio season is celebrated by @kaomitl, who hand-paints signs of the zodiac in gold and white atop a dreamy lilac ombré base.
A client’s birth year and star sign, Leo, are commemorated in this twinkling manicure by Jada Minter of @fiftytwo32nails.
This mixed nail design, courtesy of @naileditbychelsey, reflects the bold, fun characteristics of her Taurean nail client.
Vonny Tuckley of @nailcraftbyvonny creates a stunning galaxy-style base, adding glittering details and constellation stickers.
To be in with the chance of seeing your nail snaps on this page, share them with us on social media using #showscratch or email editorial@scratchmagazine.co.uk 106 SCRATCHMAGAZINE.CO.UK
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