Scan Magazine | Design Profile | Cashmere House
Exclusive Cashmere House in Oslo Focusing exclusively on responsibly sourced, ethically manufactured, luxury, bespoke pieces, Cashmere House is today the largest importer of Mongolian cashmere into Norway. Located in Oslo, this family-run business provides exclusive cashmere garments and accessories to the Scandinavian market, all of which are lovingly manufactured in Mongolia, using only the finest quality pure Mongolian cashmere. By Ingrid Opstad | Photos: Helmerfoto & Cashmere House
“In Mongolia, cashmere is the greatest pride and joy, and it’s something we are very fortunate to be able to bring to Scandinavia,” says Cashmere House owner Morten Minde. He started this small, family-owned business in 2010, with his wife Narangerel Molom. “Since my wife is from Mongolia, we have a natural connection with the country, 16 | Issue 115 | August 2018
which creates a great export opportunity. We travel there several times each year and have personal relationships with the herders and the factories, and with their workers, who lovingly produce our pieces,” Minde explains. “Because of our unique relationship with these people, we also have the opportunity to choose from the best quality items produced each season. This gives our business the distinc-
tion it has, with many exclusive and unique garments that no one else in Norway can supply.” He adds that customers often are unaware of the exclusivity of cashmere. “It’s only when they put on a cashmere sweater and the customer can feel the quality that they get that ‘wow’ moment.”
Quality, not quantity With a focus solely on Mongolian cashmere, quality and not quantity is the driving force at Norway’s Cashmere House, unlike in some other manufacturing countries. Mongolia is currently the second largest producer of Cashmere and produces around 30 per cent of the world’s total cashmere crop. “What very few people know, and something that is