Scan Magazine | Design Profile | PREGO EYEWEAR
Look and see better With or without prescription lenses, the fashionable sunglasses from Danish eyewear brand PREGO make it possible to both look better and see better. Collaborations with Danish designer Karen Simonsen and racing champion Tom Kristensen have won PREGO’s fashionable and authentic designs a prime spot on the nose of men and women of all ages and nationalities.
the brand collaborate with the successful Danish designer Karen Simonsen as well as globally renowned racing star Tom Kristensen.
By Signe Hansen | Photos: PREGO
Sold at opticians all over the world, one of the defining characteristics of PREGO sunglasses is that they can all be made with prescription lenses. To ensure this, only the best materials, such as acetate, aluminium-magnesium and CR 39 lenses, are used. “The fact that you can have your sunglasses made with prescription lenses means that you can grow with your brand. You might start out wearing PREGO when you’re young, but as your sight changes you can have the optician add prescription lenses,” says Jensen. “Not a lot of sunglasses are made in a quality with which that’s actually possible.”
‘Fashionable yet timeless’ might be a slightly overused phrase, but having been on the faces of quality- and fashionconscious Danes for more than half a century, PREGO’s eyewear seems undeniably apt for such a description. New brands come and go, and some brands produce sunglasses mainly as an accessory to other products, but at PREGO, glasses have always been, and will always be, everything. “We’ve never made anything other than sunglasses and optical frames, and hopefully we will never have to make anything else,” says 22 | Issue 108 | January 2018
managing director Jesper Krog Jensen, perfectly summing up the ethos and strength of PREGO. Founded in 1966 by Jesper Krog Jensen’s grandfather, Frands Jensen, the Danish eyewear company has been specialising in fashionable prescription sunglasses and optical frames ever since. Initially focused on the Danish market, the brand has, since Jesper Krog Jensen took over management in 2001, expanded globally and is now sold in 25 countries all over the world. Recent years have also seen
Strength and practicality