Scan Magazine, Issue 133, February 2020

Page 54

Scan Magazine  |  Special Theme  |  A Taste of Scandinavia – Sweden

Refuel and recharge with vitamin-packed smoothies In a life of juggling a multitude of activities, it can often seem difficult to find enough time to eat, let alone to eat healthily. Dejunked is the company that has created a solution to this problem: try its delicious, nutritious and filling smoothies, which can be devoured on the go. By Nina Bressler  |  Photos: Dejunked

Dejunked was founded by good friends Sarah Weibull and Catherine Bentzel, who wanted to prove that a quick meal doesn’t need to be unhealthy and nutrient-poor. Since the launch in 2016, they have introduced a range of smoothies where a blend of chia seeds

and fresh fruit gives the perfect nutritional and filling pick-me-up during a hectic day. “We’ve been in the situation where small kids, work and everything else in your daily life puzzle becomes an almost impossible equation. In the midst of all this, how are

you supposed to have time to eat healthily? Our smoothies are created to fill that gap,” Weibull and Bentzel explain. Their aim is to make a positive impact not only on your health, but also on the planet. All their smoothies are organic, and even though their clever packaging has helped reduce their food waste to zero, they have decided to make climate compensation a standard throughout the business. Their vitamin-filled contribution is made for everyone, as is their conscious pricing, allowing all types of customers to enjoy healthier lifestyles, with no added sugar or unnecessary additives – quite simply, no junk. Two new product lines are reaching the market in 2020, and more countries will be added to the distribution list – additions that will give your health, happiness and everyday juggle a fresh boost each day.

www.dejunked.se Instagram: @dejunked_se

Frozen goodness – from seed to plate Wiveca P. Almgren was only 20 years old when she took over the family business, located in the south of Sweden. Today, several years later, she continues to pursue her father’s dream of shaping a company that develops, produces, imports and sells frozen products from the plant kingdom, focusing on the organic and convenience aspects. By Kristine Olofsson  |  Photos: Magnihill

“Closeness, authenticity and inspiration – these are the core values of Magnihill,” says P. Almgren, CEO and owner at Magnihill. “Long-lasting relationships with our farmers, producers, customers and employees are extremely important to us, always with high-quality organic products in focus.” The company is devoted to sustainability and the idea of going back to basics. “We build long-term relationships with our growers,” explains P. Almgren. “We look for the best, traditional, and maybe forgotten varieties, and question why these are not grown more frequently here in Sweden. We are reaching a point where both consumers and restaurants are de54  |  Issue 133  |  February 2020

renewable energy and fossil-free fuels. The company puts great emphasis on quality and the environment at all levels – from seed and cultivation to production, the freezing process, packaging and stocking. “The sustainability work we do is always ongoing. Our actions today will affect generations to come,” concludes P. Almgren.

manding quality over a low price.” The perks of frozen vegetables are many, such as harvesting the products when they are at their best and ready to be eaten. Freezing them shortly after not only preserves the vitamins and nutrition, but also ensures the freshness, taste, smell and texture of raw, ripe vegetables, free from preservatives. A large portion of the company’s products is organic, and Magnihill works with

Wiveca P. Almgren.

www.magnihill.se Facebook: magnihill Instagram: @magnihill Twitter: @Magnihill


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