Discover Benelux | Dutch Design | Made in the Netherlands
‘I couldn’t find makeup that was truly long lasting, so I made it myself’ TEXT: XANDRA BOERSMA | PHOTOS: BLÈZI COSMETICS
Creased eyeshadow, smudged mascara, faded lipstick…does that sound familiar? Miranda Hazenberg decided it was time for a change and created a collection of truly long lasting cosmetics: Blèzi. Blèzi products not only assure your makeup stays perfect all day. “We predominantly use natural ingredients,” Hazenberg explains. “I’m personally involved in making sure we use the highest quality actives and best pigments. All products are developed with care for people and the environment. I’m closely following innovations in ingredients in order to use these in my products. I’m no chemist so I work with top cosmetic formulators to create the best cosmetic products.” Hazenberg has been working in the world of cosmetics for more than 30 years, so she knows what women prefer when it comes to makeup and skincare. “It needs to be easy to use,” she says. “Lots of women love makeup, but don’t find the 28 | Issue 48 | December 2017
time to properly apply it. Plus, generally, makeup only stays on for a couple of hours. Such a shame! I couldn’t find the products that addressed that problem, so I decided to create my own.” Developing the makeup products took Hazenberg five years, in the meantime she also started the development of a special skincare line. “It’s cosmeceutical, which means it doesn’t just affect the first, but also the second skin layer. It balances the skin.” The results are amazing. “Customers keep telling me that it really works! They are surprised that it does more than they expect, that’s why you just have to give it a try.” There is more to Blèzi Cosmetics - the way the products are sold is different. “When we were living in North America we found that direct selling is popular there. Women can sell products themselves, even build a career in it if they would like to. It inspires some women to build a business. Allowing women to become more independent
was the main reason for me to adopt this way of selling cosmetics.” Over the years Blèzi Cosmetics has developed into a serious business. A considerable number of women are selling Blèzi products in the Netherlands and Belgium. Hazenberg is aiming for additional growth however. “We’re looking to expand to other countries. Women have shown that they believe in the product, that they love it and want to sell it. We are sure that goes for women outside of the Benelux too.”
Promoting Belgium, The Netherlands and Luxembourg.