Scan Magazine | Special Theme | Danish Business Special
Online advertisement is pristine, fertile ground Green Click helps businesses get ahead by switching the advertisement budget even more from offline. By Thomas Bech Hansen | Photos: Green Click
Unused potential. According to Kenneth Jørgensen, founder of Green Click, these two words sum up the status of the online marketing landscape and how businesses are using it to reach out to potential customers and partners. “Clients researching services and products are online and mobile, but marketing budgets are not following this trend. Surprisingly large amounts of money are spent offline,” says Jørgensen, referring to the fact that only 45.7 per cent of Danish companies’ total ad budgets are being spent online, according to a survey by e-Marketer. “It is great to be visible across multiple platforms, but budgets could be spent more wisely.” He emphasises platforms such Google, Facebook, YouTube and Instagram as places to market a product or service or simply raise brand awareness. “If you 118 | Issue 94 | November 2016
want to get your name out, think mobile, and make sure your website is responsive to mobile platforms. Think in terms of key words or search terms and make video content, because people see this.” Green Click helps companies achieve visible and attractive positions online. As part of a cooperation, companies can expect a process where Green Click share their expert knowledge in a straight-forward way so that the company fully understands how they work to promote the business. Firm knowhow of online marketing is at the core of Green Click’s approach, and they continuously stay alert to the latest trends and intelligence. As such, they are one of just two Danish premier Google partners – a status achieved by meeting criteria such as the level of exposure earned. This means access to extensive opportunities and market data.
“We can help you reach exactly the demographics you wish, no matter if you are a b2b company or selling to customers. We distribute content for you and report the effects back to you. If you are not confident making online content, we are also happy to refer to partners in our network who can help with this,” says Jørgensen.
88 per cent of Danes are online several times a day, which is higher than the global average. 48 per cent use tablets, 74 per cent smartphones and 86 per cent computers. Online video, search engines and social networks are the most common online activities when Danes use their smartphones. Source: Consumer Barometer 2015 report.
For more information, please visit: www.greenclickmedia.dk