4 minute read
Events
by SBC Global
- all without delegates having to leave their desks.
However, something else we’ve learned over the past 15 months is that business is just that little bit better when done face-to-face. More sociable, more fun, and with the opportunity to build much stronger relationships.
So while digital events are here to stay, they will coexist on the betting and gaming industry calendar, alongside in-person events.
Virtual conferences focused on specific territories or verticals will provide a way for people to cut back on business travel, and to see the content that most interests them and the latest products with an investment of only a few hours of their time.
The major in-person industry conferences and trade shows will provide the full event experience, complete with physical exhibition, networking and social events, the chance to meet key decision makers, and an opportunity to schedule multiple meetings in a single trip.
CasinoBeats Summit, held from 13-15 July, will provide the best of both worlds, thanks to its innovative integrated live and digital format, which will see an in-person event staged at the InterContinental in St Julian’s, Malta and a parallel virtual edition available to igaming industry professionals around
the world.
The set-up will give huge international visibility to sponsors and exhibitors, while having the added benefit of allowing people still subject to travel restrictions to stay up to date with the latest developments.
Delegates attending the physical edition will have access to live conference sessions, the inaugural
Online attendees will be able to view the conference content, join a selection of video-conferencing networking roundtables and view a digital version of the expo, complete with product presentations and games showcases.
The central theme of CasinoBeats Summit is development, innovation and strategy in the igaming industry, with much of the content focused on the next-generation of products that will be entertaining players in 2022.
As well as sessions that provide expert insights on topics such as UX, building successful slots franchises, game re-skins, gamification and feature buy-ins, the event will delve into the world of video gaming to explore what studios and operators can learn from the exceptional level of player engagement in that vast market.
Rasmus Sojmark, Founder &
CEO of event organiser SBC, said: “The agenda for CasinoBeats Summit focuses on the product side of the igaming industry, which Malta is the
Game Developer Awards ceremony and an exhibition showcasing some of the latest innovations for the online casino industry.
Another major feature of the live delegate experience is the all-inclusive networking programme, which will provide the perfect opportunity to reconnect with industry colleagues during evening parties at stylish venues.
Betting on Sports Europe will be held at Stamford Bridge
world leader in, and how online casino and slots operators can adapt to the fast-changing technological and regulatory environment.
“With highly-relevant topics being discussed by a speaker line-up populated by renowned experts, everyone involved in game development, selection and promotion, and expansion in international markets can pick up valuable ideas and practical information during the event.”
Away from the product-themed content, the agenda includes sessions assessing the current trading conditions and long-term commercial opportunities in a range of established and emerging igaming markets. An additional leadership track will detail how the senior executive teams of operators, games developers and content aggregators envisage the industry evolving in the next few years.
After the hybrid format of CasinoBeats Summit, the first major international in-person event for 18 months will be SBC Summit Barcelona - held from 21-24 September. This global betting and gaming show is set to be 2021’s biggest opportunity for the industry to meet up and do business.
The five-zone exhibition hall at Fira de Barcelona will showcase the latest innovations from sportsbook, igaming and payments technology suppliers, alongside leading safer gambling service providers and the affiliate teams of major operators. And the marketing and technology.
Delegates can look forward to more than just informative and entertaining panel sessions, as the conference’s Big Stage programme will feature a selection of keynotes, major product launches and even some surprise appearances.
The in-person events schedule will then build in the late fall, with
IT PROMISES TO BE A BUSY - AND HOPEFULLY MORE NORMAL - YEAR WITH A WEALTH OF OPPORTUNITIES TO DO BUSINESS AT BOTH PHYSICAL AND ONLINE CONFERENCES
business discussions will not be limited to the show floor, as delegates will also have access to a range of networking events
SBC Summit Barcelona will also feature one of the most ambitious conference agendas the industry has seen, with the venue’s seven stages set to feature a speaker line-up packed with the most influential senior executives from the worlds of sports betting, casino gaming, lotteries, October’s SBC Summit Latinoamérica, November’s Betting on Sports Europe, and December’s SBC Summit North America, while the virtual SBC Digital Italia and SBC Digital CIS take place in late July and October respectively.
All that comes ahead of what promises to be a busy - and everyone hopes, more normal - 2022, which will have a wealth of opportunities to do business at both physical and online conferences and trade shows. •
