Scan Magazine | Design Profile | Nicojoli / I-GO
A golf dress for a woman in motion After many years of golfing in uncomfortable – and not very flattering – outfits, Carina Lindeberg sat down and asked herself: ‘What do I want to wear?’. The answer was this: a golf dress, made for elegance and comfort. By Hanna Andersson | Photos: Nicojoli
“It all started when I was going abroad for a golf trip. I looked for a golf dress that would work in both heat and rain, and which would make me feel beautiful. But I couldn’t find one, not in Sweden, not in America, not in Germany. So, I decided to do it myself,” says Carina Lindeberg, founder and CEO of Nicojoli. Lindeberg is passionate about quality, and it was this quest for quality that led her to where she is today. “I heard about this fabric made with tencel, and it sounded amazing. It is made from eucalyptus and doesn’t drain the water level in the same way cotton does. It is stretchy, it dries easily, and it is perfect for working out in. I found the fabric, contacted a factory in Portugal that uses it, and we’ve been working together ever since.”
Nicojoli’s first collection was launched in 2015 and has continued to develop since. “Over the years, we’ve tried the dress on women of all shapes and sizes, but also in different types of climate and on different grounds. I’ve realised that the product is immensely needed. But our dresses are not only for the golf course; you can also wear them when playing tennis or going out for a walk, or take them straight to an after-work event. They are multi-functional.” For the future, Lindeberg wants to expand her brand. “I love developing products. I could sit and sketch all day long – and if we come up with additional products for Nicojoli, they will be as fashionable, multifunctional and exclusive as this dress,” she smiles.
Web: www.nicojoli.se Instagram: @nicojoli.se
The solution to traffic jams and walking the last mile Do you dread rush hour? Do you hate paying to bring your bike onto the train? Are you unsure what to do about that last mile, when you get off public transport and need to reach your final destination? Well, enter the growing craze of electric scooters. By Heidi Kokborg | Photos: I-GO
We have all been there: stuck in traffic, unable to find a parking space, and when you finally reach your destination and find a spot, you have to pay a small fortune to park there. But there is a solution to avoid the madness. That solution is called I-GO – a company that sells electric scooters. “Electric scooters are brilliant for city people. You don’t have to worry about
parking, traffic, paying to bring it with you on the train – and it is perfect for that last mile between the public transport stop and your destination,” explains Jesper Knudsen, founder of I-GO. You can fold your I-GO electric scooter, so it takes up very little space and is light-weight, making it great for bringing on public transport, a camping trip, or on your boat.
When you choose an I-GO electric scooter, you get the best. Traditionally, the motor, the battery, and the controller are at the front of the scooter, making it unbalanced and harder to drive. “I-GO places the motor at the rear wheel and the battery and the controller under the deck, meaning that you’re standing on the heaviest part of the scooter. This makes it significantly safer to drive. It is a completely different experience,” says Knudsen.
Web: www.i-go.dk Facebook: igo.freedom.unlimited Instagram: @igo.freedom.unlimited
36 | Issue 125 | June 2019