Discover Benelux, Issue 43, July 2017

Page 60


A digital revolution for a better society TEXT: MYRIAM GWYNNED DIJCK  |  PHOTOS: BAGAAR

Big data, the Internet of Things, a ‘smart’ city, are all new concepts that represent enormous opportunities for today’s world. They can make our lives cheaper, less wasteful and more comfortable and efficient. At the forefront of this revolution is Bagaar, an Antwerpbased company that turns modern technologies into value for us all.

of a new project to creating prototypes very quickly. This way we can rapidly solve problems of our clients, for example by helping with data visualisation, improving software interfaces or by making their products talk.

Digital creativity for new solutions

By combining various skills, Bagaar bridges the gap between the theoretic possibilities and real-world applications of technology. They describe themselves as a toolbox of digital expertise, comprising product developers, software programmers and graphic designers who invent new, digital solutions to existing problems.

It was eight years ago that Lieben, an industrial designer, set up Bagaar together with a graphic designer and a software developer. They had noticed that the digital revolution called for these three skills to be united under one roof, but very few companies offered this. The name ‘Bagaar’, a Flemish word for conflict, represents the company’s boldness, openness and sense of adventure.

CEO and co-founder Georges Lieben says: “We can move from the conception

Filling a growing and increasingly inventive niche in the market, Bagaar quickly grew

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into the company it is today, with 35 staff and a portfolio of successful projects completed for global brands such as Siemens, Greenpeace, Maxi-Cosi and Atlas Copco. Working both business-to-business and business-to-consumer, Bagaar has a strong sense of social responsibility which is set out in their corporate social responsibility (CSR) policy. “We are very critical when it comes to choosing our projects. We design for sustainability and select quality projects that solve existing problems, rather than create new needs. We help companies, and thereby society as a whole, become more efficient and future-proof.”

The Belgian energy upheaval A good example of this is June, an energy supply intermediary. In Belgium, the