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Discover Benelux  |  The Netherlands  |  Unmissable Festivals and Events

Hip-hop madness at WOO HAH! TEXT: CHARLOTTE VAN HEK  |  PHOTOS: REIN KOOYMAN, ERIK LUYTEN AND EELCO WORTMAN

Back for its fourth edition, hip-hop festival WOO HAH! will return with two days filled with international top acts, local talent, and everything hip-hop, R&B, and electronic. Set in the urban playground of Tilburg, WOO HAH! unites hip-hop aficionados from all corners of the world. The ‘Atlanta of the Netherlands’: this is how Tilburg has been described since WOO HAH! anchored in the NoordBrabant city. The urban festival has been making high waves in its short life, linking world-renowned artists, significant award 22  |  Issue 41  |  May 2017

nominations and an ever-growing amount of visitors to its name. For the first time since its 2014 birth, WOO HAH! will be stretched over two days and a larger territory, creating scope for more stages, a more diverse line-up and thus a greater variety of music lovers. “Hip-hop definitely remains the focus, but the stretch to two days and a larger festival territory has allowed us to broaden our musical spectrum,” begins festival director Ruud Lemmen. “R&B and electronic music also have a prominent place in the 2017 edition.” The festival’s growing fan base

seems directly linked to the Netherlands’ progressive hip-hop landscape, something that for approximately six years has taken an enormous leap forward. “Hip-hop used to be a niche market, but now it is almost becoming mainstream,” Lemmen continues. “The Netherlands keeps producing world-class hip-hop, and lovers of the genre seem to take every opportunity to come together and celebrate the music.” The line-up boasts an impressive list of world-famous artists: think Travis Scott, Gucci Mane, Nas, Post Malone, Princess Nokia, and many more. Artists will be

Profile for Scan Client Publishing

Discover Benelux, Issue 41, May 2017  

Promoting Belgium, The Netherlands and Luxembourg.

Discover Benelux, Issue 41, May 2017  

Promoting Belgium, The Netherlands and Luxembourg.