Discover Germany | Special Theme | Focus on Zurich – The City’s Highlights of 2019
Kronplatz. Photo: © www.wisthaler.com
What winter sportspeople want What factors are important for skiers when choosing their next holiday destination? Which ski resorts meet the respective demands? Within the scope of the study ‘Best Ski Resort’ (carried out by Mountain Management Consulting in collaboration with the University of Innsbruck/Bozen), around 46,000 winter sportspeople were asked about their preferences and satisfaction in the last season – directly at the pistes of 55 selected top ski areas in the Alpine region. The results were presented on 8 November in Innsbruck. TEXT: NANE STEINHOFF & C.C. SCHMID
The title of the most sought-after place of the overall evaluation was won by South Tyrol’s Kronplatz – guests ennobled the region with especially high satisfaction values – followed by Switzerland’s Zermatt (second place). The third place was shared by Serfauss-Fiss-Ladis in Austria’s Tyrol, and South Tyrol’s Val Gardena in South Italy. Largest ‘on mountain’ survey in the Alps Exactly 45,847 skiers and snowboarders were part of the largest ‘on mountain’ survey of the Alps in 2017/18 and answered questions about relevance and satisfaction 46 | Issue 70 | January 2019
in over 20 categories. This therefore makes the ‘Best Ski Resort Report’ the industry’s most comprehensive, periodically carried out customer satisfaction study in the Alpine region. It delivers interesting findings about the quality of the ski resorts and guest satisfaction, as well as the most important factors when choosing one’s winter sports destination, to holidaymakers and regional decision-makers alike. Best Ski Resort 2018: Kronplatz In the overall evaluation, the Italian winter sports region of Kronplatz overtook Switzerland’s Zermatt (second place with
8.51 points) thanks to phenomenal satisfaction values (8.54 points). The overall winner especially excelled in the category of transport comfort, but also made its guests very happy through its snow guarantee, its friendliness and its gastronomy. Third place was shared by Serfauss-Fiss-Ladis in Austria’s Tyrol and South Tyrol’s Val Gardena (both 8.40). Spots five to ten were filled with Italy’s Alta Badia (five), Switzerland’s Grächen (six), Switzerland’s Arosa Lenzerheide (seven), Switzerland’s Aletsch Arena (eight), Italy’s Livigno (nine) and Switzerland’s Laax, as well as Austria’s Sölden, in the tenth spot. Zermatt village by night. Photo: © Zermatt Bergbahnen AG