Discover Benelux, Issue 54, June 2018

Page 22

Discover Benelux  |  Dutch Industry & Innovation  |  Made in the Netherlands

The jewellery of Marthje Timmermans is available in more than 50 high-end fashion retailers in the Benelux

Creating the perfect sparkle TEXT: ELLA PUT  |  PHOTOS: OORBELLEN VAN MARTHJE

In a competitive market, it can be quite a challenge to stand out from the crowd. But with a strong signature look and excellent craftsmanship, one can easily recognise the jewellery of Marthje Timmermans. With a brand philosophy that each and every customer should shine in their own unique way, it might not come as a surprise that customers keep coming back to the atelier of Marthje Timmermans and her business partners Esther Steenbrink and Marianne Roosma. Their jewellery, known under the name Oorbellen van Marthje, can be described as modern classics. A perfect combination of sustainable materials, such as gold-filled, gold-plated, silver, gold, beautiful gemstones and other exciting materials that give the jewellery a modern twist. “Jewellery is easily available these days, which is nice,” designer Timmermans explains. “However, when it comes to quality there is a big difference between com22  |  Issue 54  |  June 2018

mercial retail chains and an experienced goldsmith. We started our brand to fill the gap between those two, creating beautiful unique pieces for a decent price.” It proved to be an untapped market. Each piece of jewellery is personalised and unique, both in materials as well as in the technique. Customers can come into the atelier, look around and decide how the jewellery should look over a cup of coffee and some cake. “The most fun part is that we immediately get to work at creating the piece, whilst the customers watch. They literally see their jewellery come to life.” Furthermore, sustainability plays an important role in the designs. “If a piece of jewellery is outdated, we will change it into something new. Jewellery is not there to sit on a shelf, waiting to be used. That’s a waste of material. It’s much nicer to turn it into something new.” Oorbellen van Marthje offers a large selection of jewellery. From small to big and from detailed pieces to extravagant pendants,

there is something for everyone. Yet the jewellery keeps a classical outlook and a strong colour combination. Timmermans: “I think the most important thing is staying true to yourself. We don’t need to have a huge business, the most important thing for us is having happy customers.” Oorbellen van Marthje is available in more than 50 high-end fashion retailers across the Netherlands and Belgium.

Please use code INFLIGHT for 30% discount in the web shop. Offer valid until 1 July 2018.