Y OUR H O m E M ARKETING P LAN
Presented
by Maria Ayers
THE A DVANTAGE
# 1
FASTEST GROWING
Real is the fastest growing, publicly traded real estate brokerage in North America.
ANNUAL TRANSACTIONS
We represent over 100,000 buyers, sellers and investor annually and sell a home every 9 minutes.
AGENT NETWORK
As a publicly traded company on the NASDAQ, Real brings an awardwinning technology platform paired with the guidance of agents to clients . 100K+
Our continuously growing agent platform brings together some of the most collaborative and well-respected agents in North America.
STABILITY & INNOVATION
Real Difference
THE N EW FRONTIE R
Our focus on the "New Frontier" is driven by a key objective: to merge the effectiveness of traditional strategies from the "Old World" with the sophistication of modern consumer behaviors in the "New World
Agent-Branded Marketing Agent-Driven Relationships
Listing Launch System
Buyer Inquiry System
Broker Exposure System
Open House System
Agent-Branded Marketing Agent-Driven Relationships
Single Channel Approach
Agent-Centered Approach
Proven Systems Approach
Our “Of Course” Approach
W E SELL A H OME E VERY N INE MINUTES
Real Brokerage is a nationwide network of elite agents who excel across all segments of the residential real estate market. Our top producers specialize in retail sales, REOs, investor flips, rental acquisitions, luxury properties, and more. We provide tailored, high-impact marketing and branding materials, cuttingedge technology, and superior tools to empower our agents and their clients. Our systematic approach to listing management ensures every detail is executed with precision. From strategic planning to engaging targeted buyers and overseeing the entire transaction, Real Brokerage delivers a seamless and professional real estate experience. .
AREAS OF ALIGNMENT 5
When it comes to marketing and selling your property, you need a company with a top- tier team and unmatched expertise in the market. At Real Brokerage, we deliver the highest standard of real estate services in the industry, built on a foundation of integrity, vision, experience, quality, and exceptional service—giving you confidence that your property is in the best possible hands. How do we sell a home every nine minutes? We achieve this through our proven 5 areas of alignment: strategic marketing, accurate pricing, optimal property condition, seamless accessibility, and effective compensation strategies. REAL results, every time.
S
ALIGNMENT # 1
STRATEGIC M ARKETING
When it comes to marketing your home, we believe in a full-service, results-driven strategy that makes a lasting impact. At Real Brokerage, we combine both cutting-edge and traditional tools with unmatched expertise to ensure your property stands out in a competitive market. Our innovative approach captures the attention of qualified buyers and drives meaningful interest..
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
T HE REAL PROGRAM
With the REAL, you receive a full-service real estate experience designed to showcase your home and maximize its value. From professional staging that highlights your home’s best features to targeted social media and internet marketing, every detail is handled with precision. You'll receive digital weekly marketing reports to keep you informed, along with exposure through broker tours, open houses, and premium signage that grabs attention. We utilize professional photography, virtual home tours, and premier advertising to ensure your property stands out online and in the marketplace. Our goal is for your home reaches the widest audience possible. Every step of the way, we focus on delivering results that help your home sell faster and for top dollar.
Where do buyers come from?
From a 2023 National Associations of Realtors Research Study
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
PROFESSIONAL PHOTOGRAPHY
First Impressions Matter - When buyers search for a home, the photographs are often the first thing they see—and they can make or break a buyer's decision to visit in person. While many agents rely on quick snapshots that fail to showcase a property’s true potential, I take a different approach. For every listing, I work with professional photographers to capture your home in its best light. High- quality images ensure your property stands out, attracts more buyers, and generates the attention it deserves.
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
. AERIAL DRONE PHOTOGRAPHY
Elevate Your Listing with Aerial Drone Photography - Did you know that 95% of buyers aged 25 to 44 begin their home search online? Listings with high-quality images not only capture more attention but also generate greater interest. Despite this, over half of luxury listings still rely on low-end cameras that fail to showcase their full potential. For select properties, Real Brokerage offers professional aerial photography and video to highlight your home from stunning new perspectives. Using state-of-the-art drone technology, we capture breathtaking, high-resolution shots that tell a compelling visual story. This elevated approach ensures every angle of your property is showcased as a masterpiece—attracting more discerning buyers and maximizing interest in your home
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
M ATTERPORT 3D SHOWCASE
The Matterport 3D Showcase offers the most realistic and immersive way to explore a property online. This cutting-edge tool transforms your home into a fully interactive experience, setting it apart from other listings on the market. By captivating buyers and giving them a true sense of your home’s space and flow, Matterport technology drives more interest, increases showings, and can even attract higher offers.
ALIGNMENT #1
- M ARKETING - O UR PROVEN SYSTEMS APPROACH
V IRTUAL H O m E T OUR
Imagine showcasing your home in vivid detail through a professionally produced video that highlights its unique features, advantages, and the lifestyle your community offers. This immersive tool goes beyond static flyers by creating a powerful visual experience that engages buyers and leaves a lasting impression. Equally portable yet far more impactful, a Virtual Home Tour brings your property to life and attracts serious buyers looking for their next dream home.
Gone are the days when homebuyers relied on newspapers to find properties. Today, 87% of buyers begin their search online—and they explore far more than one or two websites. When you list your home with me, I ensure it receives maximum visibility by syndicating it across a diverse array of premier consumer and real estate platforms. Your property will be showcased on top websites such as Zillow , Realtor.com, Redfin, Trulia, Homes.com, and LuxuryRealEstate.com, as well as brokerage sites like Coldwell Banker, Keller Williams, Century 21, RE/MAX, Compass, eXp Realty, Berkshire Hathaway HomeServices, and more. With additional exposure on platforms like Homesnap, Movoto, Realty.com, and HomeLight, we leave no opportunity untapped to bring qualified buyers to your doorstep. . I
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
M ULTIPLE L ISTING SERVICE
The MLS is a comprehensive, computerized database that real estate agents rely on to match active buyers with available homes. By entering your property into multiple MLS systems, I ensure maximum visibility and dramatically increase your home’s exposure to qualified buyers. This strategic approach connects your listing with agents and buyers across a wider network, giving your home the attention it deserves..
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
WEBSITE M ARKETING
Dedicated Property Website - Your home will have its own dedicated property website, featuring a stunning gallery of professional photography and an immersive virtual tour. It will also be showcased on my personal website and promoted across my social media platforms, ensuring maximum exposure to potential buyers both locally and globally.
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
L OCAL B ROKER T OUR
Upon your request, an agent open house tour will be held to showcase your home exclusively to local agents and brokers. These events provide industry professionals the opportunity to preview your property, helping to generate buzz, network with their buyers, and create momentum in the marketplace.
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
P ROFESSIONAL S IGNAGE
High visibility, custom-designed signs will be installed in front of your property to maximize visibility and attract buyers. These professional signs showcase essential contact details and key features, helping potential buyers discover valuable information about your home quickly and easily
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
S OCIAL M EDIA M ARKETING
Strategic Social Media Marketing Through targeted social marketing, I generate significant interest in your property by leveraging an expansive network of contacts, groups, and online communities. Using advanced demographic data, I ensure your listing is marketed directly to buyers most likely to be interested in your home. Your property will be promoted across top social platforms, including Facebook, Instagram, YouTube, LinkedIn, WhatsApp, TikTok, Messenger, Snapchat, WeChat, and Telegram, reaching a vast audience and creating maximum exposure.
ALIGNMENT #1 - M ARKETING - O UR PROVEN S
YSTEMS APPROACH
O PEN H OUSES
By request, open houses will be scheduled to showcase your home to the public. These events create an inviting opportunity for potential buyers to experience your property in person, generating interest and encouraging offers. Strategically hosted and marketed, open houses ensure your home receives the attention it deserves.
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
DIRECT EMAIL M ARKETING
We will design a customized direct email campaign to generate interest in key targeted areas, including your local neighborhood, surrounding communities, and my extensive sphere of influence. This approach ensures your home is skillfully marketed to qualified buyers, creating maximum exposure and impact.
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
PRINT M ARKETING
Our professionally designed print marketing pieces will set your home apart and attract the most qualified buyers. Crafted by a skilled graphic artist, these materials include full -color, glossy showcase brochures, “just listed” postcards, and other high-quality print pieces that highlight your property’s best features. This attention to detail ensures your home stands out and leaves a lasting impression.
ALIGNMENT #1 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
P RINT A DVERTISING
No Stone Unturned Attracting the right audience is a key part of our comprehensive marketing strategy. To ensure maximum exposure, your home will be featured in prominent local and regional newspaper outlets. This traditional yet effective approach reaches a broad audience, driving additional interest and ensuring no opportunity is overlooked.
ALIGNMENT # 2
A CCURAT E P RICING
The right price sets the stage for a successful sale. At Real Brokerage, we utilize current market data and in-depth analysis of comparable properties to develop a pricing strategy that positions your home to attract buyers. This strategic approach generates excitement, instills buyer confidence, and ensures you achieve the best possible outcome
ALIGNMENT #2 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
PRICING A
ND U NDERSTANDING M ARKET D YNAMICS
ALIGNMENT #2 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
We employ pricing as a strategic positioning tool and view the list price as an open invitation
Aligned Market Value Pricing:
T HIS APPROACH INVOLVES PRICING THE PROPERTY IN LINE WITH COMPARABLE LISTINGS , WITH A FOCUS ON THOSE CURRENTLY UNDER CONTRACT. BY ALIGNING WITH ACTIVE MARKET TRENDS , WE POSITION YOUR HOME COMPETITIVELY TO ATTRACT SERIOUS BUYERS AND DRIVE STRONG INTEREST.
INVITATION
POSITIONING
Optimistic Pricing:
THIS TRADITIONAL APPROACH INVOLVES SETTING THE LISTING PRICE SLIGHTLY ABOVE COMPARABLE PROPERTIES , CREATING FLEXIBILITY FOR NEGOTIATION . BY STARTING HIGHER , WE PROVIDE ROOM TO ADJUST WHILE STILL ATTRACTING INTERESTED BUYERS WHO SEE VALUE IN YOUR HOME .
Special Occasion Pricing
: I N T HIS APPROACH, W E SET T HE PRICE SLIGHTLY B ELOW C OMPARABLE PROPERTIES TO M AKE Y OUR L ISTING STAND O UT AND G ENERATE STRONG , C OMPETITIVE I NTEREST. B Y C REATING AN AUCTION- L IKE ATMOSPHERE , T HIS STRATEGY O FTEN D RIVES M ULTIPLE OFFERS , POSITIONING U S F OR STRONGER N EGOTIATIONS AND ENSURING YOU R EMAIN I N C ONTROL R ATHER T HAN AT A PRICING D ISADVANTAGE .
ALIGNMENT #2 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
INTELLEGENT PRICING + TIMING
PRICING A HOME FOR SALE IS AS MUCH ART AS SCIENCE
• Fair market value attracts buyers, overpricing never does.
• The first two weeks of marketing are crucial.
• The market never lies, but it can change its mind.
ALIGNMENT #2 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
The price of a property is directly affected by worldwide events, national economic factors, and, most crucially, the conditions of the local market. The specific dynamics of the local market have a significant impact on the price and placement of a property, as real estate typically operates in micro-markets.
PENDING
ACTIVE SOLD
Days on Market
Active/Pending Ratio
Market Velocity
Seasonal Inventory
Viable Comparable Price Adjustments
Sale/List Price Ratio
Price/Sq. Ft.
Timing of Sales
ALIGNMENT #2 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
The market is the relationship between the actives, pending, and sold...
• If there are a lot of active homes but low pending, = Buyer’s market
• If you have a lot of pending compared to actives = the neighborhood is in demand
• If you see high activities, low pending, and high sold’s, it means we missed the momentum and need to adjust pricing to drive demand
ALIGNMENT #2 - M ARKETING - O UR PROVEN SYSTEMS APPROACH
Absorption Rate
The rate at which available homes are being sold within a specific area
Seller's Advantaged Market Neutral Market
Buyers Advantaged Market
What Market Is It?
M ARKETING R EPORT
We’ll keep you informed at every step by providing weekly reports on buyer activity and feedback regarding your home. Additionally, you’ll receive monthly updates on the local real estate market, along with insights into the ongoing marketing efforts for your property. We’ll also review current market conditions each month to ensure you’re aware of key trends and factors impacting the real estate landscape.
ALIGNMENT # 3
O PTIMAL P ROPERTY C ONDITION
Maximizing your home’s value starts with presenting it in its best possible condition. Our team at Real Brokerage offers expert advice on staging, enhancements, and improvements that elevate your home’s appeal. By highlighting its potential, we ensure it leaves a lasting impression and stands out to prospective buyers..
ALIGNMENT #3 - CONDITION - O UR PROVEN SYSTEMS APPROACH
D ECLUTTERING TO I MPRESS
Creating a clean, open, and inviting space is the foundation for showcasing your home. Decluttering removes distractions and highlights your property’s best features, giving buyers the ability to focus on its true potential. By clearing excess items, we create a sense of space, flow, and opportunity—helping buyers envision their future in your home. A decluttered property not only photographs beautifully but also leaves a strong, lasting impression during showings.
Alignment #3 - Condition - Our Proven Systems Approach
T HE P OWER OF P ROFESSIONAL S TAGING
Thoughtful staging transforms your home into a captivating and market-ready property. By carefully curating furnishings, decor, and layout, we highlight key features, enhance flow, and create an inviting atmosphere that speaks to buyers. Staging connects buyers emotionally to your home, helping them visualize themselves living there. Professionally staged homes consistently stand out in photos, online marketing, and showings—driving stronger interest and higher offers.
ALIGNMENT #3 - CONDITION - O UR PROVEN S
YSTEMS APPROACH
Renovations Made Simple
Avoiding DIY pitfalls, we offer a supported renovation program to help maximize your home’s value effortlessly. With trusted in-network contractors, expert design support, and dedicated oversight, we ensure impactful updates with quality results. Best of all, there are no upfront costs, hidden fees, or interest, allowing you to enhance your home without financial burden. Move-in-ready homes attract more buyers, sell faster, and consistently achieve higher returns.
ALIGNMENT #3 - CONDITION - O UR PROVEN SYSTEMS APPROACH
R EMODELING AND R EFRESHING FOR R ESULTS
Ensuring your home is market-ready starts with thoughtful improvements. Our Remodeling and Refreshing Consultation focuses on cost-effective updates that enhance value and appeal, from fresh paint to modern finishes and targeted renovations. Whether it’s a small refresh or larger updates, we tailor recommendations to elevate your home’s presentation. The result is a property that resonates with buyers, stands out in the market, and achieves exceptional outcomes..
ALIGNMENT #4
S EAMLESS A CCESSIBILITY
Ensuring buyers can easily experience your home is a critical component of our process. At Real Brokerage, we prioritize seamless accessibility by coordinating flexible showings, open houses, and broker tours. This streamlined approach makes it convenient for buyers to view your property, maintaining strong interest and momentum.
ALIGNMENT #5
E FFECTIVE C OMPENSATION S TRATEGIES
To ensure your property gets the attention it deserves, we employ compensation strategies that incentivize buyer agents. At Real Brokerage, we understand the importance of motivating agents to prioritize your listing, which broadens your reach, attracts serious buyers, and delivers results that help your home sell quickly and for top value.
NUMBERS DON’T LIE
Most Brokerages
Recently SOLD
The Marketing Timeline
Having an emphasis on marketing allows me to create a predictable plan to make sure your move goes as smoothly and stress-free as possible. This is an ideal listing launch schedule that has allowed us to sell homes for top dollar .
1
Home Preparation
• Upgrades/Repairs
• Furnishings
• Staging (If Necessary)
2
MEDIA DAY
• Professional Photography
• 3-D Scan of Home
• Aerial Drone Footage
• Lifestyle/Listing Video
• Zillow, Redfin, Realtor.com
• Property Announcement on Social Platforms
• Paid Google & Facebook Ads
Local Marketing
• Neighborhood Open House Invite
• Call & Knock Neighborhood
• Coming Soon Campaign
• Private Listing Network*
• Multiple Listing Service (MLS) Syndication
5 LISTING LAUNCH