Scan Magazine
Design Profile
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Jacobsen Plus
‘Buying cheap furniture is expensive’ Jacobsen Plus is a paradise for people who fall in love with a designer or a brand and just cannot get enough of it. Owned and run by Peter F. Jacobsen, the fifth generation of his family to work in the furniture trade, Jacobsen Plus has won the Gazelle award – awarded to rapidly expanding Danish companies – two years in a row. The key to the retailer’s success is a decisive focus on classic designs and new top brands, because, says Jacobsen, when it comes to furniture, buying cheap is expensive. By Signe Hansen
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Photos: Jacobsen Plus
“You don’t have to go far away to find challenges; challenges are something you create,” says Jacobsen when asked how he feels about running a business in Horsens, the town where he grew up. As the owner of Jacobsen Plus, a hugely successful retailer of designer furniture, he has indeed created his own challenge – and his own success. Even though his parents owned and ran their own furniture stores for decades, Jacobsen went 18 |
Issue 101
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June 2017
his own way. He spent his early twenties in London training with and working for BoConcept in Tottenham Court Road. Then his ambitions took him travelling and eventually to Spain, where he, together with his parents and another couple, started the country’s first BoConcept store before returning to Horsens. In 2011, Jacobsen and his wife Claudia bought Jacobsen Plus from his parents. Since then, the store has been expand-
ing rapidly, and today it delivers designer furniture to all of Denmark and beyond. “We are one of Denmark’s largest furniture retailers specialising in designer furniture, lighting and accessories. What we sell is the best of the best designs from all over the world,” explains Jacobsen. “In 2008, when my parents started out, the store was just a small player on the market, but we’ve grown a lot – our delivery vans make trips all around Denmark every week.”
A new way of shopping for furniture For people who know the feeling of falling in love with one or more brands or designers, Jacobsen Plus’ 1,500 square metres offer a near-heavenly experience – and soon it will be even bigger and better. Next month, the store is expanding