SBK ADVERTISING ORGANIC REPORT
Prepared By:
Prepared For: Robert
Fansler
SBK Advertising
Total Conversions
For February, Illume captured 92 unique new leads, the same # as January, resulting in 5 confirmed first visits. The conversion rate of for February was around 5%, slightly lower than previous months of 7-8%.
I’d like to discuss some different strategies for Meta Ads. Sending my thoughts via email!
CPC Review February 2025 Overview
y g , p from 43 in January with 1 converted lead. CPL also improved slightly from $69 to $68. There were 46 unique phone leads (up from 34 last month) and 7 form leads.
Top Performing Keywords
Top performing search queries for the month included phrases referencing “laser hair removal”, “med spa ” and “medical weight loss”
Overall we saw that all keywords relating to medical weight loss, semaglutide & HRT saw their clicks increase 32% MoM, conversions increase 50% and click-through rates increase 39% as we have continued to push our bid aggression there.
Opportunities & Next Steps
We will continue to prioritize spend and bid aggression around wellness terms, specifically the “medical weight loss” ad groups and related keywords While this might result in fewer overall leads MoM, it should generate more clicks and leads specific to these two service offerings overall
Keyword Review
The graph above shows that Illume Med Spa SERP features continue to grow! SERP features are additional elements that appear on search engine results pages (SERPs) beyond the standard organic search results. They are designed to provide users with relevant information quickly and directly on the search results page Below are the top 20 keywords from Google’s Search Console. You can view all keywords here: https://lookerstudio google com/s/n8FiinpocKI
Completed Feb Work
Updated and managed 2 Social Media Campaigns, both with retargeting ads
Posted 4 organic posts on Facebook and Instagram including 2 reels
Analyzed and provided suggestions for upcoming social campaigns
Monitored SEMrush to optimize SEO, backlink profile, and keyword rankings
Monitored Google Search Console for any issues and keyword performance
Prospected and reached out to 100 potential link prospects
Updating lead form dates as leads come in on the Wix Website Lead doc
Analyzed and reported on traffic and work at EOM
For all elements of the Illume campaign, we will continually look for ways to improve. Please let us know if you have any questions.
Paid Social Performance Overview
Traffic Campaign - HRT New / Retargeting Campaign: 1
Results: 812 landing page click-throughs
Cost per Result: $1.25 / CTR: 0.53%
Traffic Campaign - Weight Loss New / Retargeting Campaign: 2.
Results: 698 landing page click-throughs
Cost per Result: $1.36 / CTR: 0.33%
The budget in February was increased to $2,000. The highest-performing ad creative is shown to the right -->
In February, social ads produced 14 (-12) phone leads, and 1 social lead converted to a client.
