SBK ADVERTISING ORGANIC REPORT
Prepared By:
Prepared
For:
Robert Fansler
SBK Advertising
August 2024 Overview
Total Conversions
For August, we dove into 2024 to see where we can improve. Below you can see the total unique leads, left, sent to you by either lead form or phone call. The grey column shows the number of first visits found at the time of our end-of-month report. The “Total Tracked Leads to First Visits” shows that some leads take longer to solidify and get scheduled later For example, although July started with 5 confirmed first visits, it now has 9 confirmed visits from new clients
In August, Illume Med Spa received 60 NEW unique leads and 15 confirmed first visits New website users were down 13% m/m mainly due to direct and paid search traffic as budgets were decreased in July Starting in September, we created and are utilizing a separate landing page for Google Ads to ensure leads are categorized properly Direct leads simply mean that we cannot see where that user originated.
Both June and August have record conversion rates of around 25%! Way to go! Overall, we’ve found that CPC still has a significant impact on traffic and leads.
CPC Review
August generated approximately 6 new unique leads (removing any returning leads) for the month with one confirmed first visit! Form leads saw some substantial improvements MoM, increasing from 0 in July to 6 in August.
Top Performing Keywords
Top performing search queries for the month included “kansas city med spas ” and “med spa lee’s summit”. We also saw an uptick in traffic and conversions for some of the more specific services, such as “rejuvenate med spa ” , and “aesthetic med spa ” . Most of these search queries we are continuing to capture via our broad match “med spa ” and “kansas city spa ” keywords.
Opportunities & Next Steps
We have rolled out the test of driving all paid traffic to the new dedicated lander, which should help significantly improve our tracking visibility for phone calls directly to the page
During the first 14 days following the launch of the test, we do anticipate volume and performance to fluctuate as the campaigns enter a new “learning mode”, but we expect this to level off as we enter the second half of the month Following the most recent keyword competitive analysis we did, we also identified the following potential opportunities:
Continue and expand our presence across the “facials” related search terms, as well as focusing on more specific searches such as ”rejuvenation spas ” , and “aesthetic spas ” , etc
Test incorporating any kind of promotional or limited-time offers into ad copy since this can positively impact both click-through and conversion rates by creating a stronger sense of urgency
Be mindful of our exposure to the “semaglutide” and “botox” terms - since these have some of the highest competition/average cost per click and with our limited budget we may not be able to consistently rank for those keywords
Keyword Review August 2024
Organic Traffic Only
As mentioned in our last report, Google made an algorithm update as shown in the top graph (see arrow). Organic sessions in August were about even month over month
Below are the top 16 keywords from Google’s Search Console. The biggest jump in impressions for August was ”illume spa ” and “ spa lees summit” . You can view all keywords here: https://lookerstudio google com/s/n8FiinpocKI
August 2024 Overview
Completed August Work
Published blog post - https://www.illumemedspa.com/post/the-ultimate-guideto-fillers-radiesse-bellafill-and-juvederm-at-illum%C3%A9
Continued Social Media Ads and Approved Posts
5 organic posts on Instagram & Facebook
Boosted traffic ads -
Weight Loss Advertisement - Started 7/6 (shown right)
Total August Cost - $258 62 (down from $500 in July)
Total Clicks - 494 / CPC - $0.52
Monitored SEMrush to optimize SEO, backlink profile, and keyword rankings
Monitored Google Search Console for any issues and keyword performance
Prospected and reached out to 100 potential link prospects
Updating lead form dates as leads come in on the Wix Website Lead doc
Analyzed and reported on traffic and work at EOM
For all elements of the Illume campaign, we will continually look for ways to improve. Please let us know if you have any questions.
Above you can see that the overall reach was down month over month This is because the ad spend decreased from $500 in July to $250 in August
Organically, the post to the right had the highest reach and impressions for August We will continue to push before and after photos!
For social media, we had 1 tracked lead out of 179 new website users And, that lead turned into a first visit!
