SBK ADVERTISING ORGANIC REPORT
Prepared By:
Prepared
For:
Robert Fansler
SBK Advertising
Sept 2024 Overview
Total Conversions
For September, we started using the landing page for Google Ads Overall, there were 93 unique leads resulting in 5 confirmed first visits Also, I’d like to point out that June jumped from 8 tracked first visits to 19 after 90 days Many of these leads are taking longer to convert With that, we suggest following up with these leads as they mature
As shown below, new users were up almost 12% m/m mainly due to CPC traffic
CPC Review August 2024 Overview
The Illume Google Ads Campaigns generated 46 leads in September; 39 phone leads and 7 web form leads. Out of the total leads, there was one confirmed first visit.
Top Performing Keywords
Top performing search queries for the month included “kansas city med spas ” and “med spa lee’s summit”, as well as stronger performance for queries relating to “facials”, such as “facials near me now ” and “facial extractions near me ” .
Most of these search queries we are continuing to capture via our broad match “ spa ” and “facial spa ” keywords. In particular we have worked to scale up our bid and spend aggression around the nonbranded “facials” campaign, per some of the research we did last month that showed additional opportunity here.
Opportunities & Next Steps
The new landing page appears to be a significant winner for both form leads and phone leads which all have approached new record levels The new trackable and unique phone number on the landing page is also giving us much greater visibility into all call volume moving forward, which should enable us to better optimize from both a CPL and lead quality perspective
For the upcoming holiday season, one test we would recommend exploring is incorporating some seasonal offers and messaging into our ad copy, including any specific gift cards, sales, or promotions that will be running during this time This could create additional urgency for all of our ads and improve click-through and conversion rates across the board
Keyword Review
Organic Traffic Only
The graph above shows that Illume Med Spa SERP features have grown SERP features are additional elements that appear on search engine results pages (SERPs) beyond the standard organic search results. They are designed to provide users with relevant information quickly and directly on the search results page. Below are the top 20 keywords from Google’s Search Console. You can view all keywords here: https://lookerstudio google com/s/n8FiinpocKI
Completed Sept Work Sept 2024 Overview
Published blog post - https://www.illumemedspa.com/post/transform-yourprofile-the-benefits-of-a-non-surgical-nose-job
Continued Social Media Ads and Approved Posts
5 organic posts on Instagram & Facebook
Boosted traffic ads -
Weight Loss Advertisement - Started 7/6 (shown right)
Total August Cost - $241 35
Total Clicks - 452 (down from 494) / CPC - $0.53 (about even)
Monitored SEMrush to optimize SEO, backlink profile, and keyword rankings
Monitored Google Search Console for any issues and keyword performance
Prospected and reached out to 100 potential link prospects
Updating lead form dates as leads come in on the Wix Website Lead doc
Analyzed and reported on traffic and work at EOM
For all elements of the Illume campaign, we will continually look for ways to improve. Please let us know if you have any questions.
Above you can see that the overall reach, visits, and engagement were up m/m We brought in 3 web leads via social and so far these leads have not converted into a first visit
Organically, the post to the right had the highest reach and impressions for September We will continue to push before and after photos! -->>>
We look forward to elevating the social ads experience with a brand new landing page for Illume’s new devices!
