SBK ADVERTISING ORGANIC REPORT
Prepared By:
Prepared For: Jerome
Redmond
SBK Advertising
September 2024 Overview
Organic Conversions
September began with a technical issue related to reCAPTCHA, which rendered the lead form nonfunctional until September 13 Since implementing reCAPTCHA V3, lead volume has returned to normal levels Please see additional notes regarding this issue in my email
September traffic remained consistent month over month, with new users showing similar levels Notably, the period from September 23 through October 6 saw a significant 27% increase in new users, which may be attributed to Google's recent update in September Additionally, it's important to recognize the recurring trend in July and August, reflecting heightened interest in schooling at the start of the academic year
A key observation from the pie chart below is that mobile traffic has reached an all-time high of nearly 87% We will continue optimizing the ATT website for mobile users, ensuring that all content including copy, images, and videos is thoroughly tested on mobile devices
Keyword Review
Google’s August core update rolled out over 3 weeks, finalizing on September 3. This update was implemented “to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.” Our main focus has always been to produce genuinely useful content and we are excited to continue growing organic traffic for American Truck Training!
Completed August Work
Published blog post on 10.1.24- https://americalovestrucking.com/redmondpaves-way-for-cvta-in-task-force-to-support-veterans/ 9.21.24 - After troubleshooting captcha issue to reduce spam leads, implemented captcha V3
Monitored SEMrush to optimize SEO, backlink profile, and keyword rankings
Monitored Google Search Console for any issues and keyword performance
Sent 150 backlink prospecting requests to improve the backlink profile
Updated website plugins throughout the month
Analyzed and reported on traffic and work at EOM