Discover Benelux, Issue 69, September 2019

Page 28


A one-stop-shop marketing solutions provider TEXT: ARNE ADRIAENSSENS  |  PHOTOS: WUNDERMAN THOMPSON

Finding the right way to market your brand can be hard to do. Luckily, creative, data and technology agency, Wunderman Thompson Belgium, has everything you may need to skyrocket your business. “We inspire growth,” says Lieselot Moerkerke, the firm’s communication manager, summarising the philosophy of the company. Business is faster moving and is more competitive than ever before. Disruption is the new normal and only those brands that grow and change will succeed. Growth benefits more than just the bottom line. It helps us be at our most relevant, entrepreneurial and alive. It helps companies and the people within them evolve, learn and thrive. 28  |  Issue 69  |  September 2019

Providing such an exquisite service requires plenty of teamwork. “In our offices in Antwerp and Brussels, you stumble upon a large and diverse pool of talents,” Moerkerke continues. “They work in competence centres. ‘Data, analytics and insight’ focuses on the analyses of our clients’ data and translates them into strategies. Breakthrough ‘creative experiences’ brings data to life in campaigns that break the clutter. These campaigns or marketing solutions are deployed on scalable state of the art technological platforms: earned (social media), owned (websites) or paid (advertising space). Although these competence centres can work autonomously, they mostly collab-

orate. “In today’s business landscape, every marketing challenge is different. By listening to our clients and brainstorming alongside them, we figure out how to give shape to their aspirations. We use proprietary tools like the Brand Asset Valuator or the Collision Methodology.