Discover Benelux | Events Special | The Best Event Agencies and Locations in Flanders
Let us meet in the future TEXT: BAS VAN DUREN | PHOTOS: LIVING TOMORROW
Imagine a place where bright ideas are heard, expanded and developed with a network of partners, while having a meeting place to present such ideas for an audience as large as you want it to be. That might sound like a pie in the sky, but in Belgium it is a reality. In the city of Vilvoorde, adjacent to Brussels, is where you will find Living Tomorrow: a multifunctional building where the way we will live in the future is their core business by means of presentations, trend predictions, connecting people and helping realise several future-proof projects. Organising more than 300 events per year, attracting more than 150,000 inhabitants in the same amount of time and relying on a partner network of more than 150 organisations; Living Tomorrow has it all to show for, but that did not come out of nowhere. The initiative started 25 years ago by architect Frank Beliën who built a ‘House of the Future’ that had ex-Microsoft CEO Bill Gates attending a couple of times. The house’s mission then was to help develop a vision for housing in the 70 | Issue 50 | February 2018
future, but as the project grew, so did the scope of it, branching out to other themes as well, such as health care, the catering industry, sports and Smart Cities.
out a reservation, and work on a project, meet with others and grab something to eat at The Bistronomy where chef Marc Clément prepares refined dishes made with the future of cuisine in mind.”
“Anyone with a good idea is welcome at Living Tomorrow,” says Kaat Vanrenterghem, responsible for marketing and communications at the initiative, describing the process of approaching Living Tomorrow with such an idea. “Our team will have a good look at your project and determine together how it could be implemented. From there, we reach out to suitable partners in our network who could be meaningful and if there isn’t one in our own circle, we’re not shy to look further than that.” But more than just a place to exchange ideas, Living Tomorrow is a fully equipped conference building, with the ‘Meet-Inn’ as their latest concept. Vanrenteghem: “We have an ‘Office of the Future’ and learned thanks to this ‘living lab’ that there’s a problem with mobility in and around Brussels. That’s why we developed the Meet-Inn: a comfortable place where you can go with-
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