2_4_DiscoverBenelux_Issue16_April2015_ALL_Q9_Scan Magazine 1 20/03/2015 20:39 Page 72
An industrial venue of versatility Situated on IJ waterfront in the creative quarter of north Amsterdam, the Kromhouthal is a location to be remembered. The 140 metre long event hall is bathed in natural light from the imposing skylights. Its steel beams and movable cranes give it a raw and industrial look. TEXT: MYRIAM GWYNNED DIJCK | PHOTOS: KROMHOUTHAL
“You really have to be here and experience the atmosphere in person. It is a very inspiring location,” says Kromhouthal owner, Nathan Wiersma. “It is a former engine factory, and we’ve tried to keep this industrial character intact. You can feel it is a place of engineering.” One end of the hall has a wonderful view over the IJ river. Thanks to its position on the waterfront, the Kromhouthal allows visitors to make a unique entrance: by boat. Amsterdam Central Station is only a short boat ride away and there is a dock right next to the hall. “This is an amazing way to arrive at the event. The opportunity exists to shuttle between the event venue and hotels or do boat tours through Amsterdam as a fun break during a conference,” Wiersma explains. Another exclusive feature of the Kromhouthal is that is has a 24-hour permit, allowing
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events to last throughout the night. “Perfect for hackathons for example,” he adds. The long rectangular shape of the 3,500 square metre hall gives it versatility and the adjustable size and flexibility make the Kromhouthal perfectly suitable for both large and smaller events. The full length of the hall can be used for a fashion show runway, a car launch or a congress. While the space can be darkened if needed, the access to natural light makes it a perfect location for art fairs and other events where light is important. Wiersma: “We’ve been hosting the Affordable Art Fair for a few years now because art is at its best in natural light.” The hall has a maximum capacity of 3,000 visitors and has several adjacent break out rooms. A collaboration with the next-door restaurant STORK and Dansmakers the-
atre is also possible. “I see this as the future of event management: to not just stay in one place, but really use your location. There are many interesting start-ups based right next door to us – it is such a hub for creativity and innovation. This can lead to interesting cooperations between event organisers and local businesses.” kromhouthal.com
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