SBK ADVERTISING ORGANIC REPORT
Prepared By:
Prepared For: Jerome
Redmond
SBK Advertising
Organic Conversions
Below, I pulled in the engaged traffic and conversions for the past 12 months to show the long-term picture Excitingly, we’ve seen a bump in conversions over the past 4 months Sept 2023 to April 2024 - avg monthly conversions ~ 126
Starting in May to August 2024 - avg monthly conversions ~ 138 During this increase, new traffic has been coming in via the landing pages below These pages have seen the largest traffic increase comparing May-Aug versus Jan-April;
/how-to-pay-for-cdl-training-in-oklahoma - 28% increase in new users /learn-automatic-and-manual-trucking-at-att - 32% increase in new users /class-a-cdl-training - 49% increase in new users
/night-cdl-class-now-available-at-att - 405% increase in new users
For August, leads for AmericaLovesTrucking com were slightly down 6 4% m/m The overall traffic was also down, while the conversion rate (CVR) was up from 6.05% in July to 6.69% CVR in August
Keyword Review
Google rolled out another core update in August. This update was implemented “to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.” Our main focus has always been to produce genuinely useful content and we are excited to continue growing organic traffic for American Truck Training!
Published blog post on 8.19.24https://americalovestrucking.com/redmond-paves-way-for-cvta-in-taskforce-to-support-veterans/
8.19.24 - Implemented captcha on Ninja Forms to decrease spam leads
Monitored SEMrush to optimize SEO, backlink profile, and keyword rankings
Monitored Google Search Console for any issues and keyword performance
Sent 150 backlink prospecting requests to improve the backlink profile
Updated website plugins throughout the month
Analyzed and reported on traffic and work at EOM