Digital Marketing
Website Suggested Updates
MyIndigoClinic.com
After reviewing MyIndigoClinic.com, here are the top items we would start with to increase organic traffic and improve user experience!
Improve user experience - 1
replace main home page image with spa related image remove duplicated information at top of page (unable to see other page content at the bottom), change the font so it’s easier to read make the website more inviting with real photos of med spa and services
Add video and blog content to increase engagement
Add specific information about each product and service - create service pages with checkout items on each page
Improve mobile view (current views shown below) - clean up layout, reduce image sizes to fit the screen and reduce image file size to improve mobile speed 2.
Add a lead form to capture users’ information 3
Tracking and Reporting
1. Website Tracking - Google Analytics, Traffic, Conversion Events, Etc.
2. Lead Form - Add lead form with tracking, request name, email, phone number
3. Reporting - Create interactive reporting to keep track of progress and easily view areas of opportunity and hit your goals.
Content Creation to Increase Organic Traffic
SBK will work with you to create relevant and timely blog posts, and social media posts including stories and reels to promote your med spa services.
Example FB / IG Reel
Social Media Advertisement
SBK Advertising specializes in social media advertising and will set up and run all ads on Meta or TikTok. This includes creating content with multiple ad sets and regularly updating creative so it doesn’t go stale
First, we would talk through the following questions together: What service(s) would you like to advertise? What has the highest ROI or what service are you most known for?
2.
1. What is your target audience for each service?
How far do your clients drive to take advantage of Indigo services? a. What is the expected age range and gender for the chosen service? b. Would you want to drive traffic to your updated website or drive traffic to call your med spa phone number? We can run ads when you’re open so potential clients aren’t sent to a voicemail.
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3. What are your expectations for this campaign? If you’ve run campaigns in the past, we would want to compare results and optimize accordingly. If you have not run social media campaigns, we will use the first month as the benchmark and optimize from there.
We suggest starting with one targeted campaign for one service and running that campaign for at least 2 months. We will utilize multiple headlines, descriptions, and images so Meta can optimize based on its algorithm.
Continual Improvements
Scheduled Percentage - Each month, SBK will cross-check your booked appointments with the incoming leads to find areas of opportunity and increase conversion rate. See example below.
2.
1. Meta tags and keyword research - as each page is updated with content, we will update the meta tags, title tags, and H1, H2, H3, which helps Google know exactly what is on that page
Example Schedule % Reporting
