MARKETING
Gloria Cereda, Catena Media's Director of Commercial
data and discussing future plans is no longer an igaming taboo but the driving force behind global partnerships such as this one. JP: Better Collective has a strong historic partnership with bet365 based on mutual trust and an open dialogue. At Better Collective we have always valued the partnership with bet365 and look forward to a continued strong collaboration in the years to come. SBC: And how excited are you about the upgrades to the platform? GC: I am very excited to see that bet365 has finally developed a media gallery. I have always found it quite interesting that bet365, a pioneer in the online world and the most successful sport operator, had not given its affiliate partners some of the basic tools to create tailored and exciting campaigns. The media gallery will allow affiliates to make sure that their messaging has more impact.
THE MEDIA GALLERY WILL ALLOW AFFILIATES TO MAKE SURE THAT THEIR MESSAGING HAS MORE IMPACT
over future plans - is "no longer an igaming taboo" but the driving force for global partnerships. SBC: What can you tell us about your history working with bet365? GC: Catena Media and bet365 have been working together for a long time, the relationship has grown from being UK focused into a multi geo approach. Today, Catena and bet365 work together on a global scale and support each other's growth in key markets. Catena Media has high ambitions to continue its expansion in Europe,
the US and LatAm territories and I strongly believe that bet365 and its team will be one of our key partners wherever we decide to go. Across the years, the amount of data and information shared between the two companies has increased and I think this has been a key part of the relationship. Sharing information,
LIVE STATS WILL ALSO ENABLE US TO FOLLOW PERFORMANCE AND OPTIMISE IN REAL-TIME
The new backend also has a more dynamic, younger look - what a fantastic face lift! I cannot wait to continue to explore its functions and see what further developments this great team will make to bet365's approach towards affiliate marketing. JP: We are of course super excited about the upgrades to the bet365 platform. The live stats feature is probably the most anticipated upgrade for Better Collective, as this feature will enable us to optimise new campaigns and channels far more efficiently and will be instrumental to the continued growth of our paid media division. Live stats will also enable us to follow performance and optimise in real-time in conjunction with key events such as the upcoming European Championships. We’re also looking forward to the new compliance section which will be a great resource to ensure that
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