Discover Benelux | Events Special | The Best Event Agencies and Locations in Flanders
Unique events that tell your story TEXT: MICHIEL STOL | PHOTOS: PANAMA EVENTS
Every event is personal to the organisers, whether it is a large public event with 15,000 attendees, a team-building session for your employees, a product launch, a congress or a high-end gathering for a small group. “No matter how big or how small, we will tell your story,” says Isabelle Dierckxsens, senior event manager at Panama Events. “Each event we organise is based on the story we create together with our clients. Because every client is unique, every event is unique,” continues Dierckxsens. “We really get into the DNA of our clients, to find out what makes them unique and what their expectations are. Based on that, we write a story. That story is the message our client wants to bring through the event. From there, we create a one-ofa-kind, unique event.” Panama Events is part of Panama Group. “Our event division started in 2005 as 24seven. In 2012 Panama Group acquired 24seven and today we contin74 | Issue 50 | February 2018
ue to create unique events throughout Europe,” explains Michael Van den Brandt, general manager of Panama Group, based in Temse. “Over the years we have organised numerous events, big and small. When we refer to the big ones we refer to the organisation of the VIP hospitality for the ‘Ronde van Vlaanderen’, for the Grand Depart of the Tour de France in Utrecht and Dusseldorf, as well as for the Zoute Grand Prix, a prestigious old-timer event in Knokke-Heist.” But no need to go ‘big’ every time: Panama Events just as well creates amazing team-building sessions, product launches, congresses and roadshows. Because Panama Events has its own graphic design department, production facilities and its own logistics department, they can organise an event from A to Z. “Why not take control of the services that we use?” says Van den Brandt. “Scaling, integration and logistics go hand in hand,
don’t they? To enhance our four divisions – Human Resources, Logistics, Sales & Promotions and Events – with that integrated approach, we placed them all under one brand in 2016: Panama Group. This way we can offer our clients a total package within their budget and maintain control. Everything has to be perfect. Excellence is in the details.” Panama Events organises events all over Europe. “A lot of them are in the Benelux, Germany and France. But we have also organised events in Ibiza. Much better weather than here,” smiles Van den Brandt. For Dierckxsens an event is successful when the client feels that the story they wanted to tell really came across. “We are as proud of a big event where 20,000 people show up, as we are of a high-end anniversary, product launch, congress or team-building event for a small group.” Web: www.panamagroup.be
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