Discover Benelux, Issue 52, April 2018

Page 58

Discover Benelux  |  Food & Drink  |  A Taste of the Netherlands

Shakes, bars and boosters When Soylent hit the market years ago as the ultimate answer to meal replacement products, many others followed in its footsteps, creating their own take on what is one of the latest revolutions in the way we live. One such company is Rotterdam-based Queal, who make shakes, bars, and a booster, all of which focus on sustainability.

boosters. As a pick-me-up, the Queal ‘Flow’ is a nootropic that consists of mainly guarana and L-theanine. With the energy of the former and the soothing properties of the latter, you can reach a perfect flow state (hence the name) during work hours. Just like their shakes and bars, it contributes to a more effective way of living. Wolswijk: “Aside from all our products, we also create awareness. We provide as much


information about our product and its properties as possible, not just its ingredients but the carbon footprint as well. Most meals, as well as flying regularly, leave a large carbon footprint, our products can help you compensate that with ease.” Web:

To call their product a total means of meal replacement is a bridge too far for Queal founder and CEO Floris Wolswijk, but it most certainly helps for those that lack the time for a fully realised meal and are quick to resort to instant pizzas and other unhealthy snacks. Wolswijk starts: “We at Queal have always looked at meal replacements as the type of nutrition that’s for people who don’t always have the time for a wholesome meal. Changing your habits can be really difficult, with Queal we believe you can take the first step.” With their mixture of whey and soy proteins, oats and all kinds of flavours, Queal offers powders for shakes, nutrient bars and something not seen at every meal replacement company:

The super power of sustainability TEXT: ELLA PUT  |  PHOTOS: TWISTED JAMS

The tasty jams and chutneys made by Twisted Jams will not only contribute to the wellbeing of your tummy, but also to a healthy, sustainable economy. Twisted Jams give fruit and vegetables a second life - with an even tastier touch. This might sound funny at first, but behind the brand lies a strong message. Its founders Angela Vlot and Mirjam van der Werff decided to come up with a sustainable plan against food waste by buying fruits and vegetables which - according to strict laws and regulations - could not be sold by regular supermarket chains and restaurants. “There is so much good food that goes to waste,” co-founder and owner Mirjam explains. “It’s almost offensive to call it waste. By working closely with local growers, farmers cooperatives and fruit and vegetable merchants, we make chutneys and jams using food that would normally be destroyed.” 58  |  Issue 52  |  April 2018

Their sustainable approach and creative touch has resulted in jams with a unique twist, for example their typical Dutch liquorice combined with oranges or pear-vanilla jam which is perfect with all kinds of cheese. “This is much more than your average strawberry jam. You can basically use our jams and chutneys with any kind of food. At breakfast, lunch or dinner, make it as twisted as you like!” The company, which was founded only two years ago, has been expanding ever since. By engaging in successful collaborations, such as with local restaurants and hotel branches, Twisted Jams is open to more creative partnerships with other entrepreneurs. Mirjam: “In the end, it is all about contributing to help solve the problem of food waste. And we challenge everyone to be part of the solution, instead of the problem - and enjoy great taste while doing that!”


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