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Giving knitwear a new lease of life Tackling a small – but irritating – problem: reigning in unruly cardigans getting caught in doorknobs, Klipsutin is the accessory many did not realise they needed, but will now no doubt find it difficult to live without. Klipsutin is a Finnish handmade accessory that can be used to brighten up clothing for any occasion, or everyday use. Helping to close a cardigan with no buttons, or helping to set your favourite scarf nicely, Klipsutin is handy and multifunctional. By Ndéla Faye | Photos: Miika Koskinen
Klipsutin is designed to attach two pieces of clothing, such as a cardigan that has no buttons, but it can also be used to attach any piece of fabric to another. “I needed a product like this, but could not find anything suitable, and so Klipsutin was born out of personal need. We took an old idea and brought it to the modern day,” explains Tuire-Sini Koskinen. The result was a beautiful and practical product with multiple uses, suitable for everyday life. From shortening long skirts so the hem does not get wet or dirty outside, to using 16 | Issue 118 | November 2018
it for an identity card or as a tie clip or a fashion accessory, the options for its use are almost endless. “I even use it to clip my curtains at home, and to attach my keys to the inside of my bag so I can find them easily,” Koskinen adds. A year ago, she and her husband, Miika, took a leap of faith, and dedicated themselves to making and selling Klipsutin full-time.
A beautiful multifunctional accessory The idea for Klipsutin was born out of a rather mundane – but irritating – prob-
lem: “I love knitwear and use it with most of my outfits. My only annoyance with knitwear was that I would constantly find myself getting caught in door handles, or with the cardigan floating about on a windy day,” laughs Koskinen. “I used to sell our product only as a hobby, alongside my day job – but one day, a woman came up to my stall at the market and told me I have a very unusual and special product, and that I should pursue selling it as my career. I took her advice and haven’t looked back since.” With over 100 retailers and small businesses selling Klipsutin in Finland, and around ten in Sweden, business is booming and demand is growing. The product is designed, handmade and packed at the small Klipsutin factory in Hyvinkää, Finland. “My husband and I make the product, and we have two people in