Saskatchewan Angus Association Committee Reports Show and Sale ...
First of all want to acknowledge the members of this very active committee who were all very involved at every turn: Michelle Potapinski, Trent Liebreich, Chad Hollinger, Geoff Anderson, Michael Wheeler, Glen Gabel and Sheldon Kyle. Their input and effort given made this year an extremely successful one. The greatest challenge facing us this year was the re-facing of the Masterpiece Sale. This long standing Saskatchewan tradition was forced to reinvent itself once again and with the strong effort of Sheldon Kyle, who worked closely with the good folks from Bouchard, it was re-scheduled for the 3rd week in December. A large salute to all the contributors and all who participated as “The Masterpiece” sale has once again found a home for Angus breeders to showcase their breeding stock. It was a very successful event and all look forward to bigger and better years ahead. The Lloydminster Stockade in November was once again chosen as a provincial gold show. The junior show at Lloydminster was also designated as the provincial junior gold show. Strength of numbers is the primary reason for awarding Lloydminster with this distinction. I would like to acknowledge Belinda Wagner for her efforts in working with Stockade Roundup. Belinda single handedly organizes whatever necessary each year for the Angus shows in Lloydminster. Canadian Western Agribition is the other major event that we oversee as a committee. This show is a major undertaking and takes a tremendous amount of volunteers and financial donors to make sure of its success. So, before going forward I would like to thank each and every sponsor who participated at the 2018 Agribition Angus Show. Secondly I would like to Page 24
applaud all the volunteers who donate their time and expertise in every single job or duty that is requested of them. Some have been involved for years and others were “first timers” to their positions, but as show chairman I can tell you that we were blessed with a professional group that made this years show a huge success. Thank you all very much!
your show and sale chairperson. I truly enjoyed reaching out to everyone while in this capacity. And finally to Belinda and Ruth in the office, thank you for being there, your professionalism is unmatched.
We have a huge group of people that are involved in processing the cattle at the show. This year it all ran extremely smooth and with the help of Canadian Angus, we were able to deal with all
As my first year as the chair of the promotional team, I was fortunate to learn many things along the way and collaborate with several exceptional individuals. Promoting our favorite breed of cattle was a fun task and I highly encourage the current and new board members to get involved!
situations we were presented with. We also had our very capable barn boss, Shiny, remind all exhibitors to have their Angus green tags in before coming to the show. Our judge selection process has been instituted for three years now and by all accounts it is working extremely well. With the help of every member of the show committee and the office of Saskatchewan Angus we are able to put out a ballot with confirmed names and have the majority of the ballots in before exhibitors leave at the end of the week. This year 87% of the Black Angus exhibitors and 75% of the Red Angus exhibitors voted. The confirmed judges for the 2019 Canadian Western Agribition Angus Shows are: Kevin and Kim Dorrance, Wawota, SK, for the Black show and Chad Wilson, Wawota, SK for the Red show. In closing I would like to say how honoured and humbled I was to serve as
Respectfully Submitted, Robin Hogberg, Chair
Promotion ...
Our Canadian Angus Association develops a large amount of creative content annually, and many of their promotional pieces appeared in our Edge, on social media, and other industry publications to drive Angus branding, with a bit of Saskatchewan flare added to the message when appropriate. Belinda Wagner must take the bulk, if not all of the credit for the seasonal creation of our Angus Edge issues. Our Edge is by far the largest component of our advertising strategy. Did you know that a few of us have the opportunity to proof read each issue prior to print? An excellent concept, and one that was in place before I joined the roster. The 2018 Summer Angus Tour hosts did a fantastic job of promoting the event in their own way. As a committee, we helped to advertise the event when possible. It should be noted that Golden Thread Livestock Images and Livestock Media Plus did an exceptional job capturing the tour with professional photographs! Our Breeder Sessions have been a phenomenal enhancement to our Angus Edge - Spring 2019