Discover Benelux | Belgian Branding | Creating Brand Experience
“We share your ambitions” TEXT: FRANK VAN LIESHOUT | PHOTOS: LIVING STONE
Living Stone has been serving clients in the technology, engineering and healthcare industries for over a quarter of a century. With a strategic approach, creative solutions, streamlined project management and a global network of partners to develop content with, the Flanders outfit create and roll out integrated B2B marketing campaigns for companies aspiring to be leaders in their field.
brand identity is much more than that. It also incorporates what you sell, who you hire, how you communicate and even what your offices look like. A brand is the essence of what you are as a business, it expresses your unique story. Defining this story and communicating it in a compelling way is what we do. The brand story is the guiding principle for all your marketing efforts, and the basis for your business to thrive.”
“When people talk about the brand identity of companies, they often talk about the name, the logo or the colours that are used,” says Living Stone CEO and founding father Bart Verduyn. “But a
Long-term relationships and collaborative effort
58 | Issue 57 | September 2018
Verduyn set up Living Stone in 1992, together with managing partner Anne-Mie Vansteelant, to help businesses in IT, ICT,
engineering and healthcare solutions with their B2B marketing. “The first clients we worked for back then, are still on our books now,” Vansteelant reveals. “This tells you something about the nature of business to business marketing, but also about our personal commitment to our clients. We’re not just in it for quick results, but really feel responsible for their success in the long term as well.” Living Stone works with international healthcare organisations and leading tech companies such as Business & Decision, Nexans and Cerus. “But we also work with smaller businesses and startups, as long as we know they have the