Discover Benelux, Issue 57, September 2018

Page 68

Discover Benelux  |  Belgian Branding  |  Innovative UX Design

Experience and excellence TEXT:ELLA PUT  |  PHOTOS: DE HOORN

Belgian Defence, Flanders DC and NATO. Boondoggle is also part of the international organisation Havas, a worldwide network with collaborations all over the world.

Founded on the breeding ground of intellectual progress, Leuven-based agency Boondoggle originates from genuine digital pioneering in an everchanging world of marketing, advertising and digital service design.

fit with the consumer, the business and the technology. Brands and businesses come to us because of this trinity. We apply the design thinking methodology to imagine, design and develop their brand experiences with the consumer in mind.”

Building brand personality

Boondoggle pride themselves on helping to bring out the best in brands. “Only meaningful brands will thrive,” explains Erik Meylemans, managing partner strategy and service design. “We create strong brands with a holistic approach that spans both product and service design and marketing. The customer experiences we imagine, design and build, need to

As one of the first digital marketing firms in Belgium, founded in 2001, Boondoggle has gained essential knowledge over the years to extend its offering towards customer experience consultancy. It has built a diverse portfolio of clients ranging from digital banks like Moneyou and to international beauty brand NIVEA and governmental and public services such as

Building meaningful brands today can be a challenge. “In the first place, a brand’s product always delivers a functional benefit. But people are looking for personal and collective benefits,” Meylemans explains. “Especially the millennial generation and the gen X generation expect more from brands. And when brands are expected to have a higher purpose above functionality, that’s where our job begins.”

68  |  Issue 57  |  September 2018