Discover Benelux | Dutch Design | Made in the Netherlands
Amsterdam Marathon 2017. Photo Vincent van den Boogaard
KLM insignia Uiver-medal
Royal Begeer makes it official TEXT: MICHIEL STOL | PHOTOS: ROYAL BEGEER & W. VAN VELUW
Whether for a 25th anniversary, a retirement or to honour an achievement in sport or business, the presentation of an award always makes things official. “Much like a wedding cake is part of the wedding itself, so is awarding someone with a distinction at a special moment in his life or career,” explains Wido van der Hoorn, deputy director of Koninklijke Begeer (Royal Begeer) in Zeist. The organisation is built on centuries-old craftsmanship linked to the tradition of honouring individuals, explains Van der Hoorn. “When celebrating an anniversary of a co-worker, it is nice to give him flowers and a gift card. But the extra attention of a specially designed distinction makes it an official recognition of that person’s service and dedication. The emotion of that moment is stored in the product, so people can look back at that moment in pride.” Royal Begeer was founded over 200 years ago and is partner of W. van Veluw B.V. in Zeist. Where Van Veluw is the number one 30 | Issue 47 | November 2017
in producing military distinctions, badges, wings and emblems for the fire department, the police and security services, Royal Begeer produces a large range of luxurious items: pins, cufflinks, hangers and brooches as well as sculptures, miniatures and honorary medals. “External artists help us design the sculptures to the wishes of our clients,” elaborates Van der Hoorn. “Then we cast the sculptures in bronze or silver. Enamel is used for the decorations of the sculptures.”
Pride Beside sculptures, Royal Begeer also creates exclusive awards and sports medals. For instance, they created and produced the medals for the Amsterdam Marathon 2017. “When you see the winner do something truly impressive and then be awarded with ‘your’ medal, it really makes you proud,” smiles Van der Hoorn. Royal Begeer have also produced gifts for business relations of the M.C. Escher Company and the ministry of Foreign Affairs. They also made the honorary medal for the late mayor of Amsterdam, Eberhard van der Laan.
“Even though our work is based on the old craft of silversmiths, we also work with the latest techniques in galvanising (i.e. gilding and silver plating), engraving and pressing. And we look at the developments surrounding 3D-scanning and printing techniques, as well as the use of acrylate and aluminium, besides using gold, silver and bronze,” continues Van der Hoorn. “We also look at ways to minimise the impact producing has on the environment. We do that by investing in water purification, reducing the use of energy and by looking at the way our suppliers work.” That is why Royal Begeer enforces the ISO 26000 regulations. “Every award, sculpture or medal that leaves Royal Begeer is a gift. And we produce them as if they were a gift for ourselves or our loved ones.”
Web: www.begeer.nl www.vanveluw.nl
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