Dress to impress when skiing this winter.
Premium skiwear for slope connoisseurs Made for fashion-conscious women who won’t compromise style for quality, 8848 Altitude is the Swedish activewear brand worn by alpine lovers since the 1990s. The clothes are treasured for their sophisticated aesthetics, great fit and well-considered colourways, helping users feel their best when hitting the slopes, or just walking down the street. By Emma Rodin
|
Photos: 8848 Altitude
In its early days, 8848 Altitude was a small side business and passion project jointly run by a group of friends and designers. Within it, the team felt free to be innovative and daring with everything from materials to visual expressions, essentially being able to test out their ideas without too much risk. “It was only at the turn of the millennium that we realised it was time to go all in and fulfil the potential of the brand we’d started. Good thing we did, it’s the best decision we ever made,” explains 14
|
Issue 161
|
December 2023
CEO Magnus Berggren who also founded 8848 Altitude and still heads up its design department. Fit and flair After a rebrand in 2017, 8848 Altitude really came into its own and the transformation that would turn the company into the premium brand that it is today began. Today the DNA of the brand is best defined as sophisticated and sporty, with a Scandinavian flair that still feels continental. 8848 Altitude’s collections are carefully coordinated in colours and materials and designed to offer customers a wellmatched wardrobe not only for alpine skiing but for a more horizontal lifestyle too. Indeed, 8848 Altitude as a brand is heavily geared towards skiwear, but the clothes are still subtle enough to be worn for any activity where users, which