Discover Benelux, Issue 47, November 2017

Page 68

Discover Benelux  |  Business  |  New Balls Please

Making every event your best event TEXT: CHARLOTTE VAN HEK  |  PHOTOS: NEW BALLS PLEASE

An event is not just a party – it is an essential way to tell a story, to present yourself and your product and services to the world. For Ghent-based event agency New Balls Please, the making of happy memories has become their hallmark. New Balls Please is a full-service meetings, incentives, conferences and events (MICE) agency, organising everything from client events to exhibition stands and from product launches to international events. Among its clients are companies in all industries and from all corners of the Benelux. “New Balls Please literally refers to the game of tennis,” founder and co-owner Michel Van Camp enthuses. “After a few games of tennis, new balls are necessary to provide players with the elasticity to win the game. That is exactly what our agency does: to provide event expertise through fresh ideas, with an extra spice and an eye for detail.” 68  |  Issue 47  |  November 2017

Every event managed by New Balls Please can pride itself on four values: service and flexibility, creativity, aesthetics, and problem-solving abilities. “Of course, you work within a certain budget or script, but an event should always over-deliver,” Van Camp continues. “It is an investment in a long-term vision – a way to stand out and tell a story.” It is this philosophy that has gained New Balls Please many loyal clients that they have collaborated with for years, such as Volvo Car Belux, Opel Belgium, Sanoma Media Belgium, AZ Klina, De Lijn, A.S.Adventure. A recent success story was the cooperation with gingerbread producer Vondelmolen in Lebbeke, for whom New Balls Please has organised four spectacular events this year, such as the royal visit to the factory and the spectacular village feast for over 3,000 locals. The latter is a perfect example of going the extra mile: all inhabitants were invited for a special brunch and a tour of the gingerbread factory. Naturally, there were gingerbread

workshops and traditional games for the little ones. Another event of excellence was the Vlaamse Havendag (Flemish Port Day), for which New Balls Please won the pitch for the Port of Antwerp and for which the agency had coordinated various animations and a mobile network of six buslines with 50 buses. That day drew over 45,000 visitors. So how does Van Camp know an event has been such a success? “People going home smiling, enchanted with the story you wanted to tell them, that is proof of a successful event.”