SBK ADVERTISING ORGANIC REPORT
Prepared By:
Prepared For:
Robert Fansler
SBK Advertising
December 2024 Overview
Total Conversions
For December, Illume captured 92 unique new leads (up from 50 in November), resulting in 6 confirmed first visits. The conversion rate of about 7% was about the same as last month with twice as many leads.
CPC Review December 2024 Overview
g , p from 10 in November when we had previously reduced budgets to focus exclusively on brand There were 32 phone leads and 5 form leads
Top Performing
Keywords
Top performing search queries for the month were all variants of brand terms, as well as “Lee’s Summit Med Spa” and “facials spa ”
We also saw an uptick in volume for “laser hair removal” queries” (which we focused on expanding our keyword mix for during December), which generated 2 additional leads.
Top Performing Keywords
Opportunities & Next Steps
For January we will be emphasizing “wellness” related terms, such as “weight loss” phrases We will also be maintaining a higher bid aggression around the “laser hair removal” and “facials spa ” keywords given the strong performance we have seen there
Keyword Review
The graph above shows that Illume Med Spa SERP features continue to grow! SERP features are additional elements that appear on search engine results pages (SERPs) beyond the standard organic search results. They are designed to provide users with relevant information quickly and directly on the search results page Below are the top 20 keywords from Google’s Search Console. You can view all keywords here: https://lookerstudio google com/s/n8FiinpocKI
December 2024 Overview
Completed Dec Work
Produced and published a blog to pull in additional organic traffichttps://www.illumemedspa.com/post/why-winter-is-the-best-season-for-laser-hairremoval
Updated and managed 2 Social Media Campaigns, both with retargeting ads
Posted 6 organic posts on Facebook and Instagram
Analyzed and provided suggestions for upcoming social campaigns
Monitored SEMrush to optimize SEO, backlink profile, and keyword rankings
Monitored Google Search Console for any issues and keyword performance
Prospected and reached out to 100 potential link prospects
Updating lead form dates as leads come in on the Wix Website Lead doc
Analyzed and reported on traffic and work at EOM
For all elements of the Illume campaign, we will continually look for ways to improve. Please let us know if you have any questions.
Paid Performance Overview
Traffic Campaign - HRT New / Retargeting Campaign: 1
Results: 382 landing page click-throughs
Cost per Result: $1.31 / CTR: 0.81%
Traffic Campaign - Weight Loss New / Retargeting Campaign: 2
Results: 301 landing page click-throughs
Cost per Result: $1.34 / CTR: 0.32%
As we discussed, in December we reduced Meta Ads budgets to $500 per month for HRT and $500 for Weight Loss using ad images with males and females. Because of this decrease in budget, total reach and visits are also down.
The highest performing ad creative is to the right. -->
This month, social produced 23 phone leads. As of right now, none of these leads have converted.
