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An innovative learning journey TEXT: ARNE ADRIAENSSENS | PHOTOS: VLERICK BUSINESS SCHOOL
The world of business is dynamic and ever-changing. If you snooze, you might just miss the next big innovation or tendency. Lifelong learning is, therefore, the only way to prevent yourself from lagging behind. At Vlerick, the best business school in the Benelux, insight and theory present themselves in a most practical and innovative way. Since its foundation in 1953, Vlerick Business School has grown to become one of Europe’s finest business schools. Its initial goal was to relaunch the Belgian economy after the Second World War and to stimulate entrepreneurship and ambition. “This remains our greatest aim to date,” says Marion Debruyne, dean of the institute. “We have grown and reinvented ourselves a lot throughout the years, yet we still aim to ignite this ‘go-getting attitude’ among our students.” Their geographical playing field, however, has increased significantly over 42 | Issue 63 | March 2019
recent decades. The school was founded under the wings of the Katholieke Universiteit Leuven and the Universiteit Gent, the two most prestigious Belgian universities. Today, Vlerick has a big campus in Brussels, too, as well as three collaborations abroad. “We have alliances in New Delhi (India), Cape Town (South Africa) and Beijing (China). There, as well as here in Belgium, we provide top-level education and research with a strong focus on innovation and digital transformation.”
Online MBAs Vlerick is best known for its Masters and MBAs. Its five Masters programmes focus on innovation and entrepreneurship, international management and strategy, financial management, general management and marketing management. “These are pre-experience programmes. You can enrol for them as soon as you graduate. For our MBAs, however, we ask for three years of experience in the
field before you can start. We also offer executive MBAs. These programmes contain the same material as a regular MBA but are scheduled on the weekends only, to allow our students to keep working full-time as well. This is a beneficial system since they can immediately practice what they learn.” If that does not fit in your booked-up calendar, you can opt for Vlerick’s online programme instead. From this year on, you can follow an MBA programme
Promoting Belgium, The Netherlands and Luxembourg.