Discover Germany, Issue 53, August 2017

Page 78

Discover Germany  |  Special Theme  |  Consumer Electronic & Technology Trends 2017 Left: Dr. Guillaume Aimetti, Grigori Gajdukow, Benedikt Schilling, Svenja Uslu, Jorit Kleine-Moellhoff, Dr. Georg Wittenburg (from left to right). Photo: © Profund Innovation, FU Berlin Below: Product screenshot. Photo: © Inspirient Bottom: AI-generated slide deck and web application. Photo: © Inspirient

Looking at data with fresh eyes Data-driven inspiration sounds almost like a magical term. The artificial intelligence (AI) software, developed by the start-up Inspirient, identifies new insights in business data entirely automatically and without any preparation. This can save up to 90 per cent of your time, which is indeed a little magical. TEXT: MARILENA STRACKE

It often requires a great deal of effort and time for companies to garner important insights from a variety of data. Numerous specialists are hired to deal with the vast amounts of data and make sense of it. Inspirient’s founders Dr. Georg Wittenburg and Dr. Guillaume Aimetti witnessed this on-going problem during their time as business consultants and it inspired them to start their own business, which solves exactly that problem. “The basic idea behind Inspirient is the automatic search for specific characteristics, patterns or insights in any desired set of data,” explains Inspirient’s spokesperson Grigori Gajdukow. “Our artificial intelligence takes over almost all of the analysis steps in the background, which are usually done by employees.” The software is applicable to all kinds of data for various aspects of a business. Whether it 78  |  Issue 53  |  August 2017

is marketing, sales, production, finance or human resources, Inspirient shows relevant relations in the data and presents them in a way that is easy to understand. This means time-consuming data wrangling is not required anymore. Gajdukow adds:“Using Inspirient requires no training or technical know-how and reduces a company’s dependence on specialists for analytics. All the company has to do is upload their data and the rest is taken care of. Within minutes the software is able to discover trends and distinctive characteristics which can be crucial for making business-critical decisions or they can even show opportunities to increase a competitive advantage.” The analysis is presented in simple, business-ready presentation slides so that the results can be discussed and easily interpreted. The software is relevant for

consultancies as well as corporations to uncover new patterns. With their outstanding product, the startup was amongst the top 50 German startups of 2016 and has already won various awards such as the BARC Start-up Award for Analytics and Data Management 2016 as well as the BNP Paribas International Hackathon in Berlin and the innovation award for IT for Business Intelligence 2016. Given that Inspirient is so very useful for numerous businesses yet it remains so easy to use, we will certainly hear from them again.