Understanding and monetising the potential of data TEXT: MICHIEL STOL | PHOTO: MULTIMINDS
Today’s world is driven by data. Organisations can use this data to analyse the behaviour of customers and optimise marketing campaigns. But how to know what works and what does not? Digital analytics agency MultiMinds helps you to get insights out of the data and shows what the best strategy is. “Companies have a lot of data from their customers, but often do not know 60 | Issue 57 | September 2018
what that data means,” explains Siegert Dierickx, co-founder of MultiMinds. “Moreover, they do not know how they can use that data in an effective way to create better marketing strategies or target individual customers with personalised campaigns. With our help, they will know.” Multiminds gives organisations insights in their data and helps create short- and long-term strategies. “It is important to
know not only what kind of data you have and what potential it has, you also want to have a clear view of what you want to achieve from it,” Philippe Vlaemminck, MultiMinds’ other co-founder, adds. “We see that companies have large marketing budgets, but often not a clear view of what their strategy is or how to analyse all the data. And believe us, they have a lot of it! That is why, together with our clients, we develop these strategies, using new