2_DiscoverBenelux_Issue21_Sep_2015_Q9_Scan Magazine 1 28/08/2015 20:46 Page 41
Discover Benelux | Best of Dutch Digital Design | The Secret Lab
The Secret Lab approach to web design results in visually appealing and easy to navigate websites on which you can easily find the information you need.
White spaces are key
Content is queen
A website should contain content, right? Oedzes make a seemingly contradicting statement: “white spaces are your best friend in the digital world.” He explains: “Imagine reading a news article, a blog, or another piece of information without any white spaces. Just one chunk of text. You’ll probably have no idea what to focus on. Yet many websites make the mistake of publishing too much content. All information is considered equally important by the website owners and they have a hard time choosing what to show. We happily help our clients to make a well thought out choice.”
We have already established that functionality is essential, that the site should be visually appealing and usability on mobile devices is now more important than ever before. That’s not all though: “To attract recurring visitors, you need great content,” explains Oedzes. “Too little content leaves visitors with too many questions, yet too much information leaves them overwhelmed. In both situations, they can’t find what they are looking for and will abandon your website.” It’s impossible to serve the perfect balanced content on a silver plate though. “It completely depends on the target group and the subject of the website,” says Oedzes.
Images are king This is no secret: images are one of the most iconic elements within web design. “It’s a cliché, but that doesn’t make it less true or less important. Website visitors always focus on images, it’s only after that, that they start reading the text,” explains Oedzes. “By changing one large image on a prominent spot on the website for instance, the atmosphere of a page can change drastically.” That’s why The Secret Lab meticulously selects the images for each website “It’s absolutely key to match the images with website’s function, goals and content.”
No secrets This is only a tip of the iceberg of everything The Secret Lab excels in: besides building websites, they create digital magazines, marketing campaigns, sales funnels and more. Oedzes: “For every project we combine the newest techniques with smart concepts, realisation and optimisations. There are no secrets for us in the digital world.” www.thesecretlab.nl
Issue 21 | September 2015 | 41
Promoting Belgium, The Netherlands and Luxembourg.