Scratch Magazine May 2023 by scratchmagazine

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‘It’s restored my faith in builders. My clients’ nails are now long, strong and they love it.’ ‘In love with Plexigel! No lifting, strong, lightweight, and easy to apply and file!’ ‘I love Plexigel, it’s a game changer. Great for overlays, great for repairs and fantastic for extensions. Easy to infill. All from a trusted company.’ ‘Love it. So strong. Safe and reliable.’ Independent source: Nail Tech Awareness Facebook group

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Twenty years of... ®

Issue 241 Managing editor Helena Biggs helena.biggs@scratchmagazine.co.uk Publisher Scott Derbyshire scott.derbyshire@scratchmagazine.co.uk News & features writer Chloe Randall chloe.randall@scratchmagazine.co.uk News & features writer Rebecca Hitchon rebecca.hitchon@scratchmagazine.co.uk Copywriter Callie Iley callie.iley@scratchmagazine.co.uk Art editor Jessica Wilkie jess.wilkie@scratchmagazine.co.uk Group sales manager Ian Archbold ian.archbold@scratchmagazine.co.uk Accounts Lisa Ebbens lisa.ebbens@scratchmagazine.co.uk Co-founder Alex Fox Editorial/Advertising office 1 The Courtyard, Market Square, Westerham, Kent TN16 1AZ

T: +44 (0) 1959 547 000 ISSN 2635-0327 Contributors Alex Fox, Lorna Brown, Maddi Cook, Mino Vo, Clare Woodcock, Tina Liddle

ia en hit by a med ur industry has be the d te gh hli hig has storm: one that in on t gh ou br , es topic of allergi l e use of home ge particular by th public l ra ne ge e th ile manicure kits. Wh , you rts at face value po re e th of e m your e at may take so uc to ed e in the spotlight nail the u, can use this tim yo g itin vis importance of the t ou al’. ab on ts ssi en ofe cli word ‘pr d I emphasise the professional. An reputable on recognised, ergy and money en e, measure tim y t er en ev sp re that you take It’s you that has products, to ensu clients d ind an m es Re urs sk. co de education tions at the nail ac re d an ll, re wa su po on your salon to prevent overex ur qualifications yo g l yin cia pla so dis ur yo of this by proudly listing them on shine. ur website and yo to l, on na m sio the es g of pr showcasin for you, the true The time is now media profiles. ur former its sales rep or yo brand supplier, il na ur products yo ur k yo as in to out ingredients Don’t be afraid u may have ab e, rather yo urc ns so tio es the qu m y fro educator an mation straight or inf t Ge the s. on ue chniq you’re clued up or application te edia, to ensure m l s. cia so ue ag on lle rs your co than from strange ation to clients or spread misinform facts and don’t looking to present nail sector, each the hin wit s nie u to do us compa But it’s down to yo There are numero d digital means. an l cia forcing so is nt, e pri on u via ur final choices. No their offerings to yo nder mes to making yo po co to it ns en tio wh op e y nc your due dilige e; there are man urs co or tions, nd es bra r qu k particula technician. So as you to choose a with you, the nail s lie t. ion en cis tm es de the in your inv – but ultimately, confident you are d consider how look at reviews an lebrating ersary, we’re ce ks its 20th anniv ar m ine flecting on az re ag by r m As Scratch try has to offe rtunities this indus celebrate po to op u d yo an e ty urg I au . the be from page 34 ts en om m clients. al ur ot yo are them with highlights and piv highlights, and sh d an s se es cc f. su your own tus – so show it of d your career sta You have earne Until next month,

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COVER CREDITS Nails: Andreea Simona Ignat @andreea_nails Make-up: Shoshi Makeup Artist @makeupby_shoshi

Images show Scratch magazine’s May anniversary covers from 2003-2023

Styling: Alex Fox

@alexfoxlife_

Photography: Carmen Alexandru @classy.nails.carmen

www.scratchmagazine.co.uk www.olympiabeauty.co.uk www.nailympia.com The publisher of Scratch magazine has taken all reasonable measures to ensure the information detailed in Scratch is correct at the time of going to print, and while every care is taken to avoid inaccuracies, the publisher does not accept responsibility for any errors or omissions from any information within this or previous editions. © 2023 SEED PUBLISHING LTD

Repro: Sam Gamble @candyapplegrove Model: Cindy Willers

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Contents MAY 2023

FEATURES 18 26 34 40 44

Celebrating In Style

Go behind-the-scenes at the photo shoot for this issue’s 20th anniversary front covers

Coronation Calling

Mark King Charles III’s coronation with fun, themed products & nail styles

20 Years Of Scratch

Celebrate 20 years of Scratch magazine with a look at highlights, events & photos from the archives

Skin Guru To Gel Tech

Follow skincare YouTuber, James Welsh, as he takes steps into the professional nail arena

How To Elevate Your Pedi Services: An A-Z Guide

Enrich your footcare offerings with a host of products & tips to indulge & excite

54 56 54

Rules Of Attraction

Check out five ways to entice clients into the nail space & reward their loyalty

The Implications Of Over-Filing

Identify & soothe over-filed nails with advice & recommendations from fellow pros

Scratch Stars Awards 2023: Meet The Finalists!

Revealed: The 90 nail pros, salons, teams & educators battling it out in the bid for a coveted Scratch Star

68 72 80 84 88

Anxiety Advice

Discover how to adapt your nail space & approach to support both employees and clients with anxiety

Triple Charm

REGULARS

Meet Eve Rozpedowska, an entrepreneur who’s successfully juggling three nail industry projects

Easy With Keysie

Open cans & keychains without risk of damaging nails with an insight into the handy Keysie gadget

Listen & Learn

Scratch rounds up nail podcasts to note & serves up top tips for getting in front of the mic

Nailympia Competitions: The Results

Take a look at the snaps & winner’s lists from Nailympia Competitions in Anaheim & Germany

10 20 22 28 30 52 58 66 70 76 78 82 96 98

Nail Nation The Scratch Scoop The Hot List Calendar Girl Making Moves With Mino Vo Readers Gallery How To Boss Your Salon Through The Keyhole The Halo Effect Tech For Techs Behind The Gram The Mobile Club Nail Clippings Fingernails In Focus

Summer Make the Rules

Daring Pastels and Shocking Brights SHOP NOW

GELCOLOR • INFINITE SHINE • NAIL LACQUER • POWDER PERFECTION

#AskForOPI

Nail NATION

business

news & views

NHBF DIRECTOR RECOGNISED IN WOMEN IN TRADE ASSOCIATIONS POWERLIST BBC reports on rise of allergic reactions in the nail sector BBC News aired a TV report last month, led by journalist, Niki Cardwell, reporting that ‘growing numbers of people are developing life-changing allergies to some gel nail products’. The report interviewed dermatologists, including Dr. Deirdre Buckley of the British Association of Dermatologists, who urged people to stop using ‘DIY home gel kits’ on their nails. Nail industry affiliates, Suzanne Clayton, founder of Facebook group, Nail Tech Awareness, and Marian Newman BEM, founder of the Federation of Nail Professionals, also contributed to the report. Marian told BBC News viewers: “People that buy DIY kits and do gel polish nails at home – please don’t. What should be on the labels is that these products should be used by a professional only. “Choose your nail professional wisely by their level of education, training and qualifications. Don’t be shy to ask. They won’t mind.” The report shared that reactions often occur when gel products are applied at home, or by someone who is inadequately trained. It considered the effects of overexposure to gel polish products, as well as ingredients that are most likely to contribute to an allergic reaction in high quantities. A statement from the government’s office for product safety & standards reads: “All cosmetics made available in the UK must comply with strict safety laws. This includes a list of ingredients to enable consumers with allergies to identify products that may be unsuitable for them.” Scan here to watch an Instagram discussion between Scratch’s Helena Biggs and Marian Newman BEM about the report, and what it means for the nail industry

Caroline Larissey, director of quality & standards at the National Hair & Beauty Federation (NHBF), has been celebrated in the Women in Trade Association (WiTA) Powerlist of 100 inspirational women. Caroline Larissey The Powerlist was founded this year by the Trade Associations Federation (TAF), Federation of Small Businesses (FSB) and Confederation of British Industry (CBI), and received over 200 nominations. It champions the role of women in trade associations and celebrates their achievements. Caroline started her career as a salon junior, progressing to a business owner, further education lecturer and director of training & education. She has undertaken roles including national diploma project lead at Habia, and head of standards & qualifications at both Habia and SkillsActive. In her position as director of quality & standards at the NHBF, Caroline acts as a conduit between the UK government and the hair and beauty industry. She promotes the development of standards, quality and guidance to support the value and recognition of the sector. She comments: “I am delighted to be recognised among so many other inspirational and powerful women. I am proud to represent our members at the NHBF, and I’m hugely proud of the work that we have achieved so far and what’s to come.” www.nhbf.co.uk

OPI collaborates with Katie Barnes on E-file launch OPI has collaborated with Katie Clark, Scratch Stars Services to the Nail Industry finalist & founder of Katie Barnes Tool Range, to launch an E-file. The OPI X Katie Barnes E-file collaboration follows the launch of OPI’s Diamond Gel, a hard gel system that can be used to build, overlay and sculpt. The E-file can remove the product, be used within infill services and to perform e-manicure and e-pedicure services. “I’ve been so pleased to work with Katie on this collaboration and the E-file training,” comments Belinda Price, OPI UK&I education & capability manager. “It offers the opportunity for OPI nail professionals to add E-filing to their treatments in a safe way, with great education and a dual branded E-file.” The E-file is almost silent, and free education is available with purchase. In addition, Katie Barnes Tool Range and OPI have launched a KB Polishing Ball E-File Bit and OPI ProSpa Cuticle Oil bundle for a perfect manicure finish. The OPI X Katie Barnes E-file is available via www.katiebarnesacademy.com. Use code OPI10 for a 10% discount.

10 SCRATCHMAGAZINE.CO.UK

business

Nail NATION EU proposes penalties against greenwashing on ecolabels to fight misleading ecolabelling Research shows energy bills make up 40% of hair & beauty business costs Energy bills make up 40% of the average hair and beauty salon’s total business costs, according to research by Uswitch for Business. More than 11,000 salons are financially struggling, with 24% saying they find it challenging to pay their energy bills, amid reports that clients are cutting spend in salons. The research also revealed that 40% of clients are choosing less expensive treatments, 35% are leaving longer intervals between visits, and 29% are leaving lower tips. To address these costs, many salons have increased prices, made energy-efficient changes, such as turning off or reducing air conditioning or heating and investing in better appliances, and trained staff in energyefficient measures. If energy costs continue to rise, 44% of salon owners have reported that they may have to reduce their treatment menus, and one in three said they may have to downsize or close. Jack Arthur, energy expert at Uswitch for Business, says: “The hair and beauty industry is an essential part of the UK economy, providing jobs and services to millions. However, reduced footfall and sky-high energy costs put salon and spa owners in a really difficult position. Business decision-makers should make sure they are aware of the terms and end date of their current energy contract, so they can shop around for the best rates at the time of renewal.” His tips include: 1. Check the status and stipulations of your gas and electricity contracts. 2. Identify your ‘switching window’ to change to a cheaper deal. 3. Seek expert advice when looking for a competitive energy deal. 4. Speak to suppliers if you are struggling to pay your bills. 5. Make moves to improve your business energy efficiency. www.uswitchforbusiness.com

The EU has proposed the Green Claims Directive, which includes stricter rules for greenwashing and the approval of ecolabels to combat misleading environmental claims. The proposed legislation aims to provide consumers with reliable information about a product’s sustainability. A 2020 Commission study found that 40% of green claims are ‘completely unsubstantiated’, and 53.3% are ‘vague, misleading or unfounded’. The proposal seeks to ensure that environmental claims are validated with credible and proportionate substantiation, backed by scientific evidence.^ Environment commissioner, Virginijus Sinkevicius, who presented the proposal, comments: “We believe this proposal will bring real change, and will empower all people who truly want to choose products based on their reduced impact on our planet.” Offending companies may face fines, revenue confiscation and exclusion from public procurement processes and funding. The new restrictions will be enforced by national authorities, which EU member states will oversee, that will control green claims, publicly disclose findings and fine misleading companies. Micro-enterprises with a turnover of less than €2 million or with less than 10 employees will be exempt from the proposal. A Commission official comments: “We need to make sure that companies who are doing well, who are really substantiating their claims, are given an advantage in these marketing practices and do not compete with companies who are not solid in the claims they make.”

CTPA elects new chair & vice-chair to its board The Cosmetic, Toiletry & Perfumery Association (CTPA) has elected Thierry Cheval, MD & chairman at L’Oréal UK & Ireland, as chair. He succeeds Debbie Rix, who stepped back from the CTPA board in March. Cheval comments: “I am honoured to take the role of CTPA chair, and I look forward to continuing to work collaboratively with the talented CTPA team, the wider board and all members. It has never been more important to have an active and responsible cosmetic industry, and to work together to ensure that the industry continues to act Thierry Cheval Chris Barron to protect the consumer and the environment, while allowing for the continued development of innovative products that are essential for health and self-esteem. “The personal care sector plays a critical role in society, from its value and contribution to the economy, to offering employment opportunities, to the wellbeing of consumers. I am fully committed to supporting a positive and progressive future for the industry.” Chris Barron, general manager for personal care at Unilever UK&I, has taken over from Cheval’s role as vice-chair, and comments: “Unilever has had a longstanding and strong relationship with the CTPA, and I am looking forward to contributing further to the valuable work it undertakes for the industry as a whole.” www.ctpa.org.uk

12 SCRATCHMAGAZINE.CO.UK

Happy COLLECTION

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Nail NATION Sweet Squared recertifies 500 CND Shellac™ nail techs Sweet Squared, distributor of CND™ products in the UK & Ireland, has recertified 500 CND Shellac™ nail technicians through a series of one-hour training webinars. These sessions allowed experienced nail techs to refresh their knowledge of the system and perfect application techniques. CND Shellac™ was launched over 10 years ago, and the Sweet Squared recertification classes, led by CND™ educator, Sarah Marr, allowed participants to have their questions answered and deepen their understanding of the brand’s latest products and techniques. After completing the course, each technician received a certificate of completion issued by Sweet Squared. “We are delighted to be able to offer our CND™ trained techs the opportunity to refresh their skills,” Sarah comments. “It’s amazing to see how many people have taken part in our recertification classes and shows how passionate they are about perfecting their craft!” www.sweetsquared.com

TAKE A PEEK!

Check out the stunning challenge submissions into The World’s Star Nail Artist competition by scanning here

BABTAC to celebrate beauty industry excellence with awards gala dinner The British Association of Beauty Therapy & Cosmetology (BABTAC) will host its annual awards gala dinner and celebration on 17 September 2023 at the Fairmont Windsor Park Hotel, Egham. The evening serves to celebrate beauty industry excellence, determination and advancement in categories for individuals, salons and spas, businesses and education centres. Categories include Small Salon, Mobile Therapist and Specialist Salon. Of the awards, CEO of BABTAC & CIBTAC, Lesley Blair MBE, comments: “Our highly soughtafter awards recognise and reward excellence within the industry, both nationally and internationally, and reflect the core values of our two organisations. “They provide the perfect platform for businesses and individuals in the beauty industry to proudly promote their accomplishments and gain positive exposure – something many of our previous winners will attest to. The gala dinner is also one of the most prestigious events in our industry’s calendar and the perfect occasion to honour and celebrate these outstanding achievements.” www.babtac.com

TANA RAMSAY’S BEAUTY PREMISES HANDS OPERATIONS TO TOWNHOUSE NAIL SALON GROUP Tana Ramsay, author & wife of chef, Gordon Ramsay, has handed over the business operations of her luxury London beauty salon, All About The Girl, to nail salon brand, Townhouse. The premises, which scooped the Scratch Star Award for Retail Salon of the Year in 2013, rebranded as ‘Townhouse Northcote Road’ in April, with Ramsay’s team continuing to work at the space to ensure a seamless transition for clients. The refurbished salon features the signature stylish décor, modern technology and seasonal nail art menu of Townhouse, a two-time Scratch Stars Award-winning brand and 2023 finalist. “After an amazing 12 years serving the wonderful Battersea, Wandsworth and Clapham community, I’m thrilled to pass the reins of All About The Girl to Townhouse,” shares Ramsay. “While I will miss the buzz, Townhouse was a natural choice for us, as the team shares our passion for quality and customer service. I’m delighted to see my team move over to Townhouse and look forward to seeing them develop and grow within the brand.” Juanita Huber-Millet, Townhouse founder & creative director, adds: “We could not think of a better partner than Tana and the amazing business she has built, and we look forward to continuing her legacy.” www.townhouse.co.uk

NAIL & BEAUTY BITES British skincare brand, CACI, has unveiled a new-look professional product line. The sleek, modern design of 10 products used in CACI treatments serves to ‘create a distinctive visual look that will make CACI stand out in a professional and retail environment.’ www.caci-international.co.uk 14 SCRATCHMAGAZINE.CO.UK

Celebrity manicurist, Tom Bachik, has joined nail brand, Modelones, as brand ambasasador. In the role, Bachik will offer industry insights and artistic vision to support the evolution of the brand, which offers products including gel polish, acrylic powder and dip power. www.modelones.com

Diamond Design Uniforms has introduced the Alex Tunic and Trousers in Powder Pink. The tunic features a notched neckline with a statement gold zip and starts from £37 inc VAT. The trousers start from £33 inc VAT. www.diamonddesignsuniforms.com

Jamba collaborates with Color Dept. on smoothie-themed nail polish collection

DATES FOR THE DIARY

Vegan nail polish brand, Color Department, has teamed up with smoothie and juice bar, Jamba, to create the Jamba x Color Dept. nail polish collection. Inspiration was taken from four Jamba smoothies to create colours with a summery vibe. Founded by fashion & lifestyle blogger, Julie Sariñana, Color Dept. launched in 2021 to offer sustainable, plant-based nail products. Sariñana believes that nailcare should be clean, fun and inspiring, and takes a modern approach to colour. The limited edition Jamba x Color Dept. polishes are enclosed in custom collection packaging to complement the bold styles of both brands. The shades are: Mango-a-Go-Go – a bright mango & pineapple yellow. The Go Getter – a vivid matcha & kale green. Razzmatazz – a strawberry pink. Peach Perfection – a fresh mango & peach shade. www.colordept.com

21-22 May The Event Hosted at The Vox, Birmingham, by Sweet Squared, this two-day event will offer networking and learning experiences across nails, beauty and hair, and a party for attendees. Tickets are £125 + VAT. www.sweetsquared.com

21-27 May Cultural Style Week A festival of activities to showcase and celebrate cultural heritage through fashion, hair and beauty. www.culturalstyleweek.com

Eco-savvy nail spa, The Nail Yard, expands into East Lothian

Cosmetics mask specialist, 7th Heaven, has partnered with four contestants of the Miss England 2022 pageant, including Jessica Gagen, the first redhead in its history, and Melissa Raouf, the first participant to compete without make-up. The partnership aims to promote body positivity and empower women to embrace their natural beauty. www.my7thheaven.com

Metallic pigments market to reach $3.4bn by 2033 The metallic pigments market is projected to advance by 4% and reach a value of $3.4 billion by the end of 2033. A report by market research company, Fact.Mr, attributes the growth to demand from industries including cosmetics, printing and coatings. The report reads: “The development of various innovative metal oxides with new flake technology and unique substrate layering is predicted to open up lucrative opportunities in the target market. Metallic pigments are used widely in cosmetics and personal care products to manufacture dermatologically safe and high-quality skincare solutions and skin-friendly make-up. “High-performing zinc-copper blends provide long-lasting and unique gold-bronze effects to cosmetics, thus leading to noticeable demand for metallic pigments. They are also gaining prominence compared to conventional solid colours, due to their versatility, sustainability, low maintenance and compatibility.” www.factmr.com

Eve Taylor, provider of aromatherapybased skincare products, is marking its 60th anniversary. The company manufactures essential oil and botanicalbased skincare for beauty pros, and was founded by Eve Taylor OBE in 1963. Eve, now 90, is still actively involved in the business. www.eve-taylor.com

Instagram.com/hayley_snishko

Environmentally conscious nail salon, The Nail Yard Edinburgh, has launched eco-aware destination, The Nail Bar at Archerfield, in East Lothian. Since the launch of The Nail Yard Edinburgh in April 2015, founder, Kirsty MacCormick, and her team have been providing treatments with products that use natural and sustainable ingredients. They believe that ‘everyone can do their part towards being ethical – while still looking and feeling beautiful.’ Based within Fletcher’s Cottage Spa, named as The Telegraph‘s best spa in Scotland, The Nail Yard at Archerfield has curated a menu of treatments that incorporate natural ingredients. Signature services including the Margaret Dabbs Supreme Manicure with Treatment Gloves, and the Elim Advanced Medi Foot Treatment. Designed by interior designer, Siân Parry Jones, the nail bar combines effortless style with organic elements, including oak wood flooring and eye-catching woodland sanctuary wallpaper for an ‘outside in’ ambiance. A naturally restored oak wood nail bar tabletop sits at the centre of the salon, while guests can relax in comfortable pedicure chairs with cosy blankets. www.thenailyard.com

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31 May Scratch Stars Awards Competition Day Nail tech finalists in eight of the 18 categories in this year’s Scratch Stars Awards will compete at the London College of Beauty Therapy in a bid to win a coveted award. www.scratchmagazine.co.uk/ scratchstars

5-6 June Nailympia Orlando The Premiere Orlando exhibition will host the Nailympia Orlando competition for a third year, welcoming nail professionals worldwide to the arena to showcase their skills. www.nailympia.com

25 June Glitterbels Builder Gel Launch Party Glitterbels is welcoming celebrities and nail pros to Manchester to celebrate the launch of 60 Hemafree ‘Builder-Bel’ Builder Gels. www.glitterbels.com

23 July The Scratch Stars Party 2023 The infamous Scratch Stars Party will take place at an iconic London venue, and the hotly anticipated winners of The World’s Star Nail Artist competition and Scratch Stars Awards will be announced. www.scratchmagazine.co.uk/ scratchstars

CIDESCO’s Global Massage Therapist of the Year For Western Massage 2022, Hayley Snishko, represented the organisation at Cosmoprof, Bologna. She showcased her winning massage techniques and shared the benefits it has on mental health, which led her to create the Massage4MentalHealth campaign. www.massage4mentalhealth.com www.cidesco.com SCRATCHMAGAZINE.CO.UK 15

COVERSTORY

Celebrating in Nailympia London’s Top UK Tech 2022 - Division 3, Andreea Simona Ignat, delivers two striking cover images to commemorate the 20th anniversary of Scratch magazine ALEX FOX REPORTS

e l y St

s summer 2022 came to a close, I was approached by industry colleague, Andreea Simona Ignat, who had a dream. She asked: “How can my work be featured on the front cover of Scratch magazine – and how can I showcase my nails at the forefront of Nailympia?”

December. It was a hectic plan, but we gathered the team and decided to go for it, and I drove to Andreea’s studio in central London with a suitcase of props and two models in tow.

Style & sculpt

In order to give the photo shoot the necessary time it required to capture Since discovering Scratch back in 2014, numerous images, the nails were crafted Andreea has been eager to create an image in advance. After a long discussion on nail to adorn its cover. This month, as the brand shapes, styles and colours, we agreed celebrates its 20th anniversary, she showcases that one hand should sport an elongated, two, as Scratch marks its May editions with a elegant set of Russian almond nails. double cover. “I wanted the opportunity not These would be in a multi-coloured 3D just to be profiled, but to tick off a goal on French style. my bucket list,” she reveals. “I chose to sculpt Russian almond nails, I told her: “Create imagery that the teams as it’s the shape I love most,” shares at Scratch and Nailympia will love. Make Andreea. “It’s a very sophisticated and it original and striking, with a story centred complicated shape to sculpt, as if you around nails. I can’t promise that if you create don’t know how to correctly position the these images they’ll get the exposure you nail form or the proper way to file the desire, but if you go for it, it might just pay off.” enhancement, you can destroy everything you’ve worked on for hours. In this case, After a long chat and exchange of ideas, the five nails I sculpted took five hours to it was decided that we would tackle create. The Russian almond requires a lot the project together. I would provide of time, focus and attention to create. The two models, a series of props, clothing, embedded 3D French style was designed jewellery, accessories and a mood board to showcase my kills, and I had to push of ideas that excited me. Andreea would myself out of my comfort zone and stretch design and craft the nails, commission a new skill boundaries to realise the set of make-up artist, provide the photo studio and nails that I envisioned. a photographer. I stressed once more to Andreea, that my involvement, as Scratch’s “After deciding on a colour palette for co-founder and Nailympia’s global the French, I then discussed the nail director, did not guarantee style with the make-up artist, TOP TIP that an image would who brought a series of yellow manifest for either project, accessories to the shoot, and When creating an but we could, as a team, the dress that is worn in the extreme nail shape, try our best. sketch the shape and use resulting cover image.” We then began to plan the project. The only dates we could pencil in, due to the pressures of work and the festive season, were 17-18 18 SCRATCHMAGAZINE.CO.UK

quality extreme nail forms. Rewinding to six weeks Andreea uses Kostka beforehand, Andreea had Bojana nail forms. begun the journey to creating five extreme nail shapes for the Nailympia image she was imagining.

COVERSTORY

COVER NAILS

“I use the Glitterbels L&P system in my salon, as it has a wide variety of core cover powders, as well as coloured and glitter powders,” comments Andreea. “They are ideal for using in the salon, and for competition work.” The nail pro used the brand’s Dehydrator and Acid-free Primer, with powder shades; Glass Slippers, Sugared Almond, Purple Rain, Dragon Fruit and Hot Crush, and the No-wipe Top Coat.

range of images were captured as the models changed looks, clothing and even location, since the salon’s Victorian staircase afforded some fun, ad hoc photo opportunities outside of the studio setup.

A busy nail tech and educator by day, this meant Andreea spent hours in her evenings constructing her nail vision. “The inspiration behind the nails was my mum, who loves flowers,” she reveals. “I sculpted 3D roses using plasteline atop a relatively simple nail shape, so that the roses would take centre stage.”

Captured concepts Returning to Andreea’s Moorgate-based salon on day two of the project, the team set to work early to get cameraready. Placing all props together in one area and setting up a make-up station, the team next trailed through the mood board to explore settings, styles and poses. Meanwhile, Andreea adhered her five extreme nails to the model. One might think that a team of six working within a small space could prove challenging. However, a shared thrill of the chase, a plethora of ideas and mutual respect for each other’s roles meant the day was fun, creative and inspiring. A wide

Suffice to say, of the multitude of imagery taken that day, a set of Nailympia images was captured and the double covers to celebrate 20 years of Scratch magazine were also fashioned. “I’ve been competing at Nailympia since 2014, and have always admired the images that were featured on the competition banners,” smiles Andreea. “I never believed I’d see my work on the Nailympia marketing materials, but I pushed myself out of a negative mindset and stepped out of my comfort zone. I asked Alex if the image for 2023 had been finalised, and if not, what criteria needed to be reached to create it. Her response was very positive, and I was given the opportunity to produce an image. I feel great joy from seeing my nails across Nailympia 2023’s branding and have since realised that if you’re too afraid to ask, you’ll never know what could have been. Now, I thank myself for stepping up. Two dreams have been realised in one year: a Scratch cover and Nailympia imagery. The question for me now is, what’s next?”

COVER CREDITS Nails: Andreea Simona Ignat @andreea_nails Make-up: Shoshi Makeup Artist @makeupby_shoshi Styling: Alex Fox @alexfoxlife_ Photography: Carmen Alexandru @classy.nails.carmen Repro: Sam Gamble @candyapplegrove Model Scratch: Cindy Willers Model Nailympia: Lara Fox

SCRATCHMAGAZINE.CO.UK 19

p o o c s

SCRATCHSOCIAL

THE SCRATCH

Top (L-R): Helena Biggs, Jess Wilkie Bottom (L-R): Chloe Randall, Rebecca Hitchon, Callie Iley

The Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms

What we’re wearing... Scratch’s managing editor, Helena, is sporting a spring-friendly style courtesy of @beautyby__beck in Dartford, Kent. Daisy details with a sparkly centre feature atop a lilac shade that’s fitting for the season.

Art editor, Jess, chose a pretty pale blue gel polish overlay at her most recent mani appointment, courtesy of Hazel Martin (@nailcreationsbyhazel).

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Chloe with Chantelle Vermont

Meet Carter

Scratch has welcomed 19-yearold editorial intern, Carter Rogers, to the team. They are seeking publishing and events experience to prepare for a future in the media industry. “I’ve always had an interest in media and photography, especially contrast in colour and design, but I couldn’t explore this until I was in sixth form,” Carter shares. “I love to write, and I’m currently working on a fiction novel in my free time. Watch this space!” As a self-described film buff, Carter also enjoys watching productions from other countries, taking an interest in the different ways content is filmed and created. Carter’s favourite nail shade is aqua blue, and opts for pastel hues in summer months. They prefer minimalist styles, with simple and short, plain colour finishes.

COMING UP…

Helena will be hotfooting to Birmingham for the fifth instalment of The Event by Sweet Squared on 21-22 May. Nail, hair and beauty pros will gather for educational workshops, a party, and to listen to talks from special guests. Team Scratch will be hosting Scratch Stars Awards finalists in eight categories at the London College of Beauty Therapy (LCBT) on 31 May, as they compete in a bid to be champions for 2023. 20 SCRATCHMAGAZINE.CO.UK

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NEWPRODUCTS

Jessica Phenom Principessa Collection £6.75 + VAT/RRP £13.50 each www.gerrardinternational.com Clients can twirl from spring into summer with these three transitional crème shades from Jessica. Pirouette is a soft pastel pink, while Arabesque is a bolder pink, and Plum Dance presents a soft, pastel purple. Available in the Phenom formula, the hues are quickdrying and offer a gel-like shine that lasts for up to 10 days.

Light Elegance Viva La Fiesta Colour Gel Collection £64 inc VAT www.lightelegance.com Promote party vibes with these six bold shades, designed to evoke happiness. Inspired by the fun of fiestas, the self-levelling hard gel hues include Holy Guacamole, a bright blue-green teal, and Agave, a creamy terracotta with pink undertone.

List THE HOT

BareLuxury by Morgan Taylor in Pomelo & Hibiscus £3.95 + VAT/RRP £9.99 www.gelishmorgantaylor.co.uk www.louellabelle.co.uk An ideal retail item and handy compact system for mobile pros, the four-step BareLuxuryTM kit features a soak, masque, scrub and butter for manicure and pedicure services. Joining six existing scent experiences is Pomelo & Hibiscus, an uplifting and energising fragrance. TM

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Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services

OPI GelColor Summer Make The Rules Collection £19.90 + VAT each www.trade.opiuk.com Daring pastels and eye-catching brights make up OPI’s 12-piece summer nail colour collection, available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection. Beach-friendly shades include the hero coral crème hue, Flex On The Beach; shimmering pale blue, Surf Naked, and punchy yellow, Stay Out All Bright.

Yoshi Special Base £6.90 inc VAT www.nailslaundry.co.uk Ideal for weak or uneven natural nails, use Yoshi’s Special Base prior to Yoshi Gel Polish application. Self-levelling, the formula provides an ideal base for smooth, even colour application with staying power.

NEWPRODUCTS

Gelish Splash Of Colour Collection £16.95 + VAT each www.gelishmorgantaylor.co.uk / www.gsgroupuk.com / www.salon-services.com Dive into summer with six playful shades from Gelish, inspired by the sea. The soak-off gel polish brand serves up Ride The Wave, an aqua teal glitter; You Octopi My Heart, a fuchsia crème; Tail Me About It, a light lavender shimmer, and soft yellow pearl, All Sands On Deck. The bold peach coral crème, Corally Invited, and fiery tangerine pearl, Let’s Crab A Bite, complete the range.

Passione Nails Sunny Flowers Nail Decorations £3.99 inc VAT www.passionenails.co.uk Create fanciful floral nail styles by encapsulating these sunny decals into gel or L&P acrylic designs. Featured within the pot are six sunny flower styles; ideal for dotting sporadically across all nails or on a single feature nail.

Studex Crystal Shimmers Earring Collection from £5.75 + VAT www.studexuk.com Inspired by the Aurora Borealis (AB) effect, the five earring styles in Studex’s Crystal Shimmers Collection radiate multiple shades of colour to create eye-catching looks. Ideal retail items, Light Rose, Light Siam, Light Sapphire, Diamond and Topaz are each encased in a gold-plated Tiffany setting.

Glitterbels Out Of This World Hema-Free Gel Polish Collection £47.94 inc VAT www.glitterbels.com Create dazzling nail designs with the six 8ml shades in this hema-free gel polish collection. It features densely packed glitters; Purple Planet, Holo Gorgeous and Back To The Fuchsia, alongside subtly sparkling hues; Candyfloss Jelly, Bubblegum Jelly and Pearl’s Unicorn. Each cure in 60 seconds in the Glitterbels Sunbel lamp.

Q Better Nails Colourful Building Base £13.50 inc VAT each www.qbetternails.co.uk Add strength and colour to nails with the selection of 10 vivid pastel builder base shades from Q Better Nails, the brand created by Nailympia global champion, Lena Kurach. The formula allows for the building of light structures in summery hues, reducing service steps for a speedy nail treatment.

SCRATCHMAGAZINE.CO.UK 23

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NAILINSPO

Coronation

calling Scratch commemorates King Charles III’s Coronation with a roundup of regal nail products & styles Mark the date – as the momentous Coronation of His Majesty The King and Her Majesty The Queen Consort is to take place on 6 May at Westminster Abbey, London. Eight months after the accession, following the passing of Queen Elizabeth II, the Sovereign will take an oath, before being ‘anointed, blessed and consecrated’ by the Archbishop of Canterbury. King Charles III will be seated in King Edward’s chair, an historic seat made in 1300. He will receive the Sovereign’s Sceptre with Cross and the Sovereign’s Orb, before the iconic St Edward’s Crown is placed upon his head. It is the first coronation in 70 years, with royalists across the globe celebrating the occasion with street parties and events, and gathering in London to embrace the jubilant atmosphere. Be ready for client requests seeking to pay their own tribute to the occasion with regal-themed nail shades and designs.

Magpie Beauty brand partner, Kelly Scothorn (@asprettyas_nailsbykelly), paints the Sovereign’s monogram amongst Union Jacks and chrome details.

CND Vinylux™ in Get That Gold £5.95 + VAT www.sweetsquared.com Send a subconscious message to the King with Get That Gold, a glistening nail shade from CND™.

Instagram.com/enailshuddersfield

Salon System Gellux in Diamonds & Pearls £11.95 + VAT. Available from wholesalers nationwide. Add celebratory sparkles to nails with this glittering gel polish hue.

Coronation Nail Art Charms 45p inc VAT each www.smileysglitterstore.co.uk

Halo Create Multi Flake Glitter in #BeBrilliant £1.69 + VAT www.purenails.co.uk Encourage the King to #BeBrilliant with an homage through nail glitter.

The GelBottle Inc Studio Gel in Mirror Chrome £13 + VAT www.thegelbottle.com Enhance nail looks and add an edge to artistry with a chromatic finish, using Studio Gel and a detailer brush. The crowning glory of this nail design by @enailshuddersfield is the sophisticated chrom detail.

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Scan here to view more coronation nail designs, created by Scratch readers

Instagram.com/nix2js_nails

NAILINSPO

Hampshire-based nail stylist, Laura Shuttleworth, creates a fancy foil design to commemorate the occasion.

:Yours X Marian Newman Royal Plate £4.25 + VAT www.sweetsquared.com Offer the royal treatment by stamping a crown and decadent jewels across nails.

Offer a subtle nod to the celebrations with red, white and blue confetti-style nails, as shown by @nix2js_nails.

OPI Ultra White Diamond Gel – Alpine Snow £54.18 + VAT www.trade.opiuk.com Create a strong foundation for long-lasting coronation designs with the regal-sounding Diamond Gel, a hard gel that allows for building, overlays and sculpts. It features a high-shine finish and can be infilled every two to four weeks.

Anita Chahal, of Anita Chahal Creative Designer Nails in North Wales, crafts an elegant extreme nail with crystal detailing, an orb and crown.

Jessica Phenom in Crown Jewel £6.75 + VAT/ RRP £13.50 www.gerrardinternational.com This rich, burgundy hue is ideal for a special occasion, and pays homage to the crown jewels.

Water Slide Nail Art Decals (mixed sheet of 77 decals) £3.45 inc VAT www.smileysglitterstore.co.uk

Union Jack Crown Design Nail Art Stickers (50 per sheet) £3.25 inc VAT www.smileysglitterstore.co.uk

HD Pro Nails Colour It! in Blue Sapphire £12.49 + VAT www.hazeldixonnails.com This stunning shade is from the HD Pro Nails Crown Jewels collection; a range of eight dazzling shades fit for royalty.

Morgan Taylor Nail Lacquer in Rare As Rubies £5.50 + VAT/RRP £11.95 www.gelishmorgantaylor.co.uk / www.louellabelle.co.uk Add jewel tones to nails to complement the King’s crown, opting for shades like this sparkling ruby hue.

Glitterbels Coloured Acrylic Powder in Royal Purple £8.95 inc VAT www.glitterbels.com This majestic shade matches St. Edward’s Crown and creates a stunning nail finish; ideal for fades, blends and full coverage designs.

Crystal Parade King’s Crown Mix (pack of 100) £6.05 + VAT www.crystalparade.co.uk Adorn nail designs with this mix of 40 chunky Swarovski and Preciosa crystals, and 60 smaller Preciosa flatbacks. Inspired by the crown jewels; amethyst, montana, emerald, black, diamond and ruby, the gems are ideal for creating statement nails to mark the occasion.

SCRATCHMAGAZINE.CO.UK 27

DIARYDATES

CALENDAR

GIRL

CALLIE ILEY shares treats for hands, nails & feet to mark May’s most notable dates

MAY

Nailscopes Those born in May fall under the Taurus or Gemini star signs. This month, prioritise yourself and your personal goals, and express your individuality through nail colour and design.

Star Wars Day

May the fourth be with you! Celebrate all things Star Wars on this unofficial holiday, with nail designs inspired by the franchise.

13 @vonknailart decorates this Star Warsinspired nail design with portraits of Princess Leia and Darth Vader, finishing with touches of glitter.

OPI GelColor in Strawberry Margarita £19.90 + VAT www.trade.opiuk.com

Happy Nail Day! Offer incentives to book with a Nail Day deal or discount, or encourage clients to try a new nail shape or style.

World Cocktail Day

Show some love for Glitterbels Acrylic Powder in cocktails on World Midnight Martini £8.95 inc VAT www.glitterbels.com Cocktail Day, celebrated on the anniversary of the date that cocktails were officially defined in 1806. Mark the day with cocktail-themed nail designs and shades, or consider toasting the event with your team or clients.

‘Together always: united in diversity’ is the theme for this day. Show solidarity and allyship in the salon with prideinspired nail designs, and sign up to inclusivity training for the nail, hair and beauty sector.

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Nail Day

10 11 12

HD Pro Nails Colour It! in Lime Daiquiri £12.49 + VAT www.hazeldixonnails.com

International Day Against Homophobia, 18 Transphobia & Biphobia

@nailcandybymichelle uses a variety of pride flags to inspire the palette for this swirly nail style.

The Taurus zodiac sign features on alternative French tips, created by @staceymachin using Glitterbels products.

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@zoet_101nails shares this mental health awareness-inspired design to advertise silent appointments in the salon.

World Goth Day

Switch out your colourful spring/summer shades in favour of deep and dark tones to commemorate @trickortreatnails adds cool chrome World Goth cobwebs to this sleek Day. Use dark black nail design. hues to create themed nail designs to mark the occasion.

The Introduction to Trans Awareness for Hair, Beauty and Nails course is £97 and can be completed via Zoom. Sign up at www.thebeautyguru.me/trans-awareness-training.

Mental Health Awareness Week

Running from 15 to 21 May, Mental Health Awareness Week serves to increase awareness and understanding of mental health struggles. The theme for 2023 is anxiety; turn to page 68 to read about how to manage anxiety in the nail space.

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National Nail Tech Day

Happy Nail Tech Day! Celebrate yourself and show some love to the nail community on this date. Comment on posts, share content and tell your colleagues what you admire most about them.

SCRATCHCOLUMNIST

MAKING MOVES WITH

o V o n i M Immerse in competition tips & nail tales from master nail stylist, MINO VO…

How to form a great competition team

successful competition team is one that trains together, wins together and celebrates each other’s successes. The members support one another, like a family, and encourage growth.

ABOUT MINO VO Mino Vo is ‘The Avant-Garde Nail Artist’, a multi award-winning nail aficionado with over 60 competition titles under his belt. An international educator, he travels the world teaching nail services and extreme shapes, and has developed a variety of nail tools to support his work and that of fellow nail pros. Mino runs a salon and academy in north London.

I run a very busy salon in North London, with a large tekking team. Last year, I put together members of staff to create a competition team for Nailympia London, hoping it would spur on their desire to excel. In addition, some of my former students asked if I could train them for competitions, which led me to creating a team with techs in both Division 1 and Division 2. All members were former students, and many already knew one another, and their bond was only strengthened through the competition process.

Mino created these gothic almond nails for spring, following Forming the competition team was a a class with Olena Özman. big responsibility, and there was a lot of They feature double smile work in the run-up to the event. As well as lines and encapsulated supporting my team of seven, I was also dried flowers, glitter getting ready to compete in Division 3. and shells. But the hard work paid off – as my team was very successful, which was a reflection of the hours they spent practicing. Many members of the team have since won at Professional Beauty competitions, too, and I am very proud to be their mentor.

Looking forward

Having a competition team can help you build a good reputation as an educator, because it shows that you have supported the journey of winners 30 SCRATCHMAGAZINE.CO.UK

and champions. In return, this can help you attract more students, or if you are a brand, this can offer great exposure. For me, what’s more important is to push future generations of nail artists to grow, in order for our industry to thrive. Competition training has highlighted mistakes, and fixing them has helped me to understand and improve my own nails, and see them from a different point of view. If you are keen to join a team, it’s important to identify one that will help you to grow your skills. The right team and mentor can help you reach new levels of skill and creativity, but the wrong team and mentor can be demotivating. This is why I create small teams; so that I can spend quality time supporting each tech.

Building relationships

To maintain a good relationship with my team members, I make sure I am always able to give them more knowledge and room to grow. For this to be possible, I update my knowledge regularly and train with other educators as frequently as possible. My team also trains together every week. If I am in London, I will help them with techniques that need work, but even if I am out of the country, the team still trains together. It is very motivating when they see their skills grow, and it makes them want to work even harder. Every team member will have strengths and weaknesses, but it’s important to encourage them to find and develop their niche.

SCRATCHCOLUMNIST

Out & about Reigning Nailympia Global Champion, Olena Özman, visited the UK to offer training in combined manicure and gothic almond techniques across two days. She also covered pink & white application in a one-day private training session for my team. The three days of education were packed with valuable knowledge and information, and we had so much fun! I also judged at the FNP & Professional Beauty nail competition and met up with so many nail industry experts, including nail artists & brand owners, Kirsty Meakin and Annabel Maginnis, Nail Alliance founder, Danny Haile, and Nailympia global director, Alex Fox.

Team talk Ha Le came to me as a student around 12 months ago, and her style and attention to detail really stood out. Due to the great skill she demonstrated during the Avant-Garde Nail class, I invited her to work at my salon in North London. Ha Le

Clients love Ha Le’s nail art skills and she is very booked up. She competed for the first time at Nailympia London 2022 and scooped seven medals, as well as the Art Winner Of Winners title in Division 1. Ha Le has a very unique style and a personality that will brighten anyone’s day. She is so well liked by our team and the salon clients, and has worked on many shoots for music videos and magazines. @hlp.nails.by.ha

Instagram.com/hlp.nails.by.ha

Ha created this nail design during the Avant-Garde Nail course.

Ha with Mino and his competition team at Nailympia London 2022.

“The right team and mentor can help you reach new levels of skill and creativity, but the wrong team and mentor can be demotivating.” Mino developed this shape, ‘Berlin’, for a Nailympia Online competition. It is the shape he is most requested to teach, and he describes it as ‘no longer a stiletto, but an almond with a different needle point.’

Ha with her medals from Nailympia London 2022.

Coming up... My world tour is finally beginning! I’ll be kicking off in the USA with a poster nail course, before jetting to Paris to serve up expertise on inventing a nail shape. All courses on my tour will allow students to showcase and enhance their creativity.

www.minovolondon.uk /miakonomo /minovolondon @minovolondon @minovolondon

SCRATCHMAGAZINE.CO.UK 31

21st May - 22nd may 2023 The Vox, Birmingham The show | The Party | The Education

BROUGHT TO YOU BY Distributed Distributed exclusively exclusively in in the the UKUK and and Ireland Ireland with with Love Love and and Respect Respect

WORKSHOP announcement Fee Wallace UK BRAND MASTER FOR CND™ Trade Secrets: Why sometimes ‘less is more’ with Nail Art

Nataliya AL-ta’ai EDUCATION MANAGER FOR CND™ Nailing the art of length and strength...fast!

SAMANTHA BIRKETT-LEIGH education ambassador FOR CND™

Sarah Marr

education ambassador FOR CND™ Playtime with Plexigel - Pushing the boundaries with the system everyone is talking about

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f o s r a e y 0 2

INDUSTRYCELEBRATION

Team Scratch marks the magazine’s 20-year milestone with a roundup of highlights, key stats & future plans

POWER IN PINK

How it started

Scratch was launched by Scott Scott Derbyshire & Alex Fox Derbyshire and Alex Fox, who met while working at Beauty & Health Publishing. Alex was the editor of Nails Plus, and Scott was the group sales director. Company changes led to the redundancy of Scott and resignation of Alex, and the duo teamed up to launch Scratch. From concept to creation, it took six weeks to produce the first issue. The editorial team originally operated from Alex’s house. As the team grew, it moved to an office above a gift shop at Shepreth Wildlife Park, Hertfordshire, which was – and still is – owned by Alex’s family. Scott worked from his home conservatory from 2006. Now, the Scratch office is based in the quaint town of Westerham, Kent.

How it’s going

The Scratch brand’s signature shade is a punchy, fuchsia pink, designed to attract attention and make a statement. You’ll see the hue featured across the magazine, Scratch website and on social media.

The first front cover of Scratch magazine was courtesy of CND™ (Creative Nail Design, Inc.)

Over the past two decades, Scratch has expanded into the competition and awards arenas, and Alex stepped away from her editor-in-chief role to focus on Nailympia Competitions, Scratch’s sister brand. Helena Biggs, who began her Scratch journey in 2009 and has been editor of the title since 2013, is joined on the editorial team by news & features writers, Chloe Randall and Rebecca Hitchon, and copywriter, Callie Iley. Art editor, Jess Wilkie, designs and expertly presents Scratch’s articles, and Ian Archbold, Laura Tarling and Lisa Ebbens support Members of the team in the team in sales, marketing and Brussels, Belgium for the Scratch Christmas ‘Do 2022. accounts roles respectively.

What’s in a name?

Alex’s brother’s best friend, Nick Mellor, owner of Honest Ideas marketing agency, was the person who named Scratch. “We were in a Cambridge nightclub, it was kicking out time and I asked him, ‘Nick, if you had a nail magazine, what would you call it?’” says Alex. “He turned and said to me, ‘Scratch’.”

Picture Perfect

The Scratch and Nailympia teams at Olympia Beauty 2019.

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Scratch launched a photographic nail competition, The Great Scratch Shoot Out, in 2004 to inspire the global nail industry to create stunning nail imagery. The annual event has encouraged techs to push their creative boundaries and explore working with stylists and photographers. This year’s competition kicks off next month!

The 2022 winning image by Ania Kesiak.

INDUSTRYCELEBRATION

In the press The Scratch Stars Awards

Scratch launched the Scratch Stars Awards in 2012 to recognise and reward nail professionals for their business acumen, passion, customer care and nail skill. The first awards event was hosted at London’s iconic Café de Paris, with this year’s event to be held at The Underglobe, Bankside. Now in its 11th year, the awards is spearheaded by managing editor, Helena Biggs, who reviews scoresheets and categories in line with industry changes, and oversees plans for the infamous annual Scratch Stars Party. This event has featured celebrity hosts including Rylan Clark, Duncan James, Dan Lobb and Scott Mills, with performances from the likes of Amelia Lily, Damage and Tinchy Stryder. Check out the 2023 finalists on page 60 and find out how to snap up tickets to this year’s party, to be held on Sunday 23 July.

“When we launched Scratch, the nail industry was buoyant, but it struggled to be recognised within the shadows of the beauty industry. Within five years of launching Scratch, we witnessed a significant increase in growth and identity, but I never expected what happened next. In 2009, the professional nail industry saw the launch of gel polish, which changed the world of nails as we know it.”

SCRATCH STAT

In the last two decades, Scratch magazine has welcomed two editors, 16 writers, four designers, two marketeers, eight sales people and four account managers.

Scott Derbyshire, co-founder

Alex Fox introduced Nailympia (formerly The Nail Olympics) to London in 2005 and has since grown its profile and reputation dramatically. This year, there are seven annual Nailympia events taking place worldwide; in London, Germany, Anaheim, Orlando, San Antonio, Columbus and Brazil.

As public interest in nail styling has intensified, the Scratch team has been called upon by the mainstream media to provide comment. Quotes from managing editor, Helena, have appeared in the likes of Marie Claire, The Independent and The Guardian. Helena was also approached to write a book, Nail Art: Inspiring Designs By The World’s Leading Nail Technicians (published 2013), which featured notable nail pros and sold 100,000 copies in six weeks. A year later, a second book; Nail Style: Amazing Designs By The World’s Leading Nail Techs, was published, and 2016 saw the launch of third book, Nail Art Projects. Co-founder and former editor-in-chief, Alex Fox, produced The Nail Style Book; the first step-by-step, UK-based nail tome, written by Sue Marsh and Jacqui Jefford. It featured Boy George, Mel B, props from Texas singer, Sharleen Spiteri, and early London Fashion Week nail imagery from 2001, in collaboration with the first UK nail magazine, Nails Plus, founded in Dec 1997.

SO IN STYLE

Nail brand, Nubar released two nail lacquers in 2011, named ‘Scratch’ and ‘Gloss’, in the brand’s signature pink shade. Lecenté also paid homage to the magazine with a fuchsia nail art glitter.

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INDUSTRYCELEBRATION

SCRATCH ON TV

Alex has represented Nailympia in a documentary on Australia’s VICE channel, as well as within TV5 Canada’s World Champions documentary series, and on TVN in Poland. In 2010, Helena appeared on ITV’s Daybreak with fantasy nails and full costume to showcase the craft, and discussed the nail style again two years later: this time for Channel 4’s Sunday Brunch. She appeared alongside nail artist, Kirsty Meakin, offering an insight into the nail style for viewers and hosts, Simon Rimmer and Tim Lovejoy. Most recently, Helena was approached by production company, Dragonfly TV, to appear on the Teen Mum Academy programme it created for E4. Helena mentored teenage mum, Antonia, who aspired to become a nail professional. She set Antonia tasks, provided feedback and served up industry advice.

SCRATCH STAT

Over 3.2 million copies of Scratch magazine have been posted worldwide in the past 20 years.

The only way

NAILTALES

Kiss

Jess Wright, As TV starlet, as is announced for Kiss ambassador reve als she , Products s about love wha t she and lash the brand’s nail HILL and products to KAT ISH at an BRAD GEMMA nt eve excl usiv e

style daily, the colour and me to change the occasion,” a specific my outfit and depending on anyone seeking to wear a are perfect for “Typically, I love n. They’re really or one occasio Jess continues. r and a wine nail look for just in the summe easy that they e coral shade off, but not so while my favourit easy to take nity; they stay in the winter, .” mustard tone the first opportu square or almond will ping off at either is time.” nail shape length of on for a good that has sector o nail portfoli in the has With an interest nails, the brand’s styles, of years, Jess In addition to I ent of false lash d a number year, trends assortm spanne last nail features a wide r of shifts in . As part of ng a Kiss party ts and was “After attendi be noticed a numbe or individual varieties nail mani used to in either strip the brand’s produc Kiss lash and are styles. “A French started using e the new will be wearing that people brand and her role, Jess I’d like to becom I’ve noticed an . behalf of the then asked if popular, but speaking on Speaking at r colours instead reveals Jess. products and the Rock Candy bolder, brighte ambassador,” now seeking in London, events. “I love all walks of life and bloggers at high-profile people from Painted Veil over event for press that I’m really shape and I also think that probably wear I’m more with nail nails, and I’ll “It is something As for lashes, she revealed: t, clients are experimenting make-up and party period. quirky or elegan in particular the Christmas a part of. I love be they’re range r to g happy art; whethe ‘me’.” the Bloomin looks cool.” obsessed with new role is very glitter and it extremely natural feel that this are wearing e the styles are been becaus I’ve already offers a she cannot very fluttery. a, the brand reveals that looking and to my family forward, Jess Founded in Americ d with the products and generate Lily Going n nails designe recommending e the brand loads of the l in mind. variety of press-o social wait to promot my mum wants st her mass of tion and remova and friends; speedy applica very subtle.” excitement among hoping that I can working under lashes as they’re session techs rs. “I’m the Popular with are also a media followe and spread ints, the nails would seek a brand name ts strict time constra up with Kiss, Jess highlight the and lash produc Before teaming offering. CaBella nail salon e that Kiss nail either handy retail at messag h gel polish service ton. “Althoug g.” are just amazin girls and Neville in Kensing allow Kiss appeal to in Selfridges or nails from Kiss are re, nails “The manicu Jess. “There age,” reveals I love a gel polish women of any from and they choose to so many designs

TV show, years on hit ollowing five Wright’s Is Essex, Jess s The Only Way different project desire to pursue new role fruition with a has come to Products. sador for Kiss as brand ambas

Kayleigh Baker, Rose Harper, Jess Wilkie and Helena Biggs selling subscriptions to Scratch at Olympia Beauty 2013.

www.kissusa.c

/KissNails

134 SCRATCH

CHARITY CORNER

@kissproduct

CELEBRITY CATCH-UPS

@kissproduct

The editorial team has interviewed a number of celebrities about their nail preferences over the past two decades, including Nicole Scherzinger, Pixie Lott, Leona Lewis, Jess Wright, Pamela Anderson, Billie Faiers and Dita von Teese.

Scratch has been proud to support a number of charities over the last two decades, including Nailing Mental Health, the Hair & Beauty Charity and Future Dreams, via the Nail Breast Cancer initiative. When purchasing a subscription to Scratch via the website, shoppers are given the option to donate £1 to the Hair & Beauty Charity, which provides practical and financial support to those in the industry who are most in need. During Breast Cancer Awareness Month each October, Scratch supports and promotes the Nail Breast Cancer initiative. It encourages salons, nail technicians and therapists to add £1 to each of their treatments, which is donated to breast cancer charity, Future Dreams.

Nailing Mental Health, which was conceptualised by celebrity tech, Stephanie Staunton, launched in 2016 to raise awareness of mental health issues, and fundraise for the MIND and Samaritans charities. It involved mass nail painting events, with charges for attendees donated to the charities. The initiative encouraged clients to Publisher, Scott Derbyshire, had his have their nails painted green in homage to the nails painted green by Nailing Mental Health founder, Stephanie Staunton, green ribbon, which is the international symbol of in return for a charity donation. mental health awareness.

36 SCRATCHMAGAZINE.CO.UK

Scratch is continuing to expand its global reach and recognise excellence in the nail sector with the launch of The World’s Star Nail Artist, sponsored by CND™. The contest, which is currently underway for the first time, challenges nail artists across the globe with a series of tasks, in a bid to win a cash prize, trophy and plenty of opportunities.

SCRATCH STAT

The May 2023 edition of Scratch is the magazine’s 241st edition!

INDUSTRYCELEBRATION

Social Style

Scratch magazine provides daily nail content on its Facebook and Instagram pages, and is growing its TikTok following. The brand has over 186,000 followers across all three platforms.

Did you know…? Scratch launched a consumer nail magazine, Gloss, in 2008. It also launched sister publication, Scratch Middle East, in May 2014, bringing beauty, nail, hair and spa news and features to trade and consumer readers in the GCC region.

Fun with OPI

In 2011, Scott Derbyshire, Helena Biggs and former deputy editor, Helen Stone, created a talking point at an event to mark the launch of OPI’s Alice in Wonderland nail colour collection. The trio arrived at the corporate Disney HQ in London dressed as Alice, the Queen of Hearts and The Mad Hatter, much to the joy, surprise and amusement of the OPI team and fellow guests!

The 2018 editorial team commemorating 50,000 @scratchmagazine followers on Instagram. The account now boasts 129,000 fans!

“I remember breathing a sigh of relief and dancing a jig on Scratch’s 10th birthday, so pleased it had successfully navigated a decade. I’m beyond thrilled that Scratch has doubled this milestone and is now a fully-fledged adult with its own story to tell. The idea that Scratch is embedded in the nail industry’s history is what dreams are made of.” Alex Fox, co-founder

FUTURE THOUGHTS

Scott Derbyshire, co-founder & publisher “Print publishing is changing, and you have to embrace change. I am proud that we still have demand for Scratch in print, but we are also excited by the growth of our digital arm. Scratch is no longer just a magazine: it is a resource for the global nail industry.”

DID YOU KNOW…?

Sweet Squared awarded Scratch with the title of Professional Industry Magazine of the Year 2008.

Alex Fox, co-founder, former editor-in-chief & Nailympia global director “Some of us still love the printed word in both magazines and books, and therefore Scratch has a healthy future in print. Meanwhile, the new generation of nail techs will embrace it in its many other forms as it evolves with the digital world. “At its core, Scratch is a vehicle of communication, a place to discover the latest and greatest products and techniques, and to find inspiration and education all wrapped up in a fun, funky yet reliable and dependable package. It’s there to meet and greet the new faces of nails, while celebrating and showcasing a wealth of experts. Scratch is at the nucleus of the UK nail industry and beyond.” Helena Biggs, managing editor & director of the Scratch Stars Awards & World’s Star Nail Artist competitions “I’m proud to have been part of the Scratch journey for 14 of its 20 years in print, during which time I’ve witnessed the nail industry flourish, navigate challenges and continue to astound. Nail content, whether showcased in print, in-person or online, will always garner attention, and I love working for a brand that can offer opportunities and information to those behind the nail desk. Scratch’s ethos is to inform, educate and inspire, and with the growth of the competition side of the business, we can add ‘reward’ to that list, and continue to thrust talented nail professionals into the spotlight.”

SPECIAL OFFER!

To commemorate Scratch’s 20th anniversary, renew or subscribe to Scratch magazine for one year for just £20! UK only. Usual price £39. Offer ends 23.59 on 31 May 2023. SCRATCHMAGAZINE.CO.UK 37

EDUCATIONNAVIGATION

Skin guru to gel tech Follow the nail education journey of popular skincare YouTuber, James Welsh, as he undertakes a three-day training course with The GelBottle Inc REBECCA HITCHON REPORTS James with Giorgia Cappella

past, and wishes he had undertaken a training course sooner. “While it’s fun to create nail designs yourself, it shouldn’t be your first step into the nail world. After everything I’ve put my fingernails through by using nail products without education, I recognise the importance of knowing about health & safety first. Now, I feel like I can start again on my nail journey,” he explains.

n entering The GelBottle Inc’s headquarters in Brighton, I heard laughter coming from a room at the back of the company’s offices. Inside was influencer, James Welsh, who despite boasting nearly 1.5 million YouTube subscribers for his skincare content, had a palpable passion and excitement for nails as he applied DesignEx Pro™ tips on one of TGB’s staff members. He was closely watched by the brand’s training & education manager, Giorgia Cappella, who was in charge of running James’ three-day Full GelBottle Course in a oneto-one format – something which she described as ‘easy’, thanks to the nail enthusiast’s desire to learn and perfect his nail skills. “After reading Scratch’s interview with James in the November 2022 edition, and learning of his aspiration to do nails, a member of TGB’s marketing team saw an opportunity to support his learning journey,” shares Giorgia. “TGB Academy has been able to help someone who already has a strong following to promote why education is so important, and to develop in the right direction by being able to use products properly.” James openly admits he has made mistakes regarding how he’s used nail products in the

James’ first day of training covered theory, including health & safety, contraindications, hygiene, nail anatomy and physiology, and factors affecting nails, such as medication. Product training focused on the gel polish manicure and nail art. Day two saw the YouTuber educated on to how to safely and accurately apply a BIAB™ overlay and create a French manicure, before he was introduced to gel extensions on his final day. Training covered the GelPot range, DesignEx Pro™ system and how to successfully apply tips and forms. “I think DesignEx Pro™ is the system that James is going to benefit from most,” reveals Giorgia. James tells Scratch that learning about DesignEx Pro™ was one of his favourite parts of the training, but he had been most looking forward to getting to grips with BIAB™. Upon completion of the training, James was presented with a qualification and certificate by a proud Giorgia. “I can’t say on my skincare YouTube channel that I’m a dermatologist – but on my nail channel, I can say I’m a nail tech,” he enthuses. “I’m looking forward to creating content, not from a position of

“I’m excited about this world that offers so much more to discover. With nails, there’s always something to learn or new trends to try.” James Welsh 40 SCRATCHMAGAZINE.CO.UK

EDUCATIONNAVIGATION

“TGB Academy has been able to help someone who already has a strong following to promote why education is so important, and to develop in the right direction.” Giorgia Cappella

authority yet, but from a place of education, and directing others to the same training.” So, what’s next for the influencer? “I would love my nail YouTube channel, Neophyte Nails, to be as successful as my skincare one, because nails has brought back the same passion that I had in the early days of running my skincare channel,” James says. “I’m excited about this world that offers so much more to discover. With skincare, I feel that there’s only so far I can go, whereas with nails, there’s always something to learn or new trends to try.” He reveals that he also enjoys designing press-on nails, so would love to do this more regularly. “It was great to watch James naturally fall into the nail tech role, working on his model with great prowess. The resulting nails were brilliant,” adds Giorgia. James Welsh fans, keep an eye out; the beauty celebrity’s nail journey is only just beginning.

“I can’t say on my skincare YouTube channel that I’m a dermatologist – but on my nail channel, I can say I’m a nail tech.” James Welsh

Follow James: /JamesWelsh.Video @james_s_welsh & @neophyte_nails @JamesWelsh & @neophytenails @james_s_welsh & @neophyte_nails Follow The GelBottle Inc & TGB Academy: /thegelbottleinc & /thegelbottleincacademy @the_gelbottle_inc & @tgbacademy

SCRATCHMAGAZINE.CO.UK 41

ROAD TRIP NEW COLLECTION #TGBROADTRIP

WITH THESE 10 FEEL-GOOD SHADES YOU’LL BE READY FOR EVERY ADVENTURE.

HIS GROUND-BREAKING COLLECTION includes musthave gel polishes inspired by bestselling BIAB™ shades for the very first time and innovative, never seen before textures. It’s time to hit the road and explore. First stop is your pre-holiday mani–pedi with TGB Road Trip.

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THEGELBOTTLE.COM

SCAN TO SEE THE FULL COLLECTION

FOOTCARESERVICES

How to elevate your pedi services:

An A-Z guide

Image courtesy of Light Elegance, showcasing P+ Gel Polish in Counting Coral Sheep & Orange Crush, available via www.lightelegance.com

Enhance your pedicure knowledge & refresh your offerings with REBECCA HITCHON’S A-Z of expert advice, product picks & treatment pointers Sandal season is upon us; it’s that time of year when clients are unveiling their feet after the winter months, ready for warmer weather and holidays. But are you pedi ready? Whether you want to refresh your knowledge in preparation for an influx of clients, or are seeking inspiration for your offerings, we’ve rounded up an alphabet of ways to boost your footcare treatments.

dvertising

“High-quality photos and videos of finished pedicures and the luxurious elements of treatments are the best way to Giorgia Cappella market pedicure services,” shares Giorgia Cappella, training & education manager at The GelBottle Inc. “Images and videos of foot soaks, with petals added for a deluxe touch, can entice customers, and I find that posts showcasing foot scrubs and massages during my pedicure services perform well on social media.”

Lauren Holmes

Willow Academy educator, Lauren Holmes, agrees that potential clients enjoy gaining an insight into what happens during a pedicure treatment through videos and images. “They also love to see before and after photos,” she adds.

athing feet

HIVE Solutions Lychee & Raspberry Drizzle Soak £4.75 + VAT. Available via wholesalers nationwide.

An essential part of a wet pedicure, foot soaks soften and hydrate dry, rough skin – ready for it to be exfoliated. They also serve to cleanse feet, reduce odour and soothe swelling and aching. CNDTM Pro Skincare Mineral Bath For Feet £33.95 + VAT www.sweetsquared.com

are for yourself

While your business revolves around your clientele and promoting their health and wellbeing, it’s crucial to think about your own – especially during pedicure services, which have a unique setup. If your setup is causing you to have bad posture, not only could it severely impact you, but also your business. If possible, your back should be straight, with your legs as close to a 90-degree angle as possible: a position that may take adjustments to achieve at each appointment, as the needs of every client differ.

44 SCRATCHMAGAZINE.CO.UK

Jessica ZenSpa Pedicure Awaken Revitalizing Foot Soak Crystals £19.95 + VAT www.gerrardinternational.com

“High-quality photos and videos of finished pedicures and the luxurious elements of treatments are the best way to market pedicure services.”

FOOTCARESERVICES

ry & callused skin

Dry and callused skin is something you are likely to be faced with at pedicure appointments, Rachel Gribble and both conditions can be caused by daily stress and pressure on feet. “Calluses are a build-up of hard skin as a response to repeated friction and pressure,” explains Rachel Gribble, Salon System educator. “Consider targeted scrubs and lotions to soften and condition the skin.” OPI Pro Spa Intensive Callus Smoothing Balm from £8.40 + VAT www.trade.opiuk.com

Lyco’Pedi Callus Remover £10.60 + VAT www.lyconuk.com

-pedi

In her Teesside salon, Nailed It Beauty, Lauren Holmes offers the Willow Dry Pedicure, also known as the E-pedi. “This is carried out using a Willow E-File and bits designed for pedicures,” she shares. “These bits are incredibly efficient at reducing cracks in heels, overdeveloped calluses and for dry skin. The techniques used in an E-pedi aren’t the same as with standard E-file use, so specialist training is required to perform the treatment safely and efficiently.” Scan here to book Willow Academy E-pedi training “The cost of an E-pedi to nail technicians is relatively low, as after initial investment in the training and tools, the E-pedi bits are reusable when sanitised, disinfected and sterilised,” Lauren continues. “I charge £30 for a standard one-hour E-pedi treatment, then an additional £5 per 10 minutes after that.”

Willow Pedi-disks, available in medium 180-grit and fine 240-grit £6.99 + VAT www.willowacademy.com

Elim MediHeel PH Neutraliser (500ml) £18 + VAT & Callus Tonic (500ml) £30 + VAT www.renewbeauty.co.uk

CNDTM Pro Skincare Intensive Hydration Treatment For Feet £28.95 + VAT www.sweetsquared.com

The results of the E-pedi are shown in these before, during and after photos.

urniture Prioritise both your comfort and that of clients with our pedicure furniture picks...

Belava Pro Heater/Massager Impact Pedi Chair £3195 + VAT www.louellabelle.co.uk This deluxe model features heating and massage features and an extendable drawer with a foot spa.

The super-Instagrammable pedi setup in Create & Coat, The GelBottle Inc’s mani/pedi spa in Manchester.

REM Fantasy Pedicure Chair around £1572 + VAT www.rem.co.uk This elegant chair features a removable stainless steel basin section that can be stored under the seat.

Belava Black Free Standing Footrest £105 + VAT www.louellabelle.co.uk This footrest has a compact, heightadjustable design. REM Sienna Pedicure Chair around £2923 + VAT www.rem.co.uk The Sienna model features a swivel chair, height-adjustable footrest and plumbed ceramic basin with a whirlpool function and retractable tap. SCRATCHMAGAZINE.CO.UK 45

FOOTCARESERVICES

uidance

As with any nail or beauty service, ensure you offer great aftercare and advice so that the client’s pedicure results last between appointments. Your suggestions will differ for each client and may include using cuticle oil, a scrub, moisturiser or foot file for those prone to particularly hard skin, as well as wearing shoes more suited to the client’s feet. Promote the benefits of the products you use during your service, in order to attract clients to buy them as retail items.

mplements Offer pedicure clients precise prep and cuticle work with these fit-for-purpose nail tools... Halo Elite Cuticle Pusher £14.95 + VAT www.purenails.co.uk Staleks Pedicure Nippers 12mm Expert 60 £39.99 inc VAT www.passionenails.co.uk

KB Curved Cuticle Scissors £42.99 inc VAT www.katiebarnesacademy.com

ygiene

Avoid the risk of contamination and infection by perfecting your strict standards of hygiene. As well as thoroughly sanitising and disinfecting tools prior to and after use on clients, there are other hygiene factors to consider in regard to pedicure services, notes Giorgia Cappella. “Both the chair and wash basin of a pedicure station need to be deep cleaned after a treatment, with the wash basin in particular requiring disinfection using quality antibacterial products,” she says. “Any products stored in tubs should be removed using a spatula, as this prevents contamination of products,” adds Chloe Leigh Chloe Leigh Power Power, Halo VIP. “Fresh towels should also be provided for each client.”

Salon System Nail+File Cleansing Spray from £4.25 + VAT. Available via wholesalers nationwide.

Mundo Sanitizing Hand & Foot Spray £6.95 + VAT www.mundoproducts.co.uk

ust add sparkle

Ideal for a finishing touch to a treatment, to give legs a fresh feel for pedi photos or as a retail item, Elim’s liquid shimmering mist, Gold Spritz, gives skin a desirable, revitalised glow. Elim MediHeel Gold

Spritz £16.50 + VAT www.renewbeauty.co.uk

uxury

Entity Refiner 180-grit File (10pk) £12.95 + VAT www.beautybossherquarters.co.uk

ey consideration A common nail condition at the pedicure station is ridged nails, whether vertical or horizontal. These can be a result of illness, medication or nail trauma. “Ridges should not be filed away, as this will cause thinning of the nail plate and could lead to further issues,” shares Rachel Gribble. “Lightly buff the nails and use a ridge-filling base coat to smooth the nail surface. Think: fill it, INK London iLac Base don’t file it.” Elevation Base Coat CND™ RidgeFX £4.95 + VAT/RRP £11.95 www.sweetsquared.com

46 SCRATCHMAGAZINE.CO.UK

£10 + VAT www.inknails.com

Light Elegance Q&Lu

Nothing says self-care quite Spa Oil £16 inc VAT www.lightelegance.com like a luxurious pedicure, so cater to clients seeking time for themselves by offering a deluxe service or add-ons. “Warm towel soaks or paraffin wax treatments provide an elevated experience, and this can always be heightened by offering the client refreshments and a complimentary hand massage,” suggest Giorgia Cappella. Chloe Leigh Power adds that she dims her nail room’s lighting and plays relaxing spa music while carrying out a pedicure treatment, to create a more luxurious experience for the client. OPI Pro Spa Advanced Softening Socks (1 pk) £3.90 + VAT/RRP £8.90 www.trade.opiuk.com

Lyco’Pedi Hydrating Mask £13 + VAT/RRP £26 www.lyconuk.com Mii Relax + Tone Foot Massage Cream £19 + VAT/RRP £38 www.gerrardinternational.com

FOOTCARESERVICES

obile materials Check out pedicure products suited to pros on the go... Black Footsie Bath of Beverley Hills £149.94 + VAT www.louellabelle.co.uk This foot bath promotes good hygiene practice through the use of disposable liners, and boasts vibration and heating features.

ail art

From French twists and florals to animal print and pizza patterning (yes, you read that right), nail art on toes is trending. “Clients who don’t want to experiment with their manicures Michaela Phillips can test art on their toes, or go wild by matching their toenails to their fingernails in this trend,” explains in-house Michaela Phillips puts a twist on Halo nail tech, Michaela Phillips. the classic French pedicure with tortoiseshell tips.

Glitterbels ambassador, Georgia Andrews, matches a client’s toenails to their sparkly French manicure.

Light Elegance LED MiniDot Curing Lamp £59 inc VAT www.lightelegance.com For Light Elegance pros, this lamp has a compact design that will easily pack away in a mobile kitbag, and is able to cure all five toenails at once for a 60-second cycle.

Louella Belle ambassador, Laura Chree, complements lace-effect fingernails with matching toes, using Artistic Nail Design Pink Concealer Correction Gel and Colour Gloss Gel Polish in Bride.

Artistic Correction Gel in Pink Concealer £19.95 + VAT www.louellabelle.co.uk

Instagram.com/belle_voir

Monochrome checkerboard art contrasts with a neon yellow hue and chrome lightning bolts, in this detailed design by Paris Evans of Huddersfield salon, Belle Voir.

n-trend hues

“I expect bright shades to make a return for spring/summer 2023, as clients prepare to holiday again,” reveals Giorgia Cappella. “Bold toenail colours look great with a summer tan, and I predict that pink, orange and coral hues will prove popular.”

Louella Belle ambassador & educator, Anika Ahmed, takes inspiration from Pantone’s Colour of the Year, Viva Magenta, for this pedicure, using Artistic Nail Design shade, Independence.

INK London iLac Hybrid Gel Polish in Carribean Queen (i-106) £10 + VAT www.inknails.com Glitterbels Gel Polish in Crazy in Pink £11.99 inc VAT www.glitterbels.com

Artistic Colour Gloss Gel Polish in Independence £13.95 + VAT www.louellabelle.co.uk

>> SCRATCHMAGAZINE.CO.UK 47

FOOTCARESERVICES

hotos

We asked readers for their top pedi photography tips, to help you boost your marketing materials...

Kiki of Northampton business, KiKi Nails & Co. (@kiki_beauty_enchantment), stresses the importance of a clean and simple background, and advises not taking photos too close to clients’ feet – instead, she recommends using your camera to zoom in to focus on details.

Toes placed at a diagonal angle make for aesthetically pleasing imagery, as shown in this photo by Mariola Kozuszek of Luton-based Mariola Kozuszek Academy.

A bubbly backdrop promotes the relaxed and luxurious feel of this Elim pedicure service.

uestions

“Prior to a pedicure treatment, carry out a thorough consultation with the client, in order to ascertain and discuss any problems with their feet and their medical history, which may affect the treatment,” says Michaela Phillips.

Pedicure Information Form Name: Phone: Email:

Rosanna Hatherell

“In the consultation, include questions about the client’s lifestyle and any previous or current conditions that you need to be aware of, in order to offer the most tailored care,” reiterates Rosanna Hatherell, Salon System nail expert. Footlogix Consultation Pads (25 sheets) £1 + VAT www.louellabelle.co.uk

Entity Cuticle Oil £5.95 + VAT www.beautybossherquarters.co.uk

Please check the appropriate boxes below:

Question

Yes

• Are you a diabetic?

❏

• Do you have any allergies?

❏

Current medications:

With respect to your feet and legs, which of these conditions do you experience and how often? CONDITION Cold Feet Dry Skin

Footlogix Callus Softener & File Retail Kit £22 + VAT www.louellabelle.co.uk

etail

‘ S.K.I.N Peach Manipedi Peacci Cream £6.50 + VAT www.thegelbottle.com

cent scensation

Itchiness Peeling Skin Sweaty Feet Hot Feet

Skin Fungus Nail Fungus Discoloured Nails

“I find the best way to market your retail items is to allow clients to try the products themselves,” adds Chloe Leigh Power. “This requires good product knowledge and for you to recognise each of your client’s wants and needs.”

Pure Nails Cuticle Feed (15ml) £5.10 + VAT www.purenails.co.uk

Cracked Skin

Blisters

Thick Nails

“When retailing, make item recommendations based Claire Aggarwal on active listening, discussion and consultation with the client,” advises Claire Aggarwal, COO at RE:NEW Beauty, distributor of Elim. “During training, we teach how to incorporate retail items into your business and encourage homecare recommendations, as this provides an opportunity to educate the client.”

Photo courtesy of RE:NEW Beauty

Isle of Wight-based nail artist, Rebecca Louise Evans of @gelnailsbybecca, recommends that pedicure clients pose with their legs slightly crossed to create a relaxed look, and notes that seasonal props can elevate a photo. She adds that utilising bright, natural lighting will lead to appealing imagery.

Famous Names Dadi’ Scrub from £10 + VAT www.louellabelle.co.uk

Tired Sensation in Legs Heavy Sensation in Legs Foot Odour Callus Build-up Corns Plantar Warts

NEVER

AT TIMES

❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏

FREQUENTLY

❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏

What improvements would you like to see in your feet?

Signature:

DID YOU KNOW? Louella Belle Training Academy offers a Footlogix Increasing Retail Revenue pre-recorded webinar. Find out more at www.louellabelle.academy BareLuxury™ by Morgan Taylor in Pomelo & Hibiscus £3.95 + VAT/RRP £9.99 www.gelishmorgantaylor.co.uk www.louellabelle.co.uk

Fragrance can improve a mood, energise or promote calming effects. Consider this: what client response are you trying to stimulate through your pedicure service? You could achieve this not only through your work in the treatment, but through the scent of the products you use. Morgan Taylor’s BareLuxuryTM range, a four-step pedicure and manicure system, uses fragrance to elevate client experiences – and has introduced the Pomelo & Hibiscus product line. It is designed to revitalise and boost energy through its Purifying Soak, Detoxifying Masque, Buffing Scrub and Massage Butter.

48 SCRATCHMAGAZINE.CO.UK

FOOTCARESERVICES

ools

Buff away the day and reveal clients’ smooth, polished feet with these handy tools...

Footlogix Coarse Metal File £44 + VAT www.louellabelle.co.uk

‘ S.K.I.N Smooth Foot Peacci File £9.50 + VAT/RRP £15 www.thegelbottle.com

Staleks Pro Pododisc Pedicure Disc in L & disposable 25mm 180-grit files (5pk) £15.50 inc VAT www.nailslaundry.co.uk

pkeep of tools

Tools are an integral part of a pedicure service, so it’s vital to take care of them, to avoid reducing their lifespan. Bad care makes them not only less effective, requiring additional force from you, the tech, which is transferred onto the client, but also dangerous for both parties. Be mindful of where you place tools after using, sanitising and disinfecting them, and store them in protective casing so that sharp edges aren’t touching or resting on surfaces.

foliation

aluing services

“It is common for nail techs to offer a standard gel pedicure service, providing prep, a tidy up and gel colour, with pricing often similar to that of a standard gel manicure,” shares Giorgia Cappella. “They may go a step beyond this and also offer a luxury pedicure treatment, which could include a scrub, mask, hot towel soak and massage. “This is a premium service, so requires a premium price: often no less than £15 extra on top of a basic gel pedicure cost.” The same pricing system can be beneficial when costing polish pedicures. Many techs use ‘levels’ or add-ons to differentiate and cost their nail art offerings, and pedicure services can also benefit from this tiered pricing, which considers the complexity and duration of the service.

Mii Reveal + Restore Foot Scrub £16 + VAT/RRP £32 www.gerrardinternational.com

Banish dead skin and revitalise clients’ feet with an exfoliating foot scrub.

Lyco’Pedi Sugar Scrub £15 + VAT/RRP £30 www.lyconuk.com

Salon System Gellux Revitalise Foot Scrub £5.55 + VAT. Available via wholesalers nationwide.

ear-round pedis

“Footcare is incredibly important, but it’s something that many people forget about until the summer months, when they have their feet on show,” shares Lauren Holmes. “Feet should be cared for year-round – and this is difficult for clients to do themselves, therefore it is imperative that they seek the services of a professional, who can point out when something’s not quite right.” Promote the importance of regular pedicures through your marketing materials, targeting clients that suffer with a build-up of hard skin, calluses or joint and muscle pain, so that you can ensure the best health of their toenails, skin and feet, notes Giorgia Cappella. “Conditions such as cracked heels and ingrown toenails may appear over prolonged periods without care,” comments Rosanna Hatherell. “Being on top of clients’ footcare maintenance will also decrease the chances of infection from poor hygiene,” adds Claire Aggarwal. So how often should you be promoting that clients book a pedicure service? “I recommend that clients have a pedicure treatment at least every six weeks, to ensure their nail and skin health is maintained and kept in optimum condition,” comments Chloe Leigh Power.

hen not to treat

“A general rule with foot and nail conditions is if in doubt, do not treat and refer to a GP or specialist,” shares Rachel Gribble. It is not your job to diagnose, but ensure you are confident in recognising conditions that serve as a reason not to carry out a treatment, so you can refer clients to a medical professional, agrees Lauren Holmes. “This is because you are carrying out cosmetic and not medical pedicures. It is in your best interest to keep clients’ foot health priority, and missing or ignoring conditions could put you or other clients at risk,” she explains. “Foot conditions can be contagious or damaging to nails, and should be identified in a client’s consultation form or skin and nail analysis,” adds Giorgia Cappella. “Common conditions include fungal infections like athlete’s foot, viral infections such as warts and verrucas, and onycholysis (separation of the nail from the nail bed).” Rachel Gribble mentions that ingrown toenails are another condition that should be referred to a medical practitioner, but it is your duty to help prevent this.

ippy service

Is your pedicure client short on time? Check out Footlogix’s simple five-step waterless pedi, suited to those seeking an express, no mess service. The brand’s Intro Kit, available for £70 + VAT via www.louellabelle.co.uk, features everything needed for the treatment. The steps: 1. Spray feet with Footlogix Foot Fresh Deodorant Spray to clean and prepare. 2. Lightly apply Footlogix Callus Softener Spray. 3. Spray the client’s shoes with Footlogix Shoe Fresh Deodorant Spray to eliminate bacteria. 4. Gently use the Footlogix Metal Foot File to remove hard skin and calluses. 5. Finish with Footlogix Very Dry Skin Formula Mousse to hydrate.

SCRATCHMAGAZINE.CO.UK 49

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TECHSPOTLIGHT

READERS GALLERY Freehand nail art specialist, NATALIE FARROW, shares her favourite products & techniques alongside fun, flamboyant nail designs

52 SCRATCHMAGAZINE.CO.UK

TECHSPOTLIGHT

Name – Natalie Farrow Age – 37 Business name – Golden Triangle Nails Location – Norwich, Norfolk Years in nails – Nine and a half years Trained with – I completed a number of courses at The Nail Centre in Norwich, before training in Gellux Gel Polish application at my local Capital Hair & Beauty venue. I have also completed an E-file course with The Nail Lab, and a refresher course and masterclasses with Katie Barnes. Favourite products – Salon System Gellux Gel Polish and the brand’s builder gels. I have tried a number of gel polish brands, but Gellux works brilliantly for my business and my clients love its colour range. For prep, I use products from Katie Barnes Tool Range, including the Double-ended Cuticle Pusher and Curved Cuticle Scissor. Favourite nail technique – At Golden Triangle Nails, I only work on natural

nails, and I love creating overlays for my clients using the gel polish system. Whether they wish to grow their nails with the support of builder gel or keep them short, Gellux products suit their needs and allow for a great finish. Favourite nail design – I enjoy creating gradient colour manicures and also like to paint flowers, leaves and geometric patterns. All of my nail art is created freehand, and I love challenging myself with designs. Career ambition & vision – I’m thankful that my business is still thriving after lockdown. All I wish is that this continues, as I feel so lucky to be doing a job I love. Who do you admire in the industry? There are a few nail artists I look up to and am inspired by, but I particularly admire Katie Barnes, as she is so supportive of my small business. Katie is an amazing, hardworking businesswoman and has given me a lot of guidance throughout my nail journey.

/goldentrianglenails @goldentrianglenails

SCRATCHMAGAZINE.CO.UK 53

BUSINESSMATTERS

Rules of

attraction CHLOE RANDALL explores 5 ways to entice clients into the nail space & reward their loyalty

Find your USP

“As a nail tech or business owner, consider what you have to offer the client,” says Claire Howard, Lecenté educator. “What is your unique selling point? For example: • Do you work from a cosy home salon that serves fresh coffee and free parking? • Do you create fabulous nail art and carry lots of colours? Claire Howard • Are you mobile and convenient for clients that feel more comfortable in their own environment? • Are you a busy city centre salon that is open for long hours with Instagrammable interiors?

“Your USP is what makes you stand out from the crowd. Use it in your social media marketing to attract clients that are looking for what you have to offer. One salon doesn’t fit all, and different people seek different things, so make sure you clearly advertise your USP and incentivise your ideal clients. “Once you have secured a client, deliver what you have promised, to show that they were right to book with you. Give them a great service and an excellent result. Ensure they are confident with their aftercare to get the best from their treatment.”

Loyalty schemes

Give your client a loyalty card at their first appointment, and stamp it every time they return for a treatment. Offer a discount or free gift once the card has been filled, incentivising the client to return. You could also offer a points system on spend, which can be redeemed for goods.

Social media

Special offers

The cost of living crisis is impacting those at both sides of the nail desk, so instead of devaluing your services with discounts that could affect your bottom line, consider ways to get something in return. For example, offer your regular nail clients money off another treatment you offer, such as a facial or lash service, when they book it for the first time. If they enjoy it, it could lead to potential regular bookings in addition to their nail treatments. You could consider a special offer on multiple services, such as a bridal package or 10% off if clients book a combined mani and pedi treatment. This fills your appointment slots with ease. To make clients feel extra special, you could offer a birthday discount or free gift, such as a hand cream or cuticle oil, when they book within a month of their special day. Word of mouth is a valuable tool, and that spreads to social media and the web. Consider offering a free cuticle oil if a client leaves a review for your business, or posts a picture of their nails on social media with your business tagged. That way, their followers can see your handiwork – which could lead to new bookings.

Refer a friend

Encourage recommendations with a refer a friend scheme, where the existing client benefits if they have a friend who books an appointment and mentions their name upon booking. “A refer a friend incentive could be a 15-minute free nail art add-on for your client, if their friend mentions them by name when booking,” advises Claire Howard. “The word ‘free’ in an offer tends to attract more attention than a percentage discount.”

Your social media platforms are the equivalent of a shop window for potential clients, so use them effectively. They offer opportunity to showcase your work and USP. “Most of my clientele have found me via social media platforms or recommendations from existing clients,” says Jennie Padbury, Glitterbels education ambassador. Jennie Padbury “A strong presence on social media with clear, striking images has been my greatest advertising tool. Clients have often told me they have chosen me because they love the style of nails I create. I regularly post images of my workspace and snippets of everyday life, so that clients get to know me and understand what to expect when they visit.”

54 SCRATCHMAGAZINE.CO.UK

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NAILTECHNIQUES

The implications of

OVER-FILING

Identify, prevent & soothe over-filed nails with advice from fellow nail pros…

Over-filing leads to weak, vulnerable natural nails prone to breaking, as it deteriorates the nail plate’s strong, protective layers of keratin. Overlays and enhancements may begin to lift as product will no longer adhere well to the natural nail, leading to service breakdown and discomfort for your client.

10 signs of over-filed nails: 1. Bending and breaking.

Theresa Foddering

“It’s so easy to over-file nails,” says Theresa Foddering, head of education at Lecenté. “Usually, over-filing happens gradually over time, instead of in just one service. Only new nail plate growth should be etched per service. As the nail grows, the nail plate on the free edge may have seen five or six services, and if it’s been etched every time, it can lead to a very thin, damaged nail. We only have 10% of the nail plate to work with before reaching soft layers.

“Aggressive removal methods, firm cuticle prep and picking enhancements all contribute to thinning of the nail plate. Over-filed nails must be left alone; do not file or buff the nail plate any further. Trim the nail, keep it short and neat to prevent splitting, and condition with oil regularly. Allow the damage to fully grow out before applying artificial coatings.”

4. Redness or ‘rings of fire’. 5. Sensitive to hot and cold temperatures. 6. Heat spikes. 7. Leukonychia or larger white patches. 8. Bumps or grooves. 9. Splinter haemorrhages. 10. Nail separation (onycholysis).

tag

Preventative measures

@manicure.perfection shows a new client presenting over-filed nails.

Ins

A new client presents their overfiled nails to Wigan-based Lecenté educator, Nina Nicholson.

2. Thinness. 3. Sensitivity or sore to touch.

ram

.com/manicure

KARA EVANS Absolute international Crystal Nails educator – Omagh, Northern Ireland /karasnails @karasnailsomagh

.p erf e

ct io n

“When buffing, prepping or etching the nail plate, a white spot may become visible, which is a sign of trauma and warns the tech to proceed with care,” Theresa Foddering notes. “Unfortunately, it may not be obvious that thinning of the nail plate is occurring, and it may seem sudden when a multitude of conditions appear – and panic can set it. Knowing and understanding a client’s individual nail plate and the products and methods you use is key.”

“If redness appears on the nail, you have started over-filing. Stop the process and move on.” 56 SCRATCHMAGAZINE.CO.UK

“Understanding which grit to use for each part of the nail service is essential to prevent over-filing when manually filing the natural nail or using an E-file. Update your understanding of the E-file bits that should and shouldn’t be used on the natural nail. By taking a gentle and conservative approach to filing, techs can help ensure that their client’s nails remain healthy and strong.” BECCA BUTTERWORTH Owner of Becca Butterworth’s Beautitude & Gelish master educator – Barnsley, South Yorkshire @becca_butterworths_beautitude “You can avoid over-filing by using a high grit buffer, such as the Gelish 100/180-grit buffer, and only buffing new growth. When finish-filing enhancements, be sure to only file the product, not the nail, taking extra care around the cuticle when thinning the product for a flush finish.”

Becca Butterworth shares a photo of a new client’s nail that presented a deep groove, caused by over-filing.

Gelish 100/180-grit Buffer £2 + VAT www.gelishmorgantaylor.co.uk / www.gsgroupuk.com / www.salon-services.com

NAILTECHNIQUES

A new client of @me_nailboutique presents over-filed nails.

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.com/me_nailbo

utiq

ANGELA METCALFE Glitterbels educator & international nail artist – Hull & East Yorkshire @angelametcalfenailartist

“Remove all product from the surface of the nail and do not apply nail enhancements until the natural nail is healthy again. Keep the natural nail relatively short, to minimise breakage so the nails can grow back to the natural state. Advise your client to use cuticle oil frequently, massaging it in to hydrate and encourage nail growth. “Depending on how damaged and weak the nails are, they could benefit from a thin layer of soft gel to protect the nails until the damage has grown out. If the damage is severe, keep the nails bare, with a keratin nail treatment. The nails should be protected by gloves when gardening or using cleaning products. GIORGIA CAPPELLA The GelBottle training & education manager – Brighton @bygiorgia_ “Regular maintenance appointments are important to maintain the health of the natural nail as the damage grows out. On a nail that has been over-filed, avoid extensive cuticle work or pushing anything into the softest area of the nail.” Wendy Jayne Dickens of Fresh Face Beauty (@wendy_freshfacebeauty) shares the effects of prolonged over-filing

“I use Lecenté’s Nail & Skin Conditioning Oil, which has antiinflammatory and antibacterial properties, making it perfect for over-filed nails,” Theresa Foddering shares. “It’s infused with jojoba oil, vitamin E and aloe vera to deeply moisturise the nails and skin, accelerating nail growth and working to improve the general condition of nails and skin.” Lecenté Nail & Skin Conditioning Oil £3.99 + VAT www.lecente.com / www.sweetsquared.com / www.ellisons.co.uk

PRODUCT PICKS

Ins

Over-filed nails: next steps

“Do not file an already over-filed nail,” warns Becca Butterworth. “If the nail needs its shine removed, I use Gelish’s Cleanse and pH Bond. I recommend Morgan Taylor Daily Elixir for clients wanting to grow out their over-filed natural nails, and I also like Morgan Taylor Daily Gelish Vitagel Elixir £7.50 + VAT Recovery, www.louellabelle.co.uk which helps the nails recover and can be used by techs under Gelish Soak Off Gel Polish.”

Gelish Vitagel Recovery £32.99 + VAT www.gelishmorgantaylor.co.uk / www.gsgroupuk.com / www.salon-services.com

JULIE-ANNE LARIVIÈRE Salon System nail expert & owner of Sketched by J-A Nails – Larkfield, Kent @jal.nailartist “If redness appears on the nail, you have started over-filing. Stop the process and move on. If the nail plate is very red, sore and thin, it’s unlikely any product will be retained by the nail. It’s best to wait two to four months, when the damage has grown out, before you reapply any product. In other cases, where you see bumps or white patches, product can be reapplied with caution. Use a very gentle buffer on those areas, and the damage will grow out in time. Never use harsh abrasives on over-filed nails and do not apply acid primer. Be extremely cautious, especially if you use an E-file.”

Mii Neat + Tidy Professional Cushioned Emery Boards £7.95 + VAT (12pk)/RRP £4 each www.gerrardinternational.com Shape soft, thin, peeling nails gently with Mii’s Neat + Tidy Emery Boards.

BEFORE

AFTER

Protein Formula For Nails in 4 – I Strengthen £7.50 + VAT/RRP £14.95 www.protein-nails.com This formula helps to re-structure and strengthen damaged nails, while promoting hydration. One coat should be applied every other day, then removed after seven days with non-acetone remover, and repeated until the nail condition improves.

Dadi’Oil £8.50 + VAT/RRP £17 www.louellabelle.co.uk Treat weak, brittle nails with Dadi’Oil, which uses over 20 naturally derived, vegan-friendly ingredients and essential oils to strengthen the nail and moisturise the cuticle and skin.

IBX Strengthen £31 + VAT & IBX Repair £28 + VAT www.louellabelle.co.uk IBX Natural Nail Strengthener is a penetrating, toughening agent that fuses together the nail’s top layers to add strength. It can be used with IBX Repair, which treats specific imperfections and weaknesses that can prevent natural nails from growing.

Seche Rebuild £7 + VAT www.louellabelle.co.uk Add strength to thin and weak nails with Seche Rebuild, which fuses peeling layers of its protein formulation

Jessica Restoration Nail Polish Base Coat £9.95 + VAT/RRP £18.95 www.gerrardinternational.com Jessica’s Restoration Nail Polish Base Coat aids damaged nails, using echinacea to help rebuild and reinforce the nail as it recovers. OPI Nail Envy Soft & Thin £13.90 + VAT www.trade.opiuk.com Enriched with calcium sea minerals, OPI’s Nail Envy Soft & Thin nail strengthener aims to bring long-lasting strength, health and vitality back to weak nails.

CND SolarOil™ £4.95 + VAT/RRP £9.95 www.sweetsquared.com This synergistic blend of naturally light oils and Vitamin E is designed to deeply penetrate and protect skin and nails.

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SCRATCHCOLUMNIST

2023 FINALIST

About Maddi

Maddi Cook is the owner of Boss Your Salon, which helps empower hair and beauty pros to price perfectly, set boundaries and grow without burnout. She strives to ‘put more money into the pockets of the hair and beauty industry’ and believes that business growth is for everyone. Maddi has worked with over 15,000 hair and beauty pros, on her mission to change how the industry values itself. She believes that money is an amplifier; meaning that more money allows workers to do great things: for themselves, their family and their community. Maddi is a finalist in the Scratch Stars Awards 2023 for Services To The Nail Industry.

“Surround yourself with people who believe in you, and who can offer encouragement and support. This can help you stay motivated and focused on your goals.” www.bossyoursalon.com /bossyoursalon @bossyoursalon 58 SCRATCHMAGAZINE.CO.UK

Hair & beauty business coach, MADDI COOK, shares top tips to elevate your offerings & enhance your profits

HOW TO BANISH LIMITING BELIEFS IN ORDER TO SUCCEED AS A NAIL BOSS

ntrepreneurship isn’t for the fainthearted. It takes a rock-solid mindset and the ability to navigate challenges and obstacles. Many nail bosses struggle to achieve their goals, due to limiting beliefs that prevent them from taking risks and pursuing these targets. These pesky beliefs are often deeply ingrained, and may feel beyond your control. Here, I explore the importance of challenging your limiting beliefs and share strategies that can help you when you’re feeling stuck.

What are limiting beliefs? Limiting beliefs are negative thoughts and assumptions that we hold about ourselves and the world around us. They can be formed through past experiences or handed down from caregivers and societal norms. These beliefs can restrict your potential; not what you want as a business owner! Common limiting beliefs among nail entrepreneurs include: • ‘I am not experienced enough to charge what I’d like.’ • ‘The nail industry is saturated and highly competitive.’ • ‘I’m no good at the business side of things.’ • ‘I struggle with technology and numbers.’

Why are limiting beliefs harmful in business? They can lead to self-doubt, fear of failure and a lack of confidence in your abilities, which can prevent you from taking risks and exploring opportunities. By challenging your limiting beliefs, you’ll be more likely to reach your potential and grow the business you deserve.

How to challenge your limiting beliefs: 1. Identify them Reflect on thoughts and assumptions about yourself and your business. Write down any beliefs that you think may be holding you back. This can help you gain a better understanding of your thought patterns and identify areas to work on.

2. Question your beliefs I like to refer to this as ‘calling myself out on my own BS’. Challenge the validity of your beliefs and consider whether they are based on facts or assumptions. This can help you gain a more objective view and identify where you may be limiting yourself unnecessarily. Write down any hard facts that oppose or challenge your limiting beliefs. 3. Reframe your beliefs Once you have questioned your limiting beliefs, reframe them in a positive and empowering way. Instead of focusing on what you can’t do, focus on what you can do. For example, instead of saying “I don’t have enough experience,” reframe it to “I am constantly learning and growing.” This can help you shift your mindset and focus on your strengths, rather than limitations. 4. Take action Use your new beliefs to guide your decisions and actions. When you catch yourself thinking of limiting beliefs, question and reframe them, and celebrate your successes along the way. This can help you build confidence and momentum as you work towards your goals. 5. Seek support Talk to other nail bosses or a business coach about strategies for overcoming your limiting beliefs. Surround yourself with people who believe in you, and who can offer encouragement and support. This can help you stay motivated and focused on your goals. Often, the only things holding you back are your own beliefs. By challenging your own BS, you can unlock your full potential and achieve success as an entrepreneur.

Maddi x

Summer ready, feet ﬁrst.

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INDUSTRYCOMPETITION

2023

THE ONLY AWARDS FOR THE UK&I NAIL INDUSTRY

MEET THE FINALISTS! S

cores of passionate nail pros, educators and business owners from across the UK&I put hands to keyboards back in February to enter this year's Scratch Stars Awards. The event, now in its 11th year, recognises skill, savvy and client care across 18 categories, and rewards with a multitude of opportunities and a coveted title and trophy.

The first challenge was for team Scratch, who had the painstaking task of selecting five finalists in each category, to proceed to a second and final judging stage. Explore who made the shortlist and will be battling it out to be crowned champion in their category on Sunday 23 July...

L&P TECH OF THE YEAR sponsored by Glitterbels

DONNA JONES

HAYLEY SHEPLEY

JADE BARBER

KYLEA WHERRY

MINO VO

Cornwall

Manchester

Kent

Shropshire

London

GEL TECH OF THE YEAR sponsored by Bio Sculpture Gel & Evo

BARBARA PREIL-KOVÁCS

CATRIONA LEITH

GEMMA MCCARTHY

GEORGIA BAKER

YNDALY NEIMANIS

Nottinghamshire

Cambridgeshire

Dublin

West Yorkshire

60 SCRATCHMAGAZINE.CO.UK

INDUSTRYCOMPETITION

NATURAL NATURAL NAIL NAIL SPECIALIST SPECIALIST OF OF THE THE YEAR YEAR sponsored sponsoredby byThe TheNail NailLab LabUK UK

ANTONIA ANTONIA CATALANO CATALANO

HANNAH HANNAH CLAYTON CLAYTON

KAY KAY COOPER COOPER

LUCY LUCY PRICE PRICE

TANYA TANYA JESKINS JESKINS

Lincolnshire Lincolnshire

Lancashire Lancashire

Bedford Bedford

West WestYorkshire Yorkshire

Cornwall Cornwall

GEL GEL POLISH POLISH STYLIST STYLIST OF OF THE THE YEAR YEAR sponsored sponsoredby bySalon SalonSystem SystemGellux Gellux

CHARLOTTE CHARLOTTE EDWARDS EDWARDS

EMILY EMILY LANGFORD LANGFORD

JENNIFER JENNIFER SEALES SEALES

JIAK JIAK HING HING

PAIWA PAIWA DREW DREW

Warwickshire Warwickshire

Lincolnshire Lincolnshire

Glasgow Glasgow

Greater GreaterManchester Manchester

East EastSussex Sussex

POLISH POLISH & & PAINT PAINT ARTIST ARTIST OF OF THE THE YEAR YEAR sponsored sponsoredby byBrillbird BrillbirdUK UK

AMANDA AMANDA BYRNE BYRNE

AMANDA AMANDA TRIVETT TRIVETT

DANIELLE DANIELLE BRINDLEY BRINDLEY

ELIZABETH ELIZABETH JONES JONES

KAMILA KAMILA BOROWIEC BOROWIEC

Greater GreaterManchester Manchester

Devon Devon

Staffordshire Staffordshire

Warwickshire Warwickshire

Worcestershire Worcestershire

MIXED MIXED MEDIA MEDIA ARTIST ARTIST OF OF THE THE YEAR YEAR sponsored sponsoredby byKirsty KirstyMeakin Meakin

BECCA BECCA BUTTERWORTH BUTTERWORTH

DOMINIQUE DOMINIQUE SHARPE SHARPE

DONNA DONNA JONES JONES

MELANIE MELANIE LEWENDON LEWENDON

SARAH SARAH KAY KAYABBOTT ABBOTT

South SouthYorkshire Yorkshire

Cambridgeshire Cambridgeshire

Cornwall Cornwall

Derbyshire Derbyshire

Fife Fife >> SCRATCHMAGAZINE.CO.UK 61

INDUSTRYCOMPETITION

ONE STROKE ARTIST OF THE YEAR sponsored by HD Professional Nail Systems

BARBARA SZOLLOSI

CATRIONA LEITH

GAIL NICHOLLS

JOSETTE HAMBLETON

PATRYCJA KASZUBOWSKA

Herefordshire

Cambridgeshire

Staffordshire

Derbyshire

Powys

NAIL STYLIST OF THE YEAR sponsored by OPI

ALICE NALI

BRIGITTA FAJT

CATHERINE CUNNINGHAM-DAVIES

CHARISSE CASSIE

ELIZAVETTA BEKKER

London

Bedfordshire

West Glamorgan

London

Kent

EDUCATOR OF THE YEAR sponsored by Sweet Squared

ANDREA RIMMER

CHARLOTTE LOWE

MELANIE LEWENDON

MICHELLE BROOKES

VICTORIA TRAFFORD

Cheshire

Bedfordshire

Derbyshire

Doncaster

West Yorkshire

MOBILE NAILIST OF THE YEAR sponsored by SOS Beauty

CLARE WOODCOCK

EMILY JONES

QUYNH NGUYEN

RACHEL CLARK

STELA ANGELOVA

Surrey

North Yorkshire

London

Gloucestershire

Kent

62 SCRATCHMAGAZINE.CO.UK

INDUSTRYCOMPETITION

HOME HOME NAIL NAIL SALON SALON OF OF THE THE YEAR YEAR

ALMA ALMASTUDIO STUDIO NAILS NAILS

HELLO HELLOBEAUTIFUL BEAUTIFUL NAIL NAILBAR BAR

NAILED NAILED THAT! THAT!

NAILS NAILSBY BY ANTHEA ANTHEA

THE THE NAIL NAILSHED SHED

Mid MidGlamorgan Glamorgan

Staffordshire Staffordshire

Buckinghamshire Buckinghamshire

Surrey Surrey

Greater GreaterManchester Manchester

NAIL NAIL SALON SALON OF OF THE THE YEAR YEAR sponsored sponsoredby byThe TheGelBottle GelBottleInc Inc

OMG OMGNAILS NAILS&&TRAINING TRAINING PINK PINKVELVET VELVET ACADEMY ACADEMYLTD LTD NAILS NAILS&&BEAUTY BEAUTY Scotland Scotland

Dorset Dorset

SCRATCH SCRATCHNAIL NAIL &&BEAUTY BEAUTYSALON SALON

THE THE NAIL NAILGROUP GROUP

TOWNHOUSE TOWNHOUSE KNIGHTSBRIDGE KNIGHTSBRIDGE

Stourbridge Stourbridge

London London

NAIL NAIL & & BEAUTY BEAUTY SALON SALON OF OF THE THE YEAR YEAR sponsored sponsoredby byGelish Gelish

BEAUTY BEAUTYAT AT THE THEGATE GATE

BEAUTY BEAUTY LOUNGE LOUNGE

SUGAR SUGARCANE CANE SALON SALON

THE THENAIL NAIL&& BEAUTY BEAUTYLOUNGE LOUNGE

TRULY TRULY BEAUTY BEAUTY

Lincolnshire Lincolnshire

South SouthYorkshire Yorkshire

London London

West WestMidlands Midlands

Kent Kent

NAIL NAIL TEAM TEAM OF OF THE THE YEAR YEAR sponsored sponsoredby bySweet SweetSquared Squared

GLITTERBELS GLITTERBELS EDUCATORS EDUCATORS

LECENTÉ LECENTÉ

LOUELLA LOUELLABELLE BELLE EDUCATION EDUCATIONTEAM TEAM

NAIL NAIL&&BEAUTY BEAUTY EXCELLENCE EXCELLENCE

OPI OPI EDUCATION EDUCATIONTEAM TEAM

Nationwide Nationwide

Nationwide Nationwide SCRATCHMAGAZINE.CO.UK 63

INDUSTRYCOMPETITION

SOCIAL MEDIA STAR OF THE YEAR sponsored by Halo EasiBuild

ABI MARKEY

AMANDA BYRNE

CHARLOTTE CLIFF

KIRSTY MEAKIN

NATALIE MUGRIDGE

Mid Glamorgan

Greater Manchester

Avon

Staffordshire

Kent

THE NAIL BUSINESS MENTOR AWARD sponsored by LCBT

JOANNA TOMPKINS

JOUVAN & CHANTELLE

LAYLA TOURH

RUTH MUNRO

SARAH HARTLEY

The Nail Business Success Club

Clawgasmic Nail Network

Beauty Boss HQ

Little Blank Spaces

Blossom Tree Social

THE SHOOTING STAR AWARD presented by Scratch magazine

FAYE LOUISE DENNIS

KERRY COOTE

MINO VO

NATHAN TAYLOR

RUTH MUNRO

Essex

Suffolk

London

Bristol

Inverness

SERVICES TO THE NAIL INDUSTRY

KATIE BARNES

64 SCRATCHMAGAZINE.CO.UK

KIRSTY MEAKIN

MADDI COOK

SAMANTHA & SAMUEL SWEET

SUZANNE CLAYTON

INDUSTRYCOMPETITION

WHAT WHAT HAPPENS HAPPENS NEXT? NEXT? All Allfinalists finalistsare arecurrently currentlyeither eitherperfecting perfectingtheir theirnail nailtechniques techniquesfor foraalive livejudging judging day, day,polishing polishingup uptheir theirfinal finaltext textand andvideo videosubmissions, submissions,or orprepping preppingto tobe bemystery mystery shopped, shopped,depending dependingon onthe therequirements requirementsof oftheir theircategory. category. AAspecially speciallyselected selectedteam teamof ofjudges judgeswill willthen thenscore scorethe thefinalists finalistson ontheir theirwork, work, submissions, submissions,or orthe theresults resultsof oftheir theirmystery mysteryshop. shop.These Thesescores scoreswill willbe betotalled totalledto to thewinner winnerof ofeach eachcategory. category. determine determinethe

THE THE SCRATCH SCRATCH STARS STARS PARTY PARTY 2023 2023 It's It'sthe thebiggest biggestnight nightininthe thenail nailindustry industrycalendar, calendar,welcoming welcomingnail nailpros prosand andtheir their peers, peers,who whowill willdescend descendupon uponLondon Londonto tocelebrate celebratethe thesector. sector. Promising Promisingaacelebrity celebrityhost, host,entertainment entertainmentand andplenty plentyof offun, fun,The TheScratch ScratchStars Stars Party Party2023 2023will willalso alsostage stagethe thewinners' winners'reveal revealfor forthe theScratch ScratchStars StarsAwards Awardsand and The TheWorld's World'sStar StarNail NailArtist Artistcompetition. competition. SUNDAY SUNDAY23 23JULY JULY2023 2023 7PM 7PM- -12.30AM 12.30AM THE THEUNDERGLOBE UNDERGLOBEAT ATTHE THESWAN, SWAN,LONDON LONDON Over Over18s 18sonly. only.Tickets Ticketsinclude includeaaone-hour one-hourProsecco Proseccoreception reception &&two-hours two-hoursofofcomplimentary complimentaryhouse housedrinks. drinks.

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SALONSPOTLIGHTS

Through the

Keyhole

Take a peek inside salon setups across the UK as Scratch unlocks each door…

GOOSE

Location: Nottingham Eclectic, inclusive and filled with talented pros, GOOSE’s doors were opened in 2019 by Arabella Wildgoose, a hair & beauty specialist with 18 years’ industry experience. “I wanted to create a salon that clients can ‘belong’ to; where they can express themselves as individuals and be creative with no judgement,” she comments. “We have removed all stereotypes and embrace the weird.” The quirky space serves up a laid-back atmosphere, with photos in mismatched frames set upon olive green walls, and dark wood accents and cosy armchairs exuding a comforting feel in which clients can enjoy a treatment. The ‘one stop beauty spot’ offers hair, lash, brow, facial and tooth gem services, alongside L&P and gel nail enhancements with optional nail art. “During my career, I’ve been able to see what works, what doesn’t work and what’s missing in the industry,” Arabella continues. “I’ve always wanted to create a space in which everyone feels welcome, and spent a number of years curating a Pinterest board for my salon décor. I find inspiration from so many things, so it was hard to pick a theme and stick to it when I was decorating. GOOSE is a mix of retro, vintage, industrial, urban jungle and neon aesthetics.” www.goosebeauty.co.uk

/goose.beauty

@goose.beauty

Arabella Beauty and Training Location: Hertfordshire

Previously a clothing shop in the market town of Hitchin, Clare Hunt snapped up the site for her salon after falling in love with its large front window. “I used to work as a window dresser in London, so know how important a visual display is,” she reveals. “People enjoy watching others work, so those looking through the salon window can see every feature, from the wooden mani desks to the plants and neon lights.” Before the birth of her daughter, Clare worked full-time as a college lecturer teaching window dressing. She decided on a career change during her maternity leave, to allow for a flexible working pattern, and achieved a beauty qualification in 2016. Clare works alongside two other nail techs, Becka and Marie, offering builder gel, gel polish and gel extension services with nail art.

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“My clients love to shop at independent stores and support local businesses,” Clare continues. “Arabella Beauty never books more than two clients at one time, so the environment is intimate, cosy and welcoming, and clients feel that they can completely relax.” www.arabellabeautyandtraining.com

Arabella beauty

@arabella_beauty_

Anxiety Advice HEALTHMATTERS

Mental Health Are you or your clients suffering with Awareness Week is anxiety? CHLOE RANDALL shares 15-21 May 2023. ways to adapt your approach to This year’s theme support a sense of calm is anxiety.

Six in 100 people are diagnosed with generalised anxiety disorder (GAD) in England in any given week, according to mental health charity, Mind. Here, Scratch highlights ways that nail and beauty pros can adapt their working space and methods to support both employees and clients who experience anxiety.

THE CLIENT

Nail pros share their top tips for ensuring clients with anxiety feel safe and supported in the nail space…

According to the NHS, anxiety is a feeling of unease, such as worry or fear, that can be mild or severe. While everyone will experience anxiety to some extent surrounding various life circumstances, for people with GAD, it is a longterm condition that causes anxious feelings about a wide range of situations and issues, rather than one specific event.

Set up an online booking system

“An online booking system eliminates the need for clients to call to book appointments – something that can Gemma Plumb be a major cause of anxiety,” comments Gemma Plumb, Lecenté educator. “It also allows clients to browse available appointments in their own time.”

Eliminate the trigger

“When a nail professional has knowledge of a client’s anxiety triggers, they can work to Deborah Doherty adapt and eliminate as many of the trigger points as possible,” says Deborah Doherty of Number 10 Nails, Omagh. “For example, if a client has social anxiety, recommend that they schedule an appointment during a quiet part of the day, so that there are no interruptions during their treatment.”

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Define it: Anxiety

Set expectations

“Anxiety is the fear of the unknown, so explain the stages of the appointment to the client,” states Lily Edwardes of @thatnail.girl. “I love Lily Edwardes sharing each detail to clients, so they are fully aware of the process and products I am using.” “I find that most of my clients who have anxiety will tell me that because I showcase my nail space, face and voice on social media, they have a sense of familiarity towards me and the salon,” comments Dani Bailey Dani Bailey, owner of Alma Studio Nails, Scratch Stars’ Home Salon of the Year finalist 2023. “It makes it a lot easier for them when they visit for the first time.”

The silent treatment

“I offer a silent treatment to my Jo Bennett clients,” comments Jo Bennett, Andover-based nail pro. “They can request it via the ‘notes’ section when booking online, rather than on the day. It means that they can sit in silence, read a book or put their headphones in so that they feel comfortable and at ease.”

Make time

“Adding 10 to 15 minutes onto a nail appointment to really talk to a client has Katie Turner such a benefit,” shares Katie Turner, Glitterbels education ambassador & founder of Radiant Nails, Sidmouth. “If you know you have a client with anxiety, book out a small amount of extra time. Spending time with someone and being another point of advice makes such a difference to someone with anxiety. I find if clients with anxiety feel rushed, it can really heighten their feelings.”

HEALTHMATTERS

THE EMPLOYEE Take steps to support your needs and that of employees suffering with anxiety, with words of wisdom from fellow nail pros…

“Plan your day and be strict with your work times,” states Natalie Kirk of Nail Perfection by Natalie, Derby. Natalie Kirk “Factor in a lunch break and pencil in holiday dates, even if you haven’t booked one, so it gives you time to plan. “In addition, stock decaf and herbal teas in the staff room and encourage healthy eating and meal prep. “This will make you feel better inside and out. Have a bottle of water at your desk to stay hydrated and help you feel energised.”

Rest and recharge

“During the working day, I make sure I have breaks to eat and recharge,” says Lisa Nicol, Scotland-based nail pro. “I find reading Lisa Nicol a book, even if it is just for 10 minutes, can help me to relax, and so can scrolling through Instagram and TikTok to find inspiration for nail designs. I also enjoy practicing nail art or taking part in Scratch’s Creative Challenge every other Wednesday.”

Communication

Make a plan

Know your boundaries

“Conversation with clients can sometimes be intense,” Frances Humphrey states Frances Humphrey, co-founder of online community, Nail Tech Natter. “Take time to check in with yourself. If you feel overwhelmed or triggered in any way by particular conversations, let your client know or steer the chat towards a lighter topic.”

“Employers that are aware of anxiety in their employees should discuss what would help to minimise any triggers in the work Sara Cady environment. But first, it is important that they are approachable, so that the employee feels comfortable to open up about their concerns,” comments Sara Cady of @glamourphile. “Open lines of communication with zero judgement, as this is important for a healthy work environment.”

Contact new clients

“New clients trigger my anxiety,” Holly Hargraves explains Holly Hargraves, Bolton-based nail pro. “Will they like me? What if I run out of things to say? Will they be friendly? To combat this, I like to reach out to clients before their appointment. It settles my anxiety and I imagine it settle theirs, too.”

GET QUALIFIED To maximise the support you offer in your nail space, consider undertaking a training course with Mental Health First Aid England (MHFA England) to gain a qualification and know-how. MHFA England offers a variety of training options, from basic mental health awareness sessions to a full MHFAider® qualification. This course is ideal for staff at every level, who would like to develop the knowledge, awareness and skills to support themselves or their clients experiencing poor mental health. The course can be delivered face-to-face over two days at your nail or beauty space, or online over four half-day sessions. Once MHFAider® training is complete, you will become part of the MHFAider® community, which allows you to gain access to resources, ongoing learning and 24/7 digital support through the MHFAider Support App. MHFAiders® can also apply to take a Level 3 qualification in Mental Health First Aid. “Beauty salons are often described as the hub of a community, and beauty therapists are sometimes viewed as unofficial therapists, lending a listening ear to customers,” comments Vicki Cockman, head of client delivery at MHFA England. “While MHFAider® training should in no way be seen as a replacement for professional help or therapy, it is right that if beauticians Vicki Cockman are holding positions of trust with their customers, they should be empowered to have a non-judgemental conversation, and offer support and signposting if appropriate.” Visit www.mhfaengland.org or email workplace@mhfaengland.org to find out more.

“Take time to check in with yourself. If you feel overwhelmed or triggered in any way by particular conversations, let your client know or steer the chat towards a lighter topic.” Frances Humphrey SCRATCHMAGAZINE.CO.UK 69

SCRATCHCOLUMNIST

The ABOUT TINA

Tina joined the nail industry over 30 years ago, and enjoys its ever-changing trends and watching the process of a product launch, from testing to purchase and use. Tina runs a salon and training academy alongside her role at Pure Nails, as head of education.

effect Head of education at Pure Nails, TINA LIDDLE, showcases how to apply the Jellie Soft Gel Tips system – the latest addition to the brand’s product portfolio…

@tinabonbeena Step 1 Prep the natural nails for enhancement application. Cleanse using the Halo Plush Brush and Halo Prep & Scrub, then apply Halo Base Coat and cure.

Halo Rubber Base Coat £5.95 + VAT

Step 2 Size Halo Jellie Tips to the client’s nails, ensuring they fit perfectly from sidewall to sidewall, without needing to push the tip flat to the nail. Step 3 Scoop and apply a small amount of Jellie Glue onto the contact area of the Jellie Tip. Alternatively, if you choose to use Jellie Brush-On Glue, brush onto the contact area of the nail. Press the Jellie Tip down onto the nail, one nail at a time.

Halo Smart Dual Cure Lamp Pro £65.50 + VAT

Step 4 Flash cure each nail as you apply. When all tips are applied, cure all five nails for 30 seconds under the Halo Smart Dual Cure Lamp Pro. Step 5 Cut the Jellie Tip down to size and file to shape if required. Buff over the Jellie Tip to remove shine, and buff carefully around the cuticle area to ensure it sits flush to the nail.

Halo Jellie Brush-on Glue £9.99 + VAT & Halo Jellie Glue Pot £12.99 + VAT

The removal process

Halo Elite Buffer File 100/180-grit (2pk) £4.12 + VAT

Halo products are available via www.purenails.co.uk and associated stockists. /purenailsprofessionalnailproducts @purenailsuk

@purenailsuk

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@purenailsuk

Buff the top of the enhancements with the Halo Elite Buffer File, and cut any additional length. Soak off using your chosen method for gel polish removal.

Step 6 Apply Halo Prep & Scrub to the nails and use the Halo Plush Brush to remove any dust and debris. Apply Halo Cuticle Feed to finish. NOTE: If you choose to apply gel polish on top of the Jellie Tip, first apply Halo Base Coat and cure. Follow with two coats of your client’s chosen Halo Gel Polish shade, curing between each coat for 30 seconds. Apply Halo Top Coat and cure to finish.

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MADE IN BRITAIN

Triple Charm COMPANYSPOTLIGHT

Get to know Ewelina Rozpedowska: nail product distributor, marketeer & provider of stand-out training events, who’s taking the sector by storm CHLOE RANDALL REPORTS Ewelina Rozpedowska, otherwise known as Eve, is an entrepreneur with a passion for the nail industry and a drive to succeed. She’s teamed up with a global champion to bring the Q Better Nails brand to the UK, is welcoming nail techs to educational events in a stunning listed venue in Gloucester, and is providing a wealth of nail products to pros via her website, Nails Laundry.

Meet Eve

Eve moved to the UK from Poland 12 years ago and worked in the family vehicle recycling business. In 2019, she began her nail industry journey as an operations manager for one of the biggest manufacturers of gel polish in Poland, and parted ways in 2022 to embark on her own ventures. Armed with a wealth of knowledge and bursting contacts book, Eve launched online stores for professional nail products and opened the doors to Hillfield House Academy, an Italianate-style villa in Gloucester with history dating back to 1820, which is home to educational nail events. “It’s has always been my dream to run my own business, and my heart found the nail industry,” reveals Eve. “I believe you should do what makes you happy in life and what gives you satisfaction, and for me, that is nail events and distribution.” Eve shares that the best part of her role is helping students to build their careers as nail stylists. “I love to see students progress and achieve their goals. It gives me a sense of gratification and makes me proud to be part of the nail industry. “My aim is for everyone that enrols on a course at Hillfield House Academy to feel supported and confident in their new skills.”

HILLFIELD HOUSE ACADEMY Hillfield House is a grade II listed building that was purchased two years ago to be used as an escape from the city for Eve, her family and friends. With no initial plans to transform it and open it to the public, as the building is listed, Eve had the challenge of renovating the building while sticking with the council’s requirements. She opened Hillfield House Academy in March 2023. “We aim to connect nail stylists from around the globe at the venue in Gloucester, to enjoy exceptional nail education,” shares Eve. “The academy offers a friendly ambience in which nailists can improve their techniques.” For more information, visit www.hillfieldhouseacademy.co.uk Hillfield House Academy @hillfield.house.academy

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The Academy offers:

• Nail courses covering numerous systems and techniques, taught in multiple languages. ABT accredited, the course list caters to all levels. • An in-house shopping showroom. • Product testing. • Events within the beauty industry. • Team Bride Project (pampering events for brides and bridesmaids). • Space hire for nail events and courses, with accommodation included. • Tea room. • Garden room which is equipped with a projector and screen with blackout blinds. • Garden space.

COMPANYSPOTLIGHT

EVENT SPOTLIGHT Nail Camp Nail Camp, hosted 18-19 March at Hillfield House Academy, was the first nail event at the premises. It featured live demonstrations of various styling techniques, workshops, and presentations of brands and products. Participants had the opportunity to widen their nail network, get acquainted with new products and improve their skills. Eve also offered in-house shopping and created a small showroom with products for the 30 attendees to try, and they each received a goody bag with products worth over £100. Every purchased Nail Camp ticket was put into a raffle, which was won by Vili Tasev, who received a full refund of her event ticket. On the first night of Nail Camp, a party was hosted with ‘The dancefloor is waiting’ as the theme. “The participants were delighted with the venue and the quality of the knowledge provided over the two-day event,” shares Eve. “We hope that future events will gather even more lovers of nail styling, as well as professionals and those who are just starting their nail journey. “We would love Hillfield House Academy to connect people from the industry and show that it is worth sharing knowledge, improving your skills and trying new brands as part of the process of building your career.”

Speakers at Nail Camp – first edition

Lena Kurach Founder of Q Better Nails, nail educator, multiple award winner at Nailympia & global nail champion

Justyna Maris Independent nail educator & multiple award winner at Nailympia

Mariola Kozuszek Independent nail educator & multiple award winner at Nailympia

Dominika Satro Indigo Nails educator & multiple award winner at Nailympia

Svitlana Yaruchyk Staleks representative

Joanna Tylkowska-Witas Q Better Nails educator & multiple award winner at Nailympia

Gabriele Grevyte Digital beauty content creator

Nicholas Paggi Independent nail educator & multiple award winner at Nailympia

To explore & book nail events at Hillfield House Academy, visit www.hillfieldhouseacademy.co.uk Hillfield House Academy @hillfield.house.academy

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COMPANYSPOTLIGHT

NAILS LAUNDRY Nails Laundry brings a wealth of professional brands together on one website; including Yoshi, Staleks, Julia Nessa, Q Better Nails and Náeel. “The most important thing I look for in a brand is the quality of the product,” reveals Eve. “Before I start any co-operation with a brand, its products are tested internally. If they meet our required standards, a conversation begins about distribution. “We want to show nail stylists that they can trust us when it comes to shopping for their nail needs.”

Products available include: • Builder gels • Acrygels • Top & base coats • Gel polish • Gel • Essentials • Tools • Files • Drill bits • Hygiene products • Nail art accessories • Spa products

www.nailslaundry.co.uk Nails Laundry @nails.laundry

Q BETTER NAILS Lena Kurach, Nailympia Global Champion 2018, is a Polish nail stylist & founder of the Q Better Nails brand. She has almost two decades of experience under her belt, and started her competition journey in 2015 – with her success driving her to create her own range of professional products. “’Q’ stands for quality, which is the most important element of everything we do as nail professionals,” Lena shares. Products in the range include Builder Gel, Dual Force Acrygel, gel polish, tools, essentials and nail art products.

www.qbetternails.co.uk Q Better Nails UK

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@qbetternails_uk

Tech for TECH-NOLOGY

Techs

REBECCA HITCHON gets the scoop on high-tech launches, decodes hot topics & sources tech-savvy tips for your business

Beauty technology around the globe

High-tech hair Located in Spitalfields Market, London, Amazon’s first beauty salon offers a unique experience based around technology. An augmented reality colour bar allows clients to virtually try on hairstyles and dyes, and entertainment can be enjoyed on Fire tablets at each styling station. After treatments, clients can visit a dedicated creative area to take and share photos of their new looks. Interactive shopping displays with point-and-learn technology allow customers to point at a product to receive information about it, including brand videos and educational content, via a display screen. To order the product, a QR code on the shelf takes them to the item’s page at Amazon.co.uk.

Instagram.com/amazonsalonuk

The salon offers a variety of hair services for adults and children, including cuts, colouring, weaves, braids, locks and chemical and non-chemical treatments. These utilise modern hair styling technology, such as heated scissors and hair steaming.

Instagram.com/amazonsalonuk

Automated art Whether US nail aficionados are looking for convenient ways to receive treatments or at-home solutions, robotics is speeding up the manicure process. Most recently, beauty robotics business, Clockwork, has partnered with health and wellness company, XWELL, to offer an autonomous, AI-powered manicure service in John F. Kennedy International Airport.

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USA

Named MiNiCURE, Clockwork’s robot uses colour cartridges to paint customers’ nails in under 10 minutes, while they are guided through the process with a touchscreen device. Should they require assistance, a live support feature is available. A nail polish removal service is also offered through the robot. A similar concept has launched in the DIY nail market, with manicure machine, Nailbot by Preemadonna. After applying a light-coloured polish or press-ons then primer, consumers choose personalised nail art and photo decals via the Nailbot app, which are printed on nails in five seconds and finished with a top coat.

Karston Tannis / Monmouth Media House

Strap in and get ready to journey around the world, as Scratch uncovers what the beauty tech realm is offering to consumers in five different locations. From hair and nail treatments to retail opportunities, futuristic technologies are striving to elevate the experiences of beauty consumers.

TECH-NOLOGY

China

India

Magic mirror Previously the subject of fairytales, talking mirrors are a reality in China, thanks to the Tmall Genie Queen by Alibaba. Utilising voice activation technology and artificial intelligence, the mirror registers its user’s makeup routine and forms a skin profile, responding to their vocal concerns and suggesting beauty tips and branded products suited to them. The mirror’s brightness can be increased or dimmed to recreate the effect of natural sunlight or dark environments. The Tmall Genie Queen can respond to requests such as asking for a radio station or news updates, too.

Metaverse modes Haircare brand, TRESemmé, has made waves in Pakistan by becoming the country’s first beauty brand to enter the shared, online, virtual environment that is the metaverse, in November 2022. Partnering with metaverse company, Exarta, the ‘TRESverse’ invites consumers (‘TRESetters’) to choose from pre-designed avatars, suited to their style and hair type, that can enter the brand’s virtual salon and flaunt ‘ their smooth, frizz-free hair. ‘ The TRESemmé metaverse also includes a runway environment, where expression is encouraged through the curation of catwalk hair looks. In the ‘TRESverse’, free product samples can be ordered to users’ physical addresses, and they can interact with other TRESemmé fans in real time.

Image courtesy of Facebook – Xiaohongshu

Also making a significant impact on the Chinese beauty industry is social media: specifically Instagram lookalike, Little Red Book (RED) or Xiaohongshu. With over 200 monthly active users, the luxury selling space encourages the sharing of content, including advice and reviews, about products and their purchase through the platform. Similar to Pinterest, posts can be saved to ‘boards’ to refer to in future.

Brazil State-of-the-art shopping

Its concept store in shopping centre, Shopping Pátio Batel, in the city of Curitiba, further incorporates this focus, using technology to improve and personalise the consumer experience. Standout features include a virtual reality mirror, where customers can test make-up products and view application tutorials, as well as microscopic equipment that analyses consumers’ hair to determine which products are suited to their hair type.

Instagram.com/oboticario

Instagram.com/patiobatel

Brazilian beauty brand, O Boticário, is not only taking the industry by storm in terms of influence, as the second biggest Brazilian cosmetics firm, but also in regard to technology. Projects the company has undertaken include using artificial intelligence to aid fragrance development, in order to identify combinations that closer match consumer desires and reduce development time.

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NAILTALK

BEHIND THE GRAM Get to know social media nail stars as they offer an insight into their lives & share their content creation tips – Seattle, USA Kelly Ornstein K+ followers 35 @kellyohstein

My nail journey I have been creating art since I could hold a brush, and studied Jewellery & Metalsmithing at college, forging an obsession with tiny paintings and accessories. I started making metal nails and loved illustrating, although nail artistry took some practice. I also have small hands, which looked a little rough due to my studies, so painting my nails gave my self-esteem a boost.

What makes me happy... The connections, trust and therefore freedom I have with my clients. I have known most of them for over five years, so they trust my visions. Sometimes, my clients pick the theme, colour or finish for their nail style, and sometimes I will choose, as I know each client’s aesthetic and design boundaries. I like to work without a plan, in order to gauge what appeals to the client from their inspiration or feelings. I don’t copy my previous work or that of other nail artists, and most clients won’t look at their nails until they are finished, because they like the surprise. It is worth your time, both as a service provider and for your own enjoyment, to know the people you hold hands with.

Before I created my Instagram profile, I ran ‘Base Coat Top Coat’ on Tumblr, which amassed 80,000 followers. My persistence with nail art led me to work with magazines, companies including Urban Outfitters, and to develop two lines of nail wraps. I’ve also worked at New York Fashion Week, had salon roles and educated, and I still do editorial and video work and collaborations.

My inspirations I gravitate towards pop culture, especially anything millennial-themed or older. I am a nostalgia queen, so like themes that illicit a strong memory. Maximalism is my style; I feel compelled to tell a story with colours, materials and details, including interactive aspects. When looking at a client’s inspiration, I think about what speaks to me, aspects that support the theme, and details that make me laugh or elevate the design. I am playful, so often hide details like colour-changing gel, crystal eyes or textures for my clients to discover.

Social media advice

Consistency with posting, engaging with peers and working the algorithm will increase followers. However, to become popular with my target audience, I aim to appeal to people like me; lovers of fashion, science or pop culture, who shy away from popular trends. I have felt pressure when posting on social media, but I know a post’s engagement is beyond my control; it might be due to the algorithm or certain news dominating the platforms. I remind myself that I created my profile as a portfolio of work, to connect with my peers and feel inspired, so the number of likes I receive is insignificant.

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3 fun facts

My favourite animals are sharks and dogs. My partner, Max, and I are painting an undersea-themed mural in the house of a client, who is a diver. I’m private, introverted and quite shy until I get to know my clients.

A day in my life I wake up around 6:30am and engage on social media, edit content, play video games or make art, and walk my dogs. I typically see clients from 10am to 8pm in threehour slots, but some designs can take four or five hours. The lines between work and play are blurry, because art is my life; if my eyes are open, I’m crafting, gaming or working. After work, my partner, Max, and I play video games, watch TV and make art. I paint, illustrate, bead, sew, use papiermâché, sculpt and more. I want to do, create and learn as much as I can in my lifetime.

Beading Kelly has been adding to a jacket.

PIERCING YOU CAN TRUST™

PROFESSIONAL PIERCING SERVICES BUILT ON EXPERIENCE AND EXPERTISE Contact us today to find out more STUDEX UK LTD. | studex@studexuk.co.uk | 01733 232350 | FREEPHONE 0800 252172 | www.studexuk.com

PRODUCTSPOTLIGHT

Easy with

Keysie

Prevent pesky nail breaks caused by opening cans, keyrings & more with Keysie, a handy nail-saving tool that’s ideal for retailing. CHLOE RANDALL takes a peek…

hen a client leaves the salon with a fresh mani, you may be crossing your fingers in hope that they remember that their nails are jewels, not tools. However, everyday tasks such as opening boxes and cans, scraping off blu-tac or taking keys off keyrings can wreak havoc on natural nails and enhancements – so the Keysie has launched to save nails from snapping.

Gregor & Sarah

“My fiancé, Sarah, and I moved flats regularly during our time at university, and were putting keys on and off keyrings on a regular basis,” shares Gregor Eadie, co-head of the Keysie product line. “My nails and fingers became sore trying to prise open keyrings, so I thought it would be useful to have a small tool to help me do this.” Gregor put the idea to his father, Brian, an awardwinning product designer and engineer. “In one week, and thanks to my dad’s 3D printing skills, we sketched designs and created a prototype,” Gregor continues. “He is retired, but had set up Eadie Bros & Co Ltd to house hobby projects, and Keysies was a perfect fit.”

What is a Keysie?

The Keysie, which can clip onto a keyring, is a tool that can be used as a trolley token, and to save fingernails from jobs that may prove damaging, such as: • Opening cans • Opening parcels • Lifting picture frame flaps • Finding the end of a roll of tape • Opening keyrings • Peeling off stickers • Piercing open plastic film on products/packaging

Further research and development saw the Keysie evolve to include space for branding, so salons and techs can add their logo onto the product and use personally or retail to clients. When your client is at the till post-appointment, there’s never a better time to offer them the handy, low-cost tool that can ‘save’ their perfect nail finish. Brian & Gregor Eadie

Personalisation

Nail brand, Nail Order (www.nailorder.co.uk), has invested in personalised Keysies to retail to its customers. The team regularly posts pictures and videos on its social media platforms to show followers how to use the product.

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PRODUCTSPOTLIGHT

PRODUCTS & PROFITS

There are three Keysie options available, each with a minimum order of 50.

Branded Keysie – a choice of three colours with custom logo. Purchase price: £2.40 RRP: £3.50 | Profit: £1.10

Coloured Keysie – a choice of four plain colours of a mixture. Purchase price: 85p | RRP: £1.25 | Profit: 40p

Patterned Keysie – a mix of four different patterns Purchase price: 85p RRP: £2 | Profit: 65p

DID YOU KNOW…?

Each member of team Scratch has a handy Keysie to prevent damage to nail enhancements, each with the Scratch logo.

HOT STAT!

IN THE PAST 12 MONTHS… • 10,000 Keysies have been sold to salons & distributors. • 50+ salons across the UK have purchased Keysies. • 20+ salons have purchased personalised, branded Keysies to promote their business.

“When your client is at the till postappointment, there’s never a better time to offer them the handy, low-cost tool that can ‘save’ their perfect nail finish.” www.keysie.co/shop

@keysieco

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Award-winning mobile nailist, CLARE WOODCOCK, shares top tips for making a success out of working on the move…

2023 FINALIST

ABOUT CLARE WOODCOCK

Clare Woodcock is founder of The Nail Club, a mobile beauty business based in Sunbury upon Thames, Surrey. She began her nail industry journey in 2017, following 20 years in the music and entertainment sector as a senior PR manager and event producer. Clare trained with Gelish and has since expanded her nail and beauty knowledge with Bio Sculpture, Nouveau Lashes and HD Brows. She was awarded gold at the British Hair & Beauty Awards 2021 for Mobile Therapist of the Year, and scooped the Scratch Stars Mobile Nailist of the Year title in 2022. Clare is a finalist in the same category for 2023, and also works as director of communications for the Federation of Nail Professionals (FNP).

Pricing pointers for mobile nail services

obile pros: you offer a premium service, so charge for it! Gone are the days when manicures were add-on services in hairdressing salons – the nail industry is big business now. Pros spend thousands of pounds on training and products, and years practicing, upskilling and learning. What’s more, nail treatments offer mental health benefits for clients.

Step 3 Decide how much you are going to pay yourself per hour. You are a professional with qualifications and a valuable skillset, so charge your worth. Don’t just charge for the time it takes you to perform a manicure; include the time it takes to travel to clients. That time is all part of the service and convenience you are offering and during it, you cannot do anything else.

Techs often look to other techs to price their services, and mobile pros frequently charge less because they ‘don’t have overheads’. But here’s the important thing: you are providing convenience to your client and saving them the time and cost of travelling to their nail appointment.

Put a spreadsheet together, or invest in a pricing template or calculator. Fellow Scratch columnist, Maddi Cook, has an acclaimed pricing calculator, as does Salonology, and its calculator can be accessed by members of its Gold Club business coaching group. Even though I kept on top of my costs with a spreadsheet, using a pricing calculator was an eye opener, as it ascertained how much to charge to make a profit in quiet weeks. Every business is different, so you must complete calculations relevant to your own business.

Do you really know how much it costs you to run your business and perform a nail service? You need to do your sums, because it will likely cost more than you think. You must cover all your outgoings and make sure you are paying yourself once these costs are covered.

Pricing considerations

Step 1 Roughly work out product costs for each nail treatment you offer, and add on the price of the percentage of consumables you use in a service, such as lint-free wipes, foil, acetone and nail files. It’s a good idea to estimate a higher amount, to cover any spills or excess use. If you offer nail art, you’ll need to charge extra for this, as this uses additional product which can be more expensive, and consider charging in time frames. The same applies to add-ons, such as luxurious scrubs. Step 2 Add kit and equipment costs, working out how long these items will last before you need to replace them. You also need to include your fixed costs: the costs you incur to run your business, regardless of how many clients you have. These may include website fees, insurance, your booking system and advertising. Most importantly, include travel costs.

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If you’re thinking, ‘I can’t charge that much in my area’, stop! Your product suppliers don’t charge you less because of where you live, do they? It will cost the same amount to run your business wherever you are in the country, so don’t base your pricing on the local rate. Having the confidence to charge your worth can be tough, but you will gain clients that want to pay more to receive a better quality of service, so consider the value you can offer them and use that as a selling point. I’ll let you into a secret: it has taken me a while to reach the prices I currently charge, and I still believe they should be higher. I know how difficult it can be to charge your worth, but if we all do it together, it will be easier! www.thenailclub.uk /thenailclublondon Until next month,

Clare

@thenailclublondon

The Federation of Nail Professionals (FNP) campaigns to raise industry standards and encourages techs to charge their worth. To receive member benefits, sign up at www.the-fnp.com

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Listen &

Learn

Find a friend in your ear with Scratch’s roundup of podcasts for nail pros & immerse in key considerations if you’re keen to get behind the mic REBECCA HITCHON REPORTS Despite podcasts being almost 20 years old, their influence has never appeared as strong as in recent years. Market insights company, Statista, predicts that over 160 million global listeners will tune into podcasts this year, so there’s never been a better time to listen – or to create your own. Instagram.com/nailsbylohali

We’ve scoured podcasting platforms for nail-related programmes to keep you company at the nail desk and beyond, and sourced top tips for creating your own podcast, should you care to share your nail knowledge and experiences with the world.

Beyond The Brush What: Beyond The Brush: The Search For The World’s Star Nail Artist is dedicated to Scratch’s newest competition, The World’s Star Nail Artist (WSNA), which launched in January, supported by CNDTM. Semi-finalists are in the throes of fortnightly nail art challenges, which are being documented in print and online by Scratch, and on air via Winnie Huang’s podcast. “I have invited some of the nail industry’s best to be guests and talk anything and everything about the competition, as well as chat about current trends and gossip in the nail world,” she comments. Who: Winnie is a nail professional, WSNA judge & game master, and a global collaborator for CNDTM. With over 10 years’ experience in the industry and the NAILS Next Top Nail Artist season 3 win under her belt, she has worked at Fashion Weeks across the globe, with magazines, for TV, and is now a digital content creator. Winnie Huang When: Weekly. Listen on: Spotify. A must-listen: Episode one, The Origins of World’s Star Nail Artist, features Scratch’s managing editor, Helena Biggs, and Beth Livesay, challenge creator & senior manager of education content at CNDTM, who discuss how The World’s Star Nail Artist competition came about.

Nail Tech Nation What: Exploring both the personal and business aspects of being a nail tech, Nail Tech Nation shares advice on handling common challenges of the role, in a bid to boost the confidence of aspiring and beginner techs in particular. Who: Alaska-based tech, Lohali Jordan of Nails by Lohali, hosts the podcast, as part of the Nail Tech Nation community she is building for US pros. When: Weekly. Listen on: Apple Podcasts & Spotify. A must-listen: On ‘off days’ when you might doubt your talents or compare yourself to other nail techs on social media, the That Nail Tech Is Better Than Me episode is the perfect antidote. It discusses ways to shift your mindset, improve your mental health and feel less alone, based on Lohali’s experiences.

Clippings What: Clippings is the official podcast of the Council for Nail Disorders in the US. During each episode, papers on specific nail disorders are reviewed and discussed, helping to broaden the listener’s understanding of conditions they may see at the nail desk and why they have occurred. Who: The podcast’s hosts are dermatologist, Dr. April Schachtel, and clinical research fellow, Dr. Katherine Stiff. When: Monthly. Listen on: Apple Podcasts, Spotify & www.nailexperts.org/podcast. A must-listen: Episode four, COVID-19 Related Nail Changes and Artificial Intelligence for Onychomycosis, presents fascinating insight into initial research of the effects of Covid-19 on nails. 84 SCRATCHMAGAZINE.CO.UK

Dr. April Schachtel

Dr. Katherine Stiff

Instagram.com/nailsbyrah

NAILMEDIA

Clawgasmic Nail Tech Talks What: Clawgasmic Nail Tech Talks was created as a source of inspiration and support for nail techs, in what can be a lonely sector for those that work on their own. Each episodes features an industry guest, who discusses their nail experiences, inspirations, how they tackle challenges, their hopes and more. Who: Chantelle Vermont, co-founder of nail education subscription site, Clawgasmic, which helps nail techs to grow their businesses, skills and confidence, hosts the podcast. She is often joined by fellow Clawgasmic co-founder & partner, Jouvan. When: Weekly. Jouvan and Chantelle Listen on: Buzzsprout, Apple Podcasts, Spotify, Amazon Music, Google Podcasts & more. A must-listen: “Our most listened-to episode is our first episode, Who are we,” shares Chantelle. “It is so important to give your audience a chance to get to know the person behind the voice they are tuning into. In close second and third are episode eight: How to get clients without using social media, and 60: Are you charging enough for your nail services?, with Sarah Kane from @topknotnails. These episodes are jam-packed full of advice to build and grow a nail pro’s business.”

What: Focused on helping salon pros to grow their businesses and careers, Inspiring Salon Professionals’ content is a mix of host-only episodes and interviews with salon owners and influential industry names. Expertise is shared regarding both practical and business skills. Who: Nail sector veteran, judge & Scratch Stars Services to the Nail Industry 2017 winner, Sue Davies, hosts the podcast, mirroring the work of her Inspiring Salon Professionals network, where she shares her knowledge through courses and coaching in business and personal development. Sue co-founded and is the Sue Davies former deputy chair of the Federation of Nail Professionals (FNP). When: Weekly when a season is running. Listen on: Apple Podcasts, Spotify, YouTube (@InspiringSalonProfessionals) & www.suedavies.org. A must-listen: “I interviewed Suzanne Clayton, founder of Facebook group, Nail Tech Awareness, following news coverage surrounding UV gel polish allergies,” shares Sue. “The episode explores the full picture behind the reports.”

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What: YN Biz Talk from Young Nails provides business building strategies and in-depth nail product information, for new and established nail techs. The podcast isn’t afraid to create conversations by covering debates and myths within the industry. Who: Habib Salo, CEO & co-founder 27 o l of Young Nails, is joined for discussions by general manager of the professional nail brand, Tracey Reierson. Habib’s brother & fellow co-founder, Greg Salo, often joins for a chat, too. When: Weekly. Listen on: Apple Podcasts, Spotify & YouTube (@youngnailsinc). A must-listen: Episode 363, Is Speed Important in Nail Services? explores the importance of time management, both for profit and the provision of high-quality services.

What: Confessions Of A Nail Tech covers nail business news, unfiltered thoughts on the industry’s direction and juicy confessions, with episodes published for all levels of tech. Who: US nail tech, ah r y Rasheedah H. Muhammad, who is affectionately known as ‘Rah’ and runs nail business, Nails by Rah, is the host. When: Weekly when a season is running. Listen on: Apple Podcasts, Spotify & YouTube (@NailsByRah). A must-listen: As pedicure season approaches, episode eight of season three, The Deep Clean Fee, explores the concept of implementing a ‘deep clean fee’ into services. This is for clients who require care that goes beyond a regular pedicure treatment, due to neglecting their footcare over the winter months.

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Inspiring Salon Professionals

Confessions Of A Nail Tech

What: Launched to help nail techs navigate daily dilemmas in the industry, The Beauty Download explores the reality of being a nail tech, that’s not shown on social media, by covering topics from client cancellations to setting boundaries and avoiding burnout. Who: Best friends and manicurists, Faye Louise Dennis and Danae Gooch, who like to call themselves ‘the big sisters of the beauty industry’, are the hosts of The Beauty Download. Mayfair-based Faye is a Scratch Stars finalist for The Shooting Star Award 2023 and launched her own nail tech clothing brand, Manicure &Co., in 2022. Danae is owner of Essex salon, CLOU, and is a Bio Sculpture mentor. When: Weekly when a season is running. Season three launches this month. Listen on: Apple Podcasts & Spotify. A must-listen: “An episode that really resonated with our listeners is episode seven of season one: ‘Bossin it up’ with Maddi Cook from @bossyoursalon,” the duo reveals. “In this episode, we asked Scratch columnist, Maddi, for her tips on how to level up, and got to grips with price increases, setting boundaries and creating a healthy work-life balance.” SCRATCHMAGAZINE.CO.UK 85

NAILMEDIA

PODCAST POINTERS

Is podcasting something you’d like to explore? Not only is it a brilliant way to share your knowledge, experience and build a nail community, but it can also be a lucrative side hustle if you are dedicated to the venture, with successful podcasters making an average profit of £900 per month: the equivalent of £11,448 a year. This income is typically generated through adverts, sponsorships and subscription or membership models. To receive interest from others, it’s important to be organised and in the know – so check out top tips for starting a podcast below.

Be prepared Sue Davies shares five points to note before starting a podcast...

Podcasting is a big commitment, and although you can create and run a podcast yourself, you may need support writing, editing and publishing episodes, which can be expensive. The technology isn’t particularly complicated, but it takes a while to master. I signed up to a course with a podcast coach to improve my skills, which was well worth the investment, and podcast communities can help answer questions.

It pays to buy equipment from a reputable brand. I learned this the hard way and have replaced the £35 microphone I started with for one costing around £120. I also use over-the-head headphones – not earbuds.

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You need a quiet and relatively small space in which to record, for optimum sound quality. For each hour of recording, you need to allow two to four hours for editing, prep and content writing.

You won’t earn directly from a podcast unless you can include sponsors or advertisers in your show, and you won’t profit unless you have a high number of listeners. You can earn indirectly through the audience purchasing your other services.

Keys to success

Winnie Huang tells Scratch that being engaging, through content that keeps your audience hooked, is crucial for a successful podcast. “To keep listeners engaged, ask exciting questions and have guests who are the experts of your podcast’s subject matter,” she shares. For Chantelle Vermont, consistency is key. “If you say you are going to release an episode each week, commit to it. Find a schedule that suits you, so you know you can stick to it long-term and create a loyal audience that looks forward to your episodes,” she explains.

What’s popular Wiredclip.com has released a report on current podcast trends, based on expert insights from founder, Martin Chaplin. It finds that short-form programmes, which are typically under 20-minutes in length, are becoming a popular podcast choice for audiences, as are shows focused on diverse perspectives and niche content. With over two million podcasts available, focusing on niche topics and industries, such as the nail sector, is helping podcasters to stand out. The report also offers some advice for budding creators. It encourages collaboration, through networking with industry peers and in online communities, to cross-promote content. It stresses the important of CPD, recommending that podcasters stay up-to-date on podcast news, including technologies and trends. 86 SCRATCHMAGAZINE.CO.UK

Starting out

So you’re fully committed to launching a podcast, but what are the first steps? Resource hub for podcast creators, Wiredclip.com, shares seven steps to follow:

Decide on your podcast focus. What type of podcast do you want to create? A news show, talk show, educational podcast or entertainment series? Clearly identify your podcast’s theme and target audience.

Choose a name. Pick something memorable, related to your podcast topic, that’s easy to spell and easy to say. Check that it hasn’t already been taken.

Source your equipment. You will need a microphone, headphones and recording software. You could even record episodes on your phone!

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Record and edit your podcast. Examples of podcast editing software include Audacity, GarageBand and Hindenburg. Choose a podcast hosting platform. This is where you will upload your episodes. Popular options are Anchor and Buzzsprout.

Create enticing artwork and descriptions. To attract listeners, create imagery for your podcast cover and write a short, informative description of your podcast.

Launch your podcast. It can be beneficial to launch with multiple episodes for listeners to ‘binge’. Remember to promote your podcast on social media, your website and/or through paid ads to make it more discoverable. If you’ve got a great podcast idea or plan, but you’re feeling nervous, Faye Dennis and Danae Gooch advise that you should focus on enjoying the experience and not put too much pressure on yourself. “When we started The Beauty Download, we told ourselves that if we could just help one person with our advice, we would be happy,” they say. “Since then, we have grown a wonderful community, because we all have shared experiences.” Chantelle Vermont agrees and adds: “Be yourself and show your personality. The wonderful thing about podcasting is that people get a feel for you as a person. You are the only ‘you’ there is, so own it!”

Marketing

“Make the most of social media, and ask for your listeners to do the same by sharing your podcast and mentioning it to their nail tech friends,” says Chantelle Vermont. “Creating catchy soundbites will also help.” Winnie Huang agrees, adding that asking guests to share your podcast, and on as many social media platforms as possible, is also important to maximise its reach.

INDUSTRYCOMPETITION

THE RESULTS The Nailympia 2023 competition circuit kicked off in Anaheim & Germany, with amazing displays of skill & creativity. Discover who took home the top trophies & titles…

n unprecedented circumstances for Nailympia, its first two competitions for 2023 overlapped in dates, but not in time. The magic of time zones meant that as the floor in Germany closed in early April, the arena in Anaheim, USA opened for nail business. Unable to be in two places at once, Nailympia’s global director, Alex Fox, joined the organising team in Germany; Stefanie Lo Re and Ivonne Voigt, leaving operations of the Anaheim event in the safe hands of nail educator & Nailpro Asia organiser, Hemi Park. “It’s so exciting to have two Nailympias running side by side on opposite sides of the world,” smiles Alex Fox. “However, it’s unfortunate that when this is the case, I can’t be at both events. Fortunately, over the years I’ve formed a strong relationship with Hemi, and I knew that Nailympia was safe under her watchful eye alongside seasoned head judge, Alisha Rimando. “The second edition of Nailympia Germany was more than twice the size of 2022’s event; a truly positive sign for the nail industry and competition sector. Anaheim was a more intimate event that showcased talent and skill on a smaller scale. “Anaheim was the beginning of four USA locations for 2023; next up is Orlando, before a third event in San Antonio, Texas and finally in Columbus, Ohio in October,” Alex continues. “This is an exciting year for competing across the USA, and I’m excited to run Nailympia Orlando in early June, where I’m expecting the best turn out on the arena to date.”

Anastasia Totty competing

Shannon McCown & Anastasia Totty

“Running Nailympia at Premiere Anaheim was such a blessing; it was an intimate yet high energy event. I’ve always loved the hype and intensity of the competition arena, but this time, I was able to cheer everyone on, which is the best part of being an organiser. “I worked with a wealth of awe-inspiring judges and Nailympia Anaheim was a friendly experience for all. It was the perfect place for nail pros to say ‘Hi’ and ask questions. I met up with many industry friends and the support in the arena was enormous.” Hemi Park, Nailympia Anaheim host 88 SCRATCHMAGAZINE.CO.UK

INDUSTRYCOMPETITION RUNWAY NAILS

DIVISION 1 1st – Tasha Duff – USA DIVISION 3 1st – Anastasia Totty – USA 2nd – Shannon McCown – USA

SALON NAILS

DIVISION 3 2nd – Anastasia Totty – USA 3rd – Shannon McCown – USA

OVERALL INDIVIDUAL TOP SCORER Anastasia Totty – USA

REALITY NAILS

DIVISION 1 1st – Rachelle Sanders – USA DIVISION 3 1st – Anastasia Totty – USA 2nd – Shannon McCown – USA

THE JOY OF NAILS DIVISION 3 1st – Anastasia Totty – USA 2nd – Shannon McCown – USA

FLAT ART

Shannon McCown competing Anastasia Totty with sponsor, Newton Luu of Le Chat Nails

DIVISION 1 2nd – Jessica Pan – USA 3rd – Cristina Burke – USA DIVISION 2 1st – Caroline Hu – USA 2nd – Tammy Mazzaferro – USA DIVISION 3 1st – Lisa Bennet – USA 2nd – Anastasia Totty – USA 3rd – Shannon McCown – USA

L&P ACRYLIC TIP & OVERLAY DIVISION 3 2nd – Shannon McCown – USA 3rd – Anastasia Totty – USA

Judges Emese Koppányi, Henrietta Almasi & Alisha Rimando Head judge, Alisha Rimando with Robert Nguyen & Vu Nguyen

L&P ACRYLIC SCULPTURE DIVISION 3 3rd – Shannon McCown – USA

L&P ACRYLIC PERFECT MATCH DIVISION 3 3rd – Shannon McCown – USA

EXTREME POSTER STYLING DIVISION 3 1st – Anastasia Totty – USA 2nd – Shannon McCown – USA

INVENT A NAIL SHAPE THE JUDGES

Alisha Rimando (head judge), Gari-Dawn Tingler, Robert Nguyen, Vu Nguyen, Jaime Schrabeck, Lisa Peng, Maisie Dunbar, Guin Deadman, Emese Koppányi, Kalista Sims, Holly Schippers, Henrietta Almasi, Michelle Mullen, Morgan Haile and Koko Kashiwagi. *not all pictured

Nailympia Anaheim ran in association with Scratch magazine. It was sponsored by Le Chat Nails, Kokoist and Gotti Nails.

DIVISION 2 3rd – Brook Ritchie – USA DIVISION 3 1st – Anastasia Totty – USA 2nd – Shannon McCown – USA

STILETTO NAILS DIVISION 3 1st – Anastasia Totty – USA 2nd – Shannon McCown – USA

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INDUSTRYCOMPETITION

Nailympia ®

COMPETITION

GERMANY 2023 Nailympia Germany 2023 took place over three days at Beauty Düsseldorf, hosted in co-operation between Nailympia, SNI and Beauty Düsseldorf. The live event attracted over 83 competitors, and 25 for the online categories representing four continents, 23 countries and 470 entries across 17 categories. Organisers, Stefanie Lo Re and Ivonne Voigt, comment: “Hosting the second edition of Nailympia Germany has been a wonderful experience. The goal for 2023 was that people felt welcomed and were treated fairly, and we were happy to see that they also enjoyed making new connections. It was exciting that the arena attracted the interest of international industry players who were at Beauty Düsseldorf seeking new ways to grow and improve their respective nail industries. “The blend of both floor and booth judges was in itself a special recipe for success and many new relationships were forged. I’m so excited for the future of Nailympia Germany and we were happy to welcome Alex Fox to the arena to present alongside organisers and judges.” “This was a very uplifting event, hosted during very challenging times for the global industry and beyond,” shares Alex. “There was superb camaraderie across the floor and intense, skillful nail work undertaken. It was a truly motivating experience to bring like-minded people together in the name of nails. “During the three-day event, social media posts, generated by the spectators, competitors, judges and the Nailympia team, were shown around the world, attracting interest from a global audience. The competitors delighted with their imaginative, skillful and original artworks and it really was a sensational event to kick off the Nailympia 2023 calendar. It left the team excited for the year ahead and for the positivity it has garnered across the worldwide nail industry.”

INDIVIDUAL TOP SCORER Alessandra Pizzari – Italy

WINNER OF WINNERS DIVISION 1 – Sara Ceraglia – Italy DIVISION 2 – Francesca Paliotto – Italy DIVISION 3 – Deborah Cocco – Italy

ART WINNER OF WINNERS DIVISION 1 – Valeria Piccione – Italy DIVISION 2 – Francesca Paliotto – Italy DIVISION 3 – Alessandra Pizzari – Italy

GERMAN CUP WINNER DIVISION 1 1st – Marta Kalamaijka 2nd – Katharina Bienemann 3rd – Vlada Lysko DIVISION 2 1st – Michaela Saadeh DIVISION 3 1st – Olena Özman 2nd – Johanna Stampka 3rd – Tatyana Texter

TEAM TROPHY DIVISION 3 – Team Italy

GEL POLISH MANICURE DIVISION 1 1st – Natalia Gedik – Turkey 2nd – Carlotta Silveri – Italy 3rd – Giulia Amato – Italy DIVISION 2 1st – Giulia Rebellato – Italy 2nd – Francesca Paliotto – Italy 3rd – Valentina Ruffaldi – Italy DIVISION 3 1st – Kamila Wojtynka – Poland 2nd – Lena Kurach – Poland 3rd – Olena Özman – Germany

UV/LED GEL TIP & OVERLAY DIVISION 1 1st – Sara Ceraglia – Italy 2nd – Denise Castelnuovo – Italy 3rd – Veronica Morgera – Italy DIVISION 2 1st – Francesca Paliotto – Italy 2nd – Valentina Federici – Italy 3rd – Michaela Saadeh – Germany DIVISION 3 1st – Deborah Cocco – Italy 2nd – Lena Kurach – Poland 3rd – Olena Özman – Germany

UV/LED GEL SCULPTURE DIVISION 1 1st – Sara Ceraglia – Italy 2nd – Linda Roda – Italy 3rd – Denise Castelnuovo – Italy DIVISION 2 1st – Francesca Paliotto – Italy 2nd – Valentina Federici – Italy 3rd – Michaela Saadeh – Germany DIVISION 3 1st – Deborah Cocco – Italy 2nd – Olena Özman – Germany 3rd – Lena Kurach – Poland

Nailympia Germany winners

Alex Fox with floor judge, Katja Plontek

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INDUSTRYCOMPETITION PERFECT MATCH UV/LED GEL

Emma Harris floor judging the arena

DIVISION 1 1st – Denise Castelnouvo – Italy 2nd – Linda Roda – Italy 3rd – Sara Ceraglia – Italy DIVISION 2 1st – Francesca Paliotto – Italy 2nd – Valentina Federici – Italy 3rd – Michaela Saadeh – Germany DIVISION 3 1st – Lena Kurach – Poland 2nd – Flemming Nordqvist – Denmark 3rd – Marlene Bech – Denmark

L&P ACRYLIC TIP & OVERLAY DIVISION 1 1st – Veronica Morgera – Italy 2nd – Linda Roda – Italy 3rd – Sara Ceraglia – Italy DIVISION 2 1st – Francesca Paliotto – Italy 2nd – Valentina Federici – Italy 3rd – Michaela Saadeh – Germany DIVISION 3 1st – Flemming Nordqvist – Denmark 2nd – Deborah Cocco – Italy 3rd – Olena Özman – Germany

Judges Madelene Wolf, Joanna Bandurska & Linn Himberg-Larsson

L&P ACRYLIC SCULPTURE DIVISION 1 1st – Sara Ceraglia – Italy 2nd – Veronica Morgera – Italy 3rd – Linda Roda – Italy DIVISION 2 1st – Francesca Paliotto – Italy 2nd – Valentina Federici – Italy 3rd – Minna Ukskoski – Finland DIVISION 3 1st – Deborah Cocco – Italy 2nd – Flemming Nordqvist – Denmark 3rd – Johanna Stampka – Germany

PERFECT MATCH L&P ACRYLIC DIVISION 1 1st – Sara Ceraglia – Italy 2nd – Albana Skabona – Italy 3rd– Linda Roda – Italy DIVISION 2 1st – Francesca Paliotto – Italy 2nd – Valentina Federici – Italy 3rd – Minna Ukskoski – Finland DIVISION 3 1st – Flemming Nordqvist – Denmark 2nd – Deborah Cocco – Italy 3rd – Päivi Kurman – Finland

SALON NAILS

DIVISION 1 1st – Natalia Gedik – Turkey 2nd – Veronica Morgera – Italy 3rd – Sara Ceraglia – Italy DIVISION 2 1st – Valentina Federici – Italy 2nd – Francesca Paliotto – Italy 3rd – Valentina Ruffaldi – Italy DIVISION 3 1st – Kamila Wojtynka – Poland 2nd – Silvia Barbetti – Italy 3rd – Olena Özman – Italy

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INDUSTRYCOMPETITION REALITY NAILS

DIVISION 1 1st – Valeria Piccione – Italy 2nd – Agnieszka Kasperczak – Germany 3rd – Gita Schröder – Switzerland DIVISION 2 1st – Giulia Rebellato – Italy 2nd – Francesca Paliotto – Italy 3rd – Susan Strijbosch – The Netherlands DIVISION 3 1st – Katarzyna Kruszynska – Ireland 2nd – Deborah Cocco – Italy 3rd – Olena Özman – Germany

THE JOY OF NAILS DIVISION 1 1st – Sara Ceraglia – Italy 2nd – Denise Castelnuovo – Italy 3rd – Carlotta Silveri – Italy DIVISION 2 1st – Giulia Rebellato – Italy 2nd – Valentina Federici – Italy 3rd – Francesca Paliotto – Italy DIVISION 3 1st – Olena Özman – Germany 2nd – Deborah Cocco – Italy 3rd – Meri-Tuuli Hakamaa – Finland

MIXED MEDIA

DIVISION 1 1st – Giulia Amato – Italy 2nd – Valeria Piccione – Italy DIVISION 2 1st – Giulia Rebellato – Italy 3rd – Nami Suetake – Japan DIVISION 3 1st – Alessandra Pizzari – Italy 2nd – Jenny Nguyen – Vietnam 3rd – Nicolas Paggi – Argentina

FLAT ART

DIVISION 1 1st – Dorottya Orban – Austria 2nd – Carlotta Silveri – Italy 3rd – Giulia Amato – Italy DIVISION 2 1st – Giulia Reballato – Italy 3rd – Michaela Saadeh – Germany DIVISION 3 1st – Isabella Caccamese – Italy 2nd – Jenny Nguyen – Vietnam 3rd – Alessandra Pizzari – Italy

INVENT A NAIL SHAPE DIVISION 1 1st – Lyubov Frolova – Russia 2nd – Dijana Slamkova – Macedonia 3rd – Emma Brock – UK DIVISION 2 1st – Julia Andreeva – Russia 2nd – Lyubov Tudakova – Russia 3rd – Francesca Paliotto – Italy DIVISION 3 1st – Tatyana Texter – Germany 2nd – Guilia Candido – Italy 3rd – Michaela Malinová – France

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THE JUDGES

Anneke van der Sar (The Netherlands), Zrinka Vuksan (Croatia/Canada), Tamara Bhagoe (The Netherlands), Frederic Edange (France), Madelene Wolf (Sweden), Tatiana Litvinov (Romania), Linn Himberg Larsen (Norway), Joanna Bandurska (Poland), Liesbeth van Langelaan (The Netherlands), Emma Harris (Ireland), Natalie Hofmann (Switzerland), Angela Jansen (Germany), Katja Piontek (Germany), Jessica Djohar (Germany), Melanie Lück (Germany).

INDUSTRYCOMPETITION EXTREME NAIL POSTER DIVISION 1 1st – Dorottya Orban – Austria 2nd – Judit Gulyás-Bartus – Hungary 3rd – Gyöngyike Paksi – Slovakia DIVISION 2 1st – Tien Ahn Lam – UK 2nd – Barbara Csicsayova – Slovakia 3rd – Renata Keresztúry – Hungary DIVISION 3 1st – Angela Wilden – Luxembourg 2nd – Dóra Báder – Hungary 3rd – Kamila Wojtynka – Poland

RUNWAY NAILS

Ivonne Voigt & Stefanie Lo Re, Nailympia Germany organisers

DIVISION 1 1st – Denise Castelnouvo – Italy 2nd – Valeria Piccione – Italy 3rd – Sara Ceraglia – Italy DIVISION 2 1st – Guilia Rebellato – Italy 2nd – Susan Strijbosch – The Netherlands 3rd – Francesca Paliotto – Italy DIVISION 3 1st – Katarzyna Kruszynska – Ireland 2nd – Anita Chahal – UK 3rd – Amber Mooney – Ireland

FRENCH TWIST 5 SHAPE CHALLENGE DIVISION 1 1st – Sara Ceraglia – Italy 2nd – Linda Roda – Italy 3rd – Denise Castelnuovo – Italy DIVISION 2 1st – Francesca Paliotto – Italy 2nd – Valentina Federici – Italy 3rd - Valentina Ruffaldi – Italy DIVISION 3 1st – Deborah Cocco – Italy 2nd – Magdalena Mysliwiec – Poland 3rd – Olena Özman – Germany

STILETTO NAILS

DIVISION 1 1st – Linda Roda – Italy 2nd – Denise Castelnuovo – Italy 3rd – Carlotta Silveri – Italy DIVISION 2 1st – Valentina Federici – Italy 2nd – Francesca Paliotto – Italy 3rd – Valentina Ruffaldi – Italy DIVISION 3 1st – Daria Proia – Italy 2nd – Deborah Cocco – Italy 3rd – Flemming Nordqvist – Denmark

Nailympia Germany 2023 was in association with Scratch magazine, Beauty Düsseldorf and SNI. It was sponsored by Astonishing Nails, Diana Hattwig Collection, For Your Inspiration by Ström, George Natural Nail Academy and Nail Knowledge, Nail Selection, SNI, Society Beauty & Nails, Muzar/Chiyan, Natrudes, DNA – Dutch Nail Artist and VETO.

For more information about Nailympia Competitions, visit www.nailympia.com /Nailympia

@nailympiacompetitions SCRATCHMAGAZINE.CO.UK 93

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Green is go! We’ve spied tones of emerald, mint and teal in nail pics across social media. Whether used for a full coverage finish or nail art details, green shades are giving us fresh, spring garden vibes.

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CELEB MANI SPOT!

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CHLOE RANDALL uncovers the hottest nail topics & tales across the ‘net, TV & social media & gets the scoop on celebrity beauty must-haves Spider-Man actress, Zendaya, opted for a pale pink manicure courtesy of London-based nail pro, Marina Dobyk. She used CND Shellac™ in Backyard Nuptials from the Colorworld collection. “Zendaya picked the colour from one of my Instagram reels that I created for my first collaboration with Sweet Squared,” said Marina.

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CND Shellac™ in Backyard Nuptials £14.95 + VAT www.sweetsquared.com

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PINK ALL OVER

Dwayne Johnson (aka The Rock) was treated to a manicure by his daughter, who then decided to paint his body pink to match. He might not be quick to book another appointment after she also painted on a moustache and monobrow!

A LATE LATE LOOK

Nail pro, Kim Truong, created a monochrome floral nail look for actress, Kerry Washington, for her appearance on The Late Late Show. Truong used Chanel Le Vernis 927 Blanc Ecume, Boy De Chanel 404 Black and Le Gel Coat.

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SOAP QUEEN STYLE HELLO KIM

Kim Kardashian jumped on the Hello Kitty nail trend, courtesy of her go-to nail tech, Kim Truong, stating on Instagram that the nails are ‘still the cutest.’

Mobile-based business, Embellish Beauty, tended to the talons of Coronation Street’s Beverley Callard, who plays Liz McDonald in the much-loved soap. For Beverley’s birthday nail look, she served up a deep purple overlay.

THE ROYAL RED

TV presenter, Emma Willis, visited CACI’s head office for a ‘me day,’ following her fundraising challenge to reach the summit of Cairn Gorm Mountain for Comic Relief. She enjoyed CACI’s Micro-Touch Facial; a 45-minute treatment that focuses on muscle toning and lifting to achieve firmer and more defined facial contours. A combination of deep tissue massage and lymphatic drainage techniques were used to release facial tension and reduce puffiness, leaving skin glowing and radiant. “We have received glowing reviews from our clients who love the hands-on approach and results of the Micro-Touch Facial,” comments award-winning facialist, Lisa Franklin. “The facial has attracted some highprofile celebrities and press. It has already become one of our most popular treatments within the clinic.”

The Princess of Wales, Kate Middleton, turned heads when she walked out of church with the Royal family on Easter Sunday sporting a red nail shade. Traditionally, the Royals have been known to stick to muted nail tones, such as Essie’s Ballet Slippers, so the shade choice was a break from the norm. In a poll on Scratch’s Instagram profile, 95% of respondents voted that members of the Royal family should mix up their nail looks, while 5% believe they should stick to a soft pink hue.

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Go for Gl ow

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The GelBottle Inc in Iconic £14.50 + VAT www.thegelbottle.com

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The GelBottle Inc brand ambassador, @imarninails, created an ombré orange nail finish for singer, Paloma Faith, using TGB’s Iconic shade.

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OPT FOR OMBRÉ

Hail ey Bieb er’s go-t o tech , @na ilsby zola , crea ted a gree n glow in the dark nail look for the cele b’s visit to Coa chel la fest ival. She mix ed OPI GelC olor shad es, No Faux Yell ow and Gree n Com e True , and add ed glow in the dark pow der to crea te the fluo resc ent shad e. Abs trac t chro me deta iling was created using OPI Gold Digg er Chro me Pow der.

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NAILDESIGNS

Graffiti meets gold in this chic style by @arina.barilova.spb, who masterfully creates a dripping effect reminiscent of spray paint.

This bold design by @courtneycantwell_nails is for a ‘boss lady’ who means business, with bright shades and pointed nail tips.

Nail stylist, @gel_art_by_tal, took inspiration from a custom paint artist’s work on a car for this edgy look.

Fingernails in

Focus

Get streets ahead of the graffiti nail trend with LORNA BROWN’S roundup of spray paint-inspired styles shared on Instagram…

An ombré makes a perfect base for black and white wording, as shown by @henriettenails using Magnetic Nail Design’s Graffiti Stamping Plate.

Yeovil nail pro, @nail.magick, shows love for the trend on short nails with multi-coloured dripping hearts.

Home salon owner, @lotteclarknails, says ‘boy bye’ to boring looks with 90s-inspired graffiti art and punchy nail hues.

Street art style meets candy colours in this design across enhancements by Canadian nail pro, @tamaradilullo.

Summer scenes take over this nail design by @sheilasnails209, who uses bold shades with black outlines to enhance the look.

Quirky graphics and vibrant hues are layered on nails by @masha_ducknails to create this eye-catching style.

To be in with the chance of seeing your nail snaps on this page, share them with us on social media using #showscratch or email editorial@scratchmagazine.co.uk 98 SCRATCHMAGAZINE.CO.UK

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