Discover Benelux | Business | Marketing Specialists of the Netherlands / Real Estate Specialists of The Netherlands
‘Email marketing is still the best way to get new clients’ TEXT: MICHIEL STOL | PHOTOS: AUTORESPOND
Where social media is important to let people know that you are out there, email marketing is still the best way to generate business. With the three-in-one online marketing software from Autorespond, you can automate your marketing efforts and offer payment services, all in one system. “Managing your marketing, sales and CRM efforts all in one place; it saves you so much time and effort,” says Welmoet Babeliowsky, a specialist in email marketing and partner at Autorespond. “Email marketing has been effective for a long time because of the valuable content that ends up in the inbox, but is still developing,” explains Babeliowsky. “More and more often, the email ends up there automatically, via a sales flow. By targeted emailing, the profit can be increased even further. Our next step is to focus on ‘big data’ analysis, so that you get more insight into your data and identify potential target groups. In addition, we make
it easier for entrepreneurs to sell abroad, by becoming multilingual.” Autorespond’s three-in-one software is one of a kind. It offers you a system to create content and send it to your lists. It also allows you to create payment buttons for your products. This leads to a good overview of your customers, prospects, your ROI and daily insight into your turnover. “Our customers, often from SME or professionals, appreciate the fact that we are a local party that is flexible, offers tailor-made solutions and a fast helpdesk. It eases your admin and leaves you with more time for your core business.”
Welmoet Babeliowsky
Web: www.autorespond.nl
‘A new approach to finding your home’ TEXT: MICHIEL STOL | PHOTO: AMSTERDAM AT HOME
Where most real estate agents just place photos of available real estate online, Amsterdam at Home Real Estate actively markets homes to the demographic they are suited for. “Most of all, we want our clients to find that one place to call home,” says Wouter Thöne, who founded Amsterdam at Home seven years ago with his partner Anouk Monnik. “We want to be a true partner for our clients. One they can trust to either find the perfect new home, or to sell their current one,” explains Monnik. “To do that, we cast a really wide net, using listing sites here in the Netherlands and abroad: for instance, on Rightmove in the UK. We also use targeted social media campaigns.” This pro-active approach is proving itself to be very effective. “The chances are much 68 | Issue 73 | January 2020
higher to get larger numbers of viewings, better prices for properties, and faster sales,” adds Thöne. This new approach, along with their own data models to accurately predict market value developments on a hyperlocal level, has made Amsterdam at Home one of the top real estate agents in the capital, especially in the high-segment market. “We know the city. So, we know what a neighbourhood has to offer you and we know what our clients want. It creates the perfect match,” enthuses Thöne. “Trying our best to find that ideal match and to make you feel at home, both here at our office and especially in your new place, is what our clients value the most in us. It is why we do what we do,” smiles Monnik. Web: www.makelaaramsterdam.nl
Wouther Thöne and Anouk Monnik.