Scan Magazine, Issue 128, September 2019

Page 110

Scan Magazine  |  Business  |  Morning Train / Calendar

A winding road to success Morning Train took off in 2010 and has been going at full speed ever since – but it hasn’t always been a smooth ride for the four young entrepreneurs behind the fullservice digital agency located in Odense, Denmark’s hi-tech hub. By Camilla Pedersen  |  Photo: Morning Train

“I ended up growing a beard, hoping that it would make me look older,” recalls Peter Thomsen, co-founder of Morning Train. “It was not easy to start something from scratch with close to zero work experience and money. The biggest challenge was our age. Even though people saw our talent, it scared them off that we were so young.” Nonetheless, hard work, high ambition and an endless drive compensated for any perceived shortcomings in the age department, and slowly but steadily, more and more clients joined Morning Train on its journey – and they have stayed on board. Morning Train not only specialises in web development and design, but also

digital marketing. “We have a razor-sharp analytical and business-minded approach to digital marketing. Today, everything can be measured. Our skilled online marketing experts combine their know-how with data and create tailored strategies that scale

Morning Train is a full-service digital agency driven by four young Danes who are defining their own roadmap for success – also for their clients.

businesses – always with a strong focus on a client’s revenue and bottom line.” Return on investment is key in everything Morning Train does – and that is also why they invest heavily in their growing team, which now counts more than 25 people with an average age of 25. “Our crew is our most important asset, and happy employees mean happy clients,” says Thomsen.

Morning Train grew its revenue by 80 per cent in 2018 and reached a revenue of ten million DKK (around 1.2 million GBP) that year. Clients include both local Danish businesses and international brands such as Schneider Electric and Royal Unibrew.

Web: Facebook: Morning Train LinkedIn: Morning Train

Business Calendar

By Sanne Wass

Scandinavian business events you do not want to miss this month Business breakfast: The UK’s industrial strategy The Swedish Chamber of Commerce for the UK continues its breakfast briefing series, a programme of interactive roundtable discussions with interesting speakers. This event’s guest speaker is Mark Slaughter, director general for investment at the UK’s department for international trade, who will give an overview of the UK’s industrial strategy. The nationwide plan invests in skills, industries and infrastructure across sectors such as artificial intelligence, green economy and future transport systems. Date: 17 September 2019, 8-10am Venue: Danske Bank UK, 75 King William Street, London EC4N 7DT, UK

Panel discussion: Ethical Production Hosted at the Finnish Institute in London, this panel discussion will focus on sustainable materials and production. Four designers – Eva Spoof (Finand), Reet Aus (Estonia), Michael McManus and Matthew Grant (UK) – will share

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their knowledge about sustainable design, environmentally conscious production and the processes behind them. The event is arranged in collaboration with NID, a concept store focused on Estonian and Finnish design, and Disegno, a design journal. Date: 20 September 2019, 7-9pm Venue: Finnish Institute in London, 3 York Way, London N1C 4AE, UK

eTail Nordic eTail Nordic returns to Copenhagen for the fifth time, gathering Scandinavia’s e-commerce leaders, innovators and disruptors to discuss and share solutions to the key challenges they face. According to the organisers, eTail differs from other retail conferences in that it focuses on small working-group activities rather than just formal presentations, enabling delegates to learn from each other and make connections in an intimate setting. Date: 2-3 October 2019 Venue: Radisson Blu Scandinavia Hotel, Amager

Boulevard 70, 2300 Copenhagen, Denmark

Nordic Business Forum Whether you are a CEO, a business executive or an entrepreneur, this two-day event will help you strengthen your leadership skills and take your business to the next level. The Nordic Business Forum will bring together 7,500 like-minded people in Helsinki to network, build connections and hear from some of the world’s foremost business experts. This year’s event will focus on growth, challenging you to identify your goals and direction. Date: 9-10 October 2019 Venue: Messukeskus Expo and Convention Centre, Messuaukio 1, Helsinki, Finland