‘Haute interior design for everyone’ TEXT: CHÉRINE KOUBAT | PHOTOS: ATTILIO PERELLI
Attilio Perelli’s winning concept brings together an interior design agency, a general contractor and savvy decorators under one roof. From its two Belgian-based showrooms, the sophisticated brand specialises in bespoke pieces and tackles an eclectic range of projects all over the world, from private homes in London to luxury hotels along the Mediterranean.
Beautiful things In a past life, Attilio Perelli, creator of the eponymous brand, worked in event planning and organised themed parties for large corporations. His first store, 13 Interior, was a widely successful design gift-shop showcasing his love of beautiful objects. Perelli’s desire to expand his own collection led to his newest venture: 10 | Issue 67 | July 2019
from handicraft sourced in Africa and Asia to in-house design pieces including sofas, dressers, kitchens and softfurnishings, the emphasis is on quality and uniqueness. As such, Attilio Perelli has developed a number of collaborations with high-end local and foreign brands, for both furniture and decoration staples, including lighting and wallpapers. “We select our partners carefully to give our clients something they couldn’t simply buy online,” he explains. Prestigious names, like PH Edition, Interni Edition, Locherber and Hind Rabii, are regular fixtures in the highly curated collection. Textiles also feature heavily, with refined wallpapers, drapes, blinds and curtains from the likes of Arte and Elitis.
A refined and timeless style A polished aesthetic with perennial appeal, hints of cosiness and exotic touches pervades the showroom. “I call it ’contemporary cottage’ – I know, it sounds funny – but the idea was to achieve a balance between sleek design and cocooning, without fully committing to either,” says the designer. And the result is a timeless, chic yet snug take on interiors, with an emphasis on custom designs and craftsmanship. Perelli seeks inspiration from vintage furniture from the 1950s and 1960s, and gives classic pieces a contemporary twist. A love of exotic woods drives certain designs, with ebony, oak, tamo and walnut taking pride of place. Fine materials from far afield, from the United