Discover Benelux, Issue 50, February 2018

Page 10

Global fashion with an Amsterdam twist TEXT: ANNA VILLELEGER  |  PHOTOS: SCOTCH & SODA

For decades fashion brand Scotch & Soda has been synonymous with Amsterdam, home to its first ever store in 2008. The company’s design headquarters are still based in the capital, but these days Scotch & Soda is a global player. The label evokes Amsterdam’s liberal, free-thinking spirit, but it is also international – in its geographical presence and the way its designers ‘treasure hunt’ for unexpected sources of inspiration across the globe. “We get inspiration everywhere, but we bring it back to Amsterdam,” explains Scotch & Soda’s chief marketing officer Adam Kakembo. “Our designers and creative director go to far flung areas of 10  |  Issue 50  |  February 2018

the world to find inspiration. While it is not uncommon for creatives to find inspiration abroad, what makes Scotch & Soda unique is that our designers can find inspiration in a poem, a vintage fabric, a ruin, an artefact. They bring all these pieces back to Amsterdam and it’s here where we blend that magic together.”

Expect the unexpected Having started life as a menswear brand, Scotch & Soda now creates collections for men (Scotch), women (Maison), boys (Shrunk) and girls (R’Belle), as well as having its own denim line (Amsterdams Blauw). The magic is made at the label’s canal-side design studio Number 22, housed in an 18th-century church. Creative director Marlou van Engelen and her

team craft and create collections with a distinct Scotch & Soda aesthetic. As Kakembo explains, the creations are “pieces of art translated into collection items”. What makes them recognisably Scotch & Soda is hard to define, but expect the unexpected. A trench coat could feature a surprising detail, such as a kimono wrap silhouette.

Intimate and personal You will find at least one Scotch & Soda store in every city in the Netherlands, while in the capital the flagship store is in Heiligeweg. There is another smaller boutique in the Nine Streets, as well as a kids’ store and a boutique selling Amsterdams Blauw. There is also a concept

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