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here are many ways that online casino brands can drive new player sign ups. Most focus heavily on bonuses and promotions, but there are other methods that are just as – if not more so – effective. This is certainly the case in newly regulated markets such as the US
where players might lack trust in operators and the incentives they offer when they sign up and deposit for the first time. To help operators better understand what players look for when signing up to an online casino, Bojoko has collected and analysed three years’ worth of data from our
members and site visitors. From this, we have been able to determine what factors really drive players to online casinos and ultimately make them go on to sign up, deposit and play. It might come as a surprise that one of the greatest drivers of first-time depositors is actually the payment methods offered by the online casino. This is an area where US operators can get a jump on their rivals in iGaming states such as New Jersey – at present, most offer a limited range of options including Visa and Mastercard. But those that offer alternative payment methods like PayPal, Neteller, Skrill and even Paybymobile not only have a point of difference to their rivals but also open up an additional acquisition channel. In fact, our data shows that the online casinos listed on Bojoko that offer alternative payment options can enjoy as many as four to 10 additional FTDs per month. While Visa and Mastercard will undoubtedly make up the majority of deposits and withdrawals in the US – especially in the early days of the market – consumer preferences are changing. In 2019, it was estimated that half of all global ecommerce payments were made via alternative payment methods instead of more traditional options
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