Discover Germany, Issue 78, September 2019

Page 106

Discover Germany  |  Special Theme  |  Creative Agencies - Corporate Design Experts

possibility to change objects, interactions and attitudes using sustainable concepts, thereby creating new spaces for things to develop. “It’s very important to me personally to not just practise that form of design, but also to teach and research it,” he explains. “For Mehnert, practice is, and always has been, accompanied by the global academic perspectives which only research and science can provide: as a professor of strategy and vision, as dean of the University of Duisburg-Essen and as president of Folkwang University of the Arts. This triangle gives rise to a powerful synergy and serves as my very own personal ‘fuel’.” This close connection to research ensures that Mehnert Corporate Design continues to think in a future-orientated manner. At Folkwang University of the Arts, Prof. Mehnert recently examined the highly topical subject of future mobility with the project NRWCar. The project centred around the question of how a small urban e-car can be realised in the era of the sharing economy. The presentation was as innovative as the concepts themselves: thanks to virtual reality, the audience could immerse themselves in the future. The results are documented on Mehnert’s website and in the publication Electric Vehicles for Tomorrow’s City (Springer Galber 2016). Mehnert Corporate Design welcomes every challenge

programming – all from the same source – Mehnert Corporate Design can harness a synergy effect that increases the speed at which a project is realised. Kutz adds: “It’s important to us that our clients are supported from the first idea to its final implementation. We take a clear stance, speak our minds and take seriously our connection to our clients. We always endeavour to take our clients on a journey where teamwork and participation count. We take a visionary approach to our work, but our feet remain planted firmly on the ground.”

PETER KUTZ - Head of office.

websites and films, as well as orientation systems, cladding and space design. “We cover quite a wide spectrum, which allows us to apply our interdisciplinary knowledge in the best way possible,” says Peter Kutz, head of office operations. “On the one hand, it enables us to walk new paths and, on the other, it allows us to make the most of those which already exist. We rely on global networking to meet clients’ needs, which have with time grown more complex and layered, making a holistic approach crucial.” By offering everything from strategies, concepts and sketches to construction and

The company is frequently awarded prizes for its projects. One of its biggest successes was winning the German Sustainability Award for its work with Wilo SE, a long-standing partner of Mehnert Corporate Design. In addition to many joint projects, the two companies have worked together to develop a comprehensive set of corporate product design guidelines which emphasise the importance of sustainability for innovative product and communication design. Thanks to the company’s international outlook and interdisciplinary approach, it has remained the trademark of Mehnert Corporate Design to always build bridges between great visions and precise feasibility – a task which never ceases to be exciting.

Mehnert Corporate Design does not work only in Germany, but also takes on a wide variety of international projects. Its client base is varied, ranging from small start-ups to medium-sized companies to large international corporations. Some clients have been entrusting Prof. Mehnert with their projects for almost 20 years. Thanks to its interdisciplinary knowledge and a global network, the company’s creative team can easily satisfy the manifold requirements and focal points of its various clients. The team also offers a wide range of services: for the Berlin-based agency, the design of products, product systems and user interactions goes hand in hand with the design of communication concepts (internal and external), corporate image, and 106  |  Issue 78  |  September 2019

WOHNINVEST WESERSTADION - Stadium Branding / Signature.