Scratch Magazine December 2021 by scratchmagazine

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Eighteen years of... ®

Issue 224 Managing editor Helena Biggs helena.biggs@scratchmagazine.co.uk Publisher Scott Derbyshire scott.derbyshire@scratchmagazine.co.uk News & features writers Chloe Randall chloe.randall@scratchmagazine.co.uk Emma Hobday emma.hobday@scratchmagazine.co.uk Rebecca Hitchon rebecca.hitchon@scratchmagazine.co.uk Editorial assistant Callie Iley callie.iley@scratchmagazine.co.uk Art editor Jessica Wilkie jess.wilkie@scratchmagazine.co.uk Group sales manager Ian Archbold ian.archbold@scratchmagazine.co.uk Accounts Lisa Ebbens lisa.ebbens@scratchmagazine.co.uk Co-founder Alex Fox Editorial/Advertising office 1 The Courtyard, Market Square, Westerham, Kent TN16 1AZ

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Image courtesy of Creative Nail Design Inc. (CND™) and Sweet Squared. Nails created using PLEXIGEL SHAPER and the CND™ Party Ready nail colour collection. CND™ products are available in the UK via www.sweetsquared.com ***BOX ENDS**

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Contents DECEMBER 2021

FEATURES 22 Nail Tales From 2021

Take a look back at the key launches & initiatives that have made waves in the nail sector over the last 12 months

26 Inside Academy2

Take a peek at the innovative new nail & beauty education platform from Sweet Squared

36 Beauty Banking On It

Can you do your bit to tackle hygiene poverty? Scratch chats to salon owners showing support via Beauty Banks

40 Sleigh That Style!

‘Tis the season to sprinkle festive cheer, so explore nail designs & product picks your clients will love this Christmas

46 Reconstructing Masculinity: One Nail At A Time

Get to know the nail artist behind the Boys In Polish project that serves to destigmatise male nail services

52 Byte-Size Nail Technology

A US technology designer showcases her quirky nail creations that can pay for the bus, store files & so much more…

64 Kawaii Style

From Japan to the West: explore the colours, shapes & finishes of the cute Kawaii nail art style

74 Let There Be Light!

Ease eye strain with a focus on Daylight Company’s nail desk lamps to support product precision & design needs

82 Design Dream To Reality

A salon owner shares how the REM’s design service transformed the vision for her nail space into a stunning reality

86 Sister Act

Meet the sisters making a big impact on others through roles in separate areas of the beauty sector

90 Future Forecasts

Find out what 2022 has in store for nail & beauty pros with product & nail trend predictions

80 REGULARS

10 18 20 30 32 48 54 56 60 62 70 76 78 80 84 88 92 96 98

Nail Nation The Hot List The Scratch Scoop Nailscopes The Force Of The Feds Beauty In Numbers Getting Down To Business Brand Watch Readers Gallery The Business Of Beauty Girl Power Scratch Stats The Clawgasmic Effect Through The Keyhole Product Spotlight Tech Talk Mindful Matters Nail Clippings Fingernails In Focus

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REGULARS 10 Nail Nation 18 The Hot List 20 The Scratch Scoop 28 The Cosmetic Climate 38 The Force Of The Feds 40 Nailscopes 48 The Clawgasmic Effect 54 Readers Gallery 60 Brand Watch 62 Through The Keyhole Order our new product guide or scan the 64 Getting Down To Business 68 Product SpotlightQR code to view a digital copy! Nail Systems International 72 Scratch Stats Product Guide 2021 74 Scratch Pads | 78 Mindful Matters 80 The Business Of Beauty 82 Ask The Experts Share your creations #nsinails #nsiuk @nsiukltd @nsiuk @nsiuk 88 Pro DIY 90 Beauty In Numbers 92 Techoﬃ Talk Head ce: NSI (UK) Ltd Unit 4 James Nasmyth Way Eccles Manchester M30 0SF e: salesinfo@nsinails.co.uk t: 01617882860 f: 01617882861 96 Nail Clippings 98 Fingernails In Focus

www.nsinails.co.uk 0800 881 8469

Nail NATION

business

news & views

FSB wants UK government to help small firms go green

By Team Scratch Sustainable Beauty Coalition calls for salons to commit to reducing emissions The Sustainable Beauty Coalition (SBC), formed by the British Beauty Council in July 2021, has written an open letter calling for hair and beauty salons to commit to reducing their greenhouse gas emissions. The SBC exists to develop a clear strategy, roadmap and initiatives to accelerate the sustainability efforts of the industry. The letter asks for salons to sign up to the SME Climate Hub, an online resource that helps small and medium-sized enterprises (SMEs) to measure their emissions, while serving up ways to directly reduce their daily energy and waste usage. It opens up the doors for SMEs, (businesses of up to 250 employees), to join the United Nation’s Race to Zero campaign, which brings together international governments and figures to achieve net zero emissions by 2050. “We know that our industry uses a lot of water, heat, electricity... and all of us are trying to do our bit,” comment representatives from the SBC. “However, we could be in danger of facing water shortages or tax hikes on industries like ours that have a higher carbon output, so let’s do something now to change this.” The letter stresses the importance of taking direct action so that the beauty industry can be ahead of changes in government and can shape how the climate crisis is tackled. www.smeclimatehub.org

The Federation of Small Businesses (FSB) has issued a Call to Action to help small firms go green, after a study it issued found that while 36% of small businesses have a plan to combat climate change, only 30% of those have made changes to their businesses as a result. The FSB’s Accelerating Progress Report Report, issued to coincide with the 2021 COP26 conference, revealed that 67% of small firms have taken steps to reduce their energy usage, while 64% have increased recycling. However, the majority of small businesses don’t know how to measure the carbon emissions their business produces, and 27% say that it will be extremely difficult to transition to a net zero economy. Small businesses that were spoken to for the study commented that grants, low interest loans and business rates discounts would encourage them to improve their energy efficiency. The Accelerating Progress Report recommends that the UK government should issue £5,000 in vouchers for businesses to spend on qualifying environmental products and services under a Help To Green initiative. It also notes that local authorities in England, Wales and Northern Ireland should incorporate small business waste collection services into their domestic collection services. www.fsb.org.uk

DID YOU KNOW?

Anybody entering a CQC registered care home in England for work or volunteering purposes must now be vaccinated against Covid-19 – a policy that applies to all visiting workers, including hairdressers and beauty professionals. Few exemptions apply, and the National Hair & Beauty Federation (NHBF) is working closely with the Department of Business, Energy & Industrial Strategy (BEIS) to ensure that all hair and beauty industry professionals across England are aware of the regulations.

Staffordshire nail technician scoops PHAB Service Stars accolade Cheryl Walker, a nail technician from Dudley, Staffordshire, has been awarded a PHAB Service Star; a measure of service and performance excellence in the hair and beauty sector. The owner of Cheryl’s Nail Design Ltd had her practice assessed rigorously during the process, with the PHAB Service Stars organisation measuring criteria including hygiene and environmental practice, repeat custom, testimonials and retail sales. “Being equipped with a PHAB Service Star is a great way to evidence professionalism,” comments Nergish Wadia-Austin, founder of PHAB Service Stars. “It is very helpful to consumers when choosing a new hair and beauty professional and a great aid to business owners recruiting new staff or considering promotions.” Cheryl’s previous accolades include Scratch Stars Gel Tech of the Year 2016 and Nail Tech of the Year at the English Hair & Beauty Awards 2017. The talented nail professional was presented with her PHAB Service Star by one of her clients of 24 years, who travels for around an hour every fortnight for a nail service by Cheryl. “I couldn’t have asked anyone else to present this certificate to me,” exclaims Cheryl. “I am so proud to hold a PHAB Service Star.” To apply for a PHAB Service Star, visit www.phabservicestars.com

NEWS FLASH!

The Hair & Beauty Charity, which offers financial assistance to hairdressers, barbers and beauty pros facing difficult times, has been awarded charitable status in Scotland. www.hairandbeautycharity.org 10 SCRATCHMAGAZINE.CO.UK

business

Nail NATION ‘Full market recovery’ predicted for the beauty sector following Covid-19 challenges A report from Kline Group has revealed that the professional beauty industry has been making bold moves towards digitalisation, largely owing to the effects of the pandemic. Both the professional nail and haircare markets have seen steep declines in sales due to coronavirus lockdowns, with skincare the only market to experience growth. In nailcare, gels have become the leading category in the market. With consumers prioritising self-care during lockdown, traditional nail polishes gained popularity and some nail brands offered at-home care kits. The report also states that social activism and conversations around inclusion affected the professional nailcare market, with brands increasing their shade ranges. It expects the professional beauty market to rebound, with a compound annual growth rate (CAGR) of over 6% by 2025. Salons are expected to return to normal activity levels. Kline also concludes that digital initiatives will continue to dominate the industry, clean beauty will stay as a popular trend with consumers, and marketers will increase their presence in brick-and-mortar retailers. www.klinegroup.com

Autumn Budget 2021: Key points to note Chancellor of the Exchequer, Rishi Sunak, delivered his Budget statement at the end of October, unveiling the economic recovery of the country post Covid-19. Here are key points to note for beauty professionals: • The National Living Wage will rise by 6.6% from the current living wage of £8.91 to £9.50 per hour from 1 April. • People aged 21 to 22 will see an increase to £9.18 an hour from £8.36 and apprentices, who must be aged 16 or over and not in full-time education, will receive a rise to £4.81 from £4.30 an hour. • The government has confirmed a £3bn initiative to help young people across the UK, including funding for colleges, to provide additional classroom hours for 100,000 16 to 19-year olds taking the vocational T-Levels, as well as cash to create 24,000 new apprenticeships. • Apprenticeship funding will increase to £2.7 billion in 2024-25, and over £900 million for each year across the country on work coaches, to ensure Universal Credit claimants receive the best support to find employment. The government is also permanently cutting the Universal Credit taper rate by 8% from 63p to 55p, for more money in pockets. • For mobile techs and those that travel to/from a salon or workspace, Sunak revealed he is scrapping the planned rise in fuel duty. • There will be an increase of the rates of Income Tax applicable to dividend income. Currently the ordinary rate, upper rate and additional rate are 7.5%, 32.5% and 38.1% respectively. This measure will increase each rate by 1.25% to 8.75%, 33.75% and 39.35% from April 2022. • Funding has also been confirmed for the Restart scheme in England and Wales, to continue providing intensive and tailored support to longterm unemployed people to help them find work. www.gov.uk 12 SCRATCHMAGAZINE.CO.UK

LEGOLOGY JOINS TWO ENVIRONMENT-FRIENDLY INITIATIVES TO STEP UP SUSTAINABILITY GAME Leg care brand, Legology, has joined two sustainability initiatives; rePurpose Global and World Land Trust, in a bid to improve its sustainability as a brand. Founded by Kate Shapland, Legology focuses on providing solutions to common leg problems using the Kate Shapland lymphology complex. The brand’s product boxes are certified by the World Land Trust (WLT), the UK charity that protects significant and threatened habitats. Legology’s packaging is 100% recyclable and the WLT certification means that the card used is sourced from responsible forests and carbon balanced. rePurpose Global aims to make the world plastic neutral by working with brands to reduce their plastic impact. As part of this initiative, Legology is funding the female-led Project Anant Pranay in India to tackle the waste affecting the eco-systems in its jungles. “I’m so proud that Legology has been able to take big steps to greater sustainability this year,” comments Kate Shapland. “By joining forces with rePurpose Global in its fight against plastic pollution, the brand has become plastic neutral. “In bringing packaging production back to the UK, we’ve been able to offset our residual greenhouse gas (GHG) emissions through the maintenance of carbon-rich tropical wildlife habitats with World Land Trust.” www.legology.co.uk/sustainability

The Beauty Accountant receives national award for supporting UK businesses Scratch columnist and founder of The Beauty Accountant, Ria-Jaine Lincoln, has been awarded Sole Practitioner of the Year at the Accounting Excellence Awards 2021. Previously recognised with the Covid Hero Award 2020 for her continued support and guidance throughout the pandemic, Ria-Jaine has been twice listed as one of the top 50 women in accounting across the globe. She has been supporting beauty businesses since 2018 with her accountancy advice and services, and with free webinars and information. Ria-Jaine started her career in accountancy while living in a refuge, before working for Deloitte and then training with Bio Sculpture Gel in the art of nail enhancements. She merged her passions for accountancy and nails to offer accountancy services to the beauty industry and workshops to beauty training providers, ensuring that newly trained beauty business owners do not miss Turn to page out on vital business start-up guidance. 48 to read Ria-Jaine’s Ria-Jaine was presented with a stunning trophy at Scratch the awards event at The Brewery, London, which column. recognised the best of the accountancy profession. www.riajaineaccounts.co.uk

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Nail NATION

Nailympia Competitions adds Germany to its 2022 location line-up Leading international nail competition, Nailympia, has extended its 2022 offering with a competition leg on 4, 5 & 6 March 2022 at Beauty Düsseldorf, Germany. The event will combine scores held from Nailympia Canada 2019 and Nailympia London 2022 to announce the champion of the fourth Global Cup. Champion nail professional, Stefanie Lo Re, and her team partner, Ivonne Voigt, both previous Nailympia medallists, will host and organise the event in cooperation with the Messe Düsseldorf beauty Ivonne Voigt & show. Stefanie Lo Re described Stefanie Lo Re being able to organise Nailympia Germany 2022 as a ‘huge honour.’ “In the past, the Düsseldorf nail competition has been a highly revered event and I’m really excited that I’m able to bring ‘the competition of all competitions’ back to the show and so now the sky’s the limit.” She added that she will ensure that Nailympia Germany is a fantastic starting point for nail designers from all over the globe. Alex Fox, global director of Nailympia Competitions, comments: “We have nurtured this idea for so long and its coming to fruition now is beyond exciting, both for me and the Nailympia team, as well as for competitors far and wide. Roll on 2022 – we’re back in the nail game.” www.nailympia.com

BIRMINGHAM NAIL ARTIST LENDS DESIGN SKILLS TO PRESS-ON NAILS BRAND US press-on nails brand, LUXXI, has collaborated with Birmingham based nail artist, Rebekah Pritchard (@thebeautyspotstreetly), to create two sets of press-on nail designs. The collaboration is the second in the LUXXI Artist Series, an initiative that pays homage to talented nail Rebekah Pritchard artists behind beloved manicures, by transforming their one-of-a-kind designs into press-on sets. “We spotted Rebekah’s designs on Instagram and immediately became obsessed. We truly had never seen anything like it,” comments Jasmine Shamberger, CEO and founder of LUXXI. “The details and colour tones used in all her designs were like a work of art.” Rebekah was assigned to create two almond shaped nails for the collaboration, opting for intricate geometric designs Morocco, a red, black and white combo, and Sahara, which uses on-trend green and camel tones. She describes the nails as ‘some of her best work’. “I’ve been a big fan of LUXXI for some time and having my designs on the brand’s press-on nails is an incredible feeling. It feels like a dream come true,” says Rebekah. Available via www.luxxinails.com

Tweezerman announces nailcare kit collaboration with Tom Bachik

Tom Bachik

Celebrity manicurist, Tom Bachik, has teamed up with beauty tool brand, Tweezerman, to launch the Ultimate Nail Care Set. It features seven Tweezerman nailcare tools, include dual-ended cuticle pusher and toenail clipper, redesigned and curated by Bachik, who counts Jennifer Lopez and Hailee Steinfeld among his regular clients. Inspired by Tom’s customised nail sets, the edgy tools feature a stylish handsketched rose design. The stainless steel tools are durable and easy to sanitise after use. Available via www.tweezerman.co.uk

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INSTAGRAM ADDS PRACTICE MODE & SCHEDULING FEATURES TO LIVE BROADCASTS Good news for nail art demos & collaborations – Instagram has added ‘practice mode’ and a scheduling tool to its live broadcast feature. Ideal for advance promotion of live tutorials – and keeping followers in the loop about when you’re going to showcase new nail art designs or interview a person of interest, both features can be accessed on the Live page, by swiping right on the home feed. When the option to go Live is selected, users will be presented with a number of icons. One icon allows the user to enter ‘Practice’ mode, to practice going live by themselves or with a guest to test the connection, light and sound. When all has been tested, the user can simply switch to ‘Public’ mode to go live to their audience. The calendar icon offers the option to schedule upcoming IG Live broadcasts from 12 hours to 90 days in advance. This schedule option can include a title description and product tags and users will also be able to register for reminders, which will be sent to them the day before the broadcast, then 15 minutes before the stream begins. Follow Scratch on Instagram: @scratchmagazine www.instagram.com

Harry Styles teases ‘Pleasing’ polish range Pop star, Harry Styles, has launched a cosmetics range, with four nail polish shades making their debut. After teasing the term ‘Pleasing’ on clothes, billboards and posters with the tagline ‘Find Your Pleasing’, the range became available to order on 29 November. It includes a nail polish set, an eye gel/matte lip oil and illuminating serum. The nail polishes are housed in collectible glass bottles mirroring perfume decanters of the past. The first four shades are inspired by the pearl within the oyster and are named Inky Pearl, Perfect Pearl, Granny’s Pink Pearls and Pearly Tops. Perfect Pearl and Pearly Tops are available separately, or as part of the full set. www.pleasing.com

Harvey Nichols welcomes first TGB Mani-Pedi-Spa to Manchester store The Gel Bottle Inc has opened its first Mani-Pedi-Spa, Create & Coat, in Harvey Nichols, Manchester. Featuring an Insta-worthy interior, the space offers on-trend nail art and classic hand and foot pampering using The ‘ products, and will welcome VIP nail artists Gel Bottle Inc and Peacci for appearances. The standout treatment is the TGB VIP Spa Gel Mani, inspired by spa rituals and the brand’s celebrity fans. ‘ founder, Daisy Kalnina, comments: “Like many The Gel Bottle and Peacci professional nail technicians, my passion for nails started in the spare room of my home, having gained experience managing my mother’s full-service salon since the age of 15. Through blending art, colour, technical ability, and a true love for this industry, I was able to grow not only as a businesswoman but as an artist and innovator. “Now, six years after TGB began, the natural next step was to combine the products with my love for the personal care service industry and salon life, along with my passion for interior design. That’s how Create & Coat was born. Offering customers an incredible experience is so rewarding for me so I am so excited to have launched the first ever TGB Mani-Pedi-Spa in Manchester.” www.thegelbottle.com / www.createandcoat.com

Nail tech named as NHBF Top 3 social media influencer 2021 Celebrity nail technician, Harriet Westmoreland, has been announced as the National Hair & Beauty Federation‘s (NHBF) Top 3 influencer 2021 at an awards presentation in London. The organisation launched nominations for its Top 100 Influencers List in July 2021 to recognise those that use social media to influence, educate and innovate the hair and beauty sectors. An independent expert company then analysed these nominations based on engagement and reach to determine a top 100. The Top 20 were then announced at an event at Electric Space, London, hosted by Sonia Haria, beauty director at Telegraph Group. Westmoreland, who counts TV personality Rochelle Humes as a client and has a global residency at Soho House, was named Top 3 Influencer 2021. Make-up artist Cher Webb came in second, with Beauty Backed founder and skincare expert, Caroline Hirons, scooping the top spot. www.nhbf.co.uk

Images courtesy of Instagram: @harrystyles & @pleasing

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NEWPRODUCTS

Jessica Classic Temptation Gift Set £14.50 + VAT/RRP £28 www.gerrardinternational.com This gift set keeps on giving; featuring midi sizes of Jessica’s popular Royal Red, Merlot and Tea Rose shades alongside the Reward Base Coat and high-shine Brilliance Top Coat. An ideal stocking filler, the shades will see clients through the festive season into 2022.

Kinetics Glamcore Collection in Shield Gel Polish £12.95 + VAT each www.bellabooprobeauty.co.uk / www.kineticsnails.co.uk Designed to empower and enhance a strong, positive personality, the Glamcore collection combines grunge with glamour, including the likes of pink silver Success In Rosé, signature black silver dust Glamcore and red sparkly Rough Love. Also available in SolarGel Polish for £8.25 + VAT each.

List THE HOT

Nailchemy Velvet Alchemy Matte Top Coat £11.99 + VAT www.nailchemy.co.uk ‘Tis the season for golden sparkle, especially when it’s as easy as applying a top coat. An upgrade of Nailchemy’s Velvet Matte gel polish top coat, the Velvet Alchemy 15ml top coat has the same durable and scratchresistant smooth finish – but with added glamorous gold flakes.

Scratch scours the industry for the latest nail & beauty products to captivate clients & lend a helping hand to your services

Light Elegance Winter Play ButterCream Collection £76.45 + VAT www.sweetsquared.com Fusing fashion with fun, Light Elegance’s winter ButterCream collection features six shades designed to empower nail artists to reach out of their comfort zone. Choose from the likes of Chairlift Chit-Chat – a creamy berry fuchsia, Bunny Slopes – a warm, neutral pink and Snowshoe For Two – a festive red. All shades are available individually for £15.45 + VAT each.

18 SCRATCHMAGAZINE.CO.UK

Entity Rubber Base £14.95 + VAT www.thecreativebeautygroup.co.uk Conceal nail imperfections and promote a perfect shape with Rubber Base Gel, a self-levelling base coat available in Crystal Clear, Blush Pink, Soft Pink and Warm Beige. The soakoff formula provides 21+ days wear.

Gelish Soak-Off Gel Polish Sing 2 Collection £84.99 + VAT www.gsgroupuk.com Gelish has packaged the fun, joy and glitz of the upcoming Sing 2 film into six limited edition hues, designed to take centre stage. Embrace the likes of metallic green Miss Crawly Chic, holographic glitter Coming Up Crystal and cranberry crème Curtain Call.

NEWPRODUCTS

OPI GelColor Velvet Vision Collection £19.80 + VAT each www.trade.opiuk.com Offer eye-catching effects with this GelColor collection, featuring six magnetic effect shades with movement, depth and dimension. The hues are formulated with white magnetic shimmer pigment and translucent pigment for an ethereal effect and can be used alone or layered with other colours as desired. Simply brush on and create effects with a magnet before curing.

Morgan Taylor Peel-Off Glitter Lacquer £4.95 + VAT/RRP £9.95 each www.louellabelle.co.uk Leave tricky glitter removal in the past with four peel-off glitter lacquers from Morgan Taylor. Simply apply the two-in-one glitter and base formula of your chosen shade followed by the Peel-Off Glitter Top Coat for up to three days’ wear and easy removal.

Artistic Colour Revolution The Big Bang Collection £5.95 + VAT each www.louellabelle.co.uk Six edgy, eye-catching shades make up the winter nail colour collection from Artistic Nail Design, available in Colour Gloss Soak Off Gel Polish (£12.95 + VAT), Colour Revolution Reactive Nail Lacquer and Artistic Perfect Dip (£12.95 + VAT).

Magnetic Nail Design Masked Ball Collection £14.80 + VAT www.magneticnails.uk Add glamour and glitz to a mani/pedi with Jolly, Pulcinella and Isabella, three limited edition gel polish shades from Magnetic Nail Design. Packed with sparkle of varying sizes, use a single coat over a block colour or build up the glitz in two coats over a Magnetic base coat.

The Gel Bottle Inc Minis from £8 + VAT each www.thegelbottle.com Are you keen to show off a broader colour collection, but don’t need a high volume of gel polish? The Gel Bottle Inc has launched 7ml sizes of its gel polish products; with shades available individually at £8 + VAT each and top and base coats, FOILX Gel, Blooming Gel and BIAB shades priced at at £8.50 + VAT. Colour collections in the mini size are also available.

NSI Perfectly Pretty Acrylic Powder Collection £7.95 + VAT each www.nsinails.co.uk Turn sparkle up to the max with Copper Crisp, Maple Leaf and Merlot Meadow; three additions to the NSI acrylic powder range. Each offers the workability and durability of NSI’s core powders and can be used with any NSI acrylic liquid for sculpting, within a tip & overlay or as a design powder.

CND™ Scentsations Hand Washes (£6.45 + VAT/RRP £12.95) & Hand & Body Lotions (£5.25/RRP £10.50) www.sweetsquared.com Fresh to the CND™ Scentsations range are five hand washes to cleanse skin, featuring a delicately scented blend of fragrances, from Strawberry & Prosecco to Mango & Coconut and more. The original Hand & Body Lotions have had a packaging makeover and the likes of Tangerine & Lemongrass and Lavender & Jojoba are available in 245ml sizes as well as 975ml (£16.95 + VAT/RRP £33.90).

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p o o c s

SCRATCHSOCIAL

THE SCRATCH

Top (L-R): Helena Biggs, Chloe Randall, Emma Hobday Bottom (L-R): Jess Wilkie, Callie Illey, Rebecca Hitchon

The Scratch team offers an insight into its antics & unveils events & products from the nail & beauty realms

out Out and ab

In the

MAIL... Check out the nail & beauty goodies in Scratch’s postbag this month…

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Scratch’s Helen a headed to Urb an Outfitters in Bluew ater Shopping Centre, Kent, to meet Maci Parry aka @maciblan chenails. Across two days, the na il artist and creator of Gel Re bel press-on nails showcased her brand and performed nail art demos for intrigued shoppe rs.

We ’re fee lin g fes tiv e th an ks to th e Ar tis tic Co lou r Re vol ut ion wi nt er 20 21 Bi g Ba ng col lec six str iki ng sea son tio n. Fe at ur ing al sh ad es, fin d ou t mo re on pa ge 19 an d pu rch ww w. lou ell ab ell e.c as e via o.u k.

We’re r ea side aft dy to embrace er ou Its from receiving the r creative h pads fo OMY etc; nail andy Nail r stiletto square, round art design shaped , coffin via www nails. Snap t and he .omyet c.co.uk m up .

What we’re wearing...

cca, es writer, Rebe News & featur by the H Beauty hotfooted to Milton rtment store in pa Harrods de at e ur ic an m a joy Keynes to en use. ho wn anch of To the newest br in ch an br agship The brand’s fl tch awarded Scra s wa via zro Fit 20/21 ar Ye n of the Stars Nail Salo in s ise em pr sa and it also ha becca htsbridge. Re Harrods, Knig creative d an r founde bumped into t, ita Huber-Mille director, Juan new e th hted with who was delig s. es cc nt su branch’s insta

OPI’s classic Malaga Wine hue was Helena’s choice of shade to get her in the mood for upcoming festivities. The GelColor manicure came courtesy of Billie-Jo Sheridan of @youlittlebeautie. Art editor, Jess, opted for the 5D Halo Magnetic Gel Polish in Charm from the Book of Shadows collection, when she visited Hazel Martin of @nailcreationsbyhazel. This mesmerising, colour-changing design looks perfect for party season. News & features writer, Chloe, paid a visit to Bella Nailux in Tonbridge, Kent and chose a gorgeous pale pink and white swirl design for her nails, created using CND™ products. Rebecca was the first journo to receive a nail treatment at the Townhouse, Milton Keynes branch and chose CND Shellac™ in Camden Passage under pink glitter, Love Lane. 20 SCRATCHMAGAZINE.CO.UK

The NHBF invited Helena to its Top 100 Influenc ers Awards at Electric Space, London. Presented by So nia Haria, beauty director at The Telegraph Group, the awards reco gnise those in the hair and beauty ind ustry that influenc e, educate and inn ovate the sector .

Tuned in

While the COP26 UN Climate Change Conference was taking place in Scotland, the Scratch team logged onto the Planet Positive Webinar, an event organised by the British Beauty Council. Hosted by British Vogue’s contributing beauty editor, Kathleen Baird Murray, it saw representatives from the Sustainable Beauty Coalition discuss how beauty consumers and brands can be more planet positive.

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Nail Tales INDUSTRYREFLECTION

Scratch looks back at key launches & initiatives across the nail sector over the past 12 months…

Government recognises hair & beauty industries with dedicated ‘personal care’ team

Following a relentless campaign by the British Beauty Council, UK Spa Association, BABTAC and the NHBF, the UK government created a sector specific team to support the hair and beauty industries, which was announced in January. These organisations worked closely with the Department for Business, Energy & Industrial Strategy (BEIS) to overcome the challenges of 2020 and highlighted the size and scope of the personal care sector as a major UK force. The introduction of the ‘personal care’ team marked a milestone for UK hair, beauty and wellness, with positive implications including heightened awareness and understanding of the innovative and economically valuable sector.

OLYMPIA BEAUTY RETURNS As UK trade exhibitions were postponed in 2020 due to the pandemic, Olympia Beauty adapted its format to online in the spring. It then set the benchmark for trade beauty shows to return by being the first to take place since the start of the pandemic – held at Olympia, London in October. The event featured product offers from a variety of nail and beauty brands, welcomed the return of competitors for The Lash Games and National Massage Championships and saw the Salon & Spa Owners’ Club hosted by Hollie and Ryan Power of Salonology. What’s more, the Scratch team showcased the magazine, welcomed subscriptions and made a live announcement of this year’s winners for The Great Scratch Shoot Out at the Scratch stand. www.olympiabeauty.co.uk

Sector supported via The Beautyco Club Beauty entrepreneur, Jayd Linney, launched The Beautyco Club at the beginning of the year to remove the fear of ‘reaching out’ to other businesses and competitors, and to help people come together to offer advice, motivation and guidance. After 10 years’ experience running multiple successful businesses in the industry, Jayd has used this knowledge to offer free business advice, as a well as a private business mentoring service for club members looking to make an instant and targeted impact via their business. www.thebeautycoclub.co.uk 22 SCRATCHMAGAZINE.CO.UK

Education initiative launches

Following two years of planning, Marian Newman BEM and Kevin Nicholls launched Nail Knowledge; a fact-based online learning initiative. Nail Knowledge provides the information and understanding essential for the nail professional via three masterclasses. Upon completing the units and passing the final exam, the nail professional will receive the Nail Knowledge Essential Nail Professional Diploma. www.nailknowledge.org

#CUTITOUT CAMPAIGN HELPS PROS SPOT SIGNS OF DOMESTIC ABUSE IN CLIENTS

A campaign, #CutItOut, was launched to help hair, nail and beauty professionals spot the signs that a client may be experiencing domestic abuse. As well as recognising the signs, the aim of the campaign is to teach professionals how and where to direct clients to get help. #CutItOut originated in Norwich, Norfolk, following a tragic murder. Beauty professionals who wish to learn more can email CutItOut@northants.pnn.police.uk

Sustainable Beauty Coalition helps industry clean up its act The Sustainable Beauty Coalition was launched in July in response to an independent sustainability report commissioned by the British Beauty Council, which analyses the beauty sector and the consumers it serves. The coalition is made up of industry experts and industry body representatives who report to the British Beauty Council’s executive board, with a purpose to develop a clear strategy and roadmap to accelerate sustainability in the industry. www.britishbeautycouncil.com/sustainable-beauty-coalition

from 2021 INDUSTRYREFLECTION REFLECTION

Free mental health training helps beauty pros spot client struggles

In March, barber Tom Chapman launched Hair & Beauty Talk; free mental health training to help hair and beauty professionals recognise signs of struggle amongst clients. The four-hour training, available on demand, helps hair and beauty pros ask questions that give those in need the opportunity to talk in a safe environment. It also gives skills to listen with empathy and without judgement – as well as the information to help those in need find the correct help. The training is not to diagnose, advise or prescribe to those suffering, but to offer a safe, nonjudgemental environment that is accessible to all.

Restart grants offered to businesses affected by closures

During the spring budget announcement, Chancellor of the Exchequer, Rishi Sunak, announced a £5bn budget for Restart Grants to help businesses reopen after lockdown. Hospitality and leisure businesses, including personal care, were eligible to receive grants of up to £18,000.

Federation of Nail Professionals opens industry membership

Nailympia unveils online event

While Nailympia London, the flagship event of Nailympia Competitions, was postponed for 2020 and 2021, it offered international competitors the option to compete online with the launch of Nailympia Online last spring, and a second edition this autumn. The competitions invited nail technicians from all over the world to compete across three divisions from the comfort of their own salons. For more info, visit www.nailympia.com

The Federation of Nail Professionals (FNP), which serves to be a voice for the UK nail industry, opened membership options with a variety of benefits. Membership is open to nailists at every stage of their career, in the following categories: • Students/apprentices • Nail professionals • Brand educators • Educators (Licence To Teach) • Employers Advantages of membership include access to information and resources, a member dashboard that is promoted to consumers, templates for business documents and discounts for FNP events and seminars. www.the-fnp.com

UK nail pros & business recognised at the Scratch Stars Awards

After a year of anticipation, the 2020 finalists for the Scratch Stars Awards were finally able to party and celebrate their success at the awards event at Proud, Embankment in July. With over 18 categories and performances by Blue star, Duncan James, professionals rose to the occasion, dressed up and showed off their best dance moves for the first industry event since the start of the pandemic. It was a night to remember and we can’t wait to do it all again in 2022 for our 10th anniversary of the Scratch Stars Awards. See you there!

BEAUTY BACKED SUPPORT SCHEME SECURES TRUST STATUS

The Beauty Backed initiative, launched in August 2020 by skincare expert, Caroline Hirons to raise funds for and support the beauty sector, secured Trust status in April this year. The Trust aims to assist those that work in the beauty industry and its Trustees are Caroline Hirons, Alexandra Forbes, Dija Ayodele, BABTAC’s Lesley Blair and Lisa Potter Dixon. In October, the Beauty Backed Trust launched its first grant programme to continue to support the industry following the Covid-19 pandemic. Two grants are available for those that need extra support and guidance while they get back on their feet; a Start-up Grant and Support Grant. Find out more at www.beautybacked.com

CEW introduces Accelerate Programme to mentor & support the growth of British beauty brands

In May, Cosmetic Executive Women (CEW) UK partnered with Mintel and leading beauty businesses to advance the development and growth of independent British beauty and wellbeing brands. Applications for CEW Accelerate were open until the end of June and after being filtered through a panel of experts, five businesses were awarded access to a 12-week programme. The programme offered insights and connections to help develop the brands and fuel accelerated growth in the UK and beyond. www.cewuk.co.uk SCRATCHMAGAZINE.CO.UK 23

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Inside

EDUCATIONNAVIGATION

Take a look at the new ‘education epicentre’ from Sweet Squared, which combines online learning, in-classroom hours & masterclasses to personalise your learning journey

HELENA BIGGS REPORTS

he last 21 months have seen the nail industry adapt to online and hybrid training quickly and excitedly – with both practices featuring pros and cons. Some love the opportunity to learn from home at their own pace, while others miss the hands-on and instantaneous nature of in-person education. So what if you could have the best of both worlds, with a sprinkling of something sweet on top?

Multi-award winning distributor and education provider, Sweet Squared, has evolved its training offering with the launch of Academy2, an ‘education epicentre’. Habia-accredited, the course programme combines a mix of online-learning with in-classroom mentoring, arming pros with everything needed to succeed. What’s more, those that register will also receive access to free content, webinars and masterclasses.

“Academy 2 is a fusion of technology, inspiration and skill mentorship for today’s modern beauty industry professional. Historically, professional development has been limited to classrooms. However, advances in technology over the last two years mean that we can now deliver a unique hybrid experience.”

Scratch_ICONIC_January.indd 1

13/12/2019 10:24:12

Samuel & Samantha Sweet – co-founders, Sweet Squared 26 SCRATCHMAGAZINE.CO.UK

“We started developing the platform four years ago,” comment Samuel and Samantha Sweet, co-founders of Sweet Squared. “However, it was the pandemic that demonstrated a need for the industry to deliver tools for clear video and bi-directional streaming.

“It was only then that we felt the technology had matured to a point that there was a clear direction for us to evolve our education. “Once we had that ‘ah-ha!’ moment, the team then developed the content and platform to deliver it to the industry and our customers.” “The launch of Academy 2 means our education programme is now accessible to every professional at every level and can slot into their daily lives regardless of their schedule,” comments Carly Howarth, education manager at Sweet Squared. “A mix of online and in-classroom education means that students will walk away feeling confident, with all the skills they need to make their business a success. And of course, at Sweet Squared, the learning doesn’t stop there! Through Academy2, free masterclasses and webinars will be available to all professionals, so they can upskill in whichever area they choose.”

“The launch of Academy2 means our education programme is now accessible to every professional at every level and can slot into their daily lives regardless of their schedule.”

EDUCATIONNAVIGATION

NOTES FROM AN EDUC

ATOR

are d, ucator for Sweet Squ Victoria Trafford, ed of l in the development has been instrumenta as e rol r he w 2 reveals ho Academy . Here, she the ged since the start of an ch s ha r ato an educ … rm tfo pla the of h pandemic and launc

“Academy 2 has really energised Sweet Squared’s education ambassadors. They have spent months discussing, reviewing, assembling and creating courses and now spend less time in the classroom teaching theory, and more time skill-building. “The platform has freed up time for them to engage with and inspire more professionals than ever before.”

r has my role as an educato “Since Covid-19 hit, d team are Squ t ee Sw The lly. changed dramatica le its ent changes to enab had to quickly implem ring du w gro d rn an ue to be inspired, lea n professionals to contin rning curve, but we soo lea a s wa this t, firs At e. tim ain ert unc an n. thm of virtual educatio settled into a new rhy g, theory-based lea rnin rtainly plays its part in ce n atio uc ed l the tua “Vir g journey and y replace the learnin but for me, it can’t full il professionals, most na As y. pla to huge part n classroom still has a benefit from hands-o learners, meaning we rning with of us are kinesthetic 2 lea line on d ce lan y has brilliantly ba education. Academ so excited about this me ntorsh ip, and I am om ssro hands-on cla new learning journey.”

Samuel & Samantha Sweet

ANGE ADAPTING TO CH . From writing d my role on its head

pe “The platform has flip y role has completely videos, my day-to-da ing ord rec to nt nte co , I can be found at my not in the classroom s. changed. When I am dies or filming tutorial nt, marking case stu desk working on conte , in the rn all their theory online “Students can now lea en wh ing an home, me comfort of their own om with a Sweet ssro cla the d en att y the y are armed the r, Squared educato erpinning und the all h wit dy and rea “The sessions. e ctic knowledge for the pra esn’t finish in “However, learning do of our ‘NEW.2’ the classroom. Some dies, stu se classes require ca to work on y wa at gre a which offer nt. Even after personal developme are welcome case studies, students r with ato uc ed ir to contact the or s ion est qu g otin ho troubles y have.” ma y the s erie qu y an

I♥

...

amount of content available on Academy2. We have crammed more into the platform that we would have been able to in our classes. This means that professionals can re-watch videos and classes, access step-by-steps, troubleshoot and view product profiles at any time of day. It is so accessible and versatile.” >> SCRATCHMAGAZINE.CO.UK 27

EDUCATIONNAVIGATION

How it works

Signing up to an Academy2 course and elevating your education journey with Sweet Squared is as easy as 1, 2, 3.

Academy2 Courses

STEP 1

Visit www.sweetsquared.com/academy2 and register for access.

STEP 2

Click ‘View courses’ to view the Habia-accredited courses available.

STEP 3

Find out more about a course by clicking on its icon. Each course page details an overview, what’s included in the kit, what you will learn and entry requirements. Additional support is also detailed, alongside learning time, earning potential and dates and locations for in-classroom development. Purchase the desired course by adding to bag.

WHAT HAPPENS NEXT?

Students can start their theory training instantly once the course has been purchased. When comfortable with the theory, users simply log back into the Academy2 platform to book any required in-person skill-building and mentoring sessions. Once the course has been completed, Academy2 will reveal additional products available to purchase post-training, as well as advanced courses to help each pro to further develop their career.

MASTERCLASSES

Academy2 hosts regular interesting, inspiring and educational live sessions for its registered members to aid development.

28 SCRATCHMAGAZINE.CO.UK

Whether you’re new to a service (NEW.2), switching brand (SWITCHING.2) or mastering (MASTERING) an advanced technique, Academy2 from Sweet Squared offers a diverse range of courses to suit: • • • • • • • • • • • • • • • • • • • • • • •

NEW.2 PLEXIGEL SWITCHING.2 PLEXIGEL NEW.2 CND™ Shellac™ SWITCHING.2 CND™ Shellac™ NEW.2 CND LIQUID & POWDER SWITCHING.2 CND™ LIQUID & POWDER NEW.2 Light Elegance SWITCHING.2 Light Elegance NEW.2 Light Elegance P+ SWITCHING.2 Light Elegance P+ NEW.2 Light Elegance Zippy (GP/Builder Specialist) MASTERING Light Elegance Zippy (Enhancement Specialist) NEW.2 JIMMYGEL SWITCHING.2 JIMMYGEL SWITCHING.2 NAIL ART NEW.2 wax:one SWITCHING.2 wax:one SWITCHING.2 wax:one male grooming NEW.2 LASHUS The Lift SWITCHING.2 MOROCCAN TAN Alter Ego Italy Technofruit Alter Ego Italy Blonde Ego COLOR.ME Start

“Education has always been at the core of what we do and a fundamental part of Sweet Squared’s culture. It is more than just a one-way interaction of reading theory or watching a video; theory is critical and can now be delivered largely outside of the classroom, but inperson practical skill development is still so important. Our hands-on sessions are guided across the UK and Ireland by specialist education mentors trained in coaching and helping others. “The live sessions we provide are designed to keep the education wheels going long after courses have been completed. Leveraging our Academy 2 technology allows us to connect professionals with leaders in their fields – leaders discussing important topics that don’t always slot into a course.” Samuel & Samantha Sweet

EDUCATIONNAVIGATION

Course Focus: SWITCHING.2 PLEXIGEL “Two new PLEXIGEL courses have been carefully crafted and designed with every level of professional in mind,” explains Carly Howarth. “NEW.2 PLEXIGEL is ideal for complete beginners or natural nail professionals, while SWITCHING.2 PLEXIGEL is suited to enhancement techs looking to elevate their skills. “The courses are available with or without kits, at various pricing levels, allowing the professional to tailor the PLEXIGEL course to their specific learning and budget requirements.” Pros will learn the theory behind PLEXIGEL and delve into the science behind the innovative system from the comfort of their own home via online modules. Once completed, the pro can then book an in-class practical module with their nearest CND™ education ambassador. This ambassador will offer support and build knowledge on the system and a solid understanding of when to use SHAPER and BUILDER within services.

“Stop being taught & start being inspired.”

Courses are available to book now!

www.sweetsquared.com/academy2 /sweetsquared @sweetsquared.nails Sweet Squared

SCRATCHMAGAZINE.CO.UK 29

s e p o c s l i a N

SPIRIT&STYLE

gn ris ti c s o f e a c h si te c ra a h c e th Im m e rs e in e xp lo re s c o lo u r Y E IL IE LL A C s a o f th e zo d ia c , u r st a r st yl e … yo it su to s n g si p ic ks & d e BIRTHDAY TECH!

Hazel Dixon Hazel Dixon of HD Professional Nail Systems and Hazel Dixon Nail Artist Academy has been in the nail industry for 16 years. She has scooped multiple awards throughout her career and is in the Scratch Stars Hall of Fame as Ultimate Nail Stylist and Ultimate Mixed Media Artist. Her HD Nail Artist Academy team has been awarded Ultimate Nail Team owing to its three Scratch Stars Awards wins. Hazel celebrates her birthday on 6 December, falling under the Sagittarius star sign. “Being a nail artist is more than just painting nails,” Hazel explains. “I love seeing my clients smile when I’ve finished their nails. My role as an educator is extremely rewarding as I get to help new and existing techs enhance their skill level and knowledge. Being loyal and devoted is a Sagittarius trait, and has Hazel Dixon showcases this stunning helped me grow and progress in the nail industry.” nail design using red and orange – @hazeldixon @hdpronails & @hdnailacademy top colour picks for Sagittarius.

Sa arius

NOVEMBER 22 – DECEMBER 21 @guadinailspa has created this Sagittarius-themed mix and match design.

Happy birthday, Sagittarians! Focus on new beginnings and areas for development this season. Take some time out this month to focus on self-care and what you want to achieve next.

Pisces

FEBRUARY 19 – MARCH 20

December will push Pisces into action! Wear a scarlet shade on your nails to heighten confidence and improve your motivation in work and in your personal life, but remember to stop and take breaks when you need to.

Artistic Colour Revolution in Beaming Babe £5.95 + VAT/RRP £12 www.louellabelle.co.uk

Gemini

MAY 21 – JUNE 20

This is an exciting time for Gemini, filled with positive energy and an eagerness to share this with others. Increase the positive vibes of December by adding a yellow hue to nails. Astonishing Nails Gelosophy Gel Polish in Brave £12.50 + VAT www.snaprofessional.co.uk

Virgo

AUGUST 23 – SEPTEMBER 22

Home life and personal relationships are key focuses this December for Virgos. Ask for support from friends and family if you need it! 30 SCRATCHMAGAZINE.CO.UK

Capricorn

DECEMBER 22 – JANUARY 19

This month brings you opportunities to benefit from the past and find support from others. It is an amazing time for Capricorn techs to reach out to past clients!

Aries

MARCH 21 – APRIL 19

Work life is at the forefront of the mind this month for Aries. Those born under this sign will feel very productive. Keep it up by adding shades of pretty pink to nails to enhance joy. OPI GelColor Velvet Vision in Mystic Magenta £19.80 + VAT www.trade.opiuk.com

Cancer

JUNE 21 – JULY 22

Communication and problem-solving are key themes this month for Cancers. There may be changes to your usual schedule this month, which in turn bring stimulating changes to your routine.

Libra

Aquarius

JANUARY 20 – FEBRUARY 18

Aquarians should focus on future planning and creating opportunities as the New Year approaches. Opt for a bright, refreshing lime green shade for your nails to aid you in positive growth and creating new patterns.

HD Colour It! Soak Off Gel Polish in Lazer Lime £12.49 + VAT www.hazeldixonnais.com

Taurus

APRIL 20 – MAY 20

Success in the workplace awaits Taureans this December. This sign should welcome change and embrace new ideas as the month progresses.

Leo

JULY 23 – AUGUST 22

Sagittarius season brings new ways for Leos to express themselves. Embrace this bold and artistic trait by reaching for punchy orange nail shades.

Nailchemy Genesis Acrylic in Sundown £7.50 + VAT www.nailchemy.co.uk

SEPTEMBER 23 – OCTOBER 22 December is a good time for Libra to connect with others. It’s a busy time of year, so add a light blue to nails to promote calm.

Mii Colour Confidence Nail Polish in Midnight Magic from £4.50 + VAT/RRP £9 www.gerrardinternational.com

Scorpio

OCTOBER 23 – NOVEMBER 21

Teaching and learning is at the forefront this month – so if you were thinking of branching into educating or boosting your nail knowledge, now is the time!

NEW CHORUS & ETERNALS COLLECTIONS NOW AVAILABLE! www.nailchemy.co.uk

support@nailchemy.co.uk Nailchemy® is a registered trademark.

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SCRATCHCOLUMNIST

Chair – Marian Newman BEM

Deputy chair & director of information – Sue Davies

Director of education – Donna Clayton

Director of licence to teach – Jennie Nippard

Treasurer & financial director – Peter Borg

Membership secretary – Alexandra Cassells

THE FORCE

OF THE FEDS The FNP’s director of education, DONNA CLAYTON, shares the importance of continuing professional development & how to measure its success CPD – THE CORE OF THE INDUSTRY

PD (continuing professional development) means that you are continuing to evolve your education and develop your skills. CPD can involve learning new techniques, expanding your existing knowledge and being prepared for any business or industry changes.

CPD is vital life-blood to the industry and should not be seen just as a box-ticking exercise. Updating your anatomical learning is just one example. The information we have now from our industry experts and scientific friends is phenomenal, and what was once labelled as cuticle by many is the proximal nail fold. How many of us were part of this original teaching and lopped off living tissue during a manicure service?

Showing a better understanding of what lies beneath “When allows you to make better, more informed decisions embarking on when it comes to your service and your clients’ care, which is ultimately the main aim. training, look at the the early days of this pandemic, wider perspective Throughout it became apparent that as an industry, we and build your had not placed enough emphasis on our basic business learning, health & safety and skills in all areas, occupational health. This is an important form of CPD, while it may not spring to mind at first. not just the practical-based This is one of the key touchstones The FNP will While we do not currently have a licence requirement for nail professionals and technicians continue to work on both in partnership with its learning.” It is common practice in many industries to complete a specified number of hours of CPD per year which equates to points and usually, one hour equals one point. CPD may be required to remain a member of an industry organisation, for example, and failing to complete required CPD hours can revoke membership status. In some cases, a lack of CPD can cause an individual to lose a licence to practice or to continue working. This is part of the code of practice within the industry or organisation.

in the UK, the importance of keeping up with industry developments cannot be overstated. This ensures that you maintain your existing knowledge and improve it and keep upto-date with the latest technologies, legislations, scientific finds and industry trends, which will help ensure success in any sector or niche.

How does this affect the nail industry & your business or your job role? New research and techniques come to light regularly and it’s important to receive this information from reliable sources; not hearsay or a random forum. In the long term, this research and introduction to a new skill can provide better efficacy and safety in services. 32 SCRATCHMAGAZINE.CO.UK

members and the wider community. We believe that you should be maintaining and developing both your craft and your knowledge. The FNP will not only be hosting a series of events over the calendar year that will assist in the collation of CPD points but in these key developmental areas. Each member of The FNP is asked to collate ‘FED points’ each year as part of their membership to maintain their CPD. Our educator members, in addition, are asked to develop their ‘teaching’ skills further through CPD.

What constitutes as CPD? Your first thought is often a course; either regulated, accredited, workshops and masterclasses. These are great ways to collect CPD points and provide an effective after-benefit that can be implemented, such as better product control.

SCRATCHCOLUMNIST There is, however, a plethora of other resources that contribute to your personal development such as seminars, summits and guest speaker talks (whether in person or virtually), attending a trade show to see the latest developments, reading trade publications, reading books on product chemistry, anatomical structure, or business strategies. For educators, add to your teaching qualifications by working on the next appropriate level. Attend education-related seminars and speaker events, shadow an industry peer – or learn how to switch to a blended learning model. This list is by no means exhaustive, but food for thought to provide you with some inspiration. What we lack is the implementation of our learning or newly acquired skill, or its usability within the salon environment.

How to implement, utilise & measure the success of your CPD investment Firstly, to help guide you away from emotional purchases, consider these points before buying another nail art course: • What’s the investment and potential return on investment? • Is there an ongoing cost past the initial outlay? • What is the potential profit margin? • Does this come from a place of need? Are clients demonstrating a need for this? • Will this help you to provide a better or full solution for your clientele? • Will this allow you to provide a full transformation for your clientele? • Can you identify which clients this will be better suited to? • If this is treatment-centric, can you fit the pre- and post-work into your schedule and drop a promo window into your current marketing plan? • How will this make your life better? • Will this systemise your business or operations?

Overall, what are the main aims & outcomes from completing the activity? Next, you need to put into action what you have learned. This is crucial and often missed, particularly when it’s not a physical skillbased course. An extreme sculpting or nail art course may not directly play out into actual client services but in fact give you greater product control, so it’s important to identify this aspect. If you have read a great piece on product developments, write a blog post, email, or social media post to your peers or clientele giving a brief overview of what you have learned and show others what insights you have taken on board.

NOW LIVE! The FNP is pleased to announce that its latest phase of website development is live. It’s taken some heavy development work to push through the release of this phase alongside some serious extra hours worked by our board members, who work voluntarily. We particularly praise founding board member, Alexandra Cassells, for the extraordinary amount of work that has gone into this phase of development.

WHAT’S NEW? Members can access the main dashboard, which means that personal account details can be updated as they change, a profile picture and qualifications can be added to each profile as well as services and treatments offered and CPD courses.

Lastly, look at the measurables. What will determine the effectiveness of the implementation? Will it be reduced service times, increased profit margins, clicks to blog posts or a response to an advertisement? How will you know when you have had a return on investment? The return isn’t always monetary; it may well be time or confidence. Where possible, always try to see your CPD through to this stage before enrolling on another course.

Members can now add any relevant CPD to build their FED points and meet their points goal. When logging the points, it is important to address how and when what has been learnt will be implemented and identify the need for any further development.

To summarise, when embarking on training, look at the wider perspective and build your skills in all areas, not just the practicalbased learning. Look for the deeper learning, implementation and measures of success. Where possible, plan your yearly CPD budget and needs, and research the providers well.

Each activity is allocated a specified number of FED points. For example, attendance at a trade show in its entirety equates to one point, whereas a four-hour course equates to four points. We’d like to thank our members for their continued support and patience in awaiting this key aspect of the build and as we await the next phase. In the meantime, we look forward to seeing you at the Seminar Social event on 5 December.

CPD not only supports us as individuals in our businesses and job roles, but supports the industry by raising the overall level of education and knowledge.

To sign up for membership, visit www.the-fnp.com.

www.the-fnp.com

/TheFNPUK

@the_fnp_

SCRATCHMAGAZINE.CO.UK 33

INDUSTRYINITIATIVE

BEAUTY Banking on it

With the festive period promoting a time for giving, Scratch discovers two salons using beauty donation banks to help tackle hygiene poverty

One third of people living in the UK and more than half of 18 to 24-year-olds have had to go without or cut down on hygiene or grooming essentials due to a lack of funds. And a whopping 20% of people know someone or a family member who has experienced or is experiencing hygiene poverty.

REBECCA HITCHON REPORTS

Before the pandemic hit, one in five people in the UK were living in poverty – and this number is only expected to rise. But if you own or work in a salon, there is a way you can help; by becoming a ‘Beauty Banker’. Beauty Banks is a non-profit organisation that distributes unused hygiene essentials, toiletries and personal care items to charities throughout Britain, which are then given to those in poverty. It was founded in 2018 by journalist and The Guardian beauty columnist, Sali Hughes, and beauty PR, Jo Jones. After being inundated with donations, the pair drafted in the support of beauty salons to become dedicated ‘Beauty Bankers’ or donation points.

After working in the beauty industry for 26 years, Jennifer Comiskey, owner of Dundee salon and spa The Sunflower Room, wanted to do more. On hearing about the work of Beauty Banks, Jennifer felt she had to help those in desperate need in her home city and was inspired to make The Sunflower Room a Beauty Banker three years ago. In addition to Beauty Banks helping salons connect with charities in their area, Jennifer contacted local schools, refuges and homeless centres that she thought would benefit and that could advise on specific items needed by the community. “A lack of basic hygiene products and toiletries is currently a huge concern for charities that provide support to people in crisis and being clean is a basic human right,” Jennifer comments. “Beauty brings confidence and self-worth and being clean is crucial for our dignity, self-confidence and mental health. “Families shouldn’t have to make a choice between feeding their family and buying hygiene and sanitary products.” Responses to The Sunflower Room’s Beauty Bank from the salon community and wider Dundee public have been overwhelmingly positive, Jennifer tells Scratch. To encourage

Jennifer Comiskey

involvement, the salon owner sent out an email inviting her client database to find out more about the Beauty Bank and donate items, alongside posting about the initiative on The Sunflower Room’s social media platforms and website. “Suddenly, people turned up at the salon with donations – some clearing out their cupboards of unused products, and others picking up an extra bar of soap on their weekly shop and dropping it in when coming in for their appointment,” she says. Even with Covid-19 lockdowns closing the salon, the community has stayed supportive. “It was disappointing not to receive as many donations around that time, but our salon community has more than made up for it since,” explains Jennifer.

“Families shouldn’t have to make a choice between feeding their family and buying hygiene and sanitary products.” 36 SCRATCHMAGAZINE.CO.UK

INDUSTRYINITIATIVE Crystal Palace salon, La Belle Jolie, is another registered Beauty Banker. Owner, Renée Thornley, feels it is important for individuals to consider their impact, so she has reduced the environmental impact of her salon and donates to Trussell Trust food banks. “It had never occurred to me that women were choosing between buying food and Renée Thornley menstrual hygiene products, and I just found the thought unbearable,” Renée reveals. “I tried to find out if I could donate personal care items to the food bank and discovered Beauty Banks,” she comments. “The drop-off hours at food banks are not always convenient for people so having a local business that can accept donations during the evenings makes everything so much easier,” adds Renée. “It is such a vital service which is so simple for salons to provide; not everyone realises that food banks accept personal hygiene items.”

How YOU can donate • Beauty Banks has donation bins in over 100 Superdrug stores, including in every major UK city. Each participating store is partnered with a local charity that receives the donated products. There is a map to find your nearest Superdrug Beauty Spot on the Beauty Banks website. • The Hygiene Bank, a charity that gives hygiene, personal care and household cleaning products to those who need them in the UK, has launched its Christmas campaign, #ItsInTheBag. It asks people to fill a bag with unused toiletries, beauty, household and hygiene essentials personalised to a male, female, unisex, family, child or baby, and take it to a drop-off point. To find projects that are participating, check the map at www.thehygienebank.com.

Both Renée and The Sunflower Room’s Jennifer explain that it’s an uncomplicated process for a salon to become a Beauty Banker or Public Beauty Spot and to work with charities. “You just need to make sure you put boxes on display in your reception area with the Beauty Banks signage on, as well as posters in the window,” says Jennifer. “There’s no set schedule regarding when you need to drop items off either. I drop items to the charities or they collect them from the salon – sometimes once a week, so it’s a collaborative relationship.”

Salons can sign up to be a Beauty Banker by accessing the Public Bankers’ Starter Kit via www.beautybanks.org.uk.

The Hygiene Bank/Photography by Kate Darkins

She says that even the smallest donation will make a meaningful impact to someone and that clients naturally want to help, as most have unwanted toiletries or gift sets lying around the house or are willing to buy an extra item in their food shop.

Donate to Beauty Banks and The Hygiene Bank here

“Even the smallest donation will make a meaningful impact to someone and clients naturally want to help, as most have unwanted toiletries or gift sets lying around the house or are willing to buy an extra item in their food shop.” SCRATCHMAGAZINE.CO.UK 37

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NEW CONSTELLATION VILLAINOUS VIBES

Sleigh that SEASONALNAILINSPO

style! Step up your seasonal nail art game & sprinkle some festive cheer with CHLOE RANDALL’S roundup of Christmas & party-themed designs…

Speedy & seasonal

Unlike the cancellation of last year’s festivities, this Christmas season is set to see client calendars bursting with social For clients with limited time who still want to join in with the festive fun, offer quick events and celebrations, so ensure designs to capture the magic of Christmas in a short time frame… you’re ready with nail art ideas to suit. Whether clients are seeking speedy, sophisticated looks or want to opt for glitz, hand-painted or character-led styles, Scratch has you covered with plenty of inspo and some seasonal product picks… OPI Nail Lacquer in It’s a Colorbraton £5.50 + VAT/RRP £13.90 www.trade.opiuk.com

Artistic Colour Gloss in You’re Stellar £12.95 + VAT www.louellabelle.co.uk

Nailchemy Gel Polish in Rockin’ Robin £11.99 + VAT www.nailchemy.co.uk

A striking shape is showcased in glistening gold, courtesy of @pinkish_nails.

Magnetic Nail Design Christmas Stamping Plate £5.50 + VAT www.magneticnails.uk

TOP TIP

Abi Garvey, Pure Nails brand ambassador, spreads Christmas cheer with this festive design featuring glittery gold and red.

40 SCRATCHMAGAZINE.CO.UK

“Red, white and green are my go-to colours for the Christmas season,” says Inna Matthias, Magnetic Nail Design educator. “My clients love snowflakes and sparkles so when the festive period gets really busy, I tend to use speedy nail art methods such as stamping and adding foil or glitter. It is a great way to upsell a service and I charge an extra £5 for this or £10 if using crystals.”

Kinetics Shield Gel Polish in #522 Rough Love £12.95 inc VAT www.kineticsnails.co.uk www.bellabooprobeauty.co.uk

Get ready to party with this subtle sparkly design by @nailsbytress on Instagram.

SEASONALNAILINSPO

:YOURS Take a Bow Stamping Plate £7.45 + VAT www.sweetsquared.com

Step-by-step: Festive French NSI Nails Mixed Shapes in Let It Snow & Festive Fun £1.95 + VAT each www.nsinails.co.uk

By Halo VIP, Hari Hatfield “This is a speedy and straightforward Christmas style which is subtle and sophisticated,” explains Hari. “It can be jazzed up with some glitter if your client desires.” Step 1 Paint a French tip over your chosen base shade on each finger using a liner brush and French White gel polish. Cure.

A bright red with tones of gold shimmer make for a striking design in this look by Sarah Astles using Cuccio Veneer and Icon Glitter dust, available via www.cuccio.co.uk.

Purple and glitter make for a gorgeous winter pedicure by @perfectlypaintedbyjessica.

MARKETING MAGIC

“Market your nail art offerings by wearing a design on your own nails,” reveals Susan McGirl, Light Elegance education ambassador. “Pristine work with eye-catching designs when you’re working or out and about will attract attention. Remember to carry a supply of business cards to pass on when someone notices your nails.”

Enchanted Essence Snowflakes £2.20 inc VAT www.enchantedessenceshop.com

The Gel Bottle Inc Bottles With Benefits £14.50 + VAT www.thegelbottle.com

Pure Nails Christmas Fimo Slices £2.69 + VAT www.purenails.co

Step 2 Paint holly leaves across the nails in varying places using a small detailer brush and the Harmony by Halo Gel Polish shade. I created mine by drawing two triangles on top of each other and adding a point on the top on the triangles. For the garland nail, I painted lots of V shapes in a line, starting at each edge of the smile line until they met in the middle. Cure when happy with the look. Step 3 Using a dotting tool, apply three dots of Halo Gel Polish in Apple Red at the base of the holly leaves to create the berries. Apply dots of Red to the garland nail. Cure. Step 4 Using a thin detailer brush, apply a tiny streak of white to some of the red berries to add a glistening effect. Using a dotting tool, add some white dots to the garland to break up the red berries. Cure this layer, apply Halo No Wipe Top Coat and cure to finish.

Halo Gel Polish in Apple Red £5.49 + VAT www.purenails.co

TGB brand ambassador, Shelley Graham, uses the shades Dolly, Rose Gold and Daisy to create this design that’s perfect for the Christmas season.

Aeropuffing Reusable Stencil No.C23 £1.99 + VAT www.gsgroupuk.com

Incorporate festive colours into your swirl nail art designs for a quick and easy Christmassy style, as demonstrated by Lucy Keeble using Cuccio Veneer.

SCRATCHMAGAZINE.CO.UK 41

SEASONALNAILINSPO

Fancy & Festive

Try your hand at extravagant and hand-painted festive designs for clients wanting to go all-out this season who have more time to spend at the nail desk… Louella Belle brand ambassador, Laura Chree, created this monochrome design, incorporating snowflakes into her style as a subtle nod to the festive season.

Glitterbels Gel Polish in Green Queen £11.99 inc VAT www.nailsbyannabel.co.uk

OPI GelColor Velvet Vision in Teal Trance £19.80 + VAT www.trade.opiuk.com

Mii Colour Confidence Nail Polish in Velvet Gown £4.50 + VAT/RRP £9 www.gerrardinternational.com

Hues of red and white pop in this gorgeous design by @iamnails_byam on Instagram, giving us all the season’s greetings!

Artistic Colour Revolution in Beaming Babe £5.95 + VAT/RRP £12 www.louellabelle.co.uk

Christy Homoloya captures the spirit of Christmas in this seasonal design incorporating different elements of the holiday, using Cuccio Veneer.

PRICING POINTER

“Seasonal nail art should be priced no differently to any other nail art,” advises Elissa Newton, CND™ education ambassador. “Within The Nail Lady salon, we have a set price list for nail art; from simple hand-painted designs to intricate art, stamping, added glitter etc. Have a set price list and don’t change it. Set your standard all year round.”

This oh-so-chic Christmas design by Georgie Smedley Group ambassador, Amy Martin, uses complementary tones of green and red to spread some festive cheer.

Go Pretty Nexgen & Progenx Christmas Collection £114.95 + VAT www.gopretty.co.uk Spread the festive cheer to your client’s toenails too, as demonstrated in this reindeer design by @nails_by_nensi.

The Gel Bottle Inc in Blinding Lights £14.50 + VAT www.thegelbottle.com 42 SCRATCHMAGAZINE.CO.UK

Using Gems Nail Systems, Charlotte Gallagher created this Christmas Gonk design with shades of red, white and blue. Products used are available via www.thenailteam.com.

SEASONALNAILINSPO Gelish Sing 2 collection £84.99 + VAT www.gsgroupuk.com

Using shades from The Gel Bottle, in-house TGB nail expert, Sadie Jordan, created this beautiful nail style with hues of grey, white and gold. @sadiejnails

CND Vinylux™ in Cherry Apple Fall £4.95 + VAT/RRP 11.95 www.sweetsquared.com Salon System Gellux in Red Hot Crimson £11.95 + VAT. Available from wholesalers nationwide.

Using OPI products, OPI Nail Boss Dani Bailey created this beautiful design for any polar bear lovers out there – so cute!

It really is the season to be jolly with this design featuring a different nail style on each finger, created by @klawtingz on Instagram.

Enchanted Essence brand ambassador, Claire Harrington, created a classic Christmas look in this sparkly and bold design using Enchanted Essence products.

Ho-ho-how striking is this design by @polishedxpatrice? It is certainly giving us all the Christmassy feels!

>> SCRATCHMAGAZINE.CO.UK 43

SEASONALNAILINSPO

Sparkle & Shine

Astonishing Nails Gelosophy in Elegant #2117 £12.50 + VAT www.snaprofessional.co.uk

Help your clients party in style and ring in the New Year with oh-so sparkly designs to dazzle and catch the eye…

Salon System Gellux in Glitz £11.95 + VAT. Available from wholesalers nationwide.

INK London Glitter in Frankie £3.33 + VAT www.inknails.com

NSI Perfectly Pretty Acrylic Powder in Maple Leaf £7.95 + VAT www.nsinails.co.uk

Liza Winter, Glitterbels brand ambassador, used tones of blue and white to create this stunning, eye-catching design design reminiscent of the Frozen films.

Morgan Taylor Peel-Off Glitter in Rare As Rubies £4.95 + VAT/RRP £9.95 www.louellabelle.co.uk

“This party season will be full of sparkles,” reveals Jaz Moger, Salon System expert. “Some might argue that the glitter polish trend never really left but it’s back with a bang. Expect to see high shine glitter French tips, cuticle cuffs and stunning full glitter manis in all shades.”

Mii Colour Confidence Nail Polish in Santa Baby £4.50 + VAT/RRP £9 www.gerrardinternational.com

Halo Create Glitter Catcher £4.50 + VAT www.purenails.co

HD Pro Nails Acrylic Glitter Powder in Cappuccino £4.99 + VAT www.hazeldixonnails.com Light Elegance Bling Brush £10.45 + VAT www.sweetsquared.com

This red sparkly design comes courtesy of Ashleigh Newton and is perfect for festive parties.

Lecenté Multi Glitz Chunky Glitter in Sand £3.99 + VAT www.lecente.com www.sweetsquared.com www.ellisons.co.uk

TOP TIP

“Christmas and party season is all about glitter and glamour. I always find that at this time of year, most clients tend to opt for a sparkly nail set or some Swarovski crystals,” reveals Amy Martin, Georgie Smedley Group brand ambassador. “Finding the right adhesive for securing your crystals can be difficult as resin can be messy and a plain top coat can dull the crystals. My must-have product for applying crystals is the Gelish Soft Gel Tip Adhesive – my clients come back four weeks later with them still adhered. It is important though that you aren’t tempted to apply top coat over your crystals as this can dull them!” 44 SCRATCHMAGAZINE.CO.UK

Gelish Soft Gel Tip Adhesive £24.99 + VAT www.gsgroupuk.com

SEASONALNAILINSPO

Laura Chree, Louella Belle brand ambassador, used Artistic Colour Gloss to create this red and sparkly design, perfect for a party!

Nailchemy Gel Polish in Diamond Dust £11.99 + VAT www.nailchemy.co.uk

Nailchemy’s Diamond Dust over Honeydew Melon Gel Polish.

Glitterbels Acrylic Powder in Earth £9.95 + VAT www.nailsbyannabel.co.uk

TOP TIP

“I find that glitter nails make for very eye-catching pictures on social media,” reveals Nicole Dowling, Pure Nails educator. “Once I post a set of glittery nails as the festive season approaches, I know I will soon get messages and bookings ready for Christmas and New Year. A perfect party set of nails sells itself! If there is a colour or design you think is perfect for this season, make sure you have it on your nails to catch your client’s attention.”

Magnetic Nail Design Gel Polish in Jolly £14.80 + VAT www.magneticnails.uk

Step-by-step: Pretty in pink plaid Light Elegance nail technician, Mandi Cox, has created a seasonal and sparkly step-by-step for clients wanting a nail style suitable for both festive fun and to ring in the New Year. Light Elegance products are available via www.sweetsquared.com Step 1 Prep the nail and sculpt your desired nail shape, using the Lexy Line Gels or JimmyGel. Finish filing the nail and wipe with LE Pro Cleanser and then paint on Flannel For One Color Gel using the LE Gel Polish Bling Brush. Apply two coats and cure for 30 seconds between each coat in the LEDdot Lamp. Step 2 Apply LE Flat Matte Top Coat and cure for one minute. Wipe with LE Pro Cleanser and a lint-free wipe. The Flat Matte Top Coat makes a great canvas on which to paint the design, as the colours do not smear when applying. Step 3 Using the LE Stripy Brush, work Missing You Madly Color Gel into the bristles. Check you don’t have any excess on Light Elegance Color Gel in Missing You Madly £18.95 + VAT the tip of the brush so you can get an even, straight line. www.sweetsquared.com Start your line at around one third of the nail in so it is off-centre, and run the brush parallel to the nail, starting at the cuticle to create a straight line. Repeat this step next to the line three more times towards the centre to make the strip wider. Flash cure for 10 seconds and then repeat this step horizontally, one third of the way up the nail, and then two thirds of the way up the nail. Be sure to reach the sidewalls, so there are no gaps. Cure for 30 seconds. Step 4 Wipe the Stripy Brush with a lint-free wipe to clean the brush. Then work LE Just White ButterCream into the bristles. Apply a thin line on either side of the vertical line, flash cure and then apply one thin line under the horizontal lines to create a tartan effect. Cure for 30 seconds. Step 5 Clean the Stripy Brush with a lint-free wipe and use LE Leave The Light On Glitter Gel to run a vertical line of glitter on the outside of the centre Light Elegance ButterCream white line. This gives a little hint of Just White £15.45 + VAT sparkle as it catches the light.

www.sweetsquared.com

Step 6 Apply LE Matte Top Coat. Cure for 60 seconds, wipe with LE Pro Cleanser, apply LE Pro Cuticle Oil and finish with the Q&Lu Bamboo Lotion.

Light Elegance Color Gel in Leave The Light On £18.95 + VAT www.sweetsquared.com SCRATCHMAGAZINE.CO.UK 45

INDUSTRYINITIATIVE

RECONSTRUCTING MASCULINITY

e m i t a t a one nail Scratch chats to London-based nail artist, JESS YOUNG, about Boys In Polish, an initiative that serves to destigmatise male nail art & create an inviting salon space for men

Why did you launch Boys In Polish? JY: I started the project during my art foundation year in 2017, which I call ‘my year of creative awakening’, and I met a lot of interesting people, including men who casually wore nail polish. I thought, ‘nail polish is for everyone, why does it need to be gendered?’ I then wanted to explore this idea before anyone else, and so I did! At the time, I wanted to take my passion for nail art to a new height, and I feel blessed to have experienced such an epiphany. Boys In Polish started as a visual concept and a fun summer project, but the reception was so positive and encouraging that I decided to keep it as an ongoing series, and then eventually give it its own platform.

Why is the Boys In Polish initiative so important? JY: It provides a safe space for men to talk about their issues, struggles and unpack toxic masculinity. People need to practice self-care and need creative outlets.

Anyone can have their nails painted. I hope Boys In Polish can help to dissolve gendered behaviours and expectations, allow people to shine and be their true self. What I want people to know is that this platform is so much more than nail art.

What benefits have you witnessed? JY: It is wonderful to see the introspective journey of men after having their nails painted, and to witness them put a middle finger up to patriarchy. Four years later, I am seeing more men on the tube wearing nail polish and nail art.

“I hope Boys In Polish can help to dissolve gendered behaviours and expectations, allow people to shine be their true self.” I think that the conversations I have with my male clients contribute to the wholeness of the manicure experience. Talking about the design they have chosen and why, as well as what it means to them, opens a gateway to some really deep conversations. I like to think that even after the appointment, they look at their nails and think of the conversations and things they have unpacked and learned, because I also learn so much from them.

46 SCRATCHMAGAZINE.CO.UK

What nail art designs have you created for men? JY: All sorts, and that’s the beauty of nail artistry. It is such a personal experience and nobody has ever had the same thing. All the manicures I have done have been as unique and as personal as a fingerprint. They decide what they want painted, how many fingernails and the length or shape. One of my clients decided too have two nails with a glossy finish and one nail matte. The beautiful thing with my clients, friends and the Boys In Polish community is that there is no separation between what guys have and what girls have, and there shouldn’t be.

What are your hopes and plans for the future of Boys In Polish? JY: I would love to take Boys In Polish out of London. Boys In Polish International would be amazing! I also want to do some nail art workshops for men and boys, more events and collaborations with men in other creative ways. I want to do anything I can to spread the wholesome and loving energy of this platform. There is so much to do with it and I am openminded. I am working on a short film, and I have an amazing team of women to help and support me on that journey. I trust that as a movement, we will only continue to grow and my visions will manifest, in good time. They always do! I am just enjoying the ride. @boysinpolish

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SCRATCHCOLUMNIST

BEAUTY IN

s r e b Num

Keep on top of need-to-know business news & heed accounting advice from beauty industry specialist, RIA-JAINE LINCOLN

ANSWERS TO YOUR MOST FREQUENTLY ASKED QUESTIONS

ABOUT RIA-JAINE Ria-Jaine is an accounts expert with personal taxation as her specialist area and the beauty industry her primary focus. A qualified nail tech and owner of The Beauty Accountant, Ria worked in the beauty industry on a part-time basis but noticed that many people in the sector were missing vital business knowledge. Many did not know about the UK income tax system and obligations imposed by HMRC and so Ria now uses her specialist knowledge, experience and skills to offer support and guidance on setting up and maintaining a compliant business. After completing her AET teaching qualification, Ria created accredited tax and accounting workshops for the beauty industry to help individuals get the best from all areas of their business while managing their books and tax obligations.

s we approach the most wonderful time of the year, beauty businesses and accountants are preparing for an influx of work. Traditionally, it’s a time when I receive many tax and accountancy enquiries, however, due to businesses bouncing back, I am receiving questions not just on tax returns – but on business structure, VAT and payroll. This article will be useful for anyone who is starting to think about their business and goals for the New Year but are too busy right now to stop and research or reach out for the answers.

There is a lot of paperwork involved and a number of processes to follow when registering or winding down a company. A separate business bank account is also needed, but get in touch if you are undecided about which one to choose.

is the VAT threshold? Q What Once turnover reaches £85,000, companies and individuals must register for VAT. This can be daunting for some businesses as this also means that VAT must be collected on all sales and paid to HMRC.

The decision to incorporate is often based on the limited risk and tax savings. Corporation tax is lower than personal income tax, although there are changes coming into place with the new marginal rates of corporation tax, and it’s worth talking to your accountant to learn more about it.

A tip when reaching the VAT threshold is to plan early and before reaching the registration threshold so that you can introduce price increases gradually. A lot of business owners are starting to hit this threshold quicker than they anticipated since reopening so don’t forget to count back 12 months as VAT threshold is monitored on a 12-month rolling basis.

Companies are required to register as a limited company and to file annual accounts, confirmation statements and submit returns to Companies House and HMRC. These accounts must follow certain accounting standards and legislation.

Congratulations to those hitting the VAT threshold towards the end of this year, as it definitely is something to celebrate and not to fear! For those that are registering, make sure you are on the right scheme as flat rate may be beneficial.

Why do people incorporate?

“A consistent trend within the industry is the use of self-employed workers. If you are a business owner and you use self-employed individuals, please ensure that your agreement does not fall under employment.” 48 SCRATCHMAGAZINE.CO.UK

SCRATCHCOLUMNIST are ‘employees in disguise’? Q What A consistent trend within the industry is the use of self-employed workers. If you are a business owner and you use selfemployed individuals, please ensure that your agreement does not fall under ‘employment’. These individual businesses should be free to collect their own takings, promote their own services wherever and whenever they like, choose their working hours, decide on their own clothing and any potential customer should be aware that the individual is their own entity. This is a grey area and there are various opinions about this but my best advice would be: if you are treating individuals as staff, deciding work hours, providing equipment and materials, advertising as your own business name with uniform etc., then you should check with your accountant or legal team as soon as possible in case the contract is, in fact, one of employment. View a free webinar with a HR expert discussing this topic by scanning here

TOP TIP

If you are employing staff, check out incentives available such as apprenticeships and the government’s Kickstart Scheme grant. If you missed out on the first round of support for apprenticeships, you will be pleased to know that from 11 January 2022, you will be able to apply for a payment of £3,000 for apprentices with an employment start date from 1 October 2021 to 31 January 2022. Applications via www.gov.uk close on 15 May 2022. Applications for the Kickstart Scheme are still open but be quick – as they close on 17 December.

Do I need an accountant if I

Q am self-employed?

Self-employed individuals are required to register with HMRC and submit personal income tax returns each tax year. An accountant is not always required for a self-employed business. However, I recommend speaking with an accountant to determine whether it would be beneficial to outsource accounting. This would enable the self-employed individual to spend more time on their business and be safe in the knowledge that their accounts are being prepared and submitted by a qualified accounting professional.

Tax Digital is Where can I get extra help? Q Making deferred for small businesses. Q HMRC has some useful tutorials that

Do I need to go digital?

The Making Tax Digital programme is a key part of the government’s plans to make it easier for individuals and businesses to get their tax right and keep on top of their affairs. VATregistered businesses with a taxable turnover below £85,000 will be required to follow Making Tax Digital rules for their first return starting on or after April 2022. Now is the time to go digital with your business bookkeeping so that you are well prepared.

TOP TIP

Sign up for a QuickBooks bookkeeping software deal with The Beauty Accountant in December 2021 and you will receive the first three months free. Just send a direct message via Instagram to claim this offer that is valid until the end of December 2021.

you can subscribe to via www.gov.uk. There are also some useful YouTube videos and tweets that HMRC share for guidance. Alternatively, get in touch for a free discovery call and one of the team members at The Beauty Accountant will be able to help you. Bookings can be made via the Instagram page or scan here I wish you health, happiness and continued success in the New Year and look forward to seeing you all on the other side. 2021 – #Completedit! www.riajaineaccounts.co.uk E: info@riajaineaccounts.co.uk /thebeautyaccountantuk @thebeautyaccountant_uk Join my Facebook group: Salon and beauty therapist UK tax group

Friendly disclaimer: The information contained in this article is for guidance and information purposes only. It should not be relied upon as full and complete accounting, tax or legal advice. For specific advice relevant to your own situation please speak to Ria-Jaine MAAT or another professional directly.

SCRATCHMAGAZINE.CO.UK 49

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TECHTALK

BYTE-SIZE NAIL TECHNOLOGY Ctrl + shift your focus to the work of Joselyn McDonald, the mastermind behind high-tech nail designs that can pay for the bus, store files & more… REBECCA HITCHON REPORTS

echnology and nail art may seem worlds apart, but US technology designer, Joselyn McDonald, has combined the two to creative innovative and oh-so handy nail designs. So much more than eye-catching creations, her nail styling incorporates functional tools to aid the wearer’s day-to-day. Stemming from an interest in how femaleoriented technical fields are not respected in the same way as their male counterparts, Joselyn’s Digits project explores how nail art, traditionally considered a feminine profession and aesthetic, can be used to interact with technology. “After years of researching and designing technologies, I was frustrated that women’s experiences are often overlooked in the process of technology design,” Joselyn says. “I thought about how refreshing it would be if female aesthetics created advantages in the realm of tech.” Her work also celebrates the technical aspects involved in nail artistry – whether in the chemical formulas, specialised toolsets and technical processes used, or the explorations of 3-dimensionality and sculpture that Joselyn is delighted to increasingly see within the nail art space. “I hope your audience recognises how technical its profession is and feels pride in how quickly the nail art field advances,” she tells Scratch. “I also hope nail technicians consider how their field is truly one of the most innovative that I’ve seen and keep up the momentum.”

“The ways hands can be used to communicate emotion and drama, and the way nails can signal your personal style have always captured my attention.” 52 SCRATCHMAGAZINE.CO.UK

By Kro Vargas

By Taichi Yamane

By Tomoya Nakagawa

The creative technologist explains that she has always loved nail art, citing working with electronics and therefore not being able to have long nails as a reason why she has wanted them for years. But it is not just this that appeals to Joselyn about nail design. “The ways hands can be used to communicate emotion and drama, and the way nails can signal your personal style have always captured my attention,” she explains. Nail artists that inspire her include Kro Vargas of @krocaine who freestyle paints all of her designs, as well as Taichi Yamane of @taichiymn and Tomoya Nakagawa of @tomonyan55, whose sculptural nails look like something ‘from another cooler planet,’ according to Joselyn.

TECHTALK

“I’m aiming to see how far I can push the nail medium... and I think the possibilities might be limitless.”

She adds that it is inspiring to see more men and those who identify as non-binary explore nail artistry. But it is the opportunities that her nail art has given to females within the technology realm that excite her the most. “I’ve had teachers reach out to me to ask how they can teach their students how to add LEDs to their nails. They want to engage female students and get them to explore tech concepts in an exciting way that aligns with their interests. That has been very meaningful to me,” comments Joselyn.

Guess what? These nails have been created with biodegradable materials that dissolve when submerged in water for two days!

From her collection of nail designs – which range from 3D printed and LED nails to USB, stylus and even flower vase nails, Joselyn’s favourite look is her bus pass design. This used a RFID (radio frequency identification) tag, allowing her to quickly pay for her bus fare using her nails. “They aren’t the most beautiful nails I’ve made, but the interaction of using my nail to pay for my bus fare was a truly a delightful and thrilling experience for me, the bus driver and my fellow passengers,” she says. What can we expect to see next in the nail space from the technology designer? Joselyn tells us that she would like to join a growing movement of making 3D ceramic printers, building her own to make digital models of nail designs, print them in clay, then glaze and fire them. www.joselynmcdonald.com @gucci_bagel

@gucci_bagel SCRATCHMAGAZINE.CO.UK 53

Getting down to s s e n i s u b SCRATCHCOLUMNIST

Take note as the NATIONAL HAIR & BEAUTY FEDERATION serves up support & advice for beauty business owners

About the NHBF

The National Hair & Beauty Federation (NHBF) is the UK’s largest trade body for businesses in the hair, beauty and barbering industries. The National Hair Federation launched its sister trade association for the beauty industry (NBF) in 2018, and the body relaunched as the NHBF in 2019. With Richard Lambert as the chief executive, the association provides specialist business support, advice and backup to hair and beauty businesses. Honing over 75 years’ experience, the not-forprofit organisation aims to be a reliable source of information for you and your business.

www.nhbf.co.uk @nhbfsocial

/nhbfsocial @nhbfsocial

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Pointing towards a successful year ahead

he past 19 months have been difficult for everyone. Financial worries, anxiety about family members, and work and business insecurity have taken their toll on many. However, the latest NHBF State Of The Industry survey shows that while nail salons are operating in a challenging environment, they are getting back on their feet. Richard Lambert, NHBF chief executive, says, “Ours is a resilient industry. Prior to the pandemic, nail salons were propping up the high street. Our latest survey shows real recovery Richard Lambert and an overall optimistic outlook, with 40% of salons saying they expect to grow.”

Points for business owners to ensure prosperity in 2022: Get your prices right: This is crucial to survival. Ensure that the cost of service covers your expenses and that you are not providing a service at a loss. Salon owners should plan for the 1.25% increase in National Insurance contributions for both employer and employees from next April.

more sustainable business will help protect the environment, save you money, and it’s a great marketing tool to attract more clients who are actively looking for more sustainable beauty services. Negotiate with your landlord: The ban on evicting a business from its premises for arrears of rent will end in March 2022 in England and Wales. The government intends to legislate to require landlords and tenants who cannot agree how to resolve the rent arrears that built up over the Covid-19 lockdowns to go to binding arbitration. Try to negotiate a rent-free period or rent reduction as well as switching to monthly rent payments instead of quarterly. Take advice from your solicitor or property advisor if you have one to make sure you get the best deal for you and your business. NHBF members can download a fact sheet on how to negotiate with your landlord via www.nhbf.co.uk/landlords. Speak to your bank and accountant: Take the opportunity to discuss the best financial solutions for your business. They may have some fresh ideas and suggestions that you hadn’t previously considered.

Reduce no-shows and late cancellations: These can seriously affect your cashflow and profit Make the most of no-cost and low-cost marketing: Effective marketing does not have to cost levels. There are a few tricks to minimise the earth – much of it is free or low-cost. no shows, including sending clients How the Social media is a great tool to update reminders of their appointment NHBF can help clients and attract new ones. via text message. NHBF members can download Take advantage of discounted Keep up with the latest a free in-depth guide to products and services, use our update on Covid-19: reducing no-shows and templates and policies – including Regularly monitor your late cancellations via GDPR, no-shows, and complaints, local and national situation www.nhbf.co.uk/cancellations. download our guides and benefit via the local council and from business coaching provided government websites and Save money, gain by industry experts by becoming adjust and update your clients and help to save an NHBF member at health & safety risk assessment the environment: Climate accordingly. Ensure you’re willing change will continue to be www.nhbf.co.uk/join. to take the steps necessary to make high on the agenda for the year your customers feel safe and protected. ahead. Taking steps towards being a

NAILSCENE

BRAND

WAT C H

Get to know the names behind companies & brands that are attracting attention across the nail & beauty scene HW Nail Systems Founder of HW Nail Systems, Hayley Winder, was inspired to create a hypoallergenic nail system after developing an allergy that prevented her from working with certain nail products. “Witnessing an increasing number of techs and clients suffering from allergic reactions solidified my desire to create something which, as an active nail tech, made my work life easier, safer, and fun again,” Hayley comments. Her flagship range, hypoGEL, is HEMA/HPMA/IBOA free and features gel polishes, bases, top coats and a hard gel. But it’s the popular soak off base and builder gel, FlexiB® that is Hayley’s favourite product. “One of the products to become a tech favourite is a soak off builder gel,” she reveals. It was this product that spurred Hayley to launch HW Nail Systems in March, despite many products being ready a couple of years earlier. “It was a time when money was at its lowest, but after spending a lot of time helping other brands build good relationships with customers and educating, it was time to put that energy, knowledge and passion into my products,” she says. HW Nail Systems also offers an LED lamp, files, forms, tips, brushes and glitters, as well vegan-friendly body products. Starting her salon journey at the age of 14, Hayley’s experience has helped her determine what she wants to see in a nail product. However, she also cites working as a nail tech while producing her products as a factor in their success. “Being an active tech while developing and testing the range makes each product special, as clients get to enjoy my products first hand and provide feedback.” www.hayleywinder.co.uk

/hayleywindernailsandbeauty

@hwnailsystems

MB BEAUTY MB Beauty is a vegan-friendly cuticle oil brand, loved by techs and celebrities alike. Founded during the height of the coronavirus pandemic, it hasn’t been an easy ride for Molly Barnett, who decided to make the move from owning a beauty salon to creating her own product range. The MB Beauty team had to deal with delays brought on by the pandemic soon after launching, but Molly couldn’t be happier to reveal her own range – in fact, she says it’s a ‘dream come true.’ “It hasn’t been easy and at times I’ve felt like giving up, but I’m proud that I kept going,” she tells Scratch. “I’m proud of how many brand ambassadors the brand has, how many people stock the products in their salon and how many use them on a daily basis.” The support of not only the nail industry but also the public and those in the public eye make it easy for Molly to love her job. “When our first celebrity messaged us saying she loved the products, I was overwhelmed,” she says. Award-winning actress and comedian, Samantha Baines, and the Coronation Street cast are just some of the celebs that regularly buy from MB Beauty. The range is made up of handy cuticle oil pens for on-the-go, as well as 30ml droppers – in scents ranging from Molly’s favourite and the most popular scent of Coconut, to fruity choices such as Mango and Cherry. Molly tells us that she’s always looking at how to grow the business, promising more to come within the next few months. www.etsy.com/uk/shop/MBBeautyProductsShop 56 SCRATCHMAGAZINE.CO.UK

/MBBEAUTYPRODUCTS

@mb_beauty_x

NAILSCENE The Cuticle Oil Company On a wet and windy day in 2019, while waiting for their children in front of the school gates, Lisbet Sandland, owner of a Hertfordshire based nail salon, and Carli Woolley, a packaging and product designer in the beauty and drinks industries, formulated the idea for The Cuticle Oil Company. After two years’ experimenting with different formulas and branding, the company launched earlier this year. Both with over 25 years’ experience in their fields, it was an easy decision to combine Lisbet’s need for a high quality, environmentally-friendly cuticle oil range and Carli’s background in high end, luxury packaging. Protecting the environment is at the forefront of the business, and The Cuticle Oil Company’s vegan-friendly range is produced in small batches in the UK and contains only natural ingredients. “We believe that any product used on the nails and skin should be beneficial and free from synthetic perfume. We are conscious not to add unnecessary packaging to our products. Our glass bottles are fully recyclable and re-usable,” the pair comments. And the powerhouse duo is always on the lookout for innovative ways to make products more environmentally and consumer-friendly. They are currently working towards offering refills of their bottles, as well as a nut-free oil for those with allergies. The range boasts three oils, in 30ml desk and 10ml retail sizes. ‘Nourish’ defends against premature ageing, ‘Repair’ soothes damaged nails and cuticles, and ‘Calm’, the favourite of Lisbet, Carli and clients, relaxes and destresses. Despite the triumph of The Cuticle Oil Company, launching the brand did not come without its challenges. “Starting out, we were only thinking about how fabulous we could make the oils and packaging – we didn’t think about actually setting up a business and everything that that involves,” Lisbet and Carli say. But the pair couldn’t be prouder of all that has been achieved through perseverance. For Lisbet, she gets a warm glow each time a client purchases one of the ils and Carli enjoys the thrill that comes with building a successful brand. www.thecuticleoilcompany.co.uk

@thecuticleoilcompany

Meraki Professional Nails wasn’t the career path that Sarah Curtin, owner of Meraki Professional, envisaged. Over 11 years ago, while studying for a degree in pharmaceutical biotechnology, a foray into nail technology led to a part-time hobby that would turn into a full-time job. Her love for nails materialised into her own salon and later, the Meraki Training Academy, and from there a product range seemed like an obvious next step. “I wanted to develop a range of products that were easy to use for beginner nail technicians but also extremely safe, long-lasting and durable,” Sarah explains. Her knowledge in and passion for cosmetic chemistry, which is a driving force behind the high quality and safe nature of Meraki Professional’s products, is something that she has integrated into her education. “During lockdown, we developed our own programme that not only teaches the basics, but also the important science aspects of nail technology that are sometimes overlooked, setting a new benchmark for education,” she tells us. After trialling Meraki Professional products in her salon for the past few years, Sarah officially launched the brand this year with a range of tools, prep products, gels, acrylics and gel polishes, and it has been well received by nail techs. “We love looking at all the amazing creations we’re tagged in on Instagram. It gives me a great sense of achievement knowing that thousands of nail technicians across the country are using our products,” Sarah says. Her favourite product in the range is the builder gel, which has an easy-to-use mousse-like texture that her students love. She cites the thought that has gone into each aspect – from the chemical formula to the molecular weight of ingredients, the pigments, viscosities and the packaging – as the reason why it has been successful with techs. www.merakiprofessional.ie

/merakiprofessional

@meraki_professional

SCRATCHMAGAZINE.CO.UK 57

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TECHSPOTLIGHT

READERS GALLERY Creative nail stylist, KAROLINA NOWAK, shares her training tales, favourite technique & stunning designs

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TECHSPOTLIGHT

Name – Karolina Nowak Age – 36 years

What do you love about working in the nail industry? I can be myself, create the designs I want and meet amazing people.

Business name – Magnifique Nails Lab

Fav products – I add bling to so many nail designs, so Swarovski crystals play an essential role in my kit.

Location – York, my favourite place on earth!

Fav nail technique – Freehand nail artistry.

Years in nails – I completed hard gel training in 2017 and practiced and trained further until I took on my first clients in 2018. I continue to undertake regular training as knowledge is everything in this industry and I enjoy learning new techniques.

Favourite nail design – I enjoy micropainting; using the nail as a tiny canvas.

Trained with – Some incredible nail techs and brands, including Krista Paulitti, Bojana Kostka, Krisztina Kalmar, Victoria Boro, Indigo Nails Lab, SPN Nails, Słowianka, Paulina Pastuszak, Truscada and more.

Who do you admire in the industry? Bojana Kostka. I have completed training with her and cried when I saw her; I admire her so much! She is a talented, amazing artist and great person who inspires me daily. /MNLCaroline @Magnifique_Nails_Lab

SCRATCHMAGAZINE.CO.UK 61

SCRATCHCOLUMNIST

The business of

BEAUTY Nail expert, salon owner, educator & mentor, LIZA SMITH, shares her wisdom & advice to benefit your business

20/21 WINNER

WHAT WILL YOUR CLIENTS WANT IN 2022?

an it really be a year since we were in another lockdown? This time last year, we were soon to find out that Christmas 2020 would be be cancelled, and we would not return to work until the middle of April.

We made a lot of changes to our businesses in 2020, and again in 2021. Next year will be no different and it may be the most important year for your business so far. After navigating a pandemic for so long, the buying behaviour of consumers has changed. Clients haven’t been going on holiday, to weddings or enjoying many social activities and this has had an impact on the desire for their usual beauty services. We have welcomed new clients to our business, some have returned for business as usual and some haven’t. If we are going to plan for 2022, a good move is to look at the top consumer spending trends.

Education will be more valued

Consumers are savvier and more likely to spot and ignore direct selling and ads. We need to educate them about how our services help to solve their challenges. Don’t focus on discounts; focus on building a helpful ongoing relationship by providing things like how-to guides and showcasing email sequences.

“We need to be more conscious of our carbon footprint and look for ways to show our commitment to using brands and practices that are consciously sustainable.”

Online shopping will dominate

Online sales are predicted to hit $4.2 trillion by the end of 2021 and 68% of Brits are more likely to shop online compared to pre-pandemic, which means our online presence is more important than ever. If you haven’t got a website, make sure you claim and set up Google My Business. This will drive traffic to your website or your social accounts. Getting testimonials on there will be the best way to get noticed by prospective clients.

a seamless and personalised customer journey that’s more about the experience than the price.

Gen-Z will have more influence Gen-Z refers to those aged 10-25 and accounts for 40% of all consumers. This group is more demanding and expects

Storytelling is key

A great way to educate is to tell a story. Storytelling is how your clients relate to the message you are communicating; just think of the John Lewis Christmas ad! Case studies, testimonials and real-life observations of the benefits of what we do is a great starting point.

Processes need to be systemised

Automation is hardly new, but salon businesses have been slow up until now to move over to a digital diary and automated appointment reminders. Clients want the process of every interaction to be as simple as possible. Staying with human-led processes like a paper and pen diary will create a lot of unnecessary work and you will be at risk of missing things.

Sustainability is a hot topic

Two thirds of global consumers are willing to pay more for sustainable goods. We need to be more conscious of our carbon footprint and look for ways to show our commitment to using brands and practices that are consciously sustainable. More of our clients will start to make choices based on our decisions.

www.thebusinessofsalons.com / www.bodylines.biz /thebusinessofsalonsacademy & /liza.smithnails

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@thebusinessofsalonsacademy & @lizasmithnails

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Kawaii NAILART

style

Scratch explores the defining features of the Japanese Kawaii nail style & why its popularity is growing in the West REBECCA HITCHON REPORTS

ith #kawaiinails used on over 180,000 Instagram posts and amassing 21 million TikTok views, the style – a signature Japanese look – is spreading its appeal across the globe. So why has the nail aesthetic taken off and what exactly makes Kawaii nail art, ‘Kawaii’?

“Kawaii nail art can be traced back to the early 90s, with the rise of ‘Gyaru’ fashion which incorporated long, elaborate nails with lots of cute parts and gems,” explains Japanese nailist, Ruth White of @fleurinails, who brought her Japanese nail art skills over to England and works in Essex. “This Ruth White has now evolved to many styles; including ones to match subculture fashion styles, ‘Ita’ which incorporates anime and manga character designs, and ‘Kawaii’.

WHY KAWAII?

Nail stylist & model: Scarlett Senter Make-up: Christabel Frankin Photographer: Arienne Jonas

“Having cute things or characters I love on my fingertips and seeing them brightens up my day!” Ruth White

“Many of my clients have told me that they never expected to be able to get the nail styles they see on social media here in the UK,” Ruth adds. However, with more of a spotlight being cast on Japanese pop culture thanks to television programmes, video games and social media, Ruth reveals that Kawaii nail art is now being recognised on a global stage.

By Ruth White of Fleuri Nails

64 SCRATCHMAGAZINE.CO.UK

NAILART Lydia Rhodes of @bubblegumclaws from Austin, Texas, USA creates hand-painted Kawaii nail designs and owns her own business, Bubblegumclaws, selling Kawaii-themed nail supplies and accessories. She tells Scratch that Kawaii nail art is only so popular because Japanese nailists have paved the way for the style to be fun and wearable. Lydia Rhodes

Lydia praises the work of popular Japanese tech @kai32 for mastering the art of achieving a cohesive look using different designs on each nail, as well as the 3D work of nailists @arisa.angenail, @sty_nail and @china.r.nail. Translations of ‘kawaii’ include ‘cute’, ‘tiny’ and ‘lovable’ – this is why the style is designed to evoke an overwhelming feeling of ‘that is so cute, I need it’. While the first experience that Nails by @kai32 many have with Kawaii culture is through Japanese imports like anime and manga, Kawaii nail art also features delicate details like lace and bows. “Kawaii style is inspired by Japanese Lolita fashion, where dresses often feature multiple characters and tell a story, reminiscent of a simpler time – so in Kawaii nail art we see themes like ice cream parties, floating in the clouds, milkshakes with whipped cream and cherries, and strawberry picnics,” says Lydia.

Nails by @sty_nail

What I love about Kawaii nail art is...

“How it evokes a feeling of expressing my inner child. Growing up with five brothers, I did not get to do traditionally ‘girly’ things, and Kawaii nail art allows that part of myself to thrive.”

Nails by @arisa.angenail

Lydia Rhodes

Nails by @china.r.nail

By Lydia Rhodes of @bubblegumclaws

“Translations of ‘Kawaii’ include ‘cute’, ‘tiny’ and ‘lovable’ – this is why the style is designed to evoke an overwhelming feeling of ‘that is so cute, I need it.’”

By Lydia Rhodes of @bubblegumclaws

>> SCRATCHMAGAZINE.CO.UK 65

NAILART The same dreamy feel can be seen in the colour schemes used, as celebrity manicurist Michelle Humphrey of @nailsbymh explains. “Colours are usually light and delicate – think shades of pink, purple, anything pastel and jelly-like. Glitter is also very Kawaii, especially iridescent and holographic glitters,” she says. “Kawaii nails tend to be maximalist and can be very bespoke – there’s no limit to what you can create. You can opt for 3D styles, embellishments, encapsulated art, hand-painted designs, decals and so on,” adds Michelle. Michelle Humphrey

However, Lydia tells us that there’s a darker side to Kawaii style, centred around the idea that with light there is always dark. “The dark side of Kawaii nail art incorporates black, dark purple and reds into the pastel palette. There are pastel goth elements like dripping oozing nails, piercings, knives and flames,” she explains.

WHY KAWAII?

“It’s light-hearted and fun. It offers freedom to express your individual style and embrace your inner cuteness.”

It is an aspect that she has considered in her own life, after a bad experience working at a Kawaii nail salon. The nail Michelle Humphrey style, just like her experience of the Kawaii nail art scene where she is in Texas, isn’t all rainbows and sparkles, she comments. “I had to step away from the soft, girly side of myself which I so often invoke in this artform and bring out my hardness and strength, ultimately leading me to the creation of my own brand.” So how can nail pros incorporate Kawaii nail art into their portfolio? Ruth encourages techs to be inspired by Japanese nailists on Instagram and YouTube and to watch their tutorials. “You may even learn some new tricks while researching,” she points out.

By Ruth White of Fleuri Nails

By Lydia Rhodes of @bubblegumclaws

“Kawaii style is inspired by Japanese Lolita fashion, where dresses often feature multiple characters and tell a story, reminiscent of a simpler time.” Lydia Rhodes

By June Gilbert, senior Magpie educator @junegilbert_nailartist

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NAILART

stallion .com/thee

Did you know that Kawaii nail art is celebapproved? Take a peek at the famous faces that have embraced Kawaii style in their manicures...

Instagra

Instagram

m.com

/nailsbym

Kawaii Celeb spots

American rapper, Megan Thee Stallion, opted for a colourful French manicure gone Kawaii with 3D Chanel, Hello Kitty, cupcake, donut and bow adornments.

lsbymh

German singersongwriter Kim Petras is another Kawaii nail art fan, with Scratch Stars Session Stylist of the Year 20/21, Michelle Humphrey, crafting a Pokémon-themed set.

Instag

m m.co

/naom

a iosak

Japanese professional tennis player, Naomi Osaka, got people talking about Kawaii nail art when she wore multicoloured, 3D bear embellished nails.

Instagram

.com/nai

Pop star, Dua Lipa, is no stranger to Kawaii nails. Here she sports an intricate set featuring tiny animals, smiley faces, flowers and fruit courtesy of Michelle Humphrey.

“Kawaii nails tend to be maximalist and can be very bespoke – there’s no limit to what you can create. You can opt for 3D styles, embellishments, encapsulated art, hand-painted designs, decals and so on.” Michelle Humphrey SCRATCHMAGAZINE.CO.UK 67

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GIRLPOWER Who – Kayley Cairns What – Renowned nail artist, industry expert & Hazel Dixon Nail Artist Academy educator Where – Billericay, Essex Why – a multi-faceted nail tech with a passion for learning & education

o-time S cr a tc h S ta rs A w a rd s tw als reve winner Kayley Cairns ation her career story, inspir ing nails behind her award-winn bby… & a very interesting ho

20/21 WINNER

H T I W P U G CATCHIN

Y E L Y A K

What sparked your interest in nails? While on maternity leave with my first child, I painted my own nails because I couldn’t afford to go to the salon to get them done professionally. My sister-in-law asked me to do hers and I found that I enjoyed how therapeutic it was, and I also discovered that I wasn’t too bad at it! I was in a minimum wage job that I didn’t really enjoy, and I’d found a job I had never considered. I had nothing to lose and so much to gain, so I saved up and started searching for nail courses. I attended some beauty courses to get into the industry and attain a manicure qualification before I discovered CND™ training, which I completed in December 2009. Since then, I have immersed myself in all things nails!

Walk us through your career – what are your highlights? I began my career with my first job in March 2010 and attended The Event hosted by Sweet Squared in May that same year. The year that followed was a whirlwind introduction to the industry as the launch of Shellac™ became a global phenomenon and if you didn’t have it, you couldn’t really get your hands on it, as it had sold out worldwide. Fortunately, I’d stocked up while at The Event, meaning I quickly became fully booked and continued to learn on the job. 70 SCRATCHMAGAZINE.CO.UK

In 2011, Sweet Squared posted an open call for people to apply for educator roles in order to cater to the demand for education in Shellac™, and so as an avid user of the system since its launch, I decided to apply and landed a role.

This was a highlight in my career, which led to working at various fashion shows and events, at the 2012 Olympics and teaching in luxurious spas in London. My confidence grew as I was surrounded by so many inspiring people. In 2012, I attended a trade show and met Hazel Dixon, who effortlessly sculpted a designed stiletto on my nail and finished with a 3D flower, which captivated me. From there, I attended many of her classes, before being invited to become a member of her education team in 2017. Educated and inspired by Hazel and the HD Nail Artist Academy team, my skills and confidence grew further and I went on to win a string of competitions and accolades. These included BABTAC Nail Technician of the Year, first, second and third places across UK trade show competitions in many different disciplines, and I made it to the finals of the Scratch Stars Awards multiple times. Despite a run of successes, I hadn’t been brave enough to enter Nailympia as I

never felt good enough or ready for it, until 2019. I entered all of the categories and took home second place in Perfect Match Liquid & Powder and Liquid & Powder Pink & White Sculpt, first place Fantasy Nail Art, UK Top Tech and Nail Art Winner of Winners. This was something I’d never dreamed I would have achieved on my first time entering such a prestigious international competition. I still pinch myself now! Earlier this year, I finally won Mixed Media Artist of the Year and Nail Stylist of the Year at the Scratch Stars Awards after trying so hard a number of times, and it’s really put the cherry on top of my wins! It was a very proud night for me with my husband by my side to share in the celebrations. Why did you enter the Scratch Stars Awards & what was the inspiration behind your designs? I first entered around five years ago on a whim, as there’s nothing to lose in trying. I made it to the finals and that encouraged me to try again and again, as

GIRLPOWER

I really enjoyed the experience and love to push myself to do things that make me nervous! The inspiration behind my winning Nail Stylist of the Year nails came from my sister. She teases me and says I have a long neck (hers is just the same!) so she calls me a giraffe. I was frustrated with the designs I’d considered initially, and I wanted to do something fun, with vibrant colours that suited a long nail. While in my bathroom, I spotted a giraffe ornament she’d bought me, and inspiration hit! For the Mixed Media Artist of the Year category, we were given the theme of ‘united we stand’. It made me think of how the country had united to stay home, help others and support the NHS. The rainbow background was in tribute to the rainbows shared during lockdown, and I wanted to share a nurse as a hero – I’d seen a comic strip style gif online and that was the inspiration to create a ‘superwoman’ nurse. I loved the bold, bright colours of both creations. What advice do you have for fellow nail techs hoping to emulate your success? Take any opportunity that comes your way. Enter the competition, apply for the job and

say yes to things that make you nervous, as you’ll never know if you can until you try! Even if you don’t think you can succeed, every experience is a learning experience, so every chance you don’t take is a lost opportunity to learn something. If you succeed, then even better! What do you love about the nail industry? I love that the industry is such a fast-moving, vibrant place. I like to learn new things and there is always an innovation or new technique to try; my mind is always so full of new designs and styles to create, but there are never enough hours in a day to do it all! I also love that it’s given me so many lifelong friends. How do you feel the industry has changed since the impact of the pandemic? While Covid-19 and the lockdowns were brutal for many businesses individually, the overall impact has actually given both consumers and techs a heightened awareness and knowledge of hygiene and health & safety. I was lucky to have been taught well from the start, but I feel this gave the industry a real wake-up call, and now there’s no excuse for people not to have great hygiene practices in their place of work. Hygiene, consultations and understanding insurance have all been pushed into the spotlight these last 21 months and that, in my opinion, has raised some of the lower standards of our industry, which is a positive side effect. >> SCRATCHMAGAZINE.CO.UK 71

GIRLPOWER

What nail training do you offer? I teach beginner to advanced level nail courses and my most requested course is for e-file education. My favourite courses to teach are salon trend art classes, as they are seasonal, current and offer effective styles to incorporate into a busy salon. In the New Year, I hope to offer more dates for advanced classes in the likes of Fantasy nail art and extreme nails to help me indulge in and share the aspects of nail art I love the most. As a part of the Hazel Dixon Nail Artist Academy, I offer non-brand bias training. This means as well as salon techs and independent techs, we also welcome (and regularly get to see) techs from other training companies or those who use other brands but want to upskill. By keeping training focused on skills as oppose to products, we have some really positive networks with multiple nail brands and training providers. Ultimately, all educators should have the same primary focus; to help create better skilled, more knowledgeable techs in our industry, so having such an open-door policy for training helps us do our bit to push the standards within the industry and raise the skill levels for everyone, which benefits us all. What are the nail products you can’t be without? I love glitter and sparkle, but the simple basics like good firm nail forms, such as those from HD Pro Nails, are things I just can’t do without. They don’t budge and always hold their shape, which is essential for well-structured nails. I’m a creature of habit so I have loved the Luxio Build for years, but I was recently persuaded to try the HD Pro Flex it! range and was wowed by it! It’s actually had me considering changing what I wear from acrylic to Flex it! as it performed so well on both my own and my clients’ nails. What are your interests and hobbies outside of nails? I took up learning archery earlier this year which I love; it’s so different to anything else I do and I’ve met so many new people. I found myself becoming part of the committee for our local club as the junior liaison officer, helping to organise events, supporting juniors in their quest for progress badges or going to competitions. It’s a brilliant sport that has given me something active to do with my family. 72 SCRATCHMAGAZINE.CO.UK

Tell us about university! What are you studying? I got bored quickly during the start of the first lockdown, so I enrolled on an art and environmental degree. I learn art history, how to analyse art, art practice as well as learning about the environment and sustainability. It’s been enlightening and has led me to look at the world differently and understand myself on a deeper level. It’s brought out the feminist spirit in me and has also helped develop my creative thinking. What does an average week look like? On Mondays and Tuesdays, I take the children to school and then go to university, which starts at 9:30am with a morning meeting, followed by a studio session where we discuss ideas, share work or spend time creating, and then an afternoon lecture. I go home and pick the children up from my sister’s house on my way if my husband, Dan, hasn’t already collected them, and have clients at my home studio from 6:30pm until 8-8:30pm. On Wednesdays I see clients from 9:15am 1pm. I have a bite for lunch and then leave for uni, as I have a botanical drawing class at 2pm. At 5pm I go to the archery club with the family as it’s a lovely space to lose a few hours, and we’ll head home at about 7:30pm, swinging past the chip shop on the way so nobody needs to cook! On Thursdays I see clients all day and then again in the evening from 6pm-8pm, and on Fridays I do the same, but have the evening off. I don’t tend to go out on a Friday evening, but it’s nice to have an evening to myself, as I might catch up on essay work or do my nails. On Saturdays I’ve recently reduced my working hours so I work a half day. I work for a few hours and then go to archery with Dan and my boys (weather permitting) and I teach on Sundays during term time. I try to teach every other week so it’s not full-on every weekend. How do you wear your own nails? My favourite style is medium to long almond nails with a French finish, often mixed with glitter, crystals or designs in strong colours. As a pale person, pastels or very light shades do me no benefit! More recently, since working after the lockdowns, I’ve kept them shorter purely because it’s quicker for me and more practical, as I’m busier than ever. www.nailykayley.com /nailykayley @nailykayley

BRANDSPOTLIGHT

Let there be

Light! Working on tiny canvasses requires a keen eye & plenty of great lighting. But which lamp suits your nail tekking needs? Brighten your setup with a focus on the offerings from Daylight Company… HELENA BIGGS REPORTS We can often take light for granted, until the clocks go back and we ‘lose’ an hour of it a day. It has a positive and dramatic effect on lives and work – and is essential at the nail station, at which you can spend hours each day poring over designs and perfecting product application. Understanding this need is Daylight Company, founded in 1987 to ‘bring daylight indoors’ to improve work performance and efficiency. “We recognise that many people often have difficulties performing a task because they cannot see their work well enough,” comments a spokesperson for the company. “We believe that we can make a difference to their lives by designing the perfect light for their specific needs.” Daylight Company lamps and magnifiers are focused on users in five key markets; arts & graphics, health & beauty, sewing & crafts, sight loss and industry & inspection. By understanding the exact nature of light required and the ergonomic requirements of the task in hand, the company creates solutions that allow people to do what they love for longer and in greater comfort – preventing squinting, hunching and eye strain. “Beauty and health professionals are understandably amongst the most demanding of our customers,” comments Patrick Jacquelin, founder & MD, Daylight Company. “They work hard, really need to see clearly and often use our lamps for many hours a day. Patrick Jacquelin

“In an industry where style is paramount, we pride ourselves on creating lamps and magnifiers that enhance any salon or professional environment.” Ready for a close-up? Take a look at just some of the nail tech-friendly offerings from Daylight Co… 74 SCRATCHMAGAZINE.CO.UK

THE SLIMLINE

Best seer

Available as a table or floor model, the high quality of light and long reach of the Slimline makes it a firm favourite at the nail desk. Featuring flexible joints and a rotating head for perfect positioning over your handiwork, the brightness of the Slimline can be adapted to the task with the four-step dimmer. The slim clamp of the table lamp is non obtrusive, clamping to the nail desk with ease. The lamp is also ideal for SPMU artists. The Slimline 3 Table Lamp is £129.99 inc VAT and Floor Lamp is £139.99 inc VAT.

BRANDSPOTLIGHT

FOLDI GO OMEGA 3.5 MAGNIFIER Take the pressure off tired eyes when creating detailed nail designs or working up close with the Omega 3.5. It features four brightness levels and has a flexible, long reach arm. The light emitted is designed to replicate natural daylight and this lightweight, compact magnifying lamp is ideal for moving between rooms or clients. It has a removable, slim profile clamp and comes with a carry-bag. The Omega 3.5 is £165 inc VAT.

Perfect for mobile and session nail stylists, the Foldi Go is a rechargeable, portable lamp that’s lightweight and folds into a carry-bag that’s included with the purchase. The height of the Foldi Go is adjustable and it features a rotating head so you can position where required. Consistently bright, the Foldi Go offers up to eight hours’ running time and has a battery level indicator on the base. The Foldi Go is £89.99 inc VAT. Scan here to watch a video with Scratch Stars Ultimate Mobile Nailist, Metta Francis, who discusses working on set and on the move with the Foldi Go

SMART GO HALO GO Ideal for competition practice, precision and intricate nail designs, this portable lamp with magnifier comes with a USB rechargeable battery. The brightness remains consistent for eight hours and the LEDs circle the magnification lens for uniform lighting over your nail work. The Halo Go folds flat and is also available in a non-battery powered model; Halo 5D. The Halo Go is £64.99 inc VAT and Halo 5D is £54.99 inc VAT.

Elegant and chic with a gold base, this compact lamp is ideal for pros juggling a number of roles on the move. Lightweight and portable, it can fit in a handbag or carry case with ease, takes up barely any space on the nail desk and is rechargeable. It offers up to 6.5 hours of ideal brightness and 30 hours of nightlight mode. The Smart Go is £34.99 inc VAT

THE UNO LAMP From luxury manis to eyelash lifting and extensions, the Uno Lamp has 28 bright LEDs for accurate colour matching. Its touch-switch dimmer has four brightness levels and the flexible arm allows for light to be directed where desired. Floor, desk and Uno Lamp with clamp models are available. The Uno Lamp Floor is £49.99 inc VAT, Uno Lamp Table is £39.99 inc VAT and Uno Lamp with Clamp is £29.99 inc VAT. www.daylightcompany.com /DaylightCompanyEurope @DaylightCompany @daylightcompanyeurope /TheDaylightCompany SCRATCHMAGAZINE.CO.UK 75

SOCIALSCENE

Take a peek behind-the-scenes of Scratch’s online platforms & see what’s piquing the interest of fellow pros… LILLY DELMAGE REPORTS @thenailwif

S T A T S

TOUGH TALK

Nearly half of individuals in the retail, catering and leisure sectors don’t feel comfortable discussing their medical conditions with employers, despite 52% confi rming they had one. According to a study conducted by Benenden Health, employees believe disclosing information would have a negative impact on their career and work relationships, with a shocking 34% believing they could be fired as a result.

Most loved...

Animal print is always in style, and you lapped up this bold, bright design by @thenailwifie. It amassed thousands of likes on our Instagram feed with its striking colour mix and leopard and zebra print feature nails.

A Provenance study of 23,000 Cult Beauty shoppers found that 48% are looking for more information and clarity about a brand’s values and commitments to the environment.

NAIL SALES

Amazon’s beauty and personal care sales have grown by 28.32% since 2020. Nail art revenue growth in particular has soared by just over a quarter (25.59%), ahead of hair colour and hair removal products.

In the US, 13% of shoppers said they had purchased a product directly from a social media platform, according to research by Amazon. Among those, 31% purchased a beauty product, 71% purchased from a social platform more than once, and 78% purchased a product from Facebook.

Packaging problems

STRESS TEST

A vast 79% of UK adults report suffering from some degree of stress in the workplace, with the number of working days lost to work-related stress, depression or anxiety peaking at 54%, according to a Health & Safety Executive (HSE) Labour Force study.

SHOP SMART

DID YOU KNOW…?

/scratchmag

In the beauty industry, only 14% of packaging makes it to a recycling plant, only 9% is recycled and the rest heads to landfill, according to a National Geographic study. @scratchmagazine

@scratchmagazine

SCRATCHCOLUMNIST COLUMNIST

Elevate your nail artistry, social media, business skills & more with tips from Clawgasmic co-founder, CHANTELLE VERMONT…

ABOUT CHANTELLE VERMONT (CHAN) Chan has been working as a nail technician for 16 years and ran her own nail studio for seven years before launching Clawgasmic with her marketeer partner, Jouvan Johnson. With a passion for nail art, Chan helps fellow techs to improve their skills, grow their business and gain confidence through the Clawgasmic community. The talented tech has completed six seasons at London Fashion Week and has grown a vast social media following owing to her dedication to uplifting fellow pros in the industry.

For a full nail art video tutorial of Chan’s design and to gain access to over 210 other tutorials, check out the Clawgasmic Nail Network: www.clawgasmic.com /clawgasmic @clawgasmic

“There is always so much more to learn, new things to try and new friends to make. Immerse yourself in it all.” 78 SCRATCHMAGAZINE.CO.UK

hope you all have a wonderful last month of 2021. It’s been an absolute honour to write for Scratch this year and I’m so grateful for the opportunity and every single like, share, and message regarding my articles. It really does mean the world to me, so thank you! As the year comes to a close, I want to wish you all the best for 2022. December is our busiest month of the year for a number of reasons, but try to enjoy every single second. Create as many glittery nails as you physically can, eat Christmas chocolates, sing Mariah Carey songs at the top of your lungs, enjoy all the gatherings and giggles – and most importantly have a lovely time with the people who mean the most to you. I can’t wait to celebrate properly again this year. I want to feature some food for thought in this, my final column. Hopefully, it will offer some positive notions to support your move into the New Year. These are things that will motivate you and perhaps inspire you to make some changes and keep striving for your goals. Jouvan and I always love setting new goals and talking about what we’d like to achieve as one year ends and a new one begins. He shared a list of thoughts with me one December and I wanted to share it with you too, but I have also added some ideas of my own.

1. Associate with the ‘right’ friends. This one decision will determine 90% of your happiness. Surround yourself with people who lift you up; those who boost or at least match your energy, those who will help you over any hurdles and those who believe in you when it’s hard to believe in yourself.

2. Work at something you enjoy that is worthy of your time and talent. Never forget why you started your career, and let this be your fuel on the days when things get tough. You were given these dreams and talents for a reason, so run with them. You never know where things may take you. 3. Give people more than they expect and do it cheerfully. Business is more than nails. Share the wonder that is you with the world. Be bold, put yourself out there and be unapologetically you. Your personality and the way you make people feel is a huge part of why they will come back to see you time and time again. 4.

Become the most positive and enthusiastic person you know. It’s fab when people are eager to cheer us on, but don’t wait for the cheers; be your own cheerleader! You’d cheer on your best friend, your loved ones or your child, so treat yourself as someone you love. You are incredible.

5. Be forgiving of yourself and others. We all make mistakes, have done so in the past and will do so again – but be forgiving. You are human and it’s okay to fluff up, as that’s how we grow.

Be gracious. Listen to yourself and your body. Rest is good! Taking time out is healthy!

7. Have a grateful heart. The easiest way to turn around a tough day is to find something you can be grateful for. Grab a pen and paper and write down three things that you are grateful for. My dad always used to encourage me to chat about my daily highlights when I was younger and it still makes me smile now. 8.

Be persistent. Keep going! The world needs your ideas, your talents and your gift.

SCRATCHCOLUMNIST

STEP-BY-STEP: SUPER-SWEET CANDY CANES For my Christmas nail art tutorial, I’ve used glitter and chrome to create a striking (but also chic) candy cane effect. Step 1 Using your chosen gel polish system, apply base coat followed by two coats of a red gel polish shade, curing between each coat. Apply a no-wipe top coat, cure and apply red chrome powder. I then apply two layers of top coat, curing in between, ensuring that the edge of the nail is capped to prevent the chrome from tarnishing. When you have cured the top coat, paint a dot in the centre of the nail using a white art gel and dotting tool or detailer brush. Step 2 Using a detailer brush and the white art gel, paint swirls all around the nail, leading away from the dot to the edge of the nail. Take your time to perfect the look. Step 3 Once you are happy with the swirl, carefully drop some fine white glitter over the nail and cure. Step 4 Use a soft brush to dust off the excess glitter. Consider different colours to change up the look post-Christmas.

No one in the whole world will ever be you. You are the only you that will ever exist. Don’t deprive the world of your ‘you-ness’!

9. Treat everyone you meet as you wish to be treated. #Bekind is more than just a hashtag! 10. Commit yourself to constant improvement. Keep growing and keep learning. This is one of the most incredible things about our industry. There is always so much more to learn, new things to try and new friends to make. Immerse yourself in it all.

11. Understand that happiness is not based on possessions or power but on relationships with people you love and respect. Social media is, and always will be, an incredible tool for business but it is also a highlight reel. Try not to get sucked into negativity or compare yourself to others. Use it as your own personal portfolio.

12. Be a self-starter. Whatever it takes to keep yourself motivated; from journaling to meditation, working out or having a nice quiet bath – do it as often as you can. 13. Be bold and courageous. When you look back on your life, you will regret the things you didn’t do more than the things you did. If there is someone else out there doing exactly what you’d like to be doing then this is proof that it’s possible. Go for it! No one can take the leap for you. It could be the best thing you’ve ever done! 14. Take care of those you love, because love is really all we need. Merry Christmas! Keep shining.

Love always, Chan x

TALK TIME WITH... JOUVAN!

For the last interview of the year I couldn’t think of anyone I wanted to feature more than my partner and Clawgasmic co-founder, Jouvan. He truly is remarkable at what he does and I know that my salon would never have got to the level it did without his guidance and support. I wanted to quiz him about marketing to help you all start the New Year with a bang. Jouvan – thank you for always believing in me. You are incredible and I’m your number one fan forever.

How can nail techs boost their business in 2022 through marketing? 1. Find what makes you different and double down on it. We call this your ‘superpower’. We all have a superpower; you just need to identify yours. For example, do you have a signature nail style that gets you recognised? Is your French manicure on point? Do you have the cleanest prep in the land? The superpower doesn’t have to be nail-related. Consider what your salon is like, or your clothing style, or how you make people feel when they enter your workspace. All these things make up your branding. Identify your unique superpower and make sure it differentiates you from every other salon in your area and gives people a reason to come to you. 2. Become a local celebrity. This may sound scary but it’s easier than you think (utilise step three to achieve this). We live in a celebrity-obsessed culture and we can use that to our advantage. Get known in your local area for what you do. Don’t try to get hundreds of thousands of followers on social media if all you need is 100 regular bums on seats. Get people to know, like and trust you whether they are your clients yet or not. 3. Make use of what I call ‘edutainment’. This is a mixture of education and entertainment and is great for social media. Create content that educates potential clients in an entertaining way but also showcases your skills. You can find great examples on Instagram and TikTok. See what works well for other industries and create your own unique versions. Get creative, think outside the box and most of all – have fun.

SCRATCHMAGAZINE.CO.UK 79

SALONSPOTLIGHTS

Through the

Keyhole Take a peek inside salon setups across the UK as Scratch unlocks each door…

Kelly’s Beauty Box Location: Crawley, West Sussex

Established in 2016 by Kelly Crawley, Kelly’s Beauty Box outgrew its roots as a home salon and moved to new premises in May 2021. “The business ethos is to provide a wide range of high-quality beauty treatments, ensuring that they are never rushed so that clients feel pampered from the moment they walk through the door,” Kelly reveals. Kelly has opted for striking salon décor to set the premises apart from local competition. “The salon has been decorated with a flower wall and a big neon ‘Treat Yourself’ light near where the nail treatments are carried out. On each nail desk, there is a phone charging point integrated into the nail desk lamp, which is free for all clients to use while having their treatment. This extra feature is appreciated by clients and aids convenience. “Velvet was chosen for furniture for a premium and plush feeling, which is enhanced by golden fixtures, fittings and decorative items. The blush pink and white interior offers a trendy, vibrant and feminine feel,” Kelly continues. “Pink is a sign of hope and is a positive colour, inspiring warm and comforting feelings. It calms and reassures our emotional energies, and my colleague and I feel it has a positive impact on each client’s experience.” www.kellys-beautybox.com

@_kellys_beauty_box_

Karen Smith Beauty Location: Holmfirth, West Yorkshire

Karen Marie Smith entered the beauty arena in 2018 following a career in marketing. “As a mother to three young children, I had to find a salon space that would work around my family. After much deliberation and viewing numerous venues, I decided to create a studio space at home,” Karen reveals. “With the help of my husband, dad and brother-in-law, who are all tradesmen, an idyllic salon has been created in my garage. The aim of my business is to offer a calming, approachable and inclusive space with a personalised experience. “I spent a lot of time developing my business to ensure I could offer my clients solutions to their wants and needs,” Karen smiles. “I offer the option for clients to customise their experience, such as adding music and tailoring essential oils to their service. I want clients to feel special and appreciated and I aim to offer a slice of affordable luxury to support busy schedules and hectic lifestyles.”

Do you want to be featured on this page? Scan here to submit your salon or setup 80 SCRATCHMAGAZINE.CO.UK

As Karen was converting a garage, she had a blank canvas with which to work. “I decided to keep the exposed brick and combine an industrial theme with softer accents,” Karen reveals. “The bricks were painted white, ceilings lowered and LED spotlights fitted. I use an LED star light curtain as a backdrop on one wall to soften the industrial look and papered a wall with grey and copper wallpaper,” Karen explains. “A corner of the room features a flower display with a combination of peonies, English roses, and succulents, which gives the space a botanical feel.” /karensmithbeauty

@karensmithbeauty

Design dream to

SALONINTERIORDESIGN

Reality Do your design ideas stop at the nail desk? Discover the service from REM that can turn your dream salon interior into a reality, as told by a tech who’s indulged in the offering...

Does your nail space need a spruce-up, or DID YOU have you invested in somewhere new – KNOW…? but don’t know where to start when it REM’s origin dates comes to layout, colour scheme and back over 100 years and its style? REM, the Lancashire-based manufacturing plant, located company renowned for salon and in Nelson, Lancashire, boasts a spa furniture, can take the stress out working staff of around 80 people of design planning, combining its and the largest REM showroom industry expertise with creative flair to help make the most of your budget. in the world, which customers

can visit virtually or by

“Whether your salon is large or small, and appointment. regardless of budget, the REM team is always excited by the opportunity to create an environment that’s stimulating, motivating and inspiring for your staff and clients,” comments a spokesperson for the company. “We understand that today’s working environments have to be responsive to the changing needs of the contemporary workplace. “With this in mind, the designs we offer are inspirational and tailormade to reflect the image and reputation of your salon.”

How does it work? On contacting REM, a member of the design team will arrange a meeting with you to discuss your project and vision. During this visit, site measurements will be taken before your needs and preferences are noted. Styles, colours, quantities and potential layouts are then discussed to help you realise your dream. The design team uses the measurements taken to create a set of bespoke scaled floor plans and FACT FILE 3D visuals to suit your brief. There’s also All REM furniture is an option for REM to design and build available to order bespoke furniture solutions if you require something that’s not in the standard furniture in an array of range. This planning service is available for 42 fabric and £225 + VAT, which is refunded upon placement laminate finishes. of a furniture order totalling £3000 or more. For more information about the REM Salon Planning Service, call 01282 619 977 www.rem.co.uk /remuklimited @remuklimited 82 SCRATCHMAGAZINE.CO.UK

CASE STUDY: Nailicious Kimberley Casey, session nail tech and owner of the Chesham-based Nailicious nail salon, learned about REM’s Salon Planning Service when she met REM UK sales director, Mick Roach, at a trade show.

“Mick provided me with some samples to test against glue, polish and acetone,” reveals Kimberley. “I had a good idea about the REM furniture items I wanted from the brand’s collection, but the wear was important as I was instructing a complete salon renovation – so all items needed to be fit for purpose. “As promised, the material samples stood up to all the tests, so I made the decision to use REM for my salon fit.” One of Kimberley’s main considerations was being respectful of the old building that houses her salon. “The building is very old with a lot of character, so I wanted to make sure that the furniture worked with it. I wanted a wood that looked aged to work with my beams and a leather look to complement – but I didn’t want a style that would date quickly.” Kimberley had purchased two separate shops that she was merging to create her salon, and while she knew her furniture needs, she had struggled to envisage where the items would go and how they would fit. “The REM Salon Planning Service was so helpful. A member of the team visited the space and took measurements before discussing the items I wanted, as well as materials and colours,” she explains. Then, it was a short wait while the team brought her vision to life.

SALONINTERIORDESIGN

“REM’s knowledge of the industry has to be one of its best selling points, along with its ability to adapt to a vision.”

BEFORE

The initial plans for Nailicious

AFTER

The salon design in progress

“When I received the plans and could see that everything I wanted fitted into the new space we were creating, I was even more enthusiastic about completing the project with REM. “I would highly recommend the service as the stress of drawing your own plans and visualising the finished look was completely taken away,” Kimberley comments. “I could see what REM would do with the space, and how the specific items I had requested would fit. I could really see the salon design come together, which helped me finalise my decisions. “The quality of the furniture, the salon design, the ordering and the service was great. REM’s knowledge of the industry has to be one of its best selling points, along with its ability to adapt to a vision. I love everything the team has done!” www.nailiciousbeauty.co.uk /Nailiciouschesham

@nailicious.beauty

The final design for Nailicious

SCRATCHMAGAZINE.CO.UK 83

TOOLTALK

decision

Split

Ready to change things up? Check out the slick, space-saving Split tool kit from PersoNAILity…

Jeni Draper

reat ideas come when you least expect them; while in the bath, out on the road or in the supermarket. And it was in the middle of the night when Jenni Draper, celebrity beauty therapist and PersoNAILity founder, had a lightbulb moment for a new tool to add to the brand’s growing range; one that epitomises the word ‘handy’ for nail pros. “My partner is a carpenter and we are currently restoring our house,” Jenni explains. “The tools in his toolkit have interchangeable heads, so I thought, why don’t nail tech’s tools work the same way?” The Split PersoNAILity Nail Kit, designed and developed in the UK by Jenni, features five handy interchangeable heads and two handles. The heads effortlessly screw into the handles so nail techs can customise their mani tools in just a few twists. Presented in a slick box, the heads include curettes and cuticle pushers, each made from medical grade stainless steel and coated in titanium carbide for hygiene and longevity purposes. “Attachments will be available to purchase separately and there are attachments for those who are lefthanded, meaning everyone can benefit

from this beautiful tool kit,” Jenni reveals. “Tools can be removed immediately after use on a client and rinsed and sanitised, ready for the next client, optimising time and ensuring high levels of hygienic practice.

“Tools can be “The Split PersoNAILity Nail Kit is perfect for and session techs as it is so removed immediately mobile compact. What’s more, busy salons only need to buy one kit, then the desired after use on a client for each therapist, which will soon and rinsed and sanitised, heads be available separately. ready for the next client, “As a nail tech, I know the importance optimising time and of saving time and maintaining high standards of hygiene. I love seeing my ideas ensuring high levels materialise and with the Split I hope everyone of hygienic can benefit from this simple-to-use tool kit and maintain clients’ nails with ease and style.” practice.” The Split PersoNAILity Nail Kit joins the likes of tweezers, scissors, liner brushes, nippers, candles and scrubs in the PersoNAILity range. Brush heads and nail art tools will be available in the New Year to screw onto the handles, each available in gold and matte black.

The Split PersoNAILity Nail Kit is available in gold via www.personaility.co.uk and matte black via www.louellabelle.co.uk /personailityuk @personailityuk /louellabelle

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@louellabelle

FULL COVER GEL EXTENSIONS The idea behind full cover soft gel nail extension systems is that it allows you to create a stunning design set in salon viable time. The full cover tips are pre shaped and structured for ease and longevity, leaving you with more time to create an artistic set and let your imagination run wild. Using a soft gel to adhere the full cover tip to the natural nail allows for ease of removal. We highly recommended technicians to undertake professional training for insurance purposes and in order to carry out this service safely and to a high standard. Our Full Cover Gel Extension Class is universal and the techniques can be applied to other brands. This course will give you the knowledge and ability to service your clients with confidence, professionalism and speed.

FULL COVER GEL EXTENSIONS STARTER KIT - £45 EX.VAT (Get this kit FREE when you book onto our FULL COVER GEL EXTENSIONS CLASS)

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INDUSTRYACHIEVEMENT

SISTER Siblings, Sam Marshall & Victoria Morley, share their separate success stories in the beauty industry, alongside life lessons & plans for the future EMMA HOBDAY REPORTS

SAM

Owner of The Beauty Guru salon, trans & inclusivity awareness educator, founding member of The Skin Collaborative & Habia advisor Sam Marshall always knew that she wanted to be a beauty therapist, and recalls making face masks when she was younger out of banana and avocado and applying to the faces of anyone who would let her. Sadly, she was bullied at school at the age of 15, so instead of doing A-Levels, she decided to enrol at college and do a BTEC in beauty therapy. When Sam left college at 18, she worked on make-up and perfume counters at Boots before applying for a job as a Boots skin specialist. Of all who applied, she was just beaten to the position by a Boots veteran, but it gave her a confidence boost that she was second in line for the role. When she moved to Australia for a year at the age of 19 for a working holiday, Sam learnt intimate waxing and how to be a better beauty therapist, before landing a job at Aveda. She transferred her role back to the UK and worked her way up to trainer and manager. After Aveda, Sam worked at Urban Retreat in Harvey Nichols, Manchester, for nine years until she was made redundant. She had been given the manager role at the age of 25 and managed a team of 30, and it gave her the grounding and experience to launch her own business; The Beauty Guru Salon in MediaCityUK, Manchester. She manages this alongside roles as a waxing, skincare and beauty educator and trans awareness educator. What are your career highlights? SM: I was asked to be on the advisory board for Habia for the National Occupational Standards, which was a real pinnacle in my career! I was also asked to be a trainer for Andrew Hansford, who is an incredible skin educator and all-round great person; I’ve learned so much from him. When he asked me to teach for him, it was a huge compliment – as I respect him so much. I was also recognised by the British Beauty Council and asked to do a talk at British Beauty Week about inclusivity. I’ve got a 86 SCRATCHMAGAZINE.CO.UK

voice, I’m a confident speaker, and I want to speak about my industry and use my voice for the greater good. Launching transgender & inclusivity awareness training has also been a huge career highlight. I love giving back to the beauty community by providing such invaluable information and training. I think talking about things that aren’t really talked about or are under-represented is important. Tell us about the transgender & inclusivity awareness training… SM: This training focuses on transgender terminology, as often language can be the first barrier for the relationship between client and practitioner, as well as helping attendees to understand how to de-gender services, how to be a trans ally and how to market inclusively. The training also includes how to make your workplace trans-friendly and inclusive, catering to practitioners who may be trans or non-binary. It is supported by Habia, The FNP and the British Beauty Council. The training is needed because many people are scared they’ll say the wrong thing, or if they don’t get it, they often say they don’t like it, which is not okay. We need people to understand and respect everyone. In a restaurant for example, why are there no gender-neutral toilets? Why are there prices for men’s haircuts and prices for women’s

haircuts in hairdressers? An interesting fact is that in Finland it’s illegal to price or offer a treatment based on gender… so we’ll get there, but we’re not there quite yet. What would you change about the beauty industry? SM: I want people to realise that we, as professionals, are valued – we don’t just paint nails, tame brows or make someone look pretty. We can really change someone’s day. People put a lot of trust in us and feel they can talk to us about a lot of things. We often hear big news or events before their friends or family do – such as if they’re pregnant, having trouble with their partner, or if something sad has happened to them. It should be valued more as a therapeutic industry. What are your top career tips for nail techs & beauty therapists? SM: Invest in decent training. If you pay half price, you pay twice! Research brands and products being used to make sure they are legitimate and price your treatments properly. Don’t copy someone else’s prices and ensure you earn the money you deserve to earn. Nails especially are really under-priced. If you can’t afford a business coach, get a mentor or sign up to some community forums where people are happy to give advice. Collaborate, don’t compete, and be kind to everyone. What are your goals for the future? SM: I’d love a salon with Keri Blue, my partner and business partner for transgender & inclusivity awareness training. I’d call it something like Skin & Hair, because that’s where our expertise lies. I want to grow the transgender & inclusivity awareness training and take it to other industries, and continue working alongside Habia and the British Beauty Council. I also really enjoy charity work and volunteering; it’s so rewarding. www.thebeautyguru.me /Beautygurumediacity @thebeautygurusalon

@beautygurusam

INDUSTRYACHIEVEMENT

VICTORIA

Success coach for entrepreneurs in the hair & beauty industry Victoria Morley worked in corporate sales for nearly 20 years and was considered successful due to her job title, earnings and recognition, but admits feeling miserable, unfulfilled and anxious. She believes that her mindset caused her to choose a path that did not align with her values, desires, or who she really was. But one day, she woke up with clarity, realising that she had the power to change her life. Victoria could see that she was ignoring her passions and talent for a salaried career’s perceived safety and security. Based on her realisations and personal experience, she understood coaching to be her path, and studied hard outside of her job to become an accredited life coach and neurolinguistic programming (NLP) master practitioner. She took the leap and finally quit her career of nearly 20 years while six weeks pregnant. What’s your vision as a success coach? VM: Success is different for each person but ultimately, it is based on fulfilling your potential, living with passion, having balance, and living aligned to you – the real you. I want that for everyone, and I believe it’s our right to have that. The tricky part is getting there, which is where I come in! Your level of success today isn’t a reflection of your ability, upbringing or environment; it’s a reflection of your mindset, and you can reprogramme your mindset for success. Your mindset is a collection of habitual thoughts and beliefs (primarily programmed during your childhood) that cause you to react in a certain way through emotions and actions. When you understand that you operate habitually, you can understand why correcting your habits has been so hard; it’s programmed into your subconscious, and this is where change starts! Tell us about your business… VM: While I was going through my accreditation, I coached my sister,

Sam’s friends who are also salon business owners. Many had invested thousands in coaching, programmes or courses that were industryspecific. It was immediately apparent to me that mindset was not tackled enough (if at all), which was having a massive impact on their success both personally and professionally. They had repeating patterns of selfsabotaging behaviour, were lacking confidence in their ability, decision-making and sales. They were putting themselves last, not charging their worth and having to work more to earn more. They felt unfulfilled, unworthy, and out of control of their destiny. Things started to change almost immediately once they started working with me because I was tackling their mindset at the level needed (the subconscious), and my methodology was getting life-changing results! Within three months of my launch date, I was helping 15 courageous salon business owners to change their lives and businesses through 1-2-1 coaching and my flagship group programme, The Success Accelerator. This is a transformational high-touch group programme that combines self-study modules with twice-weekly group calls. I launched The Success Academy in November; a membership for success with monthly training, workbooks and videos to help pros achieve success in their business and life. It has allowed me to create something between a mentorship and a membership. The monthly themes are what salon business owners are looking for; in December we tackle themes including; ‘Setting goals for 2022 that excite you’ and ‘Using storytelling to attract your ideal client’.

“Success is different for each person but ultimately, it is based on fulfilling your potential, living with passion, having balance, and living aligned to you – the real you.”

What do you love about your role? VM: I enjoy seeing clients move from a disempowered mindset to an empowered one, and its ripple effects on every aspect of their life and business. I see my clients putting their needs, wants and desires first for the first time in decades. The right coaching can impact the next generation, too. My clients recognise how their limiting beliefs have been rubbing off on their children, enabling them to correct that pattern and empower their children to grow up with a mindset that will help them reach their potential. Every person needs a coach (I have one) who can help you see a new perspective and keep you on track when you need it most. What are your goals? VM: I want to reach thousands through my mindset and success coaching and am working on creating a mindset course for students. If I had the mindset I have now at a younger age, I would have been unstoppable; so giving that gift to that generation will be great for them and this industry. I will also continue to expand my selfstudy course offerings (I have a Money Mindset Success Course available) and I plan to launch my Mastermind in 2022, a year-long comprehensive coaching and mentoring package for ambitious individuals. My mindset is my limit so I’m excited to see what 2022 brings for me – and my business. Sign up to The Success Academy at www.victoriamorley.com/success-academy/ Join the 1-2-1 Coaching waitlist and The Success Accelerator Group programme waiting list via www.victoriamorley.com /VictoriaJMorleyCoach @victoriajmorley

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TECHTALK

MINUTES WITH…

Magda Gniewek

The talented tech & distributor of Magnetic Nail Design products gives Scratch a peek into her life & loves

How I got into nails… As a nail biter, I started wearing pink & white enhancements at the age of 16 and was hooked. After years of having my nails done, I moved to another city and couldn’t find a tech as good as my previous one so I decided I would train in the craft. I completed my first course in 2003 and I continue to enhance my skills. At first, I was painting my own nails and those of my close friends, but when I moved to the UK in 2010 I decided that I wanted to make a career out of nail styling.

A Magnetic attraction The Magnetic brand and its amazing stylists had caught my attention on YouTube and in professional magazines. I wanted to try the brand’s products but at the time of searching there was no active distribution in the UK. After seeing advertisements looking for UK brand partners, I jumped at the chance and it has been the best decision I have ever made. Magnetic Nail Design offers absolutely everything the nail tech needs and its products are of the highest quality, but what took my heart was the people behind it. Owners, Mey Liang and Jaap Steeman, and CEO Pepyn Borrel, together with the international team of trainers and distributors, have created a fantastic community in which we learn and grow stronger together.

new classes, designs, videos and step-bysteps. I often appear live on Instagram and Facebook and preparation for these takes a lot of time. Evenings are spent with my husband and my son, Anthony.

My favourite nail styles… I’m a huge fan of long nails and technical shapes. The modern almond is usually on my left hand with an eye-catching, colourful French manicure. My right hand usually has a gel polish overlay in a bold, bright colour. The more visible, the better! If I could, I would wear these all the time…

“The industry is changing constantly; there’s always something new to learn My style and it’s never I don’t really have a fashion style; I’m evolving boring!” and improving. But I do like to

FIVE FAVOURITES Music: Depeche Mode or classic

trance are my go-tos. Film: The Godfather. Hobby: I love nature. My best times to relax are during walks in the forest and trips to the Scottish Highlands. Food: Cheese with red wine. Animal: I love all animals, but at home I have a cat, Dora, who was a superstar during lockdown. I was going live on social media frequently and she insisted on lying or walking near my desk to be on screen!

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A day in my life… I’m an early bird; I get up at 5-5.30am and the first hour is just mine for exercise, writing in my diary and reading or learning. Straight after that my focus is fully on nails! Social media, emails and office work all happen before I go to the Magnetic shop, at which I prepare and send orders. During the day, I try my best to create

change my hairstyle – from a pixie cut to long braids, from dark to blonde. My students are always saying ‘I wonder what hairstyle Magda has today.’

If I wasn’t in the nail industry… I’d be an engineer. I always wanted to study engineering so I could build bridges and roads.

www.magneticnails.uk /magneticnailsuk @magnetic_shop_uk @magda_magnetic

NAILTALES

FUTURE

forecasts The Covid-19 pandemic has forced hygiene and handcare even more so to the front of everyone’s minds, with WGSN (the global authority on consumer and design trends) predicting that this will continue into 2023 and beyond.

Here’s to 2022! EMMA HOBDAY uncovers next year’s nail & beauty trends to note Kindr Medium Business Bundle £105 inc VAT www.kindr.co.uk

Never before has the public been so diligent with mental health and wellbeing. Self-care routines have taken on and been placed on a pedestal as the optimum time out, with Instagram and TikTok self-care rituals leading the way. Beauty brands are working to create innovative hybrid products with active skincare ingredients to clean, protect and hydrate hands and feet, with Instagrammable packaging and inclusive marketing. Self-care routines are expanding into hand and footcare, with consumers seeking a cleanser, serum, exfoliator and overnight mask for their hands and feet. Here’s how the handcare, footcare and nail market is set to change…

Treatments

Voesh 4-Step Pedi In A Box in Coco Colada Oasis £5.33 + VAT/RRP £9.99 www.voesheurope.com

Hand and foot treatments will focus on infusing calming and relaxing scents to help people unwind and fall asleep more quickly. Due to hand washing habits, hand masks, overnight oils and immunity-boosting hand creams will be commonplace in the market by 2023, especially multi-tasking and multi-sensorial hand masks – so consider these as retail items, alongside foot masks that clients can apply while working from home.

Care

Clients will continue to invest in quality hand cream with luxurious scents, skincare ingredients and essential oils. Skincare products such as face and eye creams have been incorporating custom ingredients for a particular skin type, and products with dual systems (such as a face cream and serum in one) are becoming increasingly popular. Handcare is due to follow skincare, and will develop custom boosters to be added to creams for the consumer’s particular concern. Intensely hydrating and rich formulas with antibacterial Kinetics Super Moisture Hand and antiviral properties to boost Cream £9.50 inc VAT www.bellabooprobeauty.co.uk immunity will also follow suit. www.kineticsnails.co.uk

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Sanitisers

Pre-pandemic, the global hand sanitiser market was estimated to be worth $17.2 billion by 2026, according to Polaris Market Research, while the global handcare market was expected to reach $16.9 billion by 2025 (Millions Insights). The significance of hand sanitisers and handcare products due to Covid-19 is likely to see these sums increase while hands-free soap, hand gels and flushes in toilets in public spaces will also be sought by consumers.

FORWARD THINKING: The Mintel 2021 Global Beauty & Personal Care Trends Report The team at market intelligence agency, Mintel, unveils four key beauty trends to take away from 2021 and into 2022:

1. Wellbeing Brands have been highlighting the use of beauty services as a way to reduce stress, anxiety and panic and bring a sense of relaxation and luxury. “Brands that ‘broadcast’ their stringent safety guidelines will instil confidence and attract new customers seeking assurance in their desire to reconnect with retail experiences,” reveals the report. “Create strategies to educate consumers about the future of holistic wellness with self-care that touches on the mind-body-spirit connection.”

2. Value

Value is now being measured in quality, convenience, effect and impact rather than price. Consumers are considering the investment versus time dilemma now more than ever, with ‘lifetime value’ being a major aspect of consideration. “Experiences will become more valuable than tangible products as many consumers re-evaluate what is essential to survival.”

3. Technology

“Robust e-commerce strategies will allow brands to push boundaries, engage all of the senses and offer new layers of digital experience to guide shoppers. An enhanced technological beauty experience, both in stores and online will become the norm. “Customer loyalty will be driven through personalised digital touchpoints that focus on capturing individual lifestyle needs.”

4. Eco-friendly

Priorities are shifting to include environmentally conscious considerations when making a purchase. “Brands will continue to collaborate with and support local businesses as many consumers accelerate shifting purchase patterns to their own neighbourhoods. Create the next evolution of ‘clean’ by marrying ethics with safety to cater to the conscious and careful beauty consumer focused on avoiding undue risk inside and outside the box.”

NAILTALES

Nail services

Shorter manicured nails will be the go-to shape, and clients may seek tools to help keep nail tips clean. As well as chatting to your client, another option for those who simply want to relax during their nail appointment is to create soothing music playlists that clients can listen to when having their nails painted. Virtual hand massage tutorials will begin to circulate on social media to encourage clients to take some time out for themselves, encourage self-care and look after their mental health. Adaptogens, such as mushroom and ginseng, which have been popular in the wellness sector, will extend into hand and nailcare by 2023.

“In 2022 we can expect to see unexpected accents, crystal tips, and animal print tips,” says Emily Cording, Georgie Smedley Group ambassador. “The French manicure has been steadily making a comeback for a while now, but in the coming year, expect to see fun twists! Styles such as metallic pink-on-pinks or a wavy French look will be on trend. These nail art designs are a cool update to the negative space look, and don’t require a steady hand to replicate. “Natural and pastel tones will remain hot for 2022 as these calm shades are compatible with any outfit. In contrast, we will continue to see darker shades in the cooler months, such as burgundy and wine red in particular.”

Nicole Dowling, Pure Nails educator, believes that pastel tortoiseshell nails and animal print will be popular in 2022. “I’ve lost count of how many different zebra and cow print nails I have done this year!” she laughs.

“Now more than ever it is important to keep a close eye on social media, especially Instagram if you want to indulge in new trends,” comments Julie-Anne Larivière, Salon System nail expert Salon System Gellux and owner of Sketched by J-A in We Rise By Lifting Nails. “The trends that will likely be Others £11.95 + VAT. Available from big next year are the tortoiseshell, wholesalers nationwide. the French manicure (twists on the classic included too), stone and marble effects, and mismatched nail art. Also, negative space, geometric and animal print designs, chrome finishes and overthe-top embellishments such as loose glitters, sequins or gems will be in demand. “The shades will be bright and bold, like oranges, blues and bright pinks but muted nudes will also shine. From short square to oval to long coffin and stiletto, everything is acceptable!”

Light Elegance Neon Gel Paints £61.95 + VAT www.sweetsquared.com

“More elegant nail styles are gaining popularity, with less of a stiletto shape and more of a gently rounded oval shape,” says Jenni Draper, creative and PR manager at Louella Belle. “The colour green will be hugely popular, in varied tones and shades; rich dark greens, green chromes, lime green, khaki green and more.” Artistic Colour Gloss in Be Bold £12.95 + VAT www.louellabelle.co.uk

CND™ EA, Elissa Newton, says that small and dainty print patterns in an array of colours are great for 2022. “Versace has some beautiful and inspiring prints this season. Greens, purples and blues and anything that pops will be a big hit for SS22. “Metallics are going to be big in 2022. Leather is also making a big comeback and although we can’t thoroughly imitate the leather texture, this trend can be demonstrated through different finishes on nails, such as matte nails and leather tones. “The alternative French is also here to stay. Make sure you have a CND Shellac™ Matte Top Coat alongside the Classic Top Coat to create these looks.”

“Multi-coloured or alternative tips are starting to nose ahead of the hugely popular swirl designs as we move towards 2022,” says Light Elegance EA, Susan McGirl. “Light Elegance Gel Paints are highly pigmented and are perfect for creating coloured and alternative tips.”

Serbian nail designer and artist, Bojana Kostka believes that the Casting technique she uses to create extreme nails will help techs expand their repertoire in 2022. “Casting involves making a mold and then pouring in a liquid material. The form made during this process is called a cast. A mold can be cast more than once, allowing artists to create editions of their artwork,” she explains. “I have invented two new forms, Scar, a sharp edged shape and Morningstar, a futuristic butterfly shape, with round free edges on side walls. No matter how different those two shapes are, they are equally popular. “In terms of shades, black will always be popular as it gives nails another level of luxury, plus it goes well with any other colour. However, recently I’ve seen great work done with floral details and a mix of colours.”

Suzanne Smith, head of content and trends at Sally Beauty UK, predicts a vast array of styles from unexpected accents to adorning dainty heart gems and floral gel designs. “We also predict a return of the kooky French manicure, a twist on the traditional with reverse tips or abstract side tips in metallic shades. If you’re looking for a more pared-back look, the no-frills neutrals are always a failsafe, pretty but versatile style.”

Metallic nails image courtesy of Nails Inc.

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Mindful SCRATCHCOLUMNIST

ma ers

Mental health & wellbeing coach, DAVE HEFFERNAN, offers profound pointers to help you achieve a positive mindset

cannot believe that it’s nearly 2022! After a slightly more positive year than 2020, I’m feeling better prepared to face the new year and all the opportunities and challenges it may bring.

At this time of year, I encourage my clients to reflect on all they have achieved. However big or small, you will have made great progress this year and it’s important to give yourself credit for it. Never forget to celebrate your wins.

ABOUT DAVE HEFFERNAN Dave Heffernan is a coach, speaker and mental health guru. He works with corporates and individuals to create awareness, end stigma and educate on areas surrounding mental health and wellness. Dave has launched programmes to support mental health in the workplace and to create positive, forward-thinking environments in which employees can enjoy working. Born in Salford, Dave dealt with extraordinary life issues including death, grief, abuse, homelessness and violence; but this didn’t hold him back. In fact, it created the momentum and passion that Dave spreads today. As an expert in mental health, Dave has moved from the raw, real-life issues that he’s faced, to helping other people face theirs.

How I can help I offer a range of services, from informal phone calls to regular, structured coaching and hypnotherapy sessions. If you’d like to find out more about me, visit my website www.daveheffernan.com or feel free to call me for a chat on 07824 513120. SPECIAL OFFER! I would like to offer every Scratch reader FREE access to my private dedicated Facebook for nail professionals where you will benefit from FREE weekly hypnotherapy calls dealing with various issues such as anxiety, emotional eating and confidence building.

1. Know when you work best Some of us are morning people, while others get their best work done during the evening. If you know which category you fall into, load the majority of work into the hours when you’ll be able to concentrate the most, decreasing the risk of exhaustion.

2. Set your work hours

When you work for yourself it can be difficult to stick to a schedule. By setting specific work hours, you can better control the hours that you give yourself to rest. Although it’s fine to extend your working hours during busier times of year, don’t do it to the extent that you get no time to yourself.

3. Be realistic

It’s good practice to take time at the end of each day to think about what worked and what didn’t, helping you create habits over time that allow you to work in the best possible way. It’s important to be realistic about what you can achieve each day and not over-stretch yourself.

4. Plan ahead

www.daveheffernan.com /daveheffernanltd

There’s no doubt that the run up to Christmas and New Year is an incredibly busy time for nail technicians. With everyone wanting to look their best during the party season, it can be easy to get worn out and not take the time to rest. Here’s how to maintain a healthy work/life balance, and have fun while you do it:

@daveheffernanltd

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During busy times, make sure you know exactly when you’ve got availabilty, and send messages to your clients in advance to let them know when they can book in for their festive nails, and reveal any time off you’ll be taking. Think about any special offers you might want to put on, or post new designs you’ve been trying out.

5. Give yourself something to look forward to We’ve all been there; slogging through a busy month with no end in sight, wishing we were splayed out on a sunlounger or even just having a lie in. It’s a great idea to book something fun to look forward to once the appointments start to die down. Whether it’s a day out with the family, a mini break away or just a couple of days with nothing booked in the diary, it’s really important to have some ‘me time’.

6. Ask for help

Your health; mental or physical, should always be the top priority. If you feel burnt out, give yourself some time off and get help if you need it. Whether you choose to speak to friends, family or a professional, sharing the load can be a weight off your shoulders and get you on your way to feeling better. Finding stability and calm, even in your busiest times, is so vital to ensure a healthy work/life balance. Working through each of the above points will absolutely help to get you there, but it’s incredibly important to reach out to someone if you’re struggling in any way. Keeping things to yourself will not make them go away, nor will it make your life any easier in the long run. As a professional mental health coach, I have spoken to people from all walks of life and regardless of background, the things we suffer from are often the same. If you’re looking for an impartial ear, I’m always happy to have an informal (or formal, if you prefer!) conversation with you. I have genuinely loved supporting so many of you over what has been one of the toughest periods in recent history. I have made so many friends and received so much love and positivity from the industry. Stay safe and have a profitable and productive December, and a special season filled with positive memories.

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Team Scratch is obsessed with tartan nail art styles which have been dominating Insta feeds and getting us in the festive spirit.

CHLOE RANDALL surfs the ‘net to uncover the hottest nail topics & tales on social media sites & get the scoop on celebrity beauty must-haves

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Nail stylist, Harriet Westmoreland, created a double French mani look for TV personality, Rochelle Humes, using Bio Sculpture Gel shades No. 67 French Crème and No. 10 Pinotage.

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Riverdale star, Madelaine Petsch, has admitted that the two things she can’t live without are nail art and her dog. The actress revealed that as long as she incorporates red into her nail design, she is permitted to have whatever design she likes for appearances on the TV show.

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DID YOU KNOW?

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BBC Radio 1 presenter, Vick Hope, showcased a bright and bold fuchsia manicure, courtesy of @lavishnailsss. It features Purple Rain and Punch neon pigments from Enchanted Essence, www.enchantedessenceshop.com.

BEAR-ING ALL…

Fresh from a US Open appearance, tennis star, Naomi Osaka, took to Instagram to share her Kawaii manicure; pink, purple, orange, blue, and yellow jelly nails with matching 3D teddy bear charms resembling the popular Japanese character, Rilakkuma. Turn to page 64 to find out more about Kawaii nail art!

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Take Mei Home

Adele’s trend set

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According to Look Fantastic, within a couple of hours of the Easy On Me hitmaker’s music video going live, searches for ‘Adele’s nails’ shot up by a staggering 900%, while searches for ‘dark nails’ also shot up by 426%. Her nail look was created by US nail stylist, Kimmie Kyees.

Nail artist, Mei Kawajiri aka Nails by Mei, is famed for creating unusual and edgy designs and pushing the boundaries of traditional nail art. With a clientele including Ariana Grande, Kim Kardashian and Gigi and Bella Hadid, Mei’s popularity has sparked a collaboration with temporary tattoo beauty brand, Inked by Dani. A collection of temporary nail art tattoos has been launched, designed by Mei so her styles can be recreated in the salon and at home.

CELB MANI SPOT!

Scratch Stars t of the Session Stylis helle ic Year 20/21, M ed to d n Humphrey, te edia m al erican soci the nails of Am io B ed Rae. She us star, Addison ith w s ll Cover Tip Sculpture’s Fu ch Rose and en the shades Fr lable e Catalyst, avai EVO’s Chrom . uk wbeauty.co. via www.rene

I’m a celebrity… get me a nail shade! I’m A Celebrity Get Me Out Of Here! 2020 winner, Giovanna Fletcher, took to Instagram to show off a mani/pedi courtesy of her youngest son, three-yearold Max. She jokingly captioned a series of photos: “I’ve found a really good nail technician, as long as I agree to go for his favourite colour, pink!”

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Thank you, what’s next? Singer, Ariana Grande, has launched her own beauty line, r.e.m.beauty. An Instagram account has been created for the brand and has been teasing followers for months! Set to be launching eyeshadow palettes, lipgloss, eyeliner and and more, the line is vegan-friendly and cruelty free.

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NAILDESIGNS

Stockholm based nail stylist, @beautiful_in_light, paints a bird design in a snowy setting and adds sparkling embellishments.

@toplinenails opts for a bold winter look with plenty of bling; combining crystals with glittery powder and silver snowflakes.

A super-sweet hand-painted village setting by @emilysmakeupandnails serves up a cosy Christmas feel.

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Lose yourself in a dreamy world of snowflakes & icicles with CALLIE ILEY’S roundup of winter wonderland nail designs…

Iridescent flakes are encapsulated in this icy-themed design by @nailsbyjanine.x, featuring decals and textured additions.

Swarovski crystals and snowflakes make for a striking design that’s sure to catch eyes in the winter light. By @polishedandglamorous.

Grey tones look gorgeous when combined Magpie Beauty brand ambassador, with sparkling silver in this wintry design by @allthingsbeauty_jellybayn decorates @indiglownails featuring deer in the snow. beautiful blue nails with sparkles and snow designs.

This winter wonderland-inspired design by @prettythingsem serves up some serious sparkle and texture.

These nails by @clairewoodnailartist are soft to the touch and have us dreaming of making shapes in the snow.

To be in with the chance of seeing your nail snaps on this page, share them with us on social media using #showscratch or email editorial@scratchmagazine.co.uk 98 SCRATCHMAGAZINE.CO.UK

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HM-13191

Gelish® introduces the new SING 2 collection which is full of glitz, glam and gorgeous shades inspired by the film. Check out the collection and see the movie in theaters.

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