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Digital strategy with a difference TEXT: ANNA VILLELEGER | PHOTOS: OLIVIER TRUYMAN
Since launching in 2008, digital media agency blue2purple has established itself as a leader in digital strategy. The firm’s success is reflected in its unique name: “The first time you find a link on a search engine it’s blue, but once you click on it, it becomes purple. That’s what we do - turn blue to purple!” grins client service director Gaëtan Godart. A completely independent agency, there are eight values at the heart of blue2purple: being result and customer-oriented, as well as providing expertise, agility, transparency, efficiency, innovation and strategic support. Gaëtan joined blue2purple eight years ago and his passion for the company is palpable. “They are all amazing peo70 | Issue 42 | June 2017
ple,” he enthuses when asked about his co-workers.
world even, that can bring that expertise to our customers.”
“We are split into teams according to specific areas of expertise from which consultants who help our customers define their strategy. We also have a tech team to help us build everything we need to create successful campaigns and strategies.”
The agency is also the first in Belgium to be Blueprint-certified by Facebook.
Google & Facebook accredited blue2purple was one of the tech giant’s first partner agencies in Belgium and every staff member is Google-accredited in its area of expertise. “We have Googleaccredited departments dedicated to Google Analytics, AdWords and YouTube. Regarding Google Analytics, we are one of just a few companies in Belgium, in the
United and powerful “All our experts are experts in their field, but they are also capable of understanding their colleagues’ expertise. That makes us united and powerful,” asserts Gaëtan, adding that this policy is particularly demanding due to the way certifications regularly change and require updating. “Every team member has to pass the certifications each time they evolve. This is practically unheard of in the market, but it lets us reflect better and look at a larger strategy.”